EMEA CAMPAIGN

STYLE GUIDE
VERSION 1.2 SEPTEMBER 2019
CONTENTS
3
Introduction / 31
MARKETING COLLATERAL /
Brevant manifesto / 4 OOH advertising - Landscape hybrid poster / 32

VISUAL IDENTITY / 5 Exhibition display materials 

The Logo / 6 Bow flag / Dragon counter / 33

The EMEA logo / Linear / 7 Pull up banners /

34

The EMEA logo / Stacked / 8 Event display materials 

Typography - Primary fonts / 9 2 Panel mock-up /

35

Typography - Web fonts / 10 Field events /

36

Primary colour palette / 11 Event invitations & advertising / 37

Product colour palette / 12 Event printed collateral / 38

Fact sheets & product brochures
EMEA LAUNCH CAMPAIGN / 13
A2 Fact sheet / 39
EMAE campaign thought / 14
A5 Catalogue / 40
EMEA key visual 
Powerpoint / 41
Sunflower / 15
Contact details / 42
Corn / 16
Canola / Oilseed /
17
Corn - Germany only /
18
Portrait poster /
19
Landscape poster /
20
Alternative key visual /
21
Multi-product key visual /
22
Support lines / 23
Key messaging / 24
Dual brand / Third party retailer / 25
Print advertising / 26
Web banners / 27
Animated banners
Large format guide /
28
Medium format guide /
29
Small format guide /
30

STYLE GUIDE VERSION 1.2 SEPTEMBER 2019 2

INTRODUCTION

THIS STYLE GUIDE MUST BE USED IN CONJUNCTION WITH THE

APPROVED GLOBAL CORTEVA AND BREVANT BRAND GUIDELINES.

These guidelines provide an overview of Brevant campaign key visuals

– including guidance on how to position the key elements across a variety
of media channels.

Please note that while this document includes some guidance with regards
to the brand overall, it is not a substitute for the main Brevant brand guidelines,
which should also be referred to whenever generating new content.

STYLE GUIDE VERSION 1.2 SEPTEMBER 2019 3

BREVANT MANIFESTO

IF YOU
If you love seeds, you’ll love Brevant.

You’ll love the consistency of our world-beating hybrids, the yields they deliver

LOVE
and the profits they generate, year after year.

You’ll love that we’re super easy to do business with and always there,
whenever you need us.

SEEDS,
You’ll love that we harness the latest data and technology, to respond quickly
to your ever-changing needs and give you the edge.

YOU’LL
You’ll love the fact we’re a local champion and know exactly what will perform
in your area because we’ve already done the tests to find out.

But most of all, you’ll love our heart.

You’ll love that because we’re passionate about what we do and truly care
about all our retailers, your success really is our success.

LOVE
BREVANT.
Because together, we grow stronger.

And that’s why, if you love seeds, you’ll love Brevant.

STYLE GUIDE VERSION 1.2 SEPTEMBER 2019 4

VISUAL
IDENTITY
FROM
BRAND
GUIDELINES
STYLE GUIDE VERSION 1.2 SEPTEMBER 2019 5
THE LOGO
Please refer to main brand guidelines for detail.

STYLE GUIDE VERSION 1.2 SEPTEMBER 2019 6

THE EMEA LOGO / LINEAR

STYLE GUIDE VERSION 1.2 SEPTEMBER 2019 7

THE EMEA LOGO / STACKED

STYLE GUIDE VERSION 1.2 SEPTEMBER 2019 8

TYPOGRAPHY

GILROY
PRIMARY TYPEFACE
Please refer to main brand guidelines for detail.

EXTRA BOLD ABCDEFGHIJKLMNOPQRSTUVWXYZ

abcdefghijklmnopqrstuvwxyz
1234567890 !”§$%&/()=? @€
SEMI BOLD ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890 !”§$%&/()=? @€
MEDIUM ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890 !”§$%&/()=? @€
LIGHT ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890 !”§$%&/()=? @€

STYLE GUIDE VERSION 1.2 SEPTEMBER 2019 9

TYPOGRAPHY

ARIAL
WEB TYPEFACES
Please refer to main brand guidelines for detail.

BOLD ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890 !”§$%&/()=? @€
REGULAR ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890 !”§$%&/()=? @€

STYLE GUIDE VERSION 1.2 SEPTEMBER 2019 10

PRIMARY COLOUR PALETTE

PRIMARY PALETTE
Please refer to main brand guidelines for detail.

MAROON ORANGE LIGHT GREY DARK GREY BLACK

PMS 208C PMS 151C PMS Cool Grey 1C PMS Cool Grey 11C PMS Process Black C

CMYK c15 m100 y37 k45 CMYK c0 m62 y95 k0 CMYK c4 m2 y4 k8 CMYK c44 m34 y22 k17 CMYK c0 m0 y0 k100

RGB r117 g13 b43 RGB r244 g124 b6 RGB r230 g232 b234 RGB r51 g51 b51 RGB r0 g0 b0

HEX 750d2b HEX f47c06 HEX e6e8ea HEX 333333 HEX 0000

STYLE GUIDE VERSION 1.2 SEPTEMBER 2019 11

PRODUCT COLOUR PALETTE
There are instances where, in addition to the primary and secondary colour
palettes available in the Brevant Brand Guidelines, we will need to highlight a
specific crop.

In these instances, the following colours should be utilised. If you need any more
information on these colours, please contact the EMEA agency Splash.

SUNFLOWER SEED CORN CANOLA

PMS 109C PMS 369C PMS 292C

CMYK c0 m15 y100 k0 CMYK c67 m12 y100 k1 CMYK c60 m17 y0 k0

RGB r239 g218 b27 RGB r111 g166 b63 RGB r136 g172 b219

HEX efda1b HEX 6fa63f HEX 88acdb

STYLE GUIDE VERSION 1.2 SEPTEMBER 2019 12

EMEA
LAUNCH
CAMPAIGN
BRAND GUIDELINES VERSION 1.2 SEPTEMBER 2019 13
EMEA CAMPAIGN THOUGHT
We have developed a new communications platform for the Brevant brand,
to strengthen distributor relationships, motivate internally and appeal to
end users.

This emotionally engaging creative approach comes directly out of the new
Corteva brand strategy and works with our values.

IF YOU LOVE SEEDS,

YOU’LL LOVE BREVANT.

STYLE GUIDE VERSION 1.2 SEPTEMBER 2019 14

EMEA CAMPAIGN KEY VISUALS
The Brevant master key visuals are available to be adapted into portrait and Please contact the EMEA agency Splash to request materials and for any
landscape layouts (e.g. for tradeshow banners, OOH posters and advertising). questions about the use of key visuals.

SUNFLOWER

STYLE GUIDE VERSION 1.2 SEPTEMBER 2019 15

EMEA CAMPAIGN KEY VISUALS
The Brevant master key visuals are available to be adapted into portrait and Please contact the EMEA agency Splash to request materials and for any
landscape layouts (e.g. for tradeshow banners, OOH posters and advertising). questions about the use of key visuals.

CORN

STYLE GUIDE VERSION 1.2 SEPTEMBER 2019 16

EMEA CAMPAIGN KEY VISUALS
The Brevant master key visuals are available to be adapted into portrait and Please contact the EMEA agency Splash to request materials and for any
landscape layouts (e.g. for tradeshow banners, OOH posters and advertising). questions about the use of key visuals.

CANOLA/OILSEED

STYLE GUIDE VERSION 1.2 SEPTEMBER 2019 17

EMEA CAMPAIGN KEY VISUALS
The Brevant master key visuals are available to be adapted into portrait and Please contact the EMEA agency Splash to request materials and for any
landscape layouts (e.g. for tradeshow banners, OOH posters and advertising). questions about the use of key visuals.

CORN (SILAGE CORN BACKGROUND)

STYLE GUIDE VERSION 1.2 SEPTEMBER 2019 18

EMEA CAMPAIGN KEY VISUALS

PORTRAIT POSTER
Use the proportions shown here for logo,
clearance area and positioning of the headline.

=X

Divide width
by 18 to give X

X = Logo height

X=C
 lear area around
edge of artwork

Centre text between

top of page and hands

STYLE GUIDE VERSION 1.2 SEPTEMBER 2019 19

EMEA CAMPAIGN KEY VISUALS

LANDSCAPE POSTER
Use the proportions shown here for logo and clear area.

Divide height
by 15 to give X

=X

X = Logo height

X=C
 lear area
around edge
of artwork

Centre text
through centre
of artwork

STYLE GUIDE VERSION 1.2 SEPTEMBER 2019 20

EMEA CAMPAIGN KEY VISUALS
This alternative Brevant key visual is available to be adapted into portrait and Please contact the EMEA agency Splash to request materials and for any
landscape layouts (e.g. for tradeshow banners, OOH posters and advertising). questions about the use of key visuals.

ALTERNATIVE KEY VISUAL

STYLE GUIDE VERSION 1.2 SEPTEMBER 2019 21

EMEA CAMPAIGN KEY VISUALS
This Brevant key visual showing all three crop types is available to be adapted Please contact the EMEA agency Splash to request materials and for any
into portrait and landscape layouts (e.g. for tradeshow banners, OOH posters questions about the use of key visuals.
and advertising)

MULTI-PRODUCT KEY VISUAL

STYLE GUIDE VERSION 1.2 SEPTEMBER 2019 22

SUPPORT LINES
The Key Visuals can be laid out to feature support lines, based on our Reasons To Believe LANDSCAPE POSTER
When using a supporting line, rules apply on different
visuals, portrait or landscape. Follow the examples
REASON TO BELIEVE COPY LINE below on how to set up the lines to keep consistent
across visuals.
Consistent reliable performance Our proven hybrids deliver, year after year.

Proven locally Seeds designed to suit your local conditions.

Quick thinking We respond to your ever-changing needs.

Agile & supportive We harness the world’s best technologies.

High performing genetic portfolio High performing hybrids, at your fingertips.

Retail friendly We’re super retail-friendly and always will be.

Simplified buying Our simplified buying process saves you time.

The support
line on a
portrait is 1/3
of the height
/copy size of
the headline

The support
line on a
landscape
is 1/2 of the
height/copy
size of
the headline

STYLE GUIDE VERSION 1.2 SEPTEMBER 2019 23

KEY MESSAGING
KEY MESSAGING – RETAILERS
We are bringing you a new brand designed with your needs in mind.
We want to make it easy for you to do business with us. We offer a
focused set of premium hybrids which produce reliable results. We
will be here with you, train your salespeople, and help you sell it.
We are committed to your future.
A focused set of premium products
We’ve selected a focused set of premium products which will consistently
deliver reliable results for your farmers.
Fast and supportive collaborator
We’re agile and quick-thinking — ready to respond to your changing needs,
and give you answers fast.
Help in selling them
We will help you make these products easy to sell — we will be here to explain
them to you, and train your salespeople on how to explain them to farmers.
Committed to the channel
We are committed to the retail channel and continuity of relationships —you
know we will be here to support your business long-term.
Continuous innovation
We are a leader in hybrid, trait and seed treatment innovations — so that you
always have something new to talk about, which gives you an advantage over
the competition.
For more details please refer to the Brevant Brand Guidelines
STYLE GUIDE VERSION 1.2
KEY MESSAGING – FARMERS
We are bringing you a new brand designed to make life easier
for you. We have a focused set of premium hybrids, selected to
produce consistent and reliable results. All our seeds are tested
locally, so you can be confident they will perform on your farm.
We are right here in your community with our distributors, ready
to respond rapidly to your needs.
Consistent, reliable product performance
Our hybrids are designed to give you stability and good yields year after year
— you can be confident of consistent and reliable results.
Quick thinking, agile and supportive
We have strong collaborations with retailers right here in your community — we
work closely with them and take decisions quickly so they can respond rapidly
to your needs.
High performance global portfolio
With us, you will know that you will have the latest innovations from our high
performance global portfolio — the best products, the best technologies.
Proven locally
We do extensive local trials before offering you a hybrid — and we will share
the data with you so you know you will have products that will perform in
local conditions.
Simplifying your buying decision
Our portfolio is clear and easy to understand — simplifying your buying decision,
saving you time and effort so you can grow faster and more profitably.
SEPTEMBER 2019 24
DUAL BRAND / THIRD PARTY RETAILER
When mentioning a third party brand, the logo will change accordingly. LOGO POSITIONING
The third party logo is featured on the bottom left of the page, after the
Corteva logo, introduced by the caption “Available at”.
Available at:
The lock-up of the new logo and its caption is the same height as the Corteva,
and its position equidistant from the trim to the Corteva.

PORTRAIT VISUAL

LANDSCAPE VISUAL

STYLE GUIDE VERSION 1.2 SEPTEMBER 2019 25

PRESS ADVERTISING
Key visuals are available as press advertising layouts, featuring supporting Please contact Splash to request materials, for any questions about the use
body copy introducing the brand benefits. This copy can be adapted to of key visuals in press advertising or for guidance regarding supporting copy.
specific local market requirements either via the EMEA agency Splash or
locally, with the approval of Splash.

PRESS ADVERTISING LAYOUTS

STYLE GUIDE VERSION 1.2 SEPTEMBER 2019 26

WEB BANNERS
The website banners keep a simple structure 300x250 300x600
composed of the logos, the message and
the Call To Action (CTA). CTA button height = 31 pixels
Logos lock up bar = 40 pixels
The message is displayed in the sky area,
visually centred from top and bottom.

The background product images will rotate

from one another.

The CTA is displayed at the bottom of the

visual, whithin the vegetation, to stand out.

The branding sits at the botom of the banners,

in the coloured lock-up. 40PX

This is a guide showing some of the most

common banner sizes, to demonstrate how to
ensure consistency overall. These proportions
should be adered to as closely as possible in
other formats.

CTA button height = 31 pixels

970x250 Logos lock up bar = 40 pixels

40PX

CTA button height = 31 pixels

Logos lock up bar = 40 pixels

40PX

STYLE GUIDE VERSION 1.2 SEPTEMBER 2019 27

ANIMATED WEB BANNERS / LARGE FORMAT GUIDE
We keep the Brevant and Corteva logo and
the CTA fixed top and bottom. The hands
appear in the frame later, supporting the love
message. Each hand comes in from
the sides to join in the center and form the
heart shape.
1 / 2 / 3 The logo bar and CTA are in place.
The main message comes in, line after line,
smoothly scrolling in.
4 / The hands enter from each side,
to form the heart shape
5 / Love Brevant fades out, new message
(e.g. support line) fades in

1 2 3 4 5

300x600

STYLE GUIDE VERSION 1.2 SEPTEMBER 2019 28

ANIMATED WEB BANNERS / MEDIUM FORMAT GUIDE
This version displays every element one after
the other, supporting each other. The Call to
Action arrives last.
300x250
1 2
STYLE GUIDE
1 / 2 / The main message comes in, line after
line, scrolling in from the top smoothly.
3 / The hands come in from the side to form a
heart shape in the middle. Message fades out.
4 / New message fades in above the hands.
5 / The hands disapear. The CTA comes in
with the Brevant and Corteva logo bar.
3 4 5
VERSION 1.2 SEPTEMBER 2019 29
ANIMATED WEB BANNERS / SMALL FORMAT GUIDE
In this format, we simplify the visual for better
impact in the narrow format, and play with the
contrast of the Brevant core colours.
1 / The ‘Brevant loves seeds’ message appears
on a new white frame.
2 / The background colours alternate for
better visual impact when the second
message comes in.
3 / Brevant and Corteva lock-up bar comes in,
with the CTA centered in the middle.

728x90 1

STYLE GUIDE VERSION 1.2 SEPTEMBER 2019 30

MARKETING
COLLATERAL
BRAND GUIDELINES VERSION 1.2 SEPTEMBER 2019 31
OOH ADVERTISING
The key visual can be adapted to more product focused out of home Please contact the EMEA agency Splash to request materials and for any
advertising, featuring specific hybrid details. questions about the use of key visuals.

LANDSCAPE HYBRID POSTER

STYLE GUIDE VERSION 1.2 SEPTEMBER 2019 32

EXHIBITION DISPLAY MATERIALS
Please contact the EMEA agency Splash to request materials or for any
questions about the branding of display elements.

BOW FLAG DRAGON COUNTER

STYLE GUIDE VERSION 1.2 SEPTEMBER 2019 33

EXHIBITION DISPLAY MATERIALS
Please contact the EMEA agency Splash to request materials and for any
questions about the use of key visuals.

PULL UP BANNERS

STYLE GUIDE VERSION 1.2 SEPTEMBER 2019 34

EVENT DISPLAY MATERIALS
Bespoke event materials can be adapted on request, including but not limited Please contact the EMEA agency Splash to request materials and for any
to display panels, flags and counters, as illustrated. questions about the use of key visuals.

2 PANEL MOCK-UP

STYLE GUIDE VERSION 1.2 SEPTEMBER 2019 35

EVENT DISPLAY MATERIALS
Please contact the EMEA agency Splash to request materials or for any
questions regarding event display elements.

FIELD EVENTS - PAVILLION

STYLE GUIDE VERSION 1.2 SEPTEMBER 2019 36

EVENT INVITATIONS & ADVERTISING
Event advertising and invitation layouts can be adapted to suit specific local Please contact the EMEA agency Splash to request materials or for any
market requirements. Copy can be adapted either via the EMEA agency Splash questions regarding event communications materials.
or locally, with Splash’s approval.

PRESS AD A5 INVITATION FIELD EVENT INVITATION

STYLE GUIDE VERSION 1.2 SEPTEMBER 2019 37

EVENT PRINTED COLLATERAL
Printed event collateral can be adapted to suit specific local market Please contact Splash to request materials, for any questions about the use
requirements. Copy can be adapted either via the EMEA agency Splash of key visuals in press advertising or for guidance regarding supporting copy.
or locally, with Splash’s approval.

FOLD OUT LEAFLET EXHIBITION SIGN UP FORM

STYLE GUIDE VERSION 1.2 SEPTEMBER 2019 38

FACT SHEETS & PRODUCT BROCHURES
Product fact sheets are available for all crop types and hybrids. These can be Please contact the EMEA agency Splash to request materials or for any
adapted via Splash or locally - templates can be provided. questions about product content.

A4/A2 FACT SHEET ALTERNATIVE LAYOUTS

STYLE GUIDE VERSION 1.2 SEPTEMBER 2019 39

FACT SHEETS & PRODUCT BROCHURES
A printed product brochure design is available to be adapted as per current Please contact the EMEA agency Splash to request materials or for any
available hybrids. This can be adapted to different specifications on request. questions about product content.

A5 CATALOGUE

STYLE GUIDE VERSION 1.2 SEPTEMBER 2019 40

PRODUCT BROCHURES & FACT SHEETS
Product fact sheets are available for all crop types and hybrids. These can be Please contact the EMEA agency Splash to request materials or for any
adapted via Splash or locally - templates can be provided. questions about product content.

POWERPOINT

STYLE GUIDE VERSION 1.2 SEPTEMBER 2019 41

THANK
YOU
For further information
please contact:
twirth@splashworldwide.com
igross@splashworldwide.com
mgooding@splashworldwide.com

BRAND GUIDELINES VERSION 1.2 SEPTEMBER 2019