ASSIGNMENT OF SPECIALIZATION

MARKETING

NOTE: All questions are compulsory.

MBA 571 (CONSUMER BEHAVIOUR)

Q-1. What is lifestyle marketing?
Q-2. List and explain the individual determinants of consumer behaviour.
Q-3. Explain the term culture.
Q-4. How does external environment affect the consumer behaviour?
Q-5. What are the characteristics of opinion leaders?
MBA 572 (INDUSTRIAL MARKETING)
Q-1. Explain the main differences between consumer and industrial marketing.
Q-2. Explain the different participants in industrial buying.
Q-3. Explain the process of Developing a Target Market Strategy.
Q-4. Explain the need for channel distribution in industrial marketing?
Q-5. What is sales promotion?

MBA 573 (PRODUCT & BRAND MANAGEMENT)

Q-1. Write detailed note on the product mix.
Q-2. Explain the concept of product and product management, with suitable examples.
Q-3. What is marketing strategy development?
Q-4. Explain brand equity. What are the benefits of it to the society?
Q-5. Distinguish brand equity and brand image.
MBA 574 (MARKETING RESEARCH)
Q-1. Define Marketing Research.
Q-2. Describe Research Design and Its Importance in Research.
Q-3. What are Advantages and disadvantages of cross-sectional and longitudinal designs?
Q-4. Describe Classification of sampling techniques.
Q-5. What are the Importance of measurement and scaling in marketing research?
MBA 575 (ADVERTISING MANAGEMENT)
Q-1. Discuss about advertising and other promotional tools.
Q-2. What to you mean by source, what are its characteristics?
Q-3. What do you mean by appeals?
Q-4. What do you understand by creative strategy in advertising?
Q-5. Explain position and repositioning of advertising.
MBA 576 (INTERNATIONAL MARKETING MANAGEMENT)
Q-1. Describe the scope and challenges to international market?
Q-2. Describe Basic Aspects of Society and Culture in international market.
Q-3. What must be the planning for global markets?
Q-4. Describe about Licensing, Strategic Alliances, Manufacturing Subsidiaries?
Q-5. Discuss about International Retailing.

MBA 577 (SALES MANAGEMENT)

Q-1. Differentiate between production, sales and marketing orientation.
Q-2. What are sales objectives?
Q-3. What is database marketing?
Q-4. What are the stages of managing a direct marketing campaign?
Q-5. What general factors should be taken into account when recruiting salespeople?