INTERNSHIP REPORT

ON

“The improvement in online sales after ‘Disposable

Surgical Devices marketing campaign for 60 days”

By: Tapasya Kabra

BBA(H) 2017
20172034
 CERTIFICATE OF DECLARATION

This is to certify that the project entitled “The improvement in online

sales after ‘Disposable Surgical Devices marketing campaign for 60
days” done by me and under the guardianship of the Human Resource
Manager of the team.

Tapasya Kabra

BBA(H)

20172034
 ACKNOWLEDGEMENT

I am using this opportunity to express my gratitude to everyone. I am

thankful for their aspiring guidance in invaluably constructive criticism
and friendly advice during the project work. I am sincerely grateful to
them for sharing their truthful and illuminating views on a number of
issues related to the project.

I express my warm thanks to Mr. Vikas Khanna director of company

and Mr. “Akash Johri” HR Manager of company for their support and
guidance at Romsons International.
 COMPANY PROFILE

Today, Romson’s has expanded quite well and claims assurance in

quality of its products. It is an INR 4.50 billion, professionally-
managed enterprise with presence in 65 countries. A product portfolio
with strength of around 100 products. The company has a retail
footprint across the globe - with 810+ distributor network in India and
abroad.

ROMSONS SCIENTIFIC AND SURGICAL INDUSTRIES PRIVATE

LIMITED and Surgical and medical instruments contacts in Agra, Uttar
Pradesh, India and around the world. Our data undergoes extensive
quality assurance testing with over 2,000 discrete checks for validity
and reliability. We use over 30,0000 different sources, including teams
of primary source researchers to update our data over 5 million times
per day.
With the head office in Agra, and marketing & sales office in Delhi,
Romsons presently has the following companies under its group: -

 Romsons Scientific& Surgical Industries Pvt. Ltd, Agra India

 Romsons International, Noida, India
 Romsons Juniors India, Agra, India
 Romsons Medicons, Agra, India
 Raj Vijay Corporation, Agra, India

Romsons has been serving the medical fraternity & the patient
population since its inception and has emerged as a preferred Brand
among its users, namely, surgeons, anesthesiologists & other
specialists. Romsons products range comprises of a large product
portfolio and its quality bears a strong benchmark in the Medical
Disposable Devices.
Today, Romsons products are exported to over 65 countries worldwide
through its authorized distributors, backed by a strong & focused
marketing team. We also regularly participate in all the major
international medical trade fairs like Medica
(Germany), Hospitalet (Brazil), Arab Health (UAE),
FIME(USA)among others. Romsons consistent product quality has
earned it registration with the Government Health Authorities in
several countries.
One of free India's most critical revolutions took place in 1952 in the
field of healthcare - Medical Devices. A small company worth Rs.
10,000 was incorporated under the name "Romsons Scientific and
Surgical Industries" as a partnership firm by Late Shri. Ram Lal
Khanna and his two sons in Amritsar. The company manufactured
Scientific and Laboratory Equipment like Laboratory wares, re-usable
Surgical Devices & Sets.

GLOBAL PRESENCE
Romsons products are being exported to developed and emerging
markets in over 65 countries. Company also regularly participate in
Global Trade Fairs, that predominantly focus on Medical Devices, like
Medica, Hospimedica, Arab Health, FIME amongst others.

PAN INDIA PRESENCE

ROMSONS had been serving the medical fraternity and
patient population since 1952 and company have emerged as the most
preferred brand among the surgeons, anesthesiologists and many other
specialists since its inception till date. We could achieve such a good
acceptance of our products because of our vast network and dedicated
Sales & Marketing Team.
NETWORKS
ROMSONS has its own offices at Delhi, Mumbai, Pune, Jaipur& Agra
and apart from these we have warehouses cum offices at all State
Capitals which acts as our supply points to various districts of each
State. Further to these warehouses cum dispatch points we have a
strong network of Authorized distributors covering almost all districts
of India. In total, ROMSONS has more than 800 authorized distributors
across India.

SALES AND MARKETING TEAM

ROMSONS has a well-structured Sales & Marketing Team which
works under the able leadership of Director, Marketing. The team
comprises of Marketing Manager, Sales Managers, Product Managers,
Regional Sales Managers (RSM), Zonal Managers (ZM), District
Managers, Area Managers, Senior Sales Offices and Sales Offices.
Each State is headed by ZM/RSM and each zone is headed by a Sales
Manager.
The dedicated effort of the Sales Team is to always remain in touch
with key opinion leaders of Medical Fraternity. We always welcome
the feedback and suggestion from our customers which helps us to
consistently improve the quality and utility of our Product line.
Together with our distribution system and Sales & Marketing Team we
are working on world's best ERP System: SAP ERP. We have always
tried to leave no stone unturned to fulfil the requirements of Booming
Healthcare Industry and it is our constant endeavor to provide quality
services at par with International Standards to our valuable customers
in each part of the country whether it is North, South, East or West
through our highly professional Sales and Distribution Network.

WINNING THE TRUST OF THE BEST IN WORLD

What has earned us the loyalty of the most demanding customers in the
world? What gives us the edge to deliver greater value to customers?
 Firstly, our experience (over 60 years) in understanding a patient's
need and a doctor's requirement.
Secondly, our first-hand knowledge of designing and developing
products.
Thirdly, the unquestioned integrity of our products. But most
importantly, our ability to serve the emerging needs of our customers
with speed and agility. Little surprise that Romsons products are being
exported to developed and emerging markets in over 65 countries.
We have the largest product portfolio in the industry (100 products in
over 600 sizes), which caters to almost the entire spectrum of patient
need. Designed and manufactured to deliver maximum performance
and safety, Romsons is the last word in quality. Most significantly, the
name Romsons continues to inspire trust for unsurpassed quality,
innovation & safety of its products.
 CONCLUSION
The successful completion of this internship indicates that the future of
marketing is in the hands of digital. Digital marketing is not only
concerned with placing ads in portals, it consists of integrated services
and integrated channels. Marketers want to use these components in an
effective way to reach target groups and to build a brand. In this digital
era, marketer is not the custodian for a brand; people who are connected
across the digital platforms are the custodians. Brands want to build
their presence over digital platform, because customers have high
affinity towards digital media than other media’s. More than that
customers are highly information seekers and digital media is the only
platform for two-way communication between brands and
customers. Digital media is not only for engagement, brands can
increase their customers or they can retain their existing customers.
Digital platforms help to increase the impact of brand recall in target
groups. The research focused on the how digital
marketing works. Therefore, brands want to give platforms to
consumers to understand their product or to get a really feel of that
brand. I honestly believe that this project report will be at most useful
for marketers to understand the digital marketing and also to plan for
future strategies. I conclude my research by quoting again that “Brands
must pursue digital platform.