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Jim Dornan
Directions to Speakers
This document is prepared by Network TwentyOne detailing standards required of an AMWAY
IBO when speaking from stage, recording a talk, or when contributing content to Business
Support Material provided to Network TwentyOne supported IBOs. As an AMWAY IBO, you
remain personally responsible to adhere to AMWAY’s Rules of Conduct.
These guidelines also apply to any non-IBO speaker invited to present at any Network
TwentyOne meeting or event, or when contributing content to Business Support Material
provided to Network TwentyOne supported IBO.
All recordings remain the property and copyright of Network TwentyOne.
Acceptability
Religion
Other than in an optional worship service, statements of a religious nature are to be avoided.
Disparaging comments towards any religion or belief is unacceptable
Political
It is unacceptable to either endorse or denounce any political party, candidate, or issue unless
specifically related to AMWAY. It is also unacceptable to personally attack any government
official or candidate.
Moral/Social
The speaker may present positive statements relating to values such as trust, honesty,
integrity, and the family; it is unacceptable to make demeaning statements regarding personal
lifestyle, ethnicity, and roles of gender.
Humor and/or language that is distasteful, crude, racial, or of questionable content is
unacceptable.
Accuracy
A general rule is to “under promise” so the opportunity can “over-deliver” The goal is to
ensure that the prospects have realistic expectations about the opportunity, the income, and
the time to achieve it.
Network TwentyOne did not select AMWAY as our supplier, nor have we partnered with
AMWAY. Network TwentyOne is proud to partner with IBOs building their AMWAY-powered
business.
Legal Foundation
The correct business balance is comprised of both retailing and registering. It is a violation of
AMWAY’s Rules of Conduct to suggest you can build a business by engaging in personal
consumption only, implying that retail sales are not required.
The AMWAY plan must not be represented in a manner that reflects any aspect of an illegal
pyramid-type business.
Opportunity
The Plan should not be represented as a “get rich quick” or “ground floor” opportunity.
Earning Representations
Earning representations must be truthful, clear, accurate, and not misleading. Rules of
Conduct require IBOs to use exact and current figures provided by AMWAY when stating average
profits, earnings, sales figures and percentages.
Income potential projections must be realistic and supportable by experience. A prospect
cannot be guaranteed financial independence, or a guarantee to be able to retire early and
rich as a result of being an IBO.
Use of the terms “residual income”, “passive income”, or “royalty income” misrepresent the
nature of the earnings from the Plan. These terms imply that earnings can continue endlessly
without further effort. The Rules of Conduct require fulfillment of certain responsibilities.
Acceptable terms are “ongoing” and “continual”.
Presentation
Personal
Ensure you are dressed appropriately (typically, smart business).
Be sure to present yourself professionally. Almost all speakers are nervous, and there is no
reason to tell the audience. Don’t apologize for your presentation - prepare well so you don’t
feel apologetic.
Do not lower yourself socially in a mistaken effort to “connect” with the audience;
Practice your talk, and watch for repetitive “ums”, “basically”, “like”, “ah”, etc.
Content
Don’t try to counsel from stage. It is irresponsible to counsel to anyone other than your own
downline IBOs, and it should be done one-to-one.
If you want to edify anyone in the audience, or your upline, do it in first 5 minutes or so (in
your warm-up). If any family is mentioned, this is also to be done before you start your actual
talk, as it will be removed from the distributed CD. When you are finished your “warm-up”, say
something like “tonight I want to talk to you about…” which will indicate to the editor that
your recorded talk is beginning.
Avoid dating your presentation by referencing recent or upcoming event. Avoid localizing your
talk by mentioning Australia too much.
Audio/visuals
Don’t use music to underscore your presentation. It will automatically render it unusable for
distribution on CD or for CEP. We do not have the license to distribute copyrighted music.
Do not use copyrighted material without permission;
Ensure statistics are dated and referenced;
Avoid talking about your slides. If the BSM listener is unable to see your slides, the talk should
still make sense.
Slides with words should have maximum of seven lines per slide, and maximum of 7 words per
line;
Use only Arial or Times Roman font (special fonts may not be loaded on the PC that will run
your slide show);
Use PowerPoint, and avoid multiple transition types, and complex dissolves. Remember, you
are speaking because of your knowledge of a subject, not your artistic skills. The slide show is
to support the talk, and help highlight the major points;
Cluttered slides make the subject seem complicated. Use simple slides;
PowerPoint presentations should not have audio incorporated into the presentation (the
production setup may not be set to accept audio from a PC and integrate it with the sound
system);
Video, when incorporated into PowerPoint, will often cause problems in display. The crew will
not attempt to use a PowerPoint presentation given to them less than 24 hours before a talk at
a WES (or 6 hours for a BDS).
PowerPoint presentations are to be provided on CD, and given to the production crew no later
than 24 hours before the talk at a WES (or 6 hours for a BDS). It is unacceptable to expect a
PowerPoint presentation to function properly when given to the crew just before your talk.
Approval
The talk will need AMWAY’s approval if it contains:
AMWAY’s Business Plan;
AMWAY Product information;
For use as contact material (prospecting);
Education
We must be students before we can be teachers. The Network TwentyOne system has
developed many resources to equip our member IBOs for success in business and in life.
Contact Pieces – CDs, DVDs and literature to educate the outside world about the opportunity
or the products.
CDs and Books - Tools to educate IBOs in getting the right start. Continuing Education Program
Seminars and Conventions - to provide live, up-to-date information by those IBOs who are
most successful.
Vital Signs - A series of numbers are provided to guide in developing a strong profitable
business with proper balance between product sales and leadership development and
duplication.
Recognition
What gets recognized gets done! A highly refined system of awards is offered by Network
TwentyOne to supplement those offered by AMWAY.
Duplication
This is a key principle in a system, because we want to teach things that can be easily
duplicated for maximum growth.
Lack of Confusion
By agreeing to subscribe to a proven set of principles and teach those principles consistently,
you can have confidence that people will not be confused by a lack of consistency
Personal Coaching
This is a very important element of our system, where each serious IBO has access to the
personalized advice and counsel of those who have achieved success. As you move up higher in
your business, you will be offered an opportunity to get advice from those farther upline who
can bring the highest level of experience and professionalism to you and your team.
Global Support
Although it is possible to sponsor others across the state or the country, and even the world, it
is often impractical and expensive to attempt to help those people at a distance. Network
TwentyOne leaders have agreed to open their meetings to all members of the team and provide
a consistent and safe place for you to expand your network.
Training Material
Through the economies of scale, Network TwentyOne can provide a wide array of tools that
make training and expansion more efficient.
Proven Strategies
All of the concepts taught by the members of the Network TwentyOne leadership are based on
years of experience and thousands of examples of what it takes to be truly successful
We are so humbled by the growth that you are currently experiencing, and we are pleased that
we’ll have opportunities to see many of you in the coming months at meetings around the
world.
I continue to be inspired by the success of our global team, and we believe this is the beginning
of a new rise in productivity and growth. Nancy and I congratulate you, and we are grateful to
lead such quality people. What a year ahead as we touch and “fine tune” the widespread
excitement of our business.
Because we are living in such exciting times, and we are seeing such interest in the team 21
approach to depth, I wanted to take a few minutes to review some guiding principles of this
concept. Your results continue to impress me and many others around the world. Recruiting
numbers, volume, and excitement are up in every market.
Increasing the business volume and applications will naturally attract the attention of the local
Amway affiliates who are always interested in anything that has such a positive impact on the
business. At the same time, when anything new is introduced it gives rise to certain concerns
as to how these strategies might impact long term results as well as reputation in the market.
We agree that such concerns are valid, and feel it is critical to keep the lines of communication
open with the Company. We know that growth creates more excitement and therefore more
recruiting and with it an increased potential that our message will be diluted, or distorted, as
our businesses grow.
After several meetings with Amway management, we believe that we are on the right track as
we roll out this latest strategy with impressive results in many places. However, please
remember that our global success depends upon each one of us implementing the right
foundations when building our group using the team 21 approach.
This letter will outline some of the key principles and cautions that must be followed to assure
we have positive long term results. We have also attached some material, which was jointly
agreed upon with the company, which will be followed and implemented in our future training.
We are confident that you are ready to work with us to build a larger and safer business.
2. No re-alignment of LOS
This is an unacceptable concept. Please, do not even think about such a request. The value of
a focus on depth is something we have always taught, and most of our global leaders have
many legs that they are guiding and directing. No one is to be ignored, and no position can be
seen as better or worse. This is a very critical concept and regardless of how you choose to
build your teams, or where you choose to focus, we must offer help and support to all who are
in any of our valued legs.
4. Building Relationships
Getting your team connected, upline and downline, is vital to the success of the team
approach. During your home meetings or previews, be sure that everyone is properly
introduced to avoid unnecessary delays or confusion when signing the applications. Clear and
regular communication among all active drivers of a leg is critical. Your segmented lists (groups
of prospects who know each other) should make this easier and more conducive to building
your team and lead to faster depth building. It is important that each new IBO has a
relationship with the person who will be their sponsor, and that they fully understand the
strategy and expectations for their new business. Merely “stacking” disconnected people into
an LOS is a “rules violation”, and can lead to negative results and poor reputation in the
market. Basically, it makes good business sense to have people who know each other working
on teams together for common goals. We recommend product education nights, nuts and bolts
meetings, and assorted small gatherings where new people can easily connect with and build
friendships with each other upline and downline. Product training is a great place to have
people meet and become friends. Home previews, are a great supplement to the N21 weekly
meetings and assist us in assuring good connection and communication. Never “force” someone
to sign under someone they do not know…and be sure they know why they are joining the team
there (and that it is ultimately their choice). Our business has always been built on the
foundation of relationships.
5. Profitability
This is ultimately the reason people join a business. As leaders, we must be concerned with
profitability for the newest person we bring in. As the initial apprentice or learning step is
adopted, we must explain clearly how profits are made, and encourage each IBO to use the
product and establish a few retail clients. This can provide a base of confidence and some
initial rewards so that they will be encouraged. Helping people move up the rebate scale will
add to the potential profits, but they must know that unless additional legs are built (width),
their long term profits will be limited. It is our responsibility to communicate clearly, and to
educate fully…and their responsibility to act on this knowledge and build width for best profit
potential. Profit must not be seen to come from a “position in the LOS”. Being upline from a
large group and high PV alone will not produce profit. It requires personal volume and learning
how to be one “bracket” or more above the leg to receive a “differential” in bonus. If the
team can help a person get higher on the rebate scale, the IBO can then become more
profitable on their own PV and benefit from additional profit from the second and third legs
they develop. That is how we all did it.
For this reason, we must be careful to monitor how and when people are starting additional
legs/teams after the first apprentice steps. Starting too soon can leave them under-trained and
ineffective…but waiting until everything is “perfect” will leave them unprofitable. Profit is
ultimately their responsibility…but education and direction is ours. A long line of people in the
business with no width is a very weak business and not in step with the principles of our
teaching. Help them get equipped and confident through observing and participating on a
team…and then help/encourage them to start other legs for more profit and more stability.
In cooperation with the Company, we have agreed to continue to communicate the correct
guidelines for using a depth approach. We have attached the current guidelines to assure our
teaching is in line with good practices. We know there will be those who try to take short
cuts….we want to avoid that. We want to implement strategies that work over the long term.
Therefore, please review the attached information and help us to assure the right teaching into
our groups. These guidelines were developed because of certain observed behaviors that have
led to poor results and even increased risks in the markets. Unethical or immature leaders may
think they can gather potential apps or prospects… and then “place them” where they want.
This is totally unacceptable and is a violation of rules. People must be sponsored by those they
know and clearly understand why/who they are joining with. The strategy of working with a
segmented list and considering the optional idea of working down one team (primary or
apprentice) first so that they can reduce fears of failure and increase confidence before
branching out to the next teams….is an exciting one as long as everyone knows what they are
doing and why…and that it is their choice.
When sponsoring feels “easier” because of this teaming approach, and when lots of new apps
increases momentum, the people stay more focused and get less distracted or discouraged. The
business, however, has not changed. We must find those people that want to make some
money and help them do that. We must help them to understand the importance of a dream
and belief and attitude and good relationships. We must set the expectations correctly.
Position in the LOS has little or nothing to do with the ultimate success. Hard, consistent work,
a good attitude, knowledge of the product and business plan, and the right perspective on
failure and learning as a part of success are as important as ever.
We have offered a “system” that someone can take advantage of if they desire. We will explain
the “rules of the game” and what it will take to be successful. We will not promise “something
for nothing”. We will introduce people to a winning team and challenge them to follow our
example and trust the company as the best in the industry and N21 as an added value if they
choose to participate. We will not manipulate or deceive or allow anything to be taught or
promoted that is not in line with good business practices or integrity as individuals. And we see
a dream of hundreds more Emeralds and Diamonds as long as we have a foundation of
profitable, happy, well educated Platinums and their individual IBO’s. We must make sure we
are offering the “first/newest IBO” a chance of achieving the dream with full disclosure and
honesty.
We believe that we have the best team in the world and we are very proud of you all. This can
be our best year ever. Keep up the great work and remember to dream big and believe in
yourself.
SPEAKER(S):
Name: ______________________________ Signature: _____________________