Open-ended question 1

Conversion /
How is your current job measured? Sales / Revenue Conversion
Total respondents who answered X 13 rate
13
% of respondents
# campaigns, who answered
roas positive X #tests,
in x months, 23.6% 23.6%
%improvement
About 2.5 years
Advertising Campaign Budgets
based on how you deliver the task in time and quality.
Big, direct impact on business direction
by goals that
to expand, i set every
improve, andweek
create a digital marketing
environment.
by
By how
how many
well I mt.
can bike ridesbusiness
support per week I get and designers in
leaders
improving engagement and ROI
By managing
by myself :)
By
By projects, deadlines
sales budget, and
but our kpi on videowall
companies result is measured on
online sales and therefore also on conversation. 1
By sales leads generated by our website and social channels. 1
By the conversion rate of one shot clients to regular clients 1
By the features we deliver every sprint
By the successful launch of products
Client Satisfaction with our digital channels and results.
Client
collectsuccess
ideas from people and translate them on how we
could implement using our optimization tools. 1
Conversions to SQLs and web traffic. 1
CR improvement
customer feedback
Different metrics
Digital design that delivers provable business success
Digital Sales and webshop sales and revenue 1
Do those websites
ecommerce convert
conversions andgood
thatenough?
is the meter we are trying
to make better. 1
good question
Good question. No real answer though. Perhaps JIRA :-P
Google Analytics, Hotjar and personal feedback
huh?
I am starting up a new department, will get financial and
organizational goals as KPI:s.
i do not understand the question
Iyou
do might
not work
be talking about the number of clients, happiness
of clients, successful outcomes of clients.
I have some KPI-s... Revenue, margin, conversion rate, visits,
bounce
privatelyrate,
(so net
not promoter
for the dsbscore etc. reasons stated in last
ebusiness, 1 1
input)
I'm working on tasks and projects, and main measurement is
progress in them.
Iam designing mobile UI-s and web shops
impact
In days?
in sales
Innovation. Increase of business KPIs,. Communiction skills. 1
Succesfully released
It's measured based on project outcomes,
conversion rates of our ecommerce
sites 1
Its not
Its not
compelling it is. We look for # of visitors, # of pages viewed,
and actions taken (download collateral/sign up for trial).
Lead conversion
lead gen, increased sales, client experience, client 1
satisfaction,
measurement awareness
through measuring engagement such as 1
registrations at events. that covers marketing, sales &
Multi-faceted scorecard
delivery
question to answer. I have goals for overall web traffic, 1
looking at new tools, leading our SEO and SEM teams.
NA
No specific hard numbers - quality of work.
No specific
Number metrics,
of new indirectly
paying related
customers. to CROrecurring
Monthly
revenue. Customer churn rate.
number of players I bring that make deposits
Ok
OKR's
On conversion rates. Hot leads into purchasers. 1
On conversions. 1
One part are sales 1
perfection
Performance
Performance
Performance against project timelines, process improvement,
speed, efficiency
Performance & net
Based. Allpromoter
activitiesscore
in some way tie back to
new business and customer retention.
Performance of global CPC marketing channels
Performance on CRO results
pleased parents
Product delivery on time with quality
Product KPIs.
Quality of advice provision and volume of sales. 1
Quarterly reviews
Release of features
Results, though more qualitative than quantitative
Revenue growth
Revenue, then conversion rate, then traffic. 1 1
ROI
Sales, conversation rate 1 1
service level
Statistics
becoming increasingly more measured though Google
Analytics's and Hotjar.
sussecful project and keeping the project roadmap on time
The amount
accepted of work thatthen
opportunities, can net
be produced
new names in from
time marketing
channels.
This question is unclear.
Traffic (pageviews, engagement etc), relevance
traffic, convert, aov, organic traffic dimensions 1
translating insights
Ultimately sales andfrom data intobut
conversions, product improvements.
also the increases in
conversion rates. 1 1
ux
We/contribute
ui app design, web design,
to enrollment campaign
results, material by
so ultimately design,
bodies..
in seats.(along with the typical measures of analytics, UX
success
testing,
We haveetc)daily stand-ups and role related discussions twice a
year
measuredthe
with CEO butrelease,
by feature that's about
and ITit.is measured by uptime,
customer satisfation and cost of infrastructure.
we
We use
use google analytics
mixpanel and are
and hotjar switching
to monitor thetoperformance
mixpanel of
our product
Web traffic, form submissions, telephone calls and sales. 1
With regards to?
 Did not Lead gen /
Client It's not
Traffic / Visits understand the Form Others
satisfaction measured
7 question
7 submissions
5 3 3 4
12.7% 12.7% 9.1% 5.5% 5.5% 7.3%

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Total Response
Category
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55
Graph question 1

Step 1: Paste as value the “Response Categories,” “Total respondents who answered X,” and “% responde
Sales / Revenue Conversion /Traffic / Visits Did not understaLead gen / Form
13 13 7 7 5
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Step 2: Select the responses you pasted, copy them, right click, and select "Paste special > Paste transpos

Categories Volume Percentage 0.25

0.2363636364
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Sales / Revenue 13 23.6%
Conversion / Conversion rate 13 23.6%
Traffic / Visits 7 12.7% 0.2
Did not understand the question 7 12.7%
Lead gen / Form submissions 5 9.1%
Client satisfaction 3 5.5%
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Performance on CRO results
I don't understand what you mean by measured. I suppose you might be talking about the number of clients, happiness o
Quarterly reviews
Its not
Strictly speaking, it's not - but I guess you could say it's becoming increasingly more measured though Google Analytics's
NA
By sales leads generated by our website and social channels.
pleased parents
Constant improvement in terms of conversions and internal processes. I'm in charge of planting ideas to the whole depa
On conversions.
The whole funnel: starting with revenue, next pipeline, next accepted opportunities, then net new names from marketin
we each wear many hats and get work done with fewer resources than most, so hitting the highest priorities in the most
Performance Based. All activities in some way tie back to new business and customer retention.
KPIs to measure the effectiveness of our marketing, and how compelling it is. We look for # of visitors, # of pages viewed
Client Satisfaction with our digital channels and results.
Traffic (pageviews, engagement etc), relevance
Different metrics
Google Analytics, Hotjar and personal feedback
Sales, conversation rate
We have OKRs for both product and IT. Product is currently measured by feature release, and IT is measured by uptime,
Performance
By how efficiently programs are executed. The bar is pretty low here when it comes to marketing technology, so my job i
by myself :)
I have some KPI-s... Revenue, margin, conversion rate, visits, bounce rate, net promoter score etc.
Conversions to SQLs and web traffic.
By sales budget, but our companies result is measured on online sales and therefore also on conversation.
Quality of advice provision and volume of sales.
Innovation. Increase of business KPIs,. Communiction skills. Succesfully released project outcomes,
Performance
ROI
We contribute to enrollment results, so ultimately by bodies in seats.
I'm working on tasks and projects, and main measurement is progress in them.
I am starting up a new department, will get financial and organizational goals as KPI:s.
This question is unclear.
ux / ui app design, web design, campaign material design, ..
Advertising Campaign Budgets
I'm German, not quite sure what you mean. Several Projects are sadly measured only with analytics, some with our very
CR improvement
By the features we deliver every sprint
Digital design that delivers provable business success
Multi-faceted scorecard that covers marketing, sales & delivery
traffic, convert, aov, organic traffic dimensions
We use mixpanel and hotjar to monitor the performance of our product
lead gen, increased sales, client experience, client satisfaction, awareness
Good question. No real answer though. Perhaps JIRA :-P
The amount of work that can be produced in time
good question
I do not work
By the successful launch of products
perfection
Marketing numbers (read/click/follower stats), Survey data, "customer" responses (church attendee), In-direct measur
Ultimately sales and conversions, but also the increases in conversion rates.
In days?
Ok
By managing
With regards to?
Revenue growth
sussecful project and keeping the project roadmap on time
service level
by goals that i set every week
About 2.5 years
In my current team/customer: We strive to increase ecommerce conversions and that is the meter we are trying to make
By projects, deadlines and kpi on videowall
Release of features
Statistics
No specific metrics, indirectly related to CRO
We have daily stand-ups and role related discussions twice a year with the CEO but that's about it.
number of players I bring that make deposits
By the conversion rate of one shot clients to regular clients
i do not understand the question
Do those websites convert good enough?
we use google analytics and are switching to mixpanel
OKR's
Iam designing mobile UI-s and web shops
Performance against project timelines, process improvement, speed, efficiency & net promoter score
Performance of global CPC marketing channels
Digital Sales and webshop sales and revenue
Big, direct impact on business direction
One part are sales
Product delivery on time with quality
By how well I can support business leaders and designers in improving engagement and ROI
Its not
impact
Number of new paying customers. Monthly recurring revenue. Customer churn rate.
in sales
No specific hard numbers - quality of work.
Results, though more qualitative than quantitative
based on how you deliver the task in time and quality.
Product KPIs.
Web traffic, form submissions, telephone calls and sales.
# campaigns, roas positive in x months, #tests, %improvement
huh?
Lead conversion
by how many mt. bike rides per week I get
translating insights from data into product improvements.
My job is kind of all over the place, so that's not an easy question to answer. I have goals for overall web traffic, looking a
Revenue, then conversion rate, then traffic.
On conversion rates. Hot leads into purchasers.
customer feedback
Client success
It's measured based on conversion rates of our ecommerce sites
 number of clients, happiness of clients, successful outcomes of clients.

ured though Google Analytics's and Hotjar.

anting ideas to the whole department (300+ pax) with the tools we have and in turn, I collect ideas from people and translate them o

net new names from marketing channels.

e highest priorities in the most efficient way possible is the biggest measurement of success (along with the typical measures of ana

# of visitors, # of pages viewed, and actions taken (download collateral/sign up for trial).

and IT is measured by uptime, customer satisfation and cost of infrastructure.

rketing technology, so my job is to expand, improve, and create a digital marketing environment.

on conversation.

analytics, some with our very own and powerful data-warehouse solution. Hotjar i only use privately (so not for the dsb ebusiness, r
ch attendee), In-direct measurement through measuring engagement such as registrations at events.

he meter we are trying to make better.

or overall web traffic, looking at new tools, leading our SEO and SEM teams.
om people and translate them on how we could implement using our optimization tools.

ith the typical measures of analytics, UX testing, etc)

(so not for the dsb ebusiness, reasons stated in last input)