1. Product.

The product is the service or tangible good that satisfies the target
audience’s needs–it is the first essential that a real target market is identified,
quantified and justified.

2. Place. The place means placement (usually managed by sales or OEM), such as
having the product available where and when targeted customers want to buy
it.

3. Promotions. Promotion includes Advertising, Digital Marketing, PR, Event

Marketing, Direct Marketing, Personal Selling, Channel Marketing, and Alliances.

4. Price. Price consist of the policies regarding basic price, upgrades, discounts
and coupons, distributor price etc.

As we all know, Philippines is one of the most popular agricultural countries in

asia. Filipinos used to plant different crops for the source of living, and to use in
the production of different products.

One of these popular crops that filipinos are planting is the “cassava” (manihot
esculentum) also known as “camoteng-kahoy” in tagalog. Cassava plant is the only
cultivated food crop in its genus. As to other crops, cassava has also its important uses,
health benefits, and many more.

One of its uses is, it can be made into flour or starch, that is very useful in making
breads, biscuits, sandwiches and many more. We can also make kakanin out of this
cassava.

Now-a-days, many food-lovers are looking for unique, affordable, but delicious
foods/kakanin, especially the students who have budgeted allowances. That’s why,
our group had decided to come up with a food product that is really preffered by
most of our targeted customers, a product out of cassava crop.

We learn to add more ingredients and more twists to our product in order to attract
customers, but we also assure that it is safe to eat and can really satisfy those who
will buy and eat our product. Our group concluded that customers will prefer to
buy our product because we made it more affordable, delicious, quality food,and it’s
unique, we did’nt copy any ingredients nor similar products.

The target customers of our product are the students and teachers of NVSU
bayombong campus, the facebook users who want to order for our product, and
some outsiders. We prefer these respondents to become our customers
because..................(“;“) toan...

To promote our product called “cassava twist”, we’ll sell it through online and we’ll
create a facebook page for our product, because as we all know, online selling is
very effective and useful strategy for business makers, and now-a-days, many
people prefers to buy through online. Millenials/students have many connections in
social media like facebook, instagram,twitter, etc. But not only online selling, we
may also use sales talk strategy for those non-online users.

Through these strategies we have, we found it very effective beacause our customers
can easily search things about our product and promote it to their friends or to
anyone they know. Using this kind of strategy, our product will be sold easier and
faster.

In order to do this, our group needs a starting capital of........... for coming up with
our product and for the other things that we need in promoting it.

The ingredients of cassava twist are the following:

 Grated cassava
 Cooking oil
 Egg
 Salt
 Margarine
 Garlic
 Onion leaves
 Pepper
 Nestle milk (evap)
 Magic sarap

SAUCE
 Ketchup
 Mayonnaise
 Garlic
 Elements of the Marketing Mix:

 Define the Service(s): a services features list

o Management legal services
o Employment problem prevention
o Wrongful dismissal
o Severance proposals/packages
o Management and union relations and negotiation
o Human rights
o Workers safety, health, environment, and more
 Define the Service(s): a benefits list
o High success rate in management-union negotiations
o Excellent reputation
o Timeliness: quick action and available outside of the regular hours
o Practical and cost effective advice
o Lean firm structure: easy and direct access your lawyer
 o Strong understanding of business environment
o Comprehensive database to research similar cases
o Answers to your questions: solutions to your problems
 Unique Advantages:
o Skills of highly trained and experienced staff
o Reputation as a highly successful negotiations firm
o Focus on industry-specific planning and implementation
o Focus on business to business environments
 Price:
o Focus on bundle pricing strategies: for example - monthly retainer;
annual retainer; all services bundled for a set rate; certain services
bundled together for better pricing, e.g. employee problem prevention,
wrongful dismissal and severance proposals/packages.
o Prices/billings compared and analyzed annually against top three
competitors
o Costs analyzed monthly; cost containment and reduction a key
strategy for competitive pricing
 Promotion:
o Advertising programs: local newspapers, local radio, local magazines,
business trade journals
o Personal selling: Sales and Marketing staff; face-to-face
o Direct marketing campaigns to targeted and existing clients; including
permission-based email marketing
o Educational programs to existing clients and delivered to new clients
o Participation in business and trade associations: networking with
clients
o Website: search engine optimized
o Newsletter: hot topics
o Local radio: weekly legal talk show (15 to 30 minutes)
 Place or Distribution:
o Direct sales to business clients (this is also an advantage; you are
close to your customers and will better understand their changing
needs). Keep in regular contact (don't wait for them to call you).
o Selling via ecommerce through the company website; e.g. forms and
counselling, etc.
o Another advantage of direct sales is that you control your pricing,
although the market will dictate what it pays. Services are considered
value added (for example,a value add is 24 hours a day call-in
service).