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ANALYSIS
INTERNSHIP REPORT
Jaswanth R
15SE390L – INDUSTRIAL TRAINNING
SEMESTER V
YEAR : 2019
NAME : JASWANTH R
REG NO : RA1711020010009
1
TABLE OF CONTENTS:
HEADER PG.NO
1.Company Profile 3
2.Intern Abstract 4
8.Internship Report 15
9.Conclusion 16
2
Company Profile
Introduction
3
Intern Abstract
4
<>I felt tremendously joyed to closely monitor and learn
from the experts of the field.
5
BASIC BUSINESS FLOW:
RETAILER
WHOLESALER
MANUFACTURER
6
Analysis Models
Their main objective of any company would be to increase their profits ,which
can only be done by margin toggling.
i)Volume Factor:
Some business’s thrive off razor thin margins in highly competitive markets,HOW
DO THEY MANAGE TO DO IT ? the solution is simple by selling enough of their
products they could still make profits by moving their stocks in bulks of quantity.
The big Volume driven business are called Wholesalers who take from the
company and provide it to the retailers .
Wholesale business runs on the simple idea that discounts runs everything.
Even in situation like this the only way you get a profit is by discounts and it
works in two ways.
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Two ways:
These two ways are the only ways in which a company can hope to thrive
Now moving on to the second part where the business model differs
(ii)Margin Driven:
These sales point are completely different and cater to the end user.This is
where the play of MRP and taxes comes into use and where these models can
utilise it to maximise their profits,since their volume is less so only way they can
keep the wheels turning is by improving their profit per piece.
They can only rely on their margins and not care about the volume .
SCENARIO:
Now given a simple real-life scenario where both these models work and how
their functioning affects their revenue.
NOW SEEING THESE COST PER ITEM YOU MIGHT THINK THAT THE RETAILER
EARNS 2RS PER PIECE AND HE MUSTBE THE CLEAR WINNER BUT NOW LETS
BREAK IT DOWN BY VOLUME SOLD
8
<C>: 10000 PIECES
<W>: 1000 PIECES
<R>: 10 PIECES
NOW TOTAL AMOUNT CALULATIONS IS AS FOLLOWS:
C>W>R:: 500:50:1
WHICH SHOWS HOW LESS A RETAILER SELLS IN REALITY
MANUFACTURER
WHOLESALER
RETAILER
Manufacturers and retailers don’t need marketing like wholesale would since
both of them are a mandatory choice where manufacturer has to give and
enduser has to buy from enduser.
The real need for marketing arises in the department of wholesale because you
are invisible to the enduser and the manufacturer is not liable to help you with
that so it’s the job of your marketing team to sell the minimum volume and
attract customers.
9
Now to bring in retailers is where we come in THE MARKETING TEAM.
This sector being so disruptive is viable to ups and downs and also a lot of
changes ,so a normal salary based employee isnt suitable for the job profile.
There are certain downsides to this too where if hes no permanent employee of
the company and level of abstraction has to be kept from him to avoid him
leaking the details to competitors.
Since he/she is not a permanent employee of the company he is not bind by the
contacts of the company neither its morals ,so he may as he please leave and join
some other wrokplace which provides higher pay which is dangerous since he
may reveal out the company secrets,so its always advisable to keep a closed
system and not to too lenient in sharing the company private records and
database where its advisable to keep separate databases for the non-permanent
employees.
10
Marketing is quite litrally selling stuff to users with competition in mind,it very
For any company selling a product the concepts of marketing and sales are very
important as they can mean the difference between success and failure. While
they are often used interchangeably or grouped together they are two different
concepts and it is important to understand those differences.
When considering marketing vs. sales the important thing for any business owner
is to ensure that you are considering both aspects of your overall sales and
marketing cycle. With many businesses, marketing and sales are both managed
by the same department or even the same individuals due to the fact that they
need to be closely related. For example, sales strategies need to incorporate the
same messaging as the marketing messages in order to be effective and
maximize the chances of successfully making a sale. Focusing on both the 'pull'
and the 'push' effectively will ensure that your business is positioned to succeed.
MARKETING TACTICS:
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TI = Time to Implement: the estimated length of time it typically takes to
implement a tactic in this media. On a scale from 1 to 5. One being the shortest
time, five being the longest.
E = Effectiveness: There are two meanings for effectiveness: first is the overall
ability of tactics using this media to drive volumes of prospects to you. (In this
case, effectiveness ranks the ability to generate traffic to your offers.) On a scale
from 1 to 5. One being the least amount, five being the largest. Second, is the
ability of the media to convert prospects into leads, and leads into customers. On
a scale from 1 to 5, one being ineffective, five being extremely effective. I’ll make
note in the comments if speaking about effectiveness in the second case. Always
assume the effectiveness rating means the ability to drive traffic.
12
THREE PILLARS OF MARKETING:
(1) Increase your customers.
(2) Optimise your pricing.
(3) Increase how many times your customers buy from you.
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RISK MANAGEMENT IN MARKETING:
BRAND-RISK
PRODUCT-DEVELOPMENT
DEMAND-RISK
CONCENTRATION-RISK
PRICE-RISK
DISTRIBUTION-RISK
OPERATION-RISK
REPUTATION-RISK
SALES-RISK
ADVERTISING
EVENT BRANDING
AFFILIATIONS
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Conclusion
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