INTRODUCTION:

Sweet Potato Royale determined to become a daily dessert and peace offering. A simple sweet
potato recipe and must try dessert. Camote Royale is also known as Sweet Potato Delight. The taste vary
depends on what mixture what we mix in. But the original recipe of this product is only has 4 ingredients
which is the ripped sweet potato, butter, and condensed milk but it’s not include the special ingredients.

GOALS

The goal of this business is to satisfy our reliable customer from the taste and the services.
Maintain the high quality of our product toward the expectation of our valuable customers and fast
growth of our business. And also substantial income, we would like to increase 20% in first quarter and
35% in a second quarter and continue to another quarter.

VISION

To achieve our costumer tongues and give them good service and nutritious food that would help
their body composition and variety of food that surely enjoy.

MISSION

To provide a peaceful and friendly atmosphere where the customer can receive nice quality of
product, services and reasonable price. It also provide to healthy foods for all ages.

To provide a quality of products and to healthy foods for all ages.

OBJECTIVTES

 To be able to identify the costumer public’s taste and preference with regard to the product that
will be sold
 To be able to determine the pricing strategy of the business
 To be able to develop good marketing strategies for the business using the 4 P’s or the
Packaging, Price, Pace, Promotion in marketing.

PERFORMANCE TARGETS

1st Quarter 2 Quarter 3 Quarter

Introduce the product in the Different formation or design Promos
market by giving a free taste
Different barite of camote Sales

BUSINESS OFFERING AND JUSTIFICATION

  Free tasting
 Retail
 Whole Sale to resellers
 Buy 2 get a towel package

EXECUTIVE SUMMARY

Camote Royale is creative and have good services this business built by our own ideas. It is a
partnership business with five members which will start from a share capital of Php in each of the
members, a total of Php this will be divided upon the equipment, location /space and products. We will
rent a space mar in Gaisano city mall or either we can propose our product in canteen in SPC that be
able sold it. We decided to put up a food service business, because we believe that food is the no. one
need of the society. We assure you a unique servings of our product that’s serve you nutritious,
delicious and affordable cost, we also offer our investor and costumers a whole sale and retail our
product

The packaging for the products will be plastic ware for individual pieces of the products. The price of the
products will depend on the production costs. Things to consider in coming up with a certain pricing are
production costs, namely: direct materials, direct labor and other indirect expenses. The location site of
the factory and the store outlet is good enough in its area because it is near to the wet market and
grocery. Promotion lets and brochures regarding the products will be disseminated on the actual day or
before the actual day of operations. Basically, those product leaflets and brochures contains vital
information regarding the product.

Camote delight has built a reputation on offering the most delicious, nutritious, 100% natural foods
with no artificial flavors, colors or preservatives. Company Ownership, Camote delight owned by 7
persons (Student of Grade 12 Criminology) Company Location and Facilities Food at Pacana Street
beside the SPC whole.

BUSINESS PROPONENT

Sweet Potato Royale is easy to prepare and pass to pack. For serving/packing of this product, we
use a disposable Tupperware. For the supplier of this product especially to the sweet potato will be the
BUKIDNON ROOTCRAP MILLING CORPORATION. We choice this corporation as our producer of sweet
potato because we can took a discount and has free and special delivery; we can grab that if we don’t
have enough supply in time. For the grahams and heavy cream is the supermarket. Still looking for the
supermarket which is can save.

THE TARGET CUSTOMERS AND THE MAIN VALUE PREPOSITION TO THE CUSTOMER
The target customers are the following;

 Students
 Teachers
 Staff of school
 Employees
 All people

THE MARKET

To make the price affordable for the students to enjoy our product and to produce amount of product
which equal to the expected market? The product is not yet known in the market so I decide by
introducing the product in the market through giving; a special offer can be made such as free tasting of
the product. Set very affordable price and make the appearance of the product presentable to attraction
customer. To get the attention of the students or target market, promote the product good qualities
and its distinction with other similar product through a diversified sales talking. The strategy of our
product is to focus on our niche market which is health/natural food stores that serve the young active
professional. We will implement our business by preserving our owned dishes and other products. We
will monitor our everyday income and profit for order to us if we reach. For our target income in a day.
And by knowing what products are best sellers and not. For us to achieve our goals and the objective
well successful and achievable, product will establish popularly.

BUSINESS PROPONENT

Sweet Potato Royale is easy to prepare and pass to pack. For serving/packing of this product, we
use a disposable Tupperware. For the supplier of this product especially to the sweet potato will be the
BUKIDNON ROOTCRAP MILLING CORPORATION. We choice this corporation as our producer of sweet
potato because we can took a discount and has free and special delivery; we can grab that if we don’t
have enough supply in time. For the condense milk and butter we tried looking for the supermarket
which is can save.

THE PRODUCT AND SERVICE OFFERING

 Free delivery
 Catering service
THE FINANCIAL FORECAST AND EXPECTED RETURNS, RISK, AND CONTINGENCIES

3.5

2.5

2 1 year
1.5 2 year

1 3 year

0.5

0
Sales
Expenses
Profit