9/25/2019 Women's Clothing Boutique Business Plan Sample - Web Plan Summary | Bplans

De Kliek Style Studio

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Women's Clothing Boutique Business Plan

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Web Plan Summary

The website will serve as a source of information for online visitors. De Kliek plans to correspond its web site launch with
the o cial launch of the boutique. Plans for year 1 include search engine optimization and development of editorial
content throughout year 2. In year 3, De Kliek will evaluate including ecommerce into its business model.

The site will be developed so that users see everything they need "above the fold." The website will feature key items
along with the unique services of the boutique. Editorial content will entail ideas of out ts that are appropriate for work,
special events and getaways. To further enhance De Kliek's service o ering, reservation forms will be available for
booking Personal Style and Closet Assessment appointments, Personal Shopping appointments, and Private Parties and
Workshops.

The website will leverage the corporate identity and brand personality of De Kliek -- clean and simple. The nomenclature
will mirror the current ideas articulated throughout the boutique: Style, Concierge and About. The overall strategy of the
website will to be provide a clear and simple architecture that allows the user to obtain all the information they need,
simply and easily.

6.1 Website Marketing Strategy

Because De Kliek is based in the Los Angeles area, the hotspot for  lm companies, the online strategy will focus on
both celebrity endorsements and email marketing. Given current federal regulations (CAN-SPAM), De Kliek will
incorporate strict guidelines in managing customer data and ensure that a customer will not receive more than 2 emails
per month.

As word-of-mouth and email marketing have proven e ective for retail boutiques of De Kliek's nature, De Kliek will
implement these strategies at the beginning of operations. Research shows that the number one reason people log on to
the Internet is for information. De Kliek's strategy is to provide as much information as possible on their current
designers, fashions and style tips, as well as to utilize the appropriate search terms to deliver the most relevant click-
throughs. Awareness of the website will be provided in local advertising, public relations e orts, customer emails, in-
store signage & receipts as well as direct mail and word-of-mouth.

6.2 Development Requirements

Development costs include the following:

Site Design - $3,000.

Site Implementation - Free. Owner, Vrootje Magen, is very familiar with Dreamweaver and html and is able
to take the templates that the web designer creates and utilize them to manage the implementation and
further development of the site.

Ongoing Costs

Domain registration for the website for 5 years - $95

Site Hosting - $30 per month with SBC Yahoo!

Search Engine Registration - $200 per year

Site Design Changes - Changes in the site, such as photography costs (estimated at $150-$200 per shot), are
considered to be part of Marketing and Advertising

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2 (company_summary_fc.php)
3 (products_and_services_fc.php)
4 (market_analysis_summary_fc.php)
5
(strategy_and_implementation_summary_fc.php)
6 (web_plan_summary_fc.php)
7 (management_summary_fc.php)
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9 (appendix_fc.php)

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PLAN OUTLINE

1.0 Executive Summary (executive_summary_fc.php)

2.0 Company Summary (company_summary_fc.php)
3.0 Products and Services (products_and_services_fc.php)
4.0 Market Analysis Summary (market_analysis_summary_fc.php)
5.0 Strategy and Implementation Summary (strategy_and_implementation_summary_fc.php)
6.0 Web Plan Summary (web_plan_summary_fc.php)
Website Marketing Strategy (web_plan_summary_fc.php#6.1_Website_Marketing_Strategy)
Development Requirements (web_plan_summary_fc.php#6.2_Development_Requirements)
7.0 Management Summary (management_summary_fc.php)
8.0 Financial Plan ( nancial_plan_fc.php)
Appendix (appendix_fc.php)

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