VERTILL

Executive Summary
Our mission is to supply nutrient-rich seasonal food throughout the year economically, using modern
technology along with significant employment generation in the agricultural sector to benefit all
stakeholders

Team Name:  Company Description:

Amateurs Vertill is container farming company .We design, assemble, operate and sell
the one of the most productive and affordable container farming solutions. We
believe the key to a more sustainable future requires eliminating supply-chain
risks and undoing the commoditization of the food industry. That’s why our
Team Members: Vertill is building a distributed network of cutting-edge farms throughout the
1. Aravind P R world to grow the freshest, healthiest food possible.
2. Hrishikesh Pimparkar
3. Manu Kamboj  Why Container Farming:
4. Jinesh B Doshi Indian farming is primitive and depends heavily on the rain. The yield per acre
is very low and the nutritional value of the produce by the time it reaches the
end consumer is significantly lesser. The produce available for consumption is
also not fresh. Water scarcity is also a huge problem. Moreover, the Indian
Industry: demographics are changing, with the ever increasing population and
Agricultural Industry urbanization. To solve all the above said problems, we propose container
farming through which food is produced inside a shipping container using
Hydroponic techniques. These techniques allow us to have a yield equal to 2
Development Strategy: acres in a container using 90% lesser water than conventional farming, with
Idea Testing the production happening nearer to or within the city limits.

 Business Model:
 Introduction (0-2 year):In this phase company will invest completely in setting
Funding Opportunity up 50 container farm, a data and analytics center, a logistics department
Use of Fund nearer to a metro city. Company will also invest in hiring and training
a) Installation employees to run the farms. There will be a requirement of 2 employee per
b) Material container. The person running the farm should have a basic education till
c) Marketing higher secondary.
d) Logistics The target of phase one is to break even, creating a trained labor force and
e) Training creating awareness about Vertill container farms.
 Expansion (3-10 year): In this phase the number of container farms will be
scaled up to reduce the cost per container. The target of this phase is to
create maximum awareness and entrepreneurial opportunity for 10000+
youth by owning a Vertill Franchisee.
Team Requirement:
a) Container Supervisor  Market Analysis:
b) Technical Expert  India expects to add 400 million urban dwellers by 2050. This bears added
c) Managers burden on Indian cities to provide food to this many people
 Vegetables like Lettuce and broccoli which require specific weather
conditions have high demands in India
 With growing awareness amongst consumers, demand for fresh and
nutritious food is increasing in India

 Financial Projection:

 Use of Fund: Financials (in $)

First year: 588,200 $
Second year: 390,800 $ Year 1 Year 2
Revenue 567149.43 567146.69
Cost 588105.19 390737.08
Profit (20954.38) 176410.98
Break even achieved after 14 months