Getting Started With The Amazon Sellers' Operating System

The Amazon Sellers’ Operating System
QUICK START
Getting Started With ManageByStats

A Quick Hello
Hello, and welcome. You’re here, you signed up for ManageByStats (also called MBS),
you’ve connected your Amazon account and you’re ready to go.
We hope you’re as excited as we are.
This Quick Start guide will get you going in two easy steps:
1. First, we’ll show you the things you’ll want to set up now.
2. Next we’ll do a quick Q & A (Question & Answer) to direct you to the tools you’ll most
want to use.
Don’t worry about the page count of this guide. You won’t be reading it all right now.
The Quick Start is here for you when you need it, but our primary focus is getting you going
quickly with MBS in order to start helping you with your Amazon business n
ow.

If you’re here you’ve no doubt read a bit about ManageByStats and have an idea what you
want it to do for you. MBS has many tools, and many uses, but you could group its purpose
into a few basic categories.
MBS helps with:
● Sales. Know your profit and ROI, revenue, sales and other key stats.
● Customers. Analytics, purchase history and more.
● Inventory. Set alerts and monitor inventory levels.
MBS also has tools for:
● Finding products.
● Tracking keywords.
● Managing your Amazon Sponsored Ads.
● Working with reviews and feedback.
● Sending emails to your customers.
And more.
The next two sections, Quick First Steps and A Quick Q & A, will get you up and running.
Quick First Steps
Do these first.
❏ Make a note of how to get help. Our contact info is in the footer of each page of this
Quick Start guide. It’s also given here:
727-475-2995, Option 2 for Support
support@managebystats.com
Additionally, in your ManageByStats you’ll find a Help button with links for:
❖ The Knowledge Base

❖ Live Chat

2 727-475-2995 ManageByStats.com support@managebystats.com

The Knowledge Base has training videos as well as info on each tool and feature.
Additionally, each section of the Knowledge Base leads with a QUICK TIPS page. Use
this for quick insight into, and helpful suggestions for, How-To needs that tend to
come up for the related section.
❏ Watch the Overview video if you haven’t already. It’s about 7 minutes and will orient
you to the ManageByStats platform.
MBS Overview Video
❏ Look at the D
ashboard. Here you can create what are called Dashlets, which are
little blocks of real-time info on things like Sales, Profit, ROI, Units Ordered,
Promotions and Refunds. MBS lets you add and customizes Dashlets, as well as add
additional Dashboards, in order to create the perfect at-a-glance views for your
needs. See everything from sales info, restock alerts, graphs, KPIs (Key Performance
Indicators) and more.
Hover over an open section of the Dashboard and click the “+” sign to add a Dashlet.
When on the Dashboard, hover over the Help icon and click Knowledge Base (KB) for
more info on setting things up.


Note: Please be aware that Dashboard, Statistics and Graphs look at different
Amazon data and will not necessarily be a perfect match. Statistics reports CLOSED
business, while dashlets and graphs show closed AND pending business. Pending
business does not always become closed business.
We recommend using Graphs and Dashlets for a snapshot overview of your

account, but basing business decisions on closed statements (By Statement) in
Statistics. Closed Statements is the only data from Amazon this is not in flux.
❏ Most users of MBS want to send auto-response emails to their customers, after
purchase, delivery, etc. The MBS tool for that is called SellerMail, and it’s free up to
1,000 emails per month (with low-cost, tiered pricing above that). Activate the free
version of SellerMail and set up some basic rules to get started.
You can also Subscribe, if you’re ready to activate your SellerMail at a higher volume.
You can upgrade your plan at any time.
Once activated, in SellerMail see the KB for info on setting up your email rules.
❏ Install the Advertising API. We’re an official Amazon developer and a member of the
Amazon Developer Council. Any 3rd party developer (like us), uses what’s called an
API (Application Programming Interface), which is a means for authorized
developers to connect and provide services.
Connecting the Advertising API is a quick action, and will allow us to get your
Marketing Performance and Ads data. It will also give you the option to use the
Advertising tool, if you choose.


While logged into your ManageByStats go to the following menu item:
Graphs
You’ll see an instruction box at the top of the screen. Follow the steps and use the
REGISTER button to connect your Ads API. Takes just a few seconds.
Note: Some graphs will not display data without this access.
❏ Install the Plugin. MBS has a Chrome Plugin. It’s Chrome Only, so you’ll need to be
in a Chrome browser to use it. The Plugin lets you gather Review and Feedback info,
as well as update graphs and other data on demand.
It takes only a second to install, and once installed will run quietly in your browser
and be ready for use when you select certain options in your ManageByStats.
You can find a link to install the Plugin in your ManageByStats under Graphs.
❏ Glance through the MBS menu to familiarize yourself with what’s there.
❖ Statistics lets you look at all facets of sales performance by brand, product
groupings, individual products, ASIN and SKU, with options for statement
periods and custom date ranges.
❖ Graphs gives you graphical representations of major stats for products and
groups of products, including marketing performance and raw data.
❖ Customers is where you can find info on every customer, see their order
history, find your most valuable buyers, see geographic sales info, generate
custom lists, do analytics and more.
❖ Transactions shows you all transactions, customer feedback and
promotions, lets you generate reports and more.
❖ Advertising is where you can easily manage your Amazon Sponsored Ads,
with additional features beyond what Amazon offers.
❖ Products contains info on BuyBox and conversion rates, inventory and
reviews.
❖ Finder is a product research tool that lets you search and filter products that
are Best Sellers on Amazon.


❖ Keywords lets you enter keywords to track and monitor for ranking.
❖ SellerMail is the automated email tool, where you can create and set custom
email sequences that will send emails in response to events like product
purchase, delivery, etc.
❖ SellerBlast is an email campaign tool, unique to MBS. It lets you create
email campaigns and send them to custom lists of your customers.
❖ Settings is where you configure the MBS program, add users, add additional
marketplaces and/or seller accounts, set up your Costs, find your Affiliate link
and more.
A Quick Q & A
MBS is a multi-purpose tool. Not everyone uses all the features.
Because MBS has so many tools, it can be overwhelming at first glance. Depending on why
you grabbed this trial, you may or may not have an idea where to start.
Never fear. You’ve done the First Steps, and are now set up with the basics. The following
questions will help guide you to the tools you’ll most want to use.
By taking a quick moment to review these questions, you’ll know where to look and can
skip the things you don’t need right now.
Immediately after the following questions is a table of contents, with links to the specific
sections that are mentioned.
Here are the questions:
● Do you want to use MBS to see things like your Profit, ROI, sales and order stats?
See the section S

eeing Your Stats & Profit.
● Do you plan to use MBS to keep tabs on your inventory and to alert you when
restocks are needed?
See the section I nventory & Restock Alerts.


● Are you interested in using MBS to find customer info, do purchase analytics and
build groups of customers?
See the section K

nowing Your Customer Info.
● Do you want MBS to send automated emails to your customers after purchase and
delivery?
See the section S

ending Automated Emails To Your Customers.
● Would you like to be able to create email campaigns to your customers using their
Amazon email addresses?
See the section D

oing Email Campaigns To Your Customers.
● Do you want a better way to manage your Amazon Sponsored Ads?
See the section M

anaging Amazon Sponsored Ads and PPC.
● Do you want an easy way to monitor customer reviews and feedback?
See the section R

eviews & Feedback.
● Do you want to monitor keyword ranking, for your products and those of your
competitors?
See the section K

eywords.
● Do you need help finding products to sell?
See the section F

inding Products.
● Do you want to add other users? Or add and manage additional marketplaces or
Seller Central accounts?
See the section S

ettings and Adding Users and Accounts.
● Would you like to become an Affiliate, and earn money recommending MBS?
See the section B

ecome an Affiliate.


● Do you want to be able to check MBS on your mobile device?
See the section I nstalling MBS Mobile.
SECTIONS
Seeing your Stats & Profit 9
Inventory and Restock Alerts 12
Knowing your Customer Info 14
Sending Automated Emails to your Customers 15
Doing Email Campaigns to your Customers 17
Managing Amazon Sponsored Ads and PPC 18
Reviews & Feedback 20
Keywords 21
Finding Products 22
Settings and Adding Users and Accounts 22
Become an Affiliate 24
Installing MBS Mobile 25


SECTIONS
Seeing your Stats & Profit

ManageByStats will calculate things like Profit, ROI and Margin if you enter your Costs.
Enter your Costs and Inbound Shipping rates under Settings > SKUs in your MBS:
There you’ll see your SKUs. Click to edit any SKU and you’ll see the Product Costs section
at the bottom of the edit window:


Use the Help button while in SKUs to get to the Knowledge Base, which has complete info
and instructions on adding Costs and Inbound Shipping, and specifying Currency.
With Costs added, the system is able to estimate Profit on your Sales Dashlets:
and anywhere else Profit is shown.
You can do a deeper analysis of sales stats on the S

tatistics page. There you can view
product sales statistics using multiple criteria:
Click any question mark (?) bubble for fast info on that section.


Note: Remember that Dashboard, Statistics and Graphs look at different Amazon data and
will not necessarily be a perfect match. Statistics reports CLOSED business, while
dashlets and graphs show closed AND pending business. Pending business does
not always become closed business.
We recommend using Graphs and Dashlets for a snapshot overview of your

account, but basing business decisions on closed statements (By Statement) in
Statistics. Closed Statements is the only data from Amazon this is not in flux.
Click Help > Knowledge Base on the Statistics page for a full breakdown.
Under Graphs you can sort and view multiple graphs for both Sales Statistics and
Marketing Statistics, or view a Data Table of the selected graphs:
And on the D
ashboard you can create Graphs Dashlets and other Dashlets:


Inventory and Restock Alerts

Monitor your Inventory under P
roducts > Inventory Management:
You’ll see a list of your products, along with the ability to save views, select or de-select
multiple columns of information, set lead time for alerts and more. Refresh inventory
views here, and export to a CSV file if desired.
Tech Tip: Amazon doesn’t keep histories on your inventory. If you want to have a running
record of inventory levels that can be referred to later, export a CSV file each month and
save it for you records.


Click the Help while on Inventory Management for more info.
You can also add Restock Alerts dashlets to your D

ashboard, giving you that at-a-glance
info when you log in. On the D
ashboard, hover over an empty space and click the “+” to
add a Dashlet, then select Restock Alerts:


Knowing your Customer Info

One area where MBS excels above all others is in the presentation of Customer info.
With full customer info, order history, geographic information and other data, we give you
the ability to not only quickly and easily find your customers, but to do numerous forms of
analytics, from repeat buyers and number of purchases, lifetime value, geographic analysis
and more, as well as giving you a way to generate custom lists for your use, based on
products purchased, amount spent, purchase dates and other criteria.
It all begins in the Customers menu in your MBS:
Under the Generate Report section create reports of your customers using a multitude of
criteria, and output the reports to multiple formats:


Take a look at the C

ustomers menu items and find the tools that will work best for you.
Sending Automated Emails to your Customers

Following up with your customers after purchase, checking their satisfaction, getting
reviews and feedback -- these are important aspects of the seller/customer relationship
cycle.
SellerMail is the ManageByStats tool that helps you with that relationship.


SellerMail is an automated email system that lets you create emails that will be sent to your
customers automatically at time of purchase, delivery, and other trigger events.
Here’s what you see under the main SellerMail menu:
This is one of the most-used tools in MBS, and it bears a quick overview here. You can get
full coverage and videos by clicking Help and the Knowledge Base from any SellerMail page,
but we’ll cover each of the S
ellerMail menu items here for a quick clarification.
❖ HUB: The Hub page is a snapshot overview of some of the key metrics in your
SellerMail.
❖ EMAIL RULES: Rules are where you set the rules for your individual emails and
structure your email sequences. Rules include everything about each email, such as
what will trigger it to send (purchase, delivery, etc.), how long it will wait to send
after the trigger, which products it will send for, whether it should only send it the
buyer is a repeat buyer and many more criteria that can be set. Email Rules is the
core of your SellerMail setup.


❖ PROFILES: Who’s the sender? Profiles is where you set your sender profile, or
multiple profiles if you need more than one. Profiles are then assigned to Email
Rules when creating the rule. (Refer to the instructions when creating your first
Profile. The email used must be defined in Amazon as well.)
❖ TEMPLATES: Templates are helpful if you’re creating multiple Email Rules that will
use a similar message body and other settings. Templates are not required.
❖ SCHEDULED: Here is where you can see all emails that are scheduled to be sent. If
you specify a delay in an Email Rule, when the email is triggered it will be queued to
be sent at the specified time.
❖ SENT: This is a list of the emails that have been sent
❖ STATISTICS: Here you can see statistics such as Sent rates and Open rates.
❖ UNSUBSCRIBED: View and add/remove unsubscribes. Upload a file, if you have it,
or add requested unsubscribes one at a time.
❖ PAYMENTS: If you have any overage payments (send rates that go beyond your
monthly plan), they show here.
Click Help and the Knowledge Base for detailed info on each section.
Doing Email Campaigns to your Customers

MBS has a unique tool that lets you create and send email campaigns to lists of your
customers. It’s called S
ellerBlast.
With SellerBlast you can create email campaigns to your customers, filtered by date of
purchase, product(s) purchased, repeat buyer status, whether refunded or not and many
other criteria.
The emails are sent to the customer's Amazon cloaked email address.
SellerBlast is free for Amazon cloaked emails, and uses the SellerMail engine to send. SellerMail
must be activated in order to use SellerBlast. (The free version of SellerMail is enough to run
SellerBlast.)
If this is something you’d be interested in you can get started by following the steps under
SellerBlast on your MBS menu.


Managing Amazon Sponsored Ads and PPC

The Advertising Manager in ManageByStats gives you much faster and better insight into
the performance of your Amazon sponsored Products Ads, allowing you to focus on what
matters most. See both current and historical data that makes decisions much easier to
make. The Advertising Manager tracks changes, so you’re not left wondering if you’ve
already made a change recently.
Plus you can do additional things like set target ACoS, auto bid adjustments, schedule bid
adjustments, see bid history and more.
Advertising is a single-cost monthly service, and there’s a free 14 day free trial so you can
check it out. During the trial you’ll have access to all features and can see if the Ads
Manager will be right for you.
The layout of the Ads Manager mirrors Seller Central, with sections for Campaigns, Ad
Groups, Ads and Keywords:
Under Advertising > Keywords you can see bid history, set Target ACoS (TACOS) and
more:


Set Target ACoS:
Schedule, Pause and Boost ads and let the system regulate your bids for you. Click the
calendar icon under A
dvertising > Keywords:


That gives you the Schedule box:
When on any page in Advertising click the Help icon and the Knowledge Base for How-To,
videos and more.
Reviews & Feedback

You get Reviews and Feedback using a Download option. To get Feedback you’ll need:
● To have the MBS Plugin installed

● Be logged into your Seller Central
For Reviews you don’t need to be logged into your Seller Central.
With those conditions true, you’ll see the Download option with a field to specify a date:


Set the date you want to pull from, click the Download Data button, and the system
updates your Reviews and Feedback.
Find Reviews under:
Products > Reviews
Find Feedback under:
Transactions > Feedback
Keywords
Keywords is free up to a certain limit, with tiered pricing after that. Monitor your keywords
and those of competitors. Track trends, changes in rank, BSR, make notes to mark the date
of relevant events and more.
Look under K
eywords on your MBS menu for more on activating this tool and getting
started.


Finding Products
Finder is a product research tool that lets you search and filter products that are Best
Sellers on Amazon.
It’s free with your ManageByStats.
The list is updated daily and contains data on more than 300,000 bestselling products on
Amazon. You can view products in single or multiple major categories, from Appliances to
Toys & Games and everything in between.
Restrict and sort results by BSR, Reviews, Rating, Price and other variables.
Select and adjust columns and refine your results to see the best products to sell.
Settings and Adding Users and Accounts

The Settings menu item is where you’ll find a variety of functions and tools:


What we want to cover here are adding Users and adding Seller Accounts.
As you grow and need to give access to your ManageByStats to others, you can do so under
Settings > Users. There you can send invitations to those you want to grant access.
Select a basic role for the user to start. After sending the invitation you’ll be able to edit
them and fine-tune the exact permissions and access you want them to have.
You can also add and manage multiple marketplaces and/or seller central accounts.
Depending on your MBS plan you get 2 or more accounts to start. Additional accounts or
marketplaces are $10/mo.
Note: Each market counts as an account. For example, the EU has five markets (UK, DE, FR,
IT, ES), so if you want to add the entire EU you would need to add all 5 accounts.
To add a new account, under Settings > Seller Accounts, click the “Register New” button:


Follow the steps to add the new account.
When you have more than one account you’ll be able to select and switch between them in
order to manage multiple accounts from a single MBS login.
Become an Affiliate
We’ve got a great Affiliate program. One of the best. We pay you 25% of what your
referrals pay for the main service. Ongoing. Not a one-time thing, but each time they pay,
whether for an annual subscription or each month, we give you 25%.
By signing up for MBS you get an Affiliate link automatically. You can find it in Settings,
under Affiliate:
All you need to do is enter the PayPal account where you’d like to receive commissions,
then give out your custom link to prospects, friends -- anyone you think would benefit from
ManageByStats. Anyone who uses it to sign up for MBS becomes your affiliate.
They win. We win. You win.


Installing MBS Mobile

If you’d like to be able to see your Dashboards and Dashlets easily on the go, we offer an
MBS Mobile App. You can get it here on your Android mobile device:
Get The MBS Mobile App
You can also search for ManageByStats in your App store. It’s free, and once installed will
allow you to connect to your MBS account.
When you first launch it you’ll see a “Login to MBS” screen:
Put in the email and password for your ManageByStats account. Click the “CONNECT TO
MBS” button and … you’re in. You’ll see your Dashboard, and a dropdown at the top of the
screen. Use the dropdown to select which Dashboard to view.
The app will stay logged in if you don’t log out. When you launch the app it will then open
to the last view.


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The Amazon Sellers’ Operating System

We hope you’re as excited as we are.

MBS helps with:

MBS also has tools for:

Quick First Steps

727-475-2995, Option 2 for Support

❖ The Knowledge Base

MBS Overview Video

We recommend using Graphs and Dashlets for a snapshot overview of your

While logged into your ManageByStats go to the following menu item:

MBS is a multi-purpose tool. Not everyone uses all the features.

Here are the questions:

See the section S

See the section I​ nventory & Restock Alerts​.

See the section K

See the section S

See the section D

● Do you want a better way to manage your Amazon Sponsored Ads?

See the section M

● Do you want an easy way to monitor customer reviews and feedback?

See the section R

See the section K

● Do you need help finding products to sell?

See the section F

See the section S

See the section B

● Do you want to be able to check MBS on your mobile device?

See the section I​ nstalling MBS Mobile​.

Seeing your Stats & Profit 9

Inventory and Restock Alerts 12

Knowing your Customer Info 14

Sending Automated Emails to your Customers 15

Doing Email Campaigns to your Customers 17

Managing Amazon Sponsored Ads and PPC 18

Reviews & Feedback 20

Finding Products 22

Settings and Adding Users and Accounts 22

Become an Affiliate 24

Installing MBS Mobile 25

Seeing your Stats & Profit

and anywhere else Profit is shown.

You can do a deeper analysis of sales stats on the S

We recommend using Graphs and Dashlets for a snapshot overview of your

Inventory and Restock Alerts

Click the Help while on Inventory Management for more info.

You can also add Restock Alerts dashlets to your D

Knowing your Customer Info

It all begins in the ​Customers​ menu in your MBS:

Take a look at the C

Sending Automated Emails to your Customers

Here’s what you see under the main ​SellerMail​ menu:

Doing Email Campaigns to your Customers

Managing Amazon Sponsored Ads and PPC

Set Target ACoS:

That gives you the Schedule box:

Reviews & Feedback

● To have the MBS Plugin installed

Find Reviews under:

Products > Reviews

Find Feedback under:

Transactions > Feedback

It’s free with your ManageByStats.

Settings and Adding Users and Accounts

See the section I nventory & Restock Alerts.

See the section I nstalling MBS Mobile.

It all begins in the Customers menu in your MBS:

Here’s what you see under the main SellerMail menu: