Feasib - 2019 - Group 1 (Chapter 1-3)

Republic of the Philippines
City of Taguig
Gen. Santos Avenue, Central Bicutan, Taguig City
1
Taguig City University
CHAPTER I
INTRODUCTION
Demandable society complies to meet by those enterprises, providing the
need and wants may not enough to attain the said demands, task to fulfill this, it
takes satisfaction. Satisfaction might the most important factor to succeed. Mainly it
dictates the succession of the business. Known to be a service provider a big
responsibilities was in our hand in assuring that were able to meet customer
satisfaction, but the same time is a pleasure because we help them through our van
rental business, and riding a van is not only for fun but it also adds a touch of
sophistication to your lifestyle.
Van renting services provide transportation solution for any customer seeking
a specific transport, with the collaboration of recreational activity, this will be a big
way to contribute to new generation of millennials who always seeks for new way of
satisfaction in terms of economical transportation needs.
Parvel offers van renting services in common travel experience for local. It
also handle different occasions and events which gives contribution the millennials
community. It creates impact to customers satisfaction in terms of cost
effectiveness, on board amenities.

City of Taguig
This amenities includes customized seats for comfortability, flat screen TV for
watching movies, Netflix, Xbox and videoke. We also have modified seats and table
with small cabinets. Parvel also provide unlimited mileage, pick up, and free Wi-Fi
for chauffeur drive services.
We have professional and courteous drivers who are willing to extend service
for transportation needs. Whether it is for your business meetings transportation,
special events or travel adventures, we can cater to your carrying demand.
A. BACKGROUND OF THE STUDY

City of Taguig
Long-term sustainability would require transforming the way we build our cities
and integrating cycling, as well as walking into our transport planning process.
The Philippines, the second of the most populous country in Southeast Asia,
faces a serious transportation problem.
Transportation in the Philippines made easy by use of private cars, but not all
of us can afford to buy our own car. The Philippines has a vibrant rental market
which currently is experiencing form both local and foreign.
Car rental in the Philippines were very in demand and one of the most picked
cars to rent is the van. Rentals of van are the most common in car rentals because
of its size and durability on going somewhere far.
There are many different company for car rental. They have several different
vehicles with different models to choose, from SUV. They also offer various services
such as chauffer driver, which has a driver and you can just relax on the backseat.
Your personal chauffeur will take in charge wherever you need to go.
B. OBJECTIVES OF THE STUDY

City of Taguig
Management Aspect
1. To put up a general partnership form of business.
2. To identify type of business ownership and specify position of each
personnel in the business.
3. To create appropriate business policy.
Marketing Aspect
1. To establish price that suits clients budget.
2. To determine the promotional strategies to be used to introduce the
business to the clients.
3. To identify the possible advantage and edge of the business.
Technical Aspect
1. To identify the necessary equipment, furniture, and fixtures that will be
used for the operation.
2. To start a business located only in Taguig City.
3. To provide a floor plan appropriate to the business location.
Financial Aspect
1. To start a business with an initial capital of ten million pesos.
2. To identify the estimated expenses and the source of financing of the
business.
3. To be able to determine possible ways of maximizing the company s profit
while minimizing cost.

City of Taguig
C. SIGNIFICANCE OF THE STUDY
This study is beneficial to following:
The Community The business will help the whole entire community by
having an accessible travel in any neighborhood.
The University The study will be beneficial to the university especially to the
students of College of Business Management (CBM), this will serve as a guide in
proposing an ecological and feasible business.
The Customers This study will be beneficial to customers by offering them

travel assistance and leisure activities.
The Proponents This study will be beneficial for them to be aware about
the subject matter and will serve as a great aid to broaden their knowledge, skills,
and wisdom that they can also use in their future career in this kind of industry.
The Future Proponents This study will serve as a basis on how to establish
a business like Parvel and how to build a good relationship between the customers.
D. RESEARCH METHODOLOGY
The proponents explains how the proposed study is fulfilled and the methods
used in the research are explained. The source of data, gathering procedures,
City of Taguig
treatment of data and validation of the instruments are discussed. Correspondingly,
the definitions and formula are presented in this chapter.
Source of Data
The proponents conduct an interview and observation, as their primary source
of data. Studied related feasibilities at the library to have additional information and
to serve as a guide, and use the internet as the secondary source.
Data Gathering Procedures
The proponents think first of a business concept, taken from their likes
hobbies, passion, and future goals. They look for a location for their proposed
business. The provide permission letter validated by the feasibility adviser to
conduct an interview.
Treatment of Data
The population size is composed of 66,946 at Greenville Subdivision,
Barangay Ususan, Taguig City. The respondents sample size is 398. The
proponents use the Slovins Formula to determine the sample size.

City of Taguig
Slovin s Formula:
Where:
n = sample size
N = population size
e = margin of error
1 = constant number
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Frequency and Percentage Distribution Is used to quantify the frequency and
percentage distribution of the respondents and its formula is:
Where:
P = percentage
f = frequency of responses
n = total number of respondents
Sampling Design
The proponents use non-random sampling. Purposive sampling is to focus on
particular characteristics of a population base on their interest, which will best enable
respondents to answer research questions.
Validation of Instrument
The survey instrument is validated by the subject feasibility adviser and
feasibility consultant.
E. DEFINITION OF TERMS
City of Taguig
Amenities Something that makes life easier or more pleasant.
Chauffer A person whose job is to drive people around in a car.
Destination A place to which a person is going or something is being sent.
Entertainment The act of amusing or entertaining people.
Experience The process of doing and seeing things and of having things
happen to you.
Innovative Having new ideas about how something can be done.
Knowledgeable Having information, understanding, or skills that comes from
experience or education.
Recreational Done for enjoyment.
Rental Something that can be rented.
Satisfaction A happy or pleased feelings because of something that you did
or something that happened to you.
Transportation A system for moving passengers or goods from one place to
another.
Travel To go to a place and especially that is far away.

City of Taguig
CHAPTER II
MANAGEMENT ASPECT
Management Aspect is one of the important aspects in establishing a
business. To achieve these, management must be able to plan all activities to
become productive and competitive in the industry through human resource,
financial capability and new technologies. This study includes the name and logo of
the business location, type of ownership, business registration, management of the
study, organizational structure, officer and key personnel, project status and time
table and management policies. Management aspect also build the mission, vision
and core values that the organization must apply and achieve in order to be
productive and effective. Those are the requisite element in creating a good
foundation of management.
The essence of this aspect is to provide knowledge on the plans and decision
that the owner must consider in starting a business like partnership. It clarifies the
requirements needed to comply in creating a good management.
A. NAME AND LOGO OF THE BUSINESS

City of Taguig
Name of the Business
The proponents came up with a business name Parvel , a blend of the
words, Party and Travel. The tagline We travel the fun manifest that the
business provides, recreational activities, and special events that will make our
clients more enjoyable before they reach their destination.
Figure 2.1
Logo
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Logo of the Business
The Logo features a Location Pin, because it signifies Location and Travel.
The business uses different colors, Black gives an impression of elegance,
sophistication, power and color. Red is effective in the promotion of products or
services. Yellow is a warm and happy color which creates a sense of happiness,
optimism, enlightenment and creativity.

City of Taguig
B. BUSINESS LOCATION
Front Parking Site
Figure 2.2
Parvel office will be located at Greenville Subdivision, Barangay Ususan,
Taguig City near Vista Mall and other villages like Vista de Lago. That s why there is
a great possibility that our business will become successful.
Address: Greenville Subdivision, Barangay Ususan, Taguig City
Lot Area: 96 sqm
Price: P25, 000. 00

City of Taguig
C. TYPE OF BUSINESS OWNERSHIP
The type of business ownership of Parvel is General Partnership. A partnership
is a voluntary contract between the partners as provided under article 1767 of the
new Civil Code of the Philippines, provides that by the contract of partnership, two
or more persons bind themselves to contribute money, property, or industry to a
common fund, with the intention of dividing the profits among themselves . The law
does not limit the number of partners. Businesses as partnerships do not have to
pay income tax; each partner files the profits or losses of the business on his or her
own personal income tax return.
This way the business does not get taxed separately. In case of absence of such
agreement, a partnership is assumed to exit where participants in an enterprise
agree to share associated risk and rewards proportionately. A partner cannot
transfer interest in the business without the unanimous consent of the partners.
Complementary skills and additional contract of each partner can lead to the
achievement of greater financial result together than would be possible apart. It can
also lead to the achievement of goals and objectives of the business.
D. LEGAL REQUIREMENTS
City of Taguig
When starting a rental services, the first step to consider is to apply for a
business registration. The form of business ownership is partnership. It is to be
registered with the Securities and Exchange Commission (SEC) for the contract
called Articles of Partnership.
For Partnership
Requirements:
Partnerships are recorded with the Securities and Exchange Commission
(SEC). The following requirements must be submitted with the SEC.
1. Verification Slip with the reservation of the partnership name
2. Articles of Partnership
3. Registration Data Sheet
4. Affidavit of a partner undertaking to change partnership name
5. Certificate of Bank Deposit
STEP 1
Business Name Registration
Validity: 5 years
Requirements:
Accomplished Business Name Registration
Tax Identification Number (TIN)
STEP 2
Mayors/ Business Permit

City of Taguig
Local Municipality where the business is located
Validity: 1 year
Requirements:
Accomplished Business Permit Application Form
DTI- Business Name Certification
Sketch of the Business Location
Fire Safety Inspection Clearance
Sanitary Permit (from City Health Office)
Barangay Clearance
Lease Contract
2 pieces 2x2 I.D Picture
Registration Fee, the amount of which defends on the type of business
STEP 3
Tax Identification Number (TIN)
Bureau of Internal Revenue (BIR) National Office
STEP 4
Social Security System (SSS) Certificate
Requirements:
Accomplish R1 form
DTI Permit
Mayors Permit
STEP 5
City of Taguig
Department of Labor Employment (DOLE) Registration (with 5 or more
Employees)
Requirements:
Accomplish Rule 1020 form
Lay-out business location
Vicinity Map
STEP 6
Securities and Exchange Commission (SEC) Certificate
Requirements:
Verification Slip Form (re: proposed name)
Accomplished Registration Data Sheet
Articles of Partnership
Written undertaking to change partnership name
STEP 7
Phil Health
Requirements:
Employer Data Record or ER1 Form
Estimated time of processing
Processing time normally takes four days from date of filing. During
peak season (usually first quarter of the year) processing time is approximately
seven working days.

City of Taguig
E. MANAGEMENT OF THE STUDY
VISION We will be a growth-oriented van rental company by efficiently serving
value-conscious customers for all of their van rental needs by always innovating.
MISSION – To ensure the safety of our clients and make their moments
enjoyable and satisfied by providing our best services.
CORE VALUES
P Pleasant
Causing a feeling of happiness or pleasure.
A Active
Involved in the activities of a group or organization, participation that
require physical movement and energy.
R Recreation
Something people do to relax or have fun, activities done for enjoyment.
V Vibrant
Having or showing great life, activity and energy.
E Enthusiasm
Something causing a feeling of excitement and active interest, a hobby
that someone feels enthusiastic about.

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L Leisure
Time when you are not working, enjoyable activities that you do when
you are not working.
F. ORGANIZATIONAL STRUCTURE
Figure 2.3
Fine Chart
G. EMPLOYEE JOB DESCRIPTION AND QUALIFICATION

POSITION QUALIFICATION DESCRIPTION
General Manager  Male/Female  Manage the overall
 25-35 years old operational,
Republic of the Philippines budgetary, financial,
 Senior High Level
City ofgraduate
 College Taguig in marketing and
Gen. Santos Avenue, Central Bicutan,
any business related Taguig City resource
human
course responsibilities and
activities of the
 Good in decision
making, budgeting, company.
communication,  Evaluate employees
analytical, and performance and
leadership skills. efficiencies.
Supervisor  Male/Female  Supervise the
 23-35 years old business operation
 Senior High Level and observed the
 College graduate in Marketers in working
any business related area.
course  Answering
 Knowledgeable and telephone calls of
have at least 1 to 3 clients
years experience in  Assistant of General
work. Manager
Marketer  Male/Female  Promoting business

 College graduate in through internet
course of Marketing source
Management  Responsible in
 23-35 years old promotions and
 Good in advertising
communication skills  Always
 Pleasing Personality communicate to the
Crew
 Verifies client
booking
Crew  Male/Female  Welcomes clients by
 At least College greeting them;
level in any related offering them
course assistance
 20-35 years old  Provides information
 Willing to travel in and give a
any location guidelines for the
 Good in clients
communication skills  Always give
and good attitude feedback and
 Friendly and update to Marketers
talkative person after a trip
 Pleasing Personality  And also Assistant of
Driver
Driver  Male  Maintain Bus/Van
 At least High School 100% condition,
Graduates observing speed,
 25-40 years old avoiding damaged,
 Physically fit maintaining
 Knowledgeable and freshness of senses,
have at least 1 to 3 providing optimum
display of
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H. MANAGEMENT POLICIES
Personal Policies
Parvel expects all its employees to work with honesty, diligence, fairness and
integrity in performing their duties and commitments to the company and its
customers, pursuant to the commitment of Parvel to uplift the lives of its employees
and maintain the excellence of its services to its clients.
Work Schedule
 Every employee should work at least 8 hours on Tuesday-Sunday
 Every employee is entitled to have scheduled day-off once a week (Monday).
 Every employee is entitled to a one hour break.
Salaries and Wages
All employees shall receive their respective salaries and wages because they
rendered their services for Parvel every 15th and last day of the month, cut off for
payroll computation will be on the 10th and 25th of the month.
Overtime Pay
All overtime work should be paid 10% higher than their usual salaries.
Late and Absences
The management is strict on late and absences without a valid reason.
BENEFITS:
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All holidays should be paid properly.
Regular Holidays
New Years Day January 1
Maundy Thursday Movable date
Good Friday Movable date
Araw ng Kagitingan April 9
Labor Day May 1
Independence Day June 12
National Heroes Day Last Day of August
Ramadan Movable Date
Bonifacio Day November 30
Christmas Day December 25
Rizal Day December 30
Special Holidays
All Saints Day November 1
Last Day of the Year December 31
13 Month Pay
The 13th Month Pay of an employee which shall be equivalent to 1/12 of his/her
basic salary within a calendar year shall be given not later than December 24 of each
year.
City of Taguig
Paternity and Maternity
Paternity and Maternity benefits as provided by the law shall be given to every
employee entitled of this leave, upon complying with all the requirement of the Parvel.
Sick Leave
Twelve (12) days per year for the first two years of service. With additional 1
sick leave every year starting on the 2nd year of the service. Maximum total sick leave
is 15 days. All unused days are convertible to cash in December of each year.
Vacation Leave
Thirteen (13) vacations days with additional 1 vacation day every year starting
on 2nd year of service and convertible to cash at the end of each year. Maximum total
vacation leave is 18 days.
Other Incentives and Awards
Awards and certificate will be given to the deserving employees to motivate
them toward a better performance on the job.
I. PROJECT STATUS AND TIMETABLE
ACTIVITIES 2018 2019
AUG SEP OCT NOV DEC JAN FEB
Plan the Business Idea
Find the Best Location

City of Taguig
Gather more information
Survey
Secure all the business

permits and requirements
Renovate the facilities
Purchase van, supplies,

tools and equipment for
the business
Customize van and

arrange the furniture and
equipment in the office
Secure all the utilities

needed
Hiring and Training

Employees
Business Operation Starts
CHAPTER III
MARKETING ASPECT
City of Taguig
The market study aims at determining and making projections of demand and
supply in the future; ascertaining its competitive position in the industry, and designing
the marketing programs for the service.
This chapter includes the industrial profile, where the business is located, the
demand and supply analysis, demand and supply gap, its target market to be catered,
its SWOT analysis, the competitive advantages, projections or the market share of the
business and its competitors, the price study and the marketing programs to be
offered.
A. INDUSTRIAL PROFILE
The van rental business is captured under the services industry. A van which is
also known as large motor vehicle usually derived from a conventional van or coach
but modified and designed to carry 10 or more people for recreational purposes.
In the face of economic recovery, the overall revenue generated in the van supply
rental industry shrunk slightly in 2011 as businesses and consumers wary of the
City of Taguig
recent recession held off on event spending. On the other hand, renewed
assurance in the economy in successive years has encouraged business and
consumers to host events that requires from the van rental industry.
Continue economic recoveries will likely aid growth through 2020. So also, with
higher personal and corporate income, households and businesses are projected to
expand their budgets, which will allow them to spend more on rentals beyond basic
necessities to full-service et al.
B. DEMAND AND SUPPLY ANALYSIS
Demand Analysis
2020 2021 2022 2023 2024
Projected Population 66,946 69,623 72,407 75,303 78,315
Market Acceptability 84% 84% 84% 84% 84%
Total Demand 56,235 58,483 60,822 63,255 65,785

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Table
Supply Analysis
2020 2021 2022 2023 2024
Projected Demand 56,235 58,483 60,822 63,255 65,785
Increase in Population 4% 4% 4% 4% 4%
Total Supply 2,249 2,340 2,433 2,530 2,631
Table
C. DEMAND AND SUPPLY GAP
2020 2021 2022 2023 2024
Projected Demand 56,235 58,483 60,822 63,255 67,785
Projected Supply 2,249 2,340 2,433 2,530 2,631
Gap 53,986 56,143 58,389 60,725 65,154
Table
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Survey Result
Figure
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Frequency and Percentage Distribution according to Gender
The pie graph presents that the majority of the respondents are female
(Frequency: 201 Percentage: 51): while minority of the respondents are male
(Frequency: 197 Percentage: 49): This means that most of the respondents that will
avail the van rental services are females.
Figure
Frequency and Percentage Distribution according to Age

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Based on this figure, it shows that the higher number of the respondents are
ages 26- 33 years old (Frequency: 126 Percentage: 32) while the lowest number of
the respondents are 50 years old and above (Frequency: 24 Percentage: 6). It implies
that adult people likes to rent a vehicle when they travel.
Figure
Frequency and Percentage Distribution according to Occupation

City of Taguig
The graph shows that the majority of the respondents belong to the employed
group (Frequency: 183 Percentage: 46); while minority of the respondents belong to
others, specifically retired employees (Frequency: 76 Percentage: 19). The results
indicate that the proponents target market are employed.
Figure
Frequency and Percentage Distribution according to Monthly Income
According in this figure, most of the respondents have a monthly income of
P10, 001 P20, 000 (Frequency: 148 Percentage: 37); while the least of the
respondents have P40, 001 P50, 000 (Frequency: 11 Percentage: 3). It implies that
City of Taguig
those who wants to avail the van rental services belong to Class B type of target
market.
Figure
Are you fond of traveling?
The graph represents that the highest number of respondents answers YES
(Frequency: 332 Percentage: 83); while the lowest number of respondents answers
NO (Frequency: 66 Percentage: 17). It means that most of the target market really
likes to travel.
City of Taguig
Figure
How many times do you travel in a year?
The graph shows that the majority of the respondents travels 3 to 4 times a
year (Frequency: 192 Percentage: 48); and the minority of the respondents travels 5
City of Taguig
times or more (Frequency: 87 Percentage: 22). It indicates that prospective clients
prefers to travel 3 to 4 times a year.
Figure
How many people do you want to travel with?
Based on this graph, it indicates that 36% of the respondents likes to travel with
6-10 persons (Frequency: 142 Percentage: 36); while 33 % prefers to travel with 1-5
City of Taguig
persons (Frequency: 133 Percentage: 33); and 31% prefers 11 or more (Frequency:
123 Percentage: 31). It implies that prospective clients prefers to travel in a group.
Figure
What do you prefer when you travel out of town or attending an

occasion?
The graph shows that the majority of the respondents prefers to rent a vehicle
when they travel out of town or attending an occasion (Frequency: 157 Percentage:
City of Taguig
40); while minority of the respondents prefers to use their own vehicle (Frequency:
101 Percentage: 25). The results indicate that target market prefers renting a vehicle
when they travel out of town or attending an occasion.
Figure
Do you consider renting a vehicle when you travel as a group?
City of Taguig
NO (Frequency: 55 Percentage: 14). It means that most of the target market prefers
renting a vehicle when they travel as a group.
Figure
How much do you spend on renting a vehicle on a group travel?
The graph shows how much the respondents spend on renting a vehicle on a
group travel. Majority answers P5, 001 P10, 000 (Frequency: 172 Percentage: 43);
while minority of the respondents answer P15, 001 above (Frequency: 28 Percentage:
City of Taguig
7). this indicates that prospective clients spend a reasonable amount on renting a
vehicle on a group travel.
Figure
Would you like to do recreational activities while traveling?
City of Taguig
NO (Frequency: 47 Percentage: 12). It means that most of the target market really
likes to do recreational activities while traveling.
Figure
How do you spend your time during a long hour trip?
Based on this figure, it shows that the higher number of the respondents answers
listening to music during a long hour trip (Frequency: 162 Percentage: 41) while the
lowest number of the respondents answers chatting with someone (Frequency: 51

City of Taguig
Percentage: 13). It implies that most of the target market spending their long hour trip
by listening to music.
Figure
Which activities would you prefer while you are traveling?
The pie chart shows that majority of the respondents prefers Internet Surfing
while they are traveling (Frequency: 162 Percentage: 49); and the minority of the
City of Taguig
respondents prefers Xbox (Frequency: 51 Percentage: 8). It means that internet
surfing is the most preferable activity by the prospective clients.
Figure
What promotional strategies are effective for you to avail a van rental services?
The graph represents that 72% of the respondents answers website/social media
(Frequency: 286 Percentage: 72); 18% answers flyers (Frequency: 71 Percentage:

City of Taguig
18); and 10% answers tarpaulin (Frequency: 41 Percentage: 10). This result exhibits
that online promotion is effective strategy to promote van rental services.
Figure
Are you going to avail our van rental services with Wi-fi, Xbox, Netflix, and Videoke?
The graph represents 84% of the respondents answers YES (Frequency: 333
Percentage: 84); while 16% of the respondents answers NO (Frequency: 65
Percentage: 16). This means dominating number of target market will avail the
proponents services than those who are not.

City of Taguig
D. TARGET MARKET
Parvel targets residents from different barangays of Taguig City, though it will
be located at Greenville Subdivision, Barangay Ususan, Taguig City. The market will
be segmented geographically, demographically, and behaviorally. This segmentation
will help Parvel clearly identify its target segment and the opportunity it can grab from
the unnerved need of the market found in the market segmentation.
In terms of geographic segmentation, target markets are composed of people
who resides in Taguig City specifically in Brgy. Ususan. Demographically, the target
customers consist of any gender, ages eighteen to fifty years old and above.
Behavioral segmentation constitutes travelers and people who enjoys long trip and
adventures.
City of Taguig
E. SWOT Analysis
Parvel
Strength Weaknesses
 Aside from the large fleet of  Parvel is a new business which,
comfortable and highly reliable and we may not have the
cars under our rental services. financial muscle to sustain the
 Parvel is centrally located in a kind of publicity we want to give
densely populated industrial and our business.
residential in Ususan, Taguig  As a new business, we are also
City; our location is in fact one of quite aware that it will take time
our major strength. for us to build trust with our
clients.
Opportunities Threats
 We are centrally located in one  Some of the threats that are
of the busiest areas in Ususan, likely going to confront Parvel
Taguig City and we are open to are seasonal fluctuations,
all the available opportunities demographic/social factors,
that the city has offer. downturn in the economy which
 Our business concept also is likely going to affect
positioned us to be a one stop consumers spending and of
shop in the car rental line of course emergence of new
business. competitors within the same
location where our car rental
business is located.
City of Taguig
F. COMPETITIVE ADVANTAGE
Parvel URVY King Yang CF Car

Tour
Service Booking with Reservation Reservation Door-step
Packages; offers and and can delivery
travel while Ticketing Ticketing and pick-up
enjoying internet
surfing,
x box (gaming
station), watching
Netflix or videoke.
Price Affordable price Wide variety Has Prices
base on your of prices that additional depend on
budget involves fee involved the type of
currency in their vehicle they
exchange immersion offered
rate on
assistance
and guide
services
Place Accessible to Near Near Near
target market, near commercial commercial commercial
the highway and establishme establishme establishme
commercial nt nt nt
establishment
Promotion Uses flyers, social Uses social Uses social Uses social
media and media and media and media and
website, gives website. website. website.
discount and
freebies.
City of Taguig
Customer Properly well Has travel Offers The staff are
Service trained staffs, insurance common friendly
trustworthy and and ticketing destination
courteous to
clients
G. MARKET SHARE PROJECTION
Figure
The graph shows that forty percent (40%) projected market share is for URVY,
since they are in business for almost years. The thirty percent (30%) projected
market share is for King Yang Tours since they are in the business for a long time
ago and also expanded their business locally and internationally. The twenty
percent (20%) projected market share is for the CF Car since they are already in
City of Taguig
the business operation for five (5) years. The ten percent (10%) projected market
share is for the Parvel since there are newly established in the market.
H. PRICE STUDY
LUZON COST OF VAN TRANSPO MARK RENT

SERVICE PER AMENITIES RTATION UP PRICE
HEAD IF USE
REGION I P1,200.00 per P 3,000.00 P 21,000.00 P 5,250.00 P 26,250.00
ILOCOS head (25%)
REGION (15 persons
(Drop/ capacity)
pick-up) P 18,000.00
W/ driver
REGION II P1, 200.00 per P 3,000.00 P 21,000.00 P 5,250.00 P 26,250.00
CAGAYAN head (25%)
VALLEY (15 persons
(Drop/ capacity)
pick-up) P 18,000.00
W/ driver
REGION III P 6,000.00 per P 2,000.00 P 11,000.00 P 5,750.00 P 13,750.00
CENTRAL head (25%)
LUZON (15 persons
(Drop/ capacity)
pick-up) P 9,000.00
W/ driver
REGION P 900.00 per P 2,500.00 P 16,000.00 P 4,000.00 P 20,000.00
IV-A head (25%)
CALABAR (15 persons
ZON capacity)
(Drop/ P 13,500.00
pick-up)
W/ driver
REGION P 1,000.00 per P 3,000.00 P 18,000.00 P 4,000.00 P 22,000.00
IV-B head (25%)
MIMAROP (15 persons
A capacity)
(Drop/ P 15,000.00
City of Taguig
pick-up)
W/ driver
REGION V P 2,000.00 per P 5,000.00 P 35,000 P 8,750.00 P 43,750.00

BICOL head (25%)
REGION (15 persons
(Drop/ capacity)
pick-up) P 30,000.00
W/ driver
NCR P 200,00 per P 1,000.00 P 4,000.00 P 1,000.00 P 5,000.00
METRO head (25%)
MANILA (15 persons
(Drop/ capacity)
pick-up) P 3,000.00
W/ driver
City of Taguig
I. MARKETING PROGRAMS
The following will be the marketing strategies of Parvel.
1. Facebook Page
This will be the official Facebook Page of Parvel. All the information like activities,
packages, events and promos will be posted here. This will be a big help for the
promotion of the business and the marketers will be responsible for monitoring and
updating marketing plans of the business. Inquires will be answered by the
marketers to further discuss land travel arrangements that is apt to the prospective
clients.
Figure
City of Taguig
2. Instagram
Figure
City of Taguig
3. Brochures
Figure
City of Taguig
4. Market Paraphernalia
Figure
City of Taguig
I.MARKETING PROGRAM
Month Duration Activities Responsible

Person
January January 1 Trip to New Year! Manager/
Lets make your new year Supervisor
fun with travel! Book now
and get Parvel freebies!
February February Traveler equals Lover! Manager/
14 Spread love with your Supervisor
family, friends, and special
someone. Book and get
5% discount.
March March 25 Grad waiting Travel! Manager/

The school year is at an Supervisor
end season, which means
DRY- that its time for travel!
SEASON Book and get 5% discount.
April April 28 April Fool Trip! Manager/
Book and get Parvel Supervisor
freebies.
May May 12 Mother Travelers! Manager/
Because your mother is Supervisor
the most important woman
in the universe, were
giving her a free seat for
the first 3 clients when you
book to any part of Luzon
destination this Mothers
Day!
June June 16 Tatay Vels! Manager/
Treat your Father to a trip Supervisor
to any Luzon destinations.
Book now and get 5%
WET- discount.
SEASON Aral muna bago Travel
July July 7 Conduct seminar about Manager/
rental services to selected Supervisor
university and give
freebies to the audiences.
City of Taguig
August August 2 Agosto mo ba mag Manager/

Travel? Supervisor
Lets make your August fun
with travel! Book now and
DRY- get Parvel freebies!
SEASON November November Halo-Halo win Travel! Manager/
3 Book now and get Parvel Supervisor
freebies!
December December Christmasarap mag Manager/
23 Travel! Supervisor
Celebrate Christmas with
your family and your
friends and get Parvel
freebies!

Feasib - 2019 - Group 1 (Chapter 1-3)

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Feasib - 2019 - Group 1 (Chapter 1-3)

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Republic of the Philippines

Demandable society complies to meet by those enterprises, providing the

dictates the succession of the business. Known to be a service provider a big

sophistication to your lifestyle.

satisfaction in terms of economical transportation needs.

community. It creates impact to customers satisfaction in terms of cost

effectiveness, on board amenities.

for chauffeur drive services.

for transportation needs. Whether it is for your business meetings transportation,

special events or travel adventures, we can cater to your carrying demand.

A. BACKGROUND OF THE STUDY

faces a serious transportation problem.

which currently is experiencing form both local and foreign.

of its size and durability on going somewhere far.

B. OBJECTIVES OF THE STUDY

1. To put up a general partnership form of business.

2. To identify type of business ownership and specify position of each

personnel in the business.

3. To create appropriate business policy.

1. To establish price that suits clients budget.

2. To determine the promotional strategies to be used to introduce the

business to the clients.

3. To identify the possible advantage and edge of the business.

1. To identify the necessary equipment, furniture, and fixtures that will be

used for the operation.

2. To start a business located only in Taguig City.

3. To provide a floor plan appropriate to the business location.

1. To start a business with an initial capital of ten million pesos.

2. To identify the estimated expenses and the source of financing of the

3. To be able to determine possible ways of maximizing the company s profit

while minimizing cost.

This study is beneficial to following:

The Customers  This study will be beneficial to customers by offering them

the definitions and formula are presented in this chapter.

The proponents conduct an interview and observation, as their primary source

to serve as a guide, and use the internet as the secondary source.

Data Gathering Procedures

business. The provide permission letter validated by the feasibility adviser to

The population size is composed of 66,946 at Greenville Subdivision,

proponents use the Slovins Formula to determine the sample size.

percentage distribution of the respondents and its formula is:

n = total number of respondents

The proponents use non-random sampling. Purposive sampling is to focus on

respondents to answer research questions.

The survey instrument is validated by the subject feasibility adviser and

Chauffer  A person whose job is to drive people around in a car.

Destination  A place to which a person is going or something is being sent.

Entertainment  The act of amusing or entertaining people.

Innovative  Having new ideas about how something can be done.

Knowledgeable  Having information, understanding, or skills that comes from

Recreational  Done for enjoyment.

Rental  Something that can be rented.

Satisfaction  A happy or pleased feelings because of something that you did

or something that happened to you.

Transportation  A system for moving passengers or goods from one place to

Travel  To go to a place and especially that is far away.

Management Aspect is one of the important aspects in establishing a

business. To achieve these, management must be able to plan all activities to

become productive and competitive in the industry through human resource,

the business location, type of ownership, business registration, management of the

requirements needed to comply in creating a good management.

A. NAME AND LOGO OF THE BUSINESS

The proponents came up with a business name Parvel , a blend of the

community. It creates impact to customers satisfaction in terms of cost

1. To establish price that suits clients budget.

3. To be able to determine possible ways of maximizing the company s profit

The Customers This study will be beneficial to customers by offering them

proponents use the Slovins Formula to determine the sample size.

Chauffer A person whose job is to drive people around in a car.

Destination A place to which a person is going or something is being sent.

Entertainment The act of amusing or entertaining people.

Innovative Having new ideas about how something can be done.

Knowledgeable Having information, understanding, or skills that comes from

Recreational Done for enjoyment.

Rental Something that can be rented.

Satisfaction A happy or pleased feelings because of something that you did

Transportation A system for moving passengers or goods from one place to

Travel To go to a place and especially that is far away.

The proponents came up with a business name Parvel , a blend of the

VISION We will be a growth-oriented van rental company by efficiently serving