ROMBANO, Chiara Mae D.

BM11

Introduction

Good morning! Before anything else I’ll show you a video.

So, I think you all have an idea what my business is.

My business is Dolci Gustosi.

What is the history of Dolci Gustosi?

Dolci Gustosi is an italian word which means “tasty sweets” I came up with this idea because if I have a
unique name for my business, people will remember it.

Why I chose this kind of business?

I choose this kind of business because I love sweets and cakes and most of the people are eating
chocolates, cakes and sweets except for those who are diabetic or allergic. So, I think of different
business idea and I came up with this.

Dolci Gustosi is an confectionary business in Naga City. It is a sole proprietorship which only have one
owner who loves sweets and who promotes that even diabetic people also have the chance to enjoy
chocolate or sweets of Dolci Gustosi.

This business aims to promote happiness by selling tasty sweets that will surely delight everyone.

What is the mission, mission and goals of the business?

The mission at Dolci Gustosi is to satisfy the customers’ cravings with the company’s mouth-watering
desserts by serving them one-of-a-kind delicacies that will surely not disappoint their taste buds and
best value for money.

Dolci Gustosi aims to have loyal customers in the long run by giving them satisfaction through the
company’s mouthwatering products. Afterwards, it strives to expand the company to give out more
products and services to the community.

Dolci Gustosi aims to;

● provide customers a break from the stresses of life simply by serving them our product.
● People get tired and bored of the same old mango float, therefore, we decided to add a
little twist which is to make a cookies and cream float.

● We want to establish a customer’s loyalty based on returning customers that will spread
our name to everyone they know.
ROMBANO, Chiara Mae D.
BM11

● To provide better customer service is one of our goals which means delivering and
providing high quality services.

● Encouraging larger group of people to try and promote our product is also our goal.

Body

The target of this business are the people who are diabetic, people who loves sweets and chocolates.
Specifically, students who are from different school like USI, Ateneo, Unc, and other schools in Naga city
because it is located at Centro Naga City.Diabetic people will also have a chance to enjoy Dolci Gustosi
because we have preservatives. They may customize their dream cakes with other flavors.

These target market are also allowed to make their own design and make their own flavors!

The sizes are, small, medium and large.

The following are the flavors available: Chocolate, Cookies and Cream, Strawberry, Mango, Mango
Graham, and Caramel.

With these different sizes and different flavors they also contain different prices.

These are the prices:

Small – 180 pesos

Medium – 260 pesos

Large – 350 pesos

If they want to have customize design, it will also have addition charges.

Customers will surely be sure that the products are clean and safe to eat because we have a reliable
supplier where in every week we get fresh fruits and chocolates from them.

Through posting, tweeting and direct conversation with the target market are the way the business will
promotes the product. Flyers with product’s description, business description, and flavors of the product
will also be given out in Naga City.

Conclusion

Desserts will always have a space in our stomach even though we are full. So, choose the best dessert
that you will be satisfied with your cravings. But when you are not into sweets and desserts, you are
dating the wrong store.

And to end this, I will leave you a quote

“There is no better way to bring people together than with desserts.”

By Gail Simmons