The future is infinitely wide and begging to be reimagined and Publicis Sapient is looking

for people who have the courage to make their dent in what has always been. If you
have an optimism that says there is no limit to what we can achieve in a time inviting
those with vision to shake things up, then we should talk. Our work is fueled by
connected thinking, challenging boundaries, and the power of digital redefining a
connected world. Our people thrive because of the belief that it’s both our privilege and
responsibility to usher our clients and the world into what is next. We’re seeking those
who question the status quo and want to reimagine the way the world works while
realizing a smarter way for business to help – all in service of improving the daily lives of
people, the world, and your career. Next reimagined.

Job Title:

Senior Associate - Data Science

Job Summary:

Sapient is looking for a Senior Associate – Data Science to join its Data Science
practice. The role is to not only be a trusted advisor to our clients for driving the next
generation innovation in applied machine learning and statistical analysis but also a
change agent in advancing the group’s capabilities into the future

As part of the team, you will be responsible for creating data driven solutions that at the
core are driven by relevant learning algorithms. In this role you will educate internal and
external teams on conceptual models for problem solving in the machine learning realm
and help translate goals and objectives into data driven solutions. You will enjoy working
with some of the most diverse data sets in the world, cutting edge technology, and the
ability to see your insights turned into real business results on a regular basis

The role is critical in helping advance the application of machine learning as a core
building block to core market offerings in e-commerce, advertising, adtech and business
transformation. In addition, you will be responsible for providing analysis that informs
and improves the effectiveness of the planning, execution and optimization of marketing
tactics. You will tie optimization metrics to the strategic intent of campaigns and the
underlying business objectives.

As an evangelist for data science, you will partner with leaders in various divisions,
industries and geographies, in order to ensure that increasingly more solutions we bring
to the market are data driven and are supported by a strong data sciences group.

Core areas of focus for this group includes applications in customer segmentations,
media and advertising optimization solutions, developing recommender systems, fraud
analytics, personalization systems and forecasting.

Primary Responsibilities:

 Guide and lead the evolution of internal project teams as they transition from
traditional solution architectures to one’s that are driven by applications in
machine learning
  Provide technical thought leadership, coaching and mentorship in the field of
data science in working with engineering and other cross functional teams
 Design controlled experiments to measure changes to new user experience
 Segment customers and markets to improve targeting and messaging of product
recommendations and offers
 Design and implement high performance and robust analytical models in support
of project objectives
 Research and evaluate open source and vendor solutions in the analytics
platforms space to guide solutions
 Be responsible for solution and code quality including providing detailed and
constructive design and code reviews
 Help establish standards in machine learning and statistical analysis to ensure
consistency in quality across projects and teams
 Help develop next generation solutions in core functional areas related to digital
marketing & customer experience solution blocks - Content and Commerce,
AdTech, Customer Relationship Management (CRM), Campaign Management

Experience Guidelines:

 Demonstrate proficiency with various approaches in regression, classification,

and cluster analysis
 Must have experience in statistical programming in R, SAS, SPSS, MATLAB or
Python
 Expertise in one or more programming languages Python, R, Scala
 Expertise in SQL programming languages and familiarity with Hive, PIG
 Experience working in a Unix/Linux environment for automating processes with
shell scripting
 Excellent quantitative skills and the ability to tell a story using data
 Strong communication and presentation skills
 Ability to initiate and drive projects from conception to completion with minimal
guidance
 Passionate about turning data into actionable insights
Proven ability to perform in-depth analysis, compile and interpret results
 Expertise in application of machine learning algorithms on large datasets
 Experience with large datasets and distributed computing (Hadoop, Spark) a plus
 Experience accessing data, map-reduce programming style and training models
in Hadoop, Spark

Projects this role will support:

The role is expected to support in the domain of Digital Transformation engagements

which requires client applications to provide their consumers with enhanced experience
by transforming the digital capabilities. The clients are not from any specific industry
though few have been listed to provide the perspective.
 - Retail: The industry is focusing on improving sales and transitioning towards
online market places. They also are looking out to build solutions to understand
consumers better, design models and predict consumer likes / dislikes
- BFSI: Clients are looking digital transformation by taking almost all services
online unless regulatory restrictions come in the way
- Travel and Hospitality: There is a lot of disruption happening in the domain as the
market if quite competitive and the competition is cut throat. Topics such as in-
venue experience, hyper personalization, mobility are driving lot of innovation
- Automobile: The industry is adopting transformation in both consumer and
dealer’s digital enablement
- Healthcare: Exploring fresh ways to build patient data and derive insights. Build
platforms to have real time tracking of patient’s health by consolidating data from
multiple sources and devices and offer personalized medicines and treatments
- Telecom: The industry is on cusp of a tipping point moving from pure play voice
services to data driven offerings. Telecom players are focusing on modernizing
operations, digitizing services, network upgrades and redefining their strategic
identity.
- Technology: Defining the future with digital transformation initiatives. Cloud
Computing; IOT; Blockchain & AI are the current focus areas.
- Manufacturing: Currently in a world of uneasiness. The industry is innovating on
adapting technology to run supply chains & operations, monetizing digitization,
and leveraging data & analytics
- FMCG & CPG: Looking at cost cutting measures across all the operations.
Strategizing with a more global outlook and looking at introducing products more
aligned with consumer mindset
- Entertainment & Media: Industry moving towards a content oriented experience
available across multiple distribution channels. User insights and newer content
requires robust data solutions.
- Logistics & Shipping: Must explore newer technologies (robotics, real time
delivery, self-driving vehicles & automated warehouses) and solutions to cater to
consumer need and enhanced demands
- Insurance: Changing business and operating models. Enterprise Innovation
Models redefining ways in why insurers collect information about consumers,
discover coverage needs, identify target markets, integrate consumer data and
rapidly respond to regulatory changes and compliance
- Education: The industry is automation a lot of paper workflows and taking them
online along with providing enhanced user experience to attract the prospective
customers
- Marketing: Increased focus on consumer experience. Build customer centric
models and gather behavioural data about consumers to deliver personalized
content
- Infrastructure & Real Estate: A fundamental shift in the consumer market – focus
on environmental, social and financial concerns. Understanding consumer
behavior is key to planning this year. Impact of data and analytics will begin to
emerge, helping improve capacity planning and operational cost reduction.
- Energy & Utilities: Emerging energy services are threatening incumbents.
Innovations in current technologies and exploring service based models.

Possible career-paths:
Future growth areas in areas of Data Science and Analytics.