Lea con atención el texto “Supply and Demand”, que se encuentra en el objeto

de
aprendizaje de la Actividad de Proyecto 4, y conteste:
1.Match the Word with the corresponding meaning:
a. Supply c_ Expensive
b. Demand b_Desire to buy any product
c. High price d_All people
d. Mass market e_ The lifetime of goods and services.
e. Life cycle a_ Disposition to offer products
2. According to the text, mention the things people take into account to
determine.
the demand Market research findings are important in developing the overall
marketing mix for a given product by identifying specific customer needs a
business can adjust the features, appearance, price and distribution method
for a target market segment.
3. Write F for false or T for true
a. Production cost depends on Technology
F () V (*)
b. As greater the expectations are, the lower will be the offer from the
companies.
F (*) V ()
c. One of the four Ps of marketing mix is Package.
F (*) V ()
d. Price is the amount a customer pays for the product.
F () V (*)
e. Planning i to transform and develop marketing objectives to marketing
strategies. F (*) V ()
4. Answer the following questions
a. What is Benchmarking?
It is a technique to find the best practices that can be found outside or
sometimes within the company, in relation to methods, processes of any kind,
products or services, always aimed at continuous improvement a cused
primarily on customers.
b. What is the process of Benchmarking?
Benchmarking is a way of discovering what is the best performance being
achieved – whether in a particular company, by a competitor or by an entirely
different industry. This information can then be used to identify gaps in an
organization's processes in order to achieve a competitive advantage.
c. Number the aspects to be taken into account in Benchmarking:
The following 10 steps will keep any organization on track in its benchmarking
endeavors.
1-Determine processes. to be benchmarked. ...
2-Determine organizations. ...
3-Gather data. ...
4-Analyze for gaps. ...
5-Determine future trends. ...
6-Reveal results. ...
7-Achieve consensus. ...
8-Establish action plans.
9-Implement plans
and monitor results
10-Recalibrate benchmarks.

5. Write the vocabulary (20 words) from the reading, and make a Glossary:
Organize the words in alphabetic order and write the meaning of each word.
Appearance: an occasion when someone appears in public.
Business: the activity of buying and selling goods and services
Benchmarking: he act of measuring the quality of something by comparing it
with something else of an accepted standard.
Care: the process of protecting someone or something and providing what
that person or thing needs.
Competition: a situation in which someone is trying to win something or be
more successful than someone else.
cycle: a group of events that happen in a particular order, one following the
other, and are often repeated.
demand: to ask for something forcefully, in a way that shows that you do not
expect to be refused.
distribution: the process of giving things out to several people, or spreading or
supplying something.
expensive: costing a lot of money.
features: a typical quality or an important part of something.
life: the period between birth and death, or the experience or state of being
alive.
mass: having an effect on or involving a large number of people or forming a
large amount.
marketing: a job that involves encouraging people to buy a product or service.
people: men, women, and children.
packaging: the materials in which objects are wrapped before being sold.
products:something that is made to be sold, usually something that is
produced by an industrial process or, less commonly, something that is grown
or obtained through farming.
price: the amount of money for which something is sold.
supply: to provide something that is wanted or needed, often in large
quantities and over a long period of time.
service: a government system or private organization that is responsible for a
particular type of activity, or for providing a particular thing that people need
strategy: a detailed plan for achieving success in situations such as war,
politics, business, industry, or sport, or the skill of planning for such situation.

6. Write a ten lines text that summarizes the topic of the activity.

the text tells us that New technologies and changing fashion means goods and
services have a limited product life cycle. Ideally, the marketing mix is adjusted
totake account of each stage. For example, the life of a product can
beextended by changing packaging to freshen a tired brand and so boost
sales.Market stalls generally sell inexpensive items.it also implies another
thing which is the Marketing mix. Market research findings are important in
developing the overall marketing mix for a given product. By identifying
specific customer needs a business can adjust the features, appearance, price
and distribution method for a target market segment.