Objective of the Study

Objective : To enhance their potential for creative game construction and for
promoting

To make children develop their interactive skill.

To make children have fun and relaxation.

Playing on playground can help to improve their physical health.

Target Market
The target market for the kiddie playground are parents who have kids age range 1-12 years old
to bond the child and parent relationship. Parents can also leave their children on the kiddie
playground

Candelaria only have 1 indoor playground. There is a great chance of taking the market.

Factors Affecting Market

Price

Taste & Preferences

School Days/Weekends

Marketing Programs
 Increase sales
 Bring in new customers
 Improve customer loyalty
 Launch an advertising campaign
 Encourage word of mouth
 Retain existing profitable customers
 Make customers feel more valued
  Offer existing customers exclusive offers
 Ensure business stays fresh and new

Demographic Factor Frequency Percentage(%)

Age

AGE RANGE

35

30

25

20

15

10

0
1 - 3 y/o 4 - 5 y/o 6 - 10 y/o 11 and above

1 - 3 y/o 4 - 5 y/o 6 - 10 y/o 11 and above

 TYPE OF PLAYGROUND

80
70
60
50
40
30
20
10
0
Indoor Outdoor

Indoor Outdoor

PRICE

90
80
70
60
50
40
30
20
10
0
P 250 P 200 P 150

P 250 P 200 P 150

 Days affecting the business

90
80
70
60
50
40
30
20
10
0
Weekends Weekdays

Days affecting the business

Customer Preference

60

50

40

30

20

10

0
With Guardian Without Guardian

Customer Preference
Marketing Strategy
Lead Generation

A steady stream of leads is the lifeblood of any company.

Our lead generating programs are:

Convenient: Programs include lead-generation surveys and customer satisfaction surveys along
with postage-paid reply cards and envelopes. E-mail marketing surveys and messages provide
access to online response forms. Your preferred contact information will be included in all
communications to make it easier for potential customers to find you. QR codes can be added
to make contact even easier.

Directed: E-mail marketing contacts allow customers access to your e-mail address for direct
replies.

Focused: E-mail can be targeted to specific customer demographics or industries or can be

based on particular events, characteristics, or conditions.

Customer Acquisition

Our SurroundMail Program extends your marketing message to prospects in the same
geographical area as your most recent customers.

Customer Retention

Once you have acquired customers, it’s important to keep them. Customer retention processes
include:

Regular contact with existing customers through e-mail or other channels to maintain top-of-
mind awareness.

Customized and personalized contact designed to correspond to important events,

characteristics, or other touchpoints that will resonate with customers.
Branded messaging that opens communications with your customers and invites them to tell
you their needs, wants, and intentions.

Past Customer Reactivation

A past customer knows what to expect from you and could be successfully reactivated. We do
this by:

Maintaining contact with past customers through direct mail and e-mail.

Encouraging two-way communication with all contacts.

Providing customer tracking functions for improved management and follow-up.

Price Study

Majority of the respondents choose 150pesos per hour. It’s the affordable price for them