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Some of the reasons for changing organisations are quest for more sustainable
organisational practices, global economic, social and environmental challenges,
increasing globalization and spread of information technology.
Why are Managers Important?
• Organisations need their managerial skills and
abilities more than ever in these uncertain,
complex, and chaotic times.
• Managerial skills and abilities are critical in
getting things done.
• The quality of the employee/supervisor
relationship is the most important variable in
productivity and loyalty.
Who Are Managers?
• Manager
– Someone who
coordinates and
oversees the work of
other people so that
organisational goals can
be accomplished.
– It is not about personal
achievement but helping
others to work and
achieve.
Classifying Managers
• First-line Managers - Individuals who manage
the work of non-managerial employees. Such as
supervisors, shift managers, office managers, team leaders, forepersons
• Middle Managers - Individuals who manage
the work of first-line managers. Such as regional
manager, division manager, project leader, store manager, dean
• Top Managers - Individuals who are
responsible for making organisation-wide
decisions and establishing plans and goals that
affect the entire organisation. Such as managing director,
chief executive officer, chief operating officer, chairman of the board
Figure 1.2: Managerial levels
What is management?
• Management involves coordinating and
overseeing the work activities of others so
that their activities are completed efficiently
and effectively.
Informational
Monitor Seeks and receives wide variety of internal and external information to develop thorough understanding
Disseminator Transmits information received from outsiders or from subordinates to members of the organisation
Spokesperson Transmits information to outsiders on organisation's plans, policies, actions , results, etc.
Decisional
Entrepreneur Searches organisation and its environment for opportunities and initiates ‘improvement projects’
Disturbance Responsible for corrective action when organisation faces important, unexpected disturbances
handler
Resource Responsible for the allocation of organisational resources of all kinds – making or approving all significant
allocator organisational decisions
Source: H. Mintzberg, The Nature of Managerial Work (New York: Harper & Row, 1973, pp. 93-4. Copyright © 1973 by Henry Mintzberg.
Reprinted by permission of Pearson Education, Upper Saddle River, NJ
What Do Managers Do? (cont’d)
Management Roles Approach (Mintzberg)
1) Interpersonal roles
• Figurehead:- Symbolic head, perform duties of a legal or
social nature, e.g. greeting visitors, sign legal documents.
• Leader:- Motivating subordinate, staffing, training,
virtually all activities that involve subordinates.
• Liaison:- Maintain self-developed network of outside
contacts and informers who provide favors & information.
performing activities that involve outsiders, acknowledging
mail.
What Do Managers Do? (cont’d)
Management Roles Approach (Mintzberg)
2) Informational roles
• Monitor:- Seeks & receives internal & external information
to develop thorough understanding of organisation &
environment. Reading periodicals & reports, maintaining
personal contacts.
• Disseminator:- Transmits information received from
outsiders or from subordinates to members of the
organisation. Holding informational meetings; making
phone call to relay information.
• Spokesperson:- Transmits information to outsiders on
organisation’s plans, policies, actions, results, etc. Holding
board meetings, giving information to media.
What Do Managers Do? (cont’d)
Management Roles Approach (Mintzberg)
3) Decisional roles
– Entrepreneur:- Searches organisation and its environment for opportunities and
initiates improvement projects. Organising strategy and review sessions to develop
new programs to bring about changes.
– Disturbance handler:- responsible for corrective action when organisation faces
important, unexpected disturbances or crises. Resolve conflict among
subordinates. Organising strategy and review sessions that involve disturbances
and crises.
– Resource allocator:- responsible for the allocation of organisational resources of
all kinds- making or approving all significant organisational decisions. Scheduling;
requesting authorization; performing any activity that involves budgeting and the
programming of subordinate’s work
– Negotiator:- Responsible for representing the organisation at major negotiations.
Represent department during negotiation of union, purchase, sales, budgets;
represent departmental / organisational interest.
Management Roles
• Recently, Mintzberg completed another hands-on
and up-close study on managers at work and
concluded that;
• Managing is about influencing action, helping
organisation and units to get things done.
• Managers does this in three ways
1. by managing actions directly
2. by managing people who take action
3. by managing information that propels people to take
action
Is the manager’s job universal?
Roles approach
• Research has generally found that the relative degree and
mixture of roles by a particular manager will depend on the
functional area of the organisation
• manufacturing and production managers perform more of the
decisional roles
• marketing/ sales managers perform more of the interpersonal
roles
• Accounting managers perform more of the informational roles
• However, some roles are universal irrespective of functional
areas, such as the leader, liaison and disturbance handler
Skills Managers Need
Research by Robert L. Katz found that managers need
three essential skills or competencies:
• Technical skills
– Knowledge and proficiency in a specific field
• Human skills
– The ability to work well with other people
• Conceptual skills
– The ability to think and conceptualize about
abstract and complex situations concerning the
organisation
What Do Managers Do? (cont’d)
Skills Approach (Robert)
1) Technical skills
• Job-specific knowledge and proficiency to perform
specific tasks.
• More important for lower level manager because they
typically manage employees who are using tools and
technology to produce product or provide services.
• Employees with excellent technical skill always get
promoted to first line manager.
What Do Managers Do? (cont’d)
Skills Approach (Robert)
2) Human skills
• The ability to work well with other people in a group.
• These skills are equally important at all levels of
management.
• Manager with good human skill are able to get the
best out of their people.
• Motivate, lead, and inspire enthusiasm and trust.
What Do Managers Do? (cont’d)
Skills Approach (Robert)
3) Conceptual skills
• The ability to think and conceptualize about abstract
and complex situations concerning the organisation
• Managers see organisation as a whole, understand the
relationship among various subunit, and visualize how
the organisation fits into its broader environment.
• These skills are most important at the top level
management levels.
Figure 1.5: Skills Needed at Different
Managerial Levels
Table 1.3: Important managerial skills
In addition:
• Effective Communication
• Collaboration and team building
• Critical thinking and problem solving
How is the manager’s job changing
The Importance of Customers
• Customers: the reason that organisations exist
– Managing customer relationships is the
responsibility of all managers and employees.
– Consistent high quality customer service is
essential for survival.
How is the manager’s job changing
The Importance of Innovation
• Innovation
– Doing things differently, exploring new territory,
and taking risks.
– Managers should encourage employees to be
aware of and act on opportunities for innovation.
How is the manager’s job changing
The Importance of Sustainability
• Sustainability -
a company’s ability to
achieve its business
goals and increase long-
term shareholder value
by integrating economic,
environmental, and
social opportunities into
its business strategies.
Figure 1.8: Changes impacting on the manager’s
job
Why Study Management?
• Universality of Management
– The reality that management is needed
• in all types and sizes of organisations
• at all organisational levels
• in all organisational areas
• in all organisations, regardless of location
• the reality of work
• the way we manage our own lives
• the challenges and rewards of being a manager
Figure 1.10: Universal Need for Management
Table 1.4: Rewards and Challenges of Being a
Manager
Terms to Know
• conceptual skills • management
• controlling • management roles
• decisional roles • manager
• eco-effectiveness • middle managers
• eco-efficiency • organisation
• effectiveness • organising
• efficiency • planning
• first-line managers • sustainability
• human skills • technical skills
• informational roles • top managers
• interpersonal roles • universality of
• leading management