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STYLE GUIDE
VERSION 1.2 SEPTEMBER 2019
CONTENTS
3
Introduction / 31
MARKETING COLLATERAL /
Brevant manifesto / 4 OOH advertising - Landscape hybrid poster / 32
Please note that while this document includes some guidance with regards
to the brand overall, it is not a substitute for the main Brevant brand guidelines,
which should also be referred to whenever generating new content.
IF YOU
If you love seeds, you’ll love Brevant.
You’ll love the consistency of our world-beating hybrids, the yields they deliver
LOVE
and the profits they generate, year after year.
You’ll love that we’re super easy to do business with and always there,
whenever you need us.
SEEDS,
You’ll love that we harness the latest data and technology, to respond quickly
to your ever-changing needs and give you the edge.
YOU’LL
You’ll love the fact we’re a local champion and know exactly what will perform
in your area because we’ve already done the tests to find out.
You’ll love that because we’re passionate about what we do and truly care
about all our retailers, your success really is our success.
LOVE
BREVANT.
Because together, we grow stronger.
GILROY
PRIMARY TYPEFACE
Please refer to main brand guidelines for detail.
ARIAL
WEB TYPEFACES
Please refer to main brand guidelines for detail.
BOLD ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890 !”§$%&/()=? @€
REGULAR ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890 !”§$%&/()=? @€
PRIMARY PALETTE
Please refer to main brand guidelines for detail.
CMYK c15 m100 y37 k45 CMYK c0 m62 y95 k0 CMYK c4 m2 y4 k8 CMYK c44 m34 y22 k17 CMYK c0 m0 y0 k100
RGB r117 g13 b43 RGB r244 g124 b6 RGB r230 g232 b234 RGB r51 g51 b51 RGB r0 g0 b0
HEX 750d2b HEX f47c06 HEX e6e8ea HEX 333333 HEX 0000
In these instances, the following colours should be utilised. If you need any more
information on these colours, please contact the EMEA agency Splash.
CMYK c0 m15 y100 k0 CMYK c67 m12 y100 k1 CMYK c60 m17 y0 k0
RGB r239 g218 b27 RGB r111 g166 b63 RGB r136 g172 b219
This emotionally engaging creative approach comes directly out of the new
Corteva brand strategy and works with our values.
SUNFLOWER
CORN
CANOLA/OILSEED
PORTRAIT POSTER
Use the proportions shown here for logo,
clearance area and positioning of the headline.
=X
Divide width
by 18 to give X
X = Logo height
X=C
lear area around
edge of artwork
LANDSCAPE POSTER
Use the proportions shown here for logo and clear area.
Divide height
by 15 to give X
=X
X = Logo height
X=C
lear area
around edge
of artwork
Centre text
through centre
of artwork
The support
line on a
portrait is 1/3
of the height
/copy size of
the headline
The support
line on a
landscape
is 1/2 of the
height/copy
size of
the headline
We are bringing you a new brand designed with your needs in mind. We are bringing you a new brand designed to make life easier
We want to make it easy for you to do business with us. We offer a for you. We have a focused set of premium hybrids, selected to
focused set of premium hybrids which produce reliable results. We produce consistent and reliable results. All our seeds are tested
will be here with you, train your salespeople, and help you sell it. locally, so you can be confident they will perform on your farm.
We are committed to your future. We are right here in your community with our distributors, ready
to respond rapidly to your needs.
PORTRAIT VISUAL
LANDSCAPE VISUAL
40PX
40PX
1 2 3 4 5
300x600
300x250
1 2 3 4 5
728x90 1
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2 PANEL MOCK-UP
A5 CATALOGUE
POWERPOINT