A new era of Disruption

MAYO 2018

Juan Pablo Consuegra, Country Director Colombia

Welcome to 2020
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The majority of
the world will be
connected to
the internet

Source: “Cisco Visual Networking Index” by Cisco, Jun 2016. 3

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More people will have

mobile devices than
running water or
electricity at home

Source: “Cisco
Source: Visual
“Cisco Networking
Visual Index”
Networking by Cisco,
Index” JunJun
by Cisco, 2016.
2016. 4
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Mobile will generate

half of US
ecommerce

Source: “US Retail Mcommerce Sales” by eMarketer, Feb 2017. 5

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Millennials will
make up half the
global workforce

Source: Transitioning to the Future of Work” by Deloitte (Facebook-commissioned survey of 245 global c-suite executives), Sep 20 16 . 6
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85% of customer
interactions will be
handled without a
human

Source: “Here’s How Customer-Service is Going To Explode in 2015” by Inc., Oct 2015. 7
Blurring Boundaries
SXSW

1. Omnicultural 4. Beyond aging:

2. New negotiations 3. Next-gen work
identities Meet Adult Millenials
 2

New
negotiations

9
Rising expectations
Conversation on Facebook around user experience
has been spiking in the US

5.2 x
year-over-year
growth
People shop

13%
faster on mobile

Nov ’15 May ’16 Nov ’16

Facebook IQ Sources: 1. Facebook data, US only, Nov 2015–Nov 2016.

2. Facebook data, US only, Sep 1, 2016–Oct 6, 2016. Analysis of conversion pixel and app events data for ads that were shown to people ages 18+ on Facebook. The gaming vertical is excluded from this analysis. 10
New shopping Experience
Immediate, easy access, fast trading

11
 3

Next-gen
work

12
Will work for purpose
Millennials are motivated by more than money

66
of US Millennials say
% their organization’s
purpose is why they
chose to work there2

61
of global Millennials in senior positions
% have avoided performing a task at work
that violates their values

69 %
believe that company culture
will be critical for achieving their
organization’s vision and objectives

Facebook IQ Sources: 1. “Transitioning to the Future of Work” by Deloitte (Facebook-commissioned survey of 245 global c-suite executives), Sep 2016.
2. “The Millennial Majority Is Transforming Your Culture” by Deloitte, Sep 2016. 3. “The 2016 Deloitte Millennial Survey” by Deloitte, Jan 2016. 13
Connections built to flex
Millennials will want to work more

Millennials who have flexible working

arrangements say flexibility has a
positive impact on1

Productivity 67%
Well-being 66%
Company’s ability to meet goals 62%

Facebook IQ Sources: 1. “The 2017 Deloitte Millennial Survey” by Deloitte, Jan 2017.
2. “Transitioning to the Future of Work” by Deloitte (Facebook-commissioned survey of 245 global c-suite executives),
Sep 2016. 14
Facebook Colombia
An example of Matrix, decentralized structure

Back Office:

Dublin
SFO
Singapore

Front Office
Bogota (40%)
Buenos Aires (30%)
Sao Paulo (15%)
Mexico (10%)
Miami (5%)

15
4

Beyond
aging

16
Feeling good
People 45up are staying

FIT CURIOUS SOCIAL OPEN

79 % 62% 47% 73 %
say they eat well say technology has made of single 45ups are optimistic
and exercise it easier to find courses use dating apps about the future
regularly or learn new things of technology

Facebook IQ Source: “The Age of Empowerment” by Sparkler (Facebook-commissioned study of people ages 18 –70 in FR, GB, IT, Mar-Apr 2016. 17
Jobs @ 2020

EXPERIEN
D ATA C U LT U R E VA LU E
CE

Trends (current and Adapt to cultural realities Experience creation Human

future) Vs. Product Creation differentiation

Facebook IQ Source: “The Age of Empowerment” by Sparkler (Facebook-commissioned study of people ages 18 –70 in FR, GB, IT, Mar-Apr 2016. 18
 Thank you
Source: Placeholder text. 19