Startup Business Plan

Instructions:

 You don’t have your Second CIA, So, do this project Seriously
 Submission Dates:
 Company Description and Description of Products/Services – 17th
September, 2019
 Market Research and Marketing and Sales Strategy – 24th September,
2019
 Management and Operational Structure, Financials, and Executive
Summary – 1st October
 Final Project submission – 5th October. You should make your Final
Hard Copy after getting Approval from me (plagiarism check
and format check).
 Font: Times New Roman
Font Size: 12 for main content and 14 for headings
Line Space: 1.5
Paper: A4 Size
No. of Pages: Minimum 20 sides.
 Advertisement Part in your project should be in color.
 Mail Id:
All the soft copies should be sent to this mail id.

Format for submitting the Final Hard copy:

 Executive Summary
 Company Description
 Market Research
 Description of Products/Services
 Management and Operational Structure
 Marketing and Sales Strategy
 Financials
Format for submitting the weekly soft copies

1. Company Description (General Description of your Business):

 Type of Business: Retail/ Manufacturing etc.

 Legal Organization: Corporation/ Limited Liability Company/ Sole
Proprietorship – Process you will undergo to setup this organization form.
 Business Location: Address, Information about the area, Purchased /Rented/
terms for Purchase
 Licenses and Permits for the Land/Rented space
 Management and Employees – Very Brief

2. Description of Products and Services:

 General Description of Each Product/Service

 The pricing structure/different Prizes for various Markets
 Whether you will produce this product or purchase from a wholesale to
resell to your customer

3. Market Research:

 A Description of your ‘ideal’ customer in terms of this person or company’s

characteristics, attitudes and buying behaviors.
 A discussion of the information about the ‘population’ to whom you will be
selling , in terms of numbers and demography like age, sex, education level,
income level and other important information
 Buying behaviors of your target market
 Describe the competition of your product/service
 Number of Competitors
 Characteristics of your top 3 competitors
 Unique difference between you and your competitor
 The ways in which you will emphasize the difference between your
competitor and your products/services in terms of delivery,
customer service, product differentiation or other special
characteristics.

4. Marketing and Sales Strategy (Market Plan):

  Top 3 ways in which you inform about your target product:
Launching a website/ Active on Social media platforms/
Building an email subscriber’s List/ Customer Retention/
Customer Loyalty Programs.
 The types of paid advertising: Brochure, Newspaper Ad,
Magazine Ad, Cut out Ad, Flyers) – These things will have
some special, because we have a separate chapter in our
executive communication for advertising.
 Budget for all these activities

5. Financials:

 Startup Cost Worksheet for Equipments, Supplies etc

 Month-by-month budget for the first quarter of your First Year
 Sources and Uses of Fund – Bank Loan, Finance etc

6. Management and Operational Structure:

 Owners and Directors - Qualifications and Experience you expect

 Managers and Employers - Qualifications and Experience you expect
 Business Advisors – Own or some consultancies

7. Executive Summary:

This is nothing but the summary of your entire startup plan which should come
at the beginning of your final Hard Copy of the Project.

References:

1. https://www.entrepreneur.com/article/281416
2. https://articles.bplans.com/business-ideas/7-steps-to-starting-your-own-business/

But you should follow my format for the project.