Final Assessment for International Marketing and Business Environment

In the interim, you have already described how a multinational company of your
choice entered and operates in your country. Now you must research the global
operations of the same company.

Country of origin
Activities of the company
A brief historic of its share price
Legal structures
Management structures
Brand and branding: company vs. product
Marketing mix as it may or not be applied in various countries
Taxes paid as a proportion of profit
Any issues on taxation
Favourable and unfavourable press or other media.

After the research and descriptive part of your paper, draw conclusions on what
you have learnt for yourself from this module and this assessment.