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The Impacts of the local oriented travel television show “Biyahe ni Drew” in promoting

the Philippine tourism to the selected Tourism Management Students of

Polytechnic University of the Philippines, Sta. Mesa Manila

By:

Aguas, Celine

Abaigar, Andrea

Barcela, Pauline

Corsino, Beatriz

Clemente, Patrick Von

Fajardo, Jhaymin Micah

Morales, Stephen Jehu

Wabina, Alessandra
The Impacts of the local oriented travel television show “Biyahe ni Drew” in promoting

the Philippine tourism to the selected Tourism Management Students of

Polytechnic University of the Philippines, Sta. Mesa Manila

I. Background of the Study

“Biyahe ni Drew” is a Local Travel Television Show broadcasted by GMA Network. It showcases

the beauty of the places around the world, both internationally and locally. The host, Drew Arellano travels

to different destinations to promote tourism that even with limited budget everyone can travel both in

Philippines and abroad. The show received was recognized as the “Best Travel Oriented TV Show” at the

1st Philippine Tourism Industry Awards and the host was also recognized as the Best Travel Oriented TV

Show Host. They received a lot of awards and recognitions since the beginning of their show for its

contribution to Philippine Tourism. (Manila Standard, 2017)

Tourism in the Philippines plays an important role in the socio-economic growth to generate

investment, foreign exchange, and employment of the country. The Department of Tourism is the primary

government agency who handles the tourism in the Philippines (tourism.gov.ph, 2018). One of its attached

agencies is the Tourism Promotions Board which is responsible for marketing and promoting the

Philippines domestically and internationally as a major global destination. The agency has a lot of projects,

programs, and activities to promote the Philippines like the trips that they organized for different companies

internationally and domestically. (tpb.gov.ph, 2018)

There are many ways to promote the tourism in the Philippines and one of those is by media.

Watching television has a great impact in promoting different products because many businessmen market
their product by making commercials and use popular artists to promote their product. The television show,

“Biyahe ni Drew,” without knowing, this show helps in promoting the Philippine Tourism because of the

content of their program. The researchers want to conduct a research about the impacts of the television

show, “Biyahe ni Drew,” in promoting the Philippine tourism to the Tourism Management students.

II. Statement of the Problem

This research aims to know The Impacts of the television show “Biyahe ni Drew” in promoting the Philippine

tourism to the Tourism Management Students of Polytechnic University of the Philippines, Sta. Mesa

Manila. Specifically it attempts to answer the following questions:

1. What are the impacts of “Biyahe ni Drew” in promoting the Philippine Tourism to selected Tourism

Management students of Polytechnic University of the Philippines?

2. How did this show help in promoting Philippine Tourism internationally and domestically?

3. What are the effective ways of promoting the tourist attractions in the Philippines that are seen in the

show?

II. Significance of the Study

This study would give great contribution to the following:

Department of Tourism (DOT) - By being knowledgeable of the study, DOT will be aware of the

places that need improvements and look for the possible solutions for the progress of the places.
Travelers- This study will encourage the travelers to visit and explore the destinations here in the

Philippines because of the information they gained in the show.

Viewers- serve as an engine to encourage the viewers to visit the place and inform them about the

people and the culture to avoid misinterpretation.

Tourism Students- this study will be a great help to the tourism management students to

enlighten them on how to market the place effectively

Biyahe ni Drew Productions – this study will benefit the production in a way that they can take

the insights of the viewers to have a better outcome of promoting other travel destinations.

Future Researchers- the conclusions of this study could serve as a reference to future

researchers that might conduct studies similar too this field.

III. Scope and Limitations

In this study, the researchers will only focus on the impacts of the television show ‘Biyahe ni Drew’

in promoting the Philippine tourism. To gather data; they will have 8 respondents to answer their questions

to come up with accurate conclusions. The respondents will only be the Tourism Management students of

Polytechnic University of the Philippines in Sta. Mesa, Manila.

The researchers will not cover other television shows and the tourism of another country since its

main objective is the Philippine tourism. There will be no more than 8 respondents and less than that

because 8 respondents are enough to conduct an interview to gather data. There will be also no
respondents outside the Polytechnic University of the Philippines in Sta. Mesa, Manila and other college

department students because its main respondents are the Tourism Management students.

IV. Methodology

The research method to be used is phenomenology method due to the nature of the study which

was to identify the impacts of the television show ‘Biyahe ni Drew’ to the viewers in promoting Philippine

tourism. They will utilize this study to interview 8 respondents to determine the impacts. The respondents

will be determined through convenience sampling due to accessibility of the pace where the study is being

conducted.

Once the data is gathered the researchers will identify the effectiveness of viewing ‘Biyahe ni

Drew.’ They will find patterns if their respondents have the same answers and perceptions.

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