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Welcome to

Leading the Amway Way

November 20, 2012

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Introductions

State:

•Name
•Position and former position
•How long you’ve been at Amway

If newly-promoted, state your new leadership role and your


previous job.

If newly-hired, state your new position and your leadership role


at your previous job.

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Research Interviews

Phone interviews were conducted with Amway leaders, both


seasoned and with 5 years or less tenure. The following
questions were asked:
•What does “leading the Amway way” mean to you? If you are
new to Amway, how does it differ from leading at your prior
organization?
•Please explain what it looks like for a leader to live our
Founders’ Fundamentals and Values.
•What advice would you offer to new Amway leaders (newly
hired or promoted)?

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Course Objectives

• Describe the importance of your role as a leader in


protecting and promoting the DNA of our culture, while
driving toward business excellence

• Identify and agree to a comprehensive list of leader


behaviors associated with Leading the Amway Way

• Identify steps you will take to become a successful leader at


Amway

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Themes that Emerged from Research

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Business Alignment
These characteristics and responsibilities are directly aligned with
Amway’s core vision, values, and priorities:

Characteristics and Responsibilities of Successful Founding Principles, Values Vision


Amway Leaders & Strategic Priorities

Creating an
Founding
Environment of Shared Promoting Passion for
Principles
Success The Business
Helping
People Live

Better Lives
• Consumers
Values • Distributors
• Employees
• Neighbors
Leading With an Driving a Culture of
Enterprise‐First Focus Performance Distributor,
Business Customer &
Excellence Consumer
Experience

Products &
Brand
Management

Growth Through Business


Innovation Opportunity

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Key Drivers of Leader Behavior

Business Excellence
Develop talent and cultivate a
highly engaged, performance-
driven and agile workforce.

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Definition of an Amway Leader

An Amway leader is a partner who directs,


supports and inspires willing followers to
develop and do more than they thought
possible on their own and in alignment with
our Founders’ Fundamentals and Values

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Objectives: Promoting Passion for the Business

• Identify the importance of having passion for Amway’s


business to being a successful Amway leader and the risks
of not doing so

• Recognize signs of passion for the business and ways to


demonstrate it

• Identify behaviors associated with having, demonstrating,


and promoting passion for the business

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Promoting Passion for the Business

“There needs to be passion for the history.”


Michelle Swartz

“Reach out for the support and input of others.”


John Parker

“Show that you embrace and are committed to both


Amway and to the community.”
Jackie Nickel

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Key Events That Have Driven Our Culture – GTI

Foundational Initiatives Business Initiatives


• Unleash innovation •China
• Acquire, incentivize and •Quixtar
develop talent •Japan
• Consumer-driven marketing •Korea
• Drive reputation •India
• Strategic planning/Business •Russia
intelligence •Latin America
• IBO Compensation •ACE

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Objectives: Leading with an Enterprise-First Focus

• Define an enterprise-first mindset

• Explain importance of success of organization as first


priority and obstacles to it

• Recognize challenges, conflicts that can arise, and benefits


associated with having an enterprise-first mindset

• Identify behaviors associated with a focus on the success of


the enterprise

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Leading with an Enterprise-First Focus

“Have a personal standard above the company’s.”


Jay Ertl

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Definition of a Partner

A person who takes part in an


undertaking with another or others,
especially in a business or company
with shared risks and profits

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The Original Partnership

“It began with the partnership


between Dad and Rich when they
agreed Rich would pay Dad 25 cents
a week for a ride to school.”
– Steve Van Andel

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Objectives: Partnering for Shared Success
• Identify the benefits of building relationships

• Recognize the difference between building relationships and


building a network

• Define socializing and identify the benefits and challenges


associated with it

• Explain the value of listening to all voices

• Explain how this topic is interconnected with the Enterprise-


First topic

• Identify behaviors associated with building relationships,


partnerships, and expanding one’s network

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Partnering for Shared Success

“Never underestimate the value of respect. It trumps who


you know and what you know.”
Cindy Seehase

“The best soup is made with 20 ingredients, not 3. The


more ingredients, the richer the broth is.”
Jim Ayres

“Relationships are the currency we trade in.”


Jim Ayres

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The Global World of Amway

Visual of global faces

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Business Alignment
These characteristics and responsibilities are directly aligned with
Amway’s core vision, values, and priorities:

Characteristics and Responsibilities of Successful Founding Principles, Values Vision


Amway Leaders & Strategic Priorities

Creating an
Founding
Environment of Shared Promoting Passion for
Principles
Success The Business
Helping
People Live

Better Lives
• Consumers
Values • Distributors
• Employees
• Neighbors
Leading With an Driving a Culture of
Enterprise‐First Focus Performance Distributor,
Business Customer &
Excellence Consumer
Experience

Products &
Brand
Management

Growth Through Business


Innovation Opportunity

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Objectives: Living Our Values to Drive Business
Excellence
• Recognize how values and the drive for excellence co-exist
at Amway

• Identify ways that Amway expresses its values, within the


organization and outside

• Explain the importance and challenges of maintaining the


values and the drive for excellence

• Explain Amway’s transition to a performance-driven culture

• Identify behaviors associated with achieving business


excellence while living our values

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Living Our Values to Drive Business Excellence

“[Everything we did when we closed Lakeview, was]


always with an eye toward taking care of people.”
Jim Siewertson

“To help people live better lives, the founders insist on


integrity and preserving goodwill.”
Jim Brundidge

“Never forget that you’re a coach and a leader first. All


else will flow from there, including performance.”
Cindy Seehase

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Key Drivers of Leader Behavior

Business Excellence
Develop talent and cultivate a
highly engaged, performance-
driven and agile workforce.

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Amway Values & Vision

Partnership

Achievement Integrity Helping


People Live
Free
Enterprise
Personal
Worth
Better Lives
Personal
Responsibility

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Leading the Amway Way

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Thank you for your participation!

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