Thank you for joining me, Charles Neely, in Our Final Presentation of our

PharmaSim Experience in marketing Allstar Brands, Allround Cold Medicines.

our agenda for today will cover all areas and aspects of our simulation including
but not limited to
target
keys to success
income statement
special decisions
makes mix
promotions
advertising
lessons learned
stock prices
marketing
and more

Target
We as a group had to understand there was a goal and that was to become better
than the competitors.
Allstar was the company associated with the marketing plan, and had a goal to show
increase in stock prices and expand All-around market share as well as focusing on
customers to ensure they were to receiving a quality product.

Our key was to keep customers first.

Keys to success
Our teams first key to success was to believe in the product.
Secondly we had to take advantage of the marketing and advertising in order for our
customers to know what our mediation offered. Third, we had hire salesmen that
knew the product.

Working as a team was highly important because we were able to focus on our
customers needs as company.

Income Statement
Shows our progression through all periods and helped us quickly realize that our
decisions (or lack of) in period 2 would require more action and in turn led us to a
repeatable, winning strategy.

Special Decisions
Period 1 We created Facebook and twitter account because the CEO of Allstar was not able to
reach Allround Marketing Manager and as a result of expanding our media coverage, Our team
was able to interact with our customers and increase our Brand awareness and image.
Period 2 Disposed of expiring batches of medication (Showed our focus on quality and
awareness)
Period 3 Because of concerns about the alcohol being harmful for some customers we
reformulated the multi-cold syrup thus was able to create a multi-cold formula that was safe
for children to take and was this new formula was available to use during the day.
Period 4 Check on Social Media and provided feedback to comments
Period 5 Provided additional training for all detailers
Period 6 Hire street artist s for a commercial and Introduced 4hr. Non drowsy allergy capsule
The commercial was a help in introducing the new 4hr capsule and Allround +
Period 7 Issued a statement for victims that purchased products that had been tampered with
and removed damaged products from shelves, as well as offered compensation to victims
Period 8 Because we were focused on customers, we created a special rewards program
Because our customer based had grown, our team decided to create a rewards programs so
that they could have savings all year rather than when we issued coupons

Line extensions
By reformulating we now have three products
Our team was able to create and introduce two new products, thus the line extensions
compliments each other in which all three are popular.

The 4 P’s for marketing

The 4 P’s of marketing are valuable because together they provide customers with a quality
product, at a price they can afford, therefore with the right promotions and having our
products in a locations and readily available helps to influence sales.

Promotions, Sales
In period 5 we started issuing coupons at .50 and by period 7 had increased to .75 at all five
locations.
As we reformulated Allround we offered discounts, free trial sizes, displayed product
information, and created a customer loyalty program.

Segmentation
We were customer focus and wanted to be able to reach customers at all stages in life.
Therefore, we were able to reach our goal in providing an OTC multi-cold medication for all
stages of life.

Net Income and stock prices

We started with stock price of 38.67 and by Net Income of 67 millions , we watch our stock
and income increase each period and by the end of period 8, our team was able to present the
CEO’s of Allstar stock prices and net income that had not only double the stock but a net
income had double triple… ending with stock at 89.77 and cumulative net income of 908 million

Advertising
Our Advertising for Allround, Allround+, and Allright revolved around the increasing of
awareness for the product of origin that built the platform in which the variants could utilize to
generate sales off of. Allround had a budget of 25 million which was the focus on the product of
origin. Allright remained at a half million dollar budget for advertising but focused on the
differentiation that this product offered to consumers. Allround+ again focused on the benefit
of the product as well as a focused comparison to its closest comparison Dryup. Allround+ also
held a half Million dollar budget.

Team Performance / Stock Price

Our performance was a steady increase for the most part as we incrementally increased the
price of our product per market demand as well as introduced products in which the market
also demanded and advertised and promoted accordingly. This technique allowed us to capture
the markets that were not fully captured.

Lessons Learned
The main ideas that we took away from this simulation as a group were to recognize a pattern
to success and simplify a solution to our place in the market. Our proper mix for this was to
purchase research and then release the product or variant and in parallel market said product
according to what the change was (which is what the market demanded per research findings).
Starting the market price point lower than the direct competition would allow us to enter the
market and attain a customer base. Once the product caught on, we would increase product
price in comparison to direct competition and then promote accordingly.
With this tactic we never lost sight of providing exactly what the customer demanded, this was
always our goal and always directed our decisions.