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“Chicken ni Nene”
Vision
Mission
Project objectives
Estimated Budget
The estimated budget for the whole production is P45,000 inclusive the
housing, feeds, vaccines, water, and electricity bill and other necessities.
Country Review
The Philippines has well-attained self-sufficiency in poultry, a prolific producer
of poultry products. About 800 million broilers are produced annually and in spite of
rising population, the country’s supply continues to meet consumer demands. Even
restaurants and those who are in the food business have steady flow. Cutting edge
technology, employed by visionaries in the poultry industry, has boosted our
production rate. Modernization has even made us the new darling in the region.
Four years back, the Philippines surprised everyone by winning Asia’s most
prestigious award in “Livestock Asia,” the Oscars of the industry held in Kuala
Lumpur, Malaysia. Named Asia’s best in the biggest gathering of livestock, egg and
meat producers, Bounty Fresh Chicken won the top prize and became the first
Philippine brand to be awarded such an honor.
On its route to winning the major title, it swept all categories: Technological
Excellence, Food Safety, Marketing Excellence and Industry Leadership.
Barely 17 years in the business, Bounty Fresh has achieved so much that it is now one
of the country’s leading and fastest growing broiler integrators.
This project will be profitable due to the reason that the increase in the urban
populations requires animal protein supplies. In order to prevent malnutrition,
people will be interested in meats for protein; hence they will continue buying
meat.
Source of Information
1.Market Feasibility
Marketing Mix
Chicksko and Chickska offers different products such as: Broiler chicken,
Parts of chicken and whole chicken. Half of chickens will sell alive and the
remaining chicken will sell as dressed chicken. Meanwhile the left parts of chicken
will sell it on market per kilo. The price of our product is based on current market
price and we gave 10% discount for our loyal customer. We promote our product
by means of social media, posting tarpaulins, giving flyers in crowded place and
through word of mouth. Also we have a promo, buy 10 whole chickens and get
1free, then free delivery for buying more than 10 whole chickens. We sell our
product in the following area: Calauan market, Palengke ni Juan, Sari-sari store
and to those whole seller and retailer who visit in our location to buy our product.
Market Structure
Public market is where people go and buy their daily needs and some of it is
chicken meats so we sell our chicken meats there in affordable and reasonable
price, since we have our own equipment. Besides we can accept retailer and
wholesaler and give them discount for every bulk of chicken meats that they
purchase.
Since our business is new on market we will introduce it through the help of
social media websites and other techniques to promote our product such as: Giving
flyers, posting tarpaulins in crowded place, costumer recommendations giving
discounts for valued customers and other means to endorse our business,
SWOT analysis
Strength Weaknesses
Opportunities Threats
Php.110.00-
130.00 (eggs
base on size)
Market segmentation
Promotion
Market Budget
Costumer Analysis
Our target market is the people living around the vicinity, Talipapa and the
wet market. For the people living around our poultry, we will serve as their supplier
of chicken meats since their area is far from the market. They buy chicken meats for
at least 3 times a week because chicken is a good source of protein. For Talipapa and
wet market, we will supply chickens twice a week because they are selling bulks of
PHP
Grand Total of Sales Forecast 55,620.00
Depreciation Expenses
Dept./1/2 Total Dept.(1 1
Items Price/unit Lifespan Dept./year Dept./month month month)
TOTAL
EXPENSES
Items Quantity Price/Unit Price
Chicks 225 pcs 25 5625.00
Feeds ( chicks booster) 1 sack 1650 1650.00
Feeds ( broiler grower) 2 sacks 1600 3200.00
Feeds ( broiler finisher) 5 sacks 1500 7500.00
Vetracin Gold 1 kg 460 460.00
Newspaper 3 kl 10 30.00
Kusot 1 sacks 77 77.00
Pako 2 kl 25 50.00
Mask 1 box 85 85.00
Hair net 9 pcs 10 90.00
Gloves 1 box 189 189.00
Plastic bag 4 pcs 18 72.00
Garbage bag 1 roll 35 35.00
Straw 1 pc 15 15.00
Record book 1 pc 55 55.00
Ballpen 3 pcs 8 24.00
per
Utility month 300.00
Transportation
allowance 500.00
TOTAL 19,957.00
Forecasted Expenses
Income Statement
Revenue 55,620
Less: cost of goods sold 18,435
Gross profit 37,185
Less: operating expense 2,115.43
Office supplies expense 109
Dept. equipment expense 443.43
Utility expense 450
Transpo expense 500
Miscellaneous expense 77
Materials expense 536
Net Income 35,069.57
Balance Sheet
Assets
Cash 15,021
Materials and Equipment 27,622
Buildings 2,800
Accumulated Depreciation 443
Total Assets 45,000
Liabilities
Total Liabilities 0
Owner's Equity
Investment Capital 45,000
Total Owner's Equity 45,000
Financial Feasibility
Canvass sheet
Item: Cage
Dimension:
Ducay, Catherine Mae, an investor of “Chicksko and Chickska” poultry farm. She
currently taking Bachelor of Science in Entrepreneurship at Polytechnic University of the
Philippines. Took up her on the job training at South Victoria Garden. She have the ability
to communicate well and a computer literate.
Guinto, Monica U, one of the investor of “Chicksko and Chikska”. She is a BSEnt student
of Polytechnic University of the Philippines Calauan, Campus. She is flexible in work task
and motivational. She is good oin online communication for she is a part time online
teacher.
Peñano, Mary Jaye Alexandria, an investor of chicksko and chickska, currently studying
at Polytechnic University of the Philippines Calauan, Campus, Calauan, Laguna and a
BSENT student. She was a vendor at the ph public market in Calauan. She has knowledge
in Microsoft word, Powerpopint presentation and Excel. She also had basic knowledge
in poultry.
Valles, Grace Ann, C. she is good in sales talk and knows a lot of connection in potential
buyers. She has an approachable personality and interpersonal skill. She is a former on
the job trainee at Reysons Food Processing at Brgy. Hanggan, Calauan, Laguna.
Organizational Chart
Jovelyn Kilat
General Manager
Responsible for
planning, directing
General Manager JovelynKilat
& overseeing
operations.
Responsible for
disease operation.
Disease Operation BerniejildoMalitic
and control
Officer
Establishing sales
territories, quotas
Marketing and BerniejildoMalitic
and goals establish
distribution and Raquel
training programs
Officer Balicog
for sale
representative.
Involves in
planning and
Operation officer Raquel Balicog
supervising all of
the operational
functions of the
company.
Focus in employee
relations, career
HR Officer Ma. Nova
coaching, health
Evangelista
and safety,
recruiting, training
&development
staff.
They are
responsible for
Labourer Mark Gil
doing manual
Malabanan
work requiring
Monica Guinto high physical
funds and strength
Mary Jaye
to construct
Alexandria Peὴano
structures or
building.
4.1 location layout
Technical Feasibility
A. Feeding schedule
Age of the chicks in days Type of feeds Supplier
B. Drinking water
0-14 3 LAC
14-28 4 LAC
29-45 5 LAC
C. Vitamin/s program
D. Light
E. Materials/Supplies
Materials
Supplies
Ballpen 3 8 1 year 24
F. Utilities
Utilities Monthly cost Supplier
CAPITAL
E RELIABILITY S
Products are always available.
R O
R
Giving flyers.
C
CREATING
Posting tarpaulins. E
MARKET
Creating page in social media.
POSITION
PROFIT
Culture
Chiscko and Chiscka will operate starting from our capital to our profit. The
first thing that we will do is we will get our business legality by getting government
permits. Getting proper sanitation, by cleaning and buying standard materials.
Weekly cleaning of the cages and other materials. Knowing our trusted suppliers,
for our well-maintained cage and for our branded products like, feeds and vitamins.
Our good quality product, we will be using proper protective equipment. Our
business reliability, timely opening and closing of poultry farm, our products will
always be available. By building good relationship to the costumers, we earn
loyalty. Creating market position by giving fliers, posting tarpaulins, and creating
page in social media. In this flow of our human resources and customers the
business will earn profit.