Rizal College of Laguna

Parian, Calamba City

PRELIM
Course: Campus Journalism
Code: Major 14 English 441
Name ________________________________________ Date: July 21, 2018

I. Directions: Identify what part of the newspaper is being described in the

following statement, then, choose your answer from the pool of words below.
_____________1. This is a subheading that appears in the body of the text and is centered
above the column of text. If it is set to one side then it is called a side-head.

______________2. This means that newspaper and no one else solely cover the story. The
paper will pay their interviewees, buying the story so it cannot be used by another paper.
______________3. Not necessarily a ‘news’ item (current affairs), but usually with a
human-interest angle presented as a spread.

______________4. This is the main statement, usually in the largest and boldest font,
describing the main story. A banner headline spans the full width of the page.

______________5. This is a story designed to stand out from the rest of the page by the
use of a different font (typeface) and layout.
______________6. A small part of the page, shaded in a different colour.

______________7.The name of the reporter, if they are important is often included at the
beginning of the feature, rather than at the end, or not at all.

______________8.Typed text under photographs explaining the image.

______________9. The author of a feature may be given credit in the form of a beeline.
Photographs may have the name of the person who took them or the agency that supplied
them alongside them.

______________10.The main story on the front page, usually a splash.

______________11. A word or phrase directing the reader to look inside the paper at a
particular story or feature.

______________12. It is the title block or logo identifying the newspaper at the top of the
front-page. Sometimes an emblem or a motto is also placed within the masthead. The
masthead is often set into a block of black or red print or boxed with a border.

_______________13. When a main feature has an additional box or tinted panel alongside
of it.
_______________14.It is the main story on the front of the paper. The largest headline will
accompany this, along with a photograph.

_______________15. A story that covers more than one page.

_______________16.This is an introductory paragraph before the start of the feature.
Sometimes it may be in bold.
________________17. This is an introductory headline below the headline.

________________18. A word or phrase used to engage a reader’s interest in a story by

categorizing it e.g. ‘Exclusive’, ‘Sensational’.

________________19. This is the engraved or printed name of the newspaper.

________________20.The list of contents inside the paper.

By-line Box-out Tag Spread

Strapline Stand first Caption Splash
Sidebar Credits Crosshead Exclusive

Lure Feature Masthead Menu

Lead Story Kicker Headline

II. True or False. A. Read the following statements. Write true if the statement is correct and if
it is false write false.

1. ____________ Provide the 5 "W's" and "H." A traditional lead attempts to answer
most or all of the key questions -- Who? What? When? Where? Why? and How?
2. ____________ Libel- if malicious imputation of crime is printed or written
3. ____________As a responsible journalist, I shall commit any act of
plagiarism.
4. ____________As a responsible journalist, I shall fight vigorously for public
access to information as provided in the constitution.
5. ___________ WHAT Lead is used when person or character involved
should be given more prominence over that of the occasion
6. ____________ Grammatical beginning lead is introduced usually by a
phrase or a clause used to emphasize a feature.
7. ____________ Gerund lead begins with a clause which may either be
independent or subordinate, or may either be a noun or an adjectival or
adverbial clause.
8. ____________Always separate the adjective from the noun it modifies.
9. ____________The staff must possess the professional pride competence
necessary to breathe life and meaning into the daily record of history.

10.____________ Numbers are better written in words than in figures in

headline.
 B. Read the following examples of Headline writing, put a check mark (/) if
it is correct and (x) if it is not.

1. _____ PNB dispute ends.

2. _____ SSC holds program for “Mothers ‘Day”
3. _____ Donation draw nets two million
4. _____ Duterte, Cayetano join forces
5. _____ Contestants chosen
to join oratorical tilt.
6. _____ Villar bags gold
medal.
7. _____ Oratorical contest sponsored by
Knights of Columbus
8. _____ Supreme court sues DILG secretary
9. _____ NFA to import rice in December

10._____ President Duterte gives his SONA today

III. Read the following samples of news lead below, then identify what type is it.

1. _________________ President Benigno C. Aquino will be the guest speaker at

the Philippine Military Academy (PMA) graduation in April 2011, Baguio City.
(Conventional/Summary)
2. _______________ To encourage the participants in the cheerleading
competition (Grammatical)
3. ______________ At the start of the CLEAN & GREEN Campaign, Purok
Sampaguita of Mabini Homesite was the dirtiest purok. (Novelty)
4. ______________ What is the first thing that a woman buys when she is advised
that she won $2,50,000 in a jingle contest? (Novelty)
5. ______________"A small step for man, but a giant leap for mankind."
(Novelty)
6. ______________Elegant and handsome, the new dean of College of Education
is approachable. (Novelty)
7. ______________ The Licensure Examination for Teachers (LET) will be given
on September 26, 2010, (Conventional/Summary)
8. _______________ With brooms and rakes, the NSTP students from MVGFC
cleaned the city hospital premises pursuant to the CLEAN and GREEN DRIVE
of the City Mayor.( Grammatical)
9. _______________ Water, water everywhere, but no water to drink. (Novelty)
10. ________________ Champion for life! ( Novelty)
IV. Enumeration

A. Five (5) Structures of Headline

B. Four (4) Types of Grammatical Lead

C. Eleven (11) Types of Novelty Lead

V. Bonus Points (5 Points)

Think of an event here in school, then write an effective headline.

“Intelligence plus character-that is the goal of true education.”

― Martin Luther King Jr.