Welcome to

Leading the Amway Way

November 20, 2012

1
Introductions

State:

•Name
•Position and former position
•How long you’ve been at Amway

If newly-promoted, state your new leadership role and your

previous job.

If newly-hired, state your new position and your leadership role

at your previous job.

2
Research Interviews

Phone interviews were conducted with Amway leaders, both

seasoned and with 5 years or less tenure. The following
questions were asked:
•What does “leading the Amway way” mean to you? If you are
new to Amway, how does it differ from leading at your prior
organization?
•Please explain what it looks like for a leader to live our
Founders’ Fundamentals and Values.
•What advice would you offer to new Amway leaders (newly
hired or promoted)?

3
Course Objectives

• Describe the importance of your role as a leader in

protecting and promoting the DNA of our culture, while
driving toward business excellence

• Identify and agree to a comprehensive list of leader

behaviors associated with Leading the Amway Way

• Identify steps you will take to become a successful leader at

Amway

4
Themes that Emerged from Research

5
Business Alignment
These characteristics and responsibilities are directly aligned with
Amway’s core vision, values, and priorities:

Characteristics and Responsibilities of Successful Founding Principles, Values Vision

Amway Leaders & Strategic Priorities

Creating an
Founding
Environment of Shared Promoting Passion for
Principles
Success The Business
Helping
People Live
•
Better Lives
• Consumers
Values • Distributors
• Employees
• Neighbors
Leading With an Driving a Culture of
Enterprise‐First Focus Performance Distributor,
Business Customer &
Excellence Consumer
Experience

Products &
Brand
Management

Growth Through Business

Innovation Opportunity

6
Key Drivers of Leader Behavior

Business Excellence
Develop talent and cultivate a
highly engaged, performance-
driven and agile workforce.

7
Definition of an Amway Leader

An Amway leader is a partner who directs,

supports and inspires willing followers to
develop and do more than they thought
possible on their own and in alignment with
our Founders’ Fundamentals and Values

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Objectives: Promoting Passion for the Business

• Identify the importance of having passion for Amway’s

business to being a successful Amway leader and the risks
of not doing so

• Recognize signs of passion for the business and ways to

demonstrate it

• Identify behaviors associated with having, demonstrating,

and promoting passion for the business

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Promoting Passion for the Business

“There needs to be passion for the history.”

Michelle Swartz

“Reach out for the support and input of others.”

John Parker

“Show that you embrace and are committed to both

Amway and to the community.”
Jackie Nickel

10
Key Events That Have Driven Our Culture – GTI

Foundational Initiatives Business Initiatives

• Unleash innovation •China
• Acquire, incentivize and •Quixtar
develop talent •Japan
• Consumer-driven marketing •Korea
• Drive reputation •India
• Strategic planning/Business •Russia
intelligence •Latin America
• IBO Compensation •ACE

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Objectives: Leading with an Enterprise-First Focus

• Define an enterprise-first mindset

• Explain importance of success of organization as first

priority and obstacles to it

• Recognize challenges, conflicts that can arise, and benefits

associated with having an enterprise-first mindset

• Identify behaviors associated with a focus on the success of

the enterprise

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Leading with an Enterprise-First Focus

“Have a personal standard above the company’s.”

Jay Ertl

13
Definition of a Partner

A person who takes part in an

undertaking with another or others,
especially in a business or company
with shared risks and profits

14
The Original Partnership

“It began with the partnership

between Dad and Rich when they
agreed Rich would pay Dad 25 cents
a week for a ride to school.”
– Steve Van Andel

15
Objectives: Partnering for Shared Success
• Identify the benefits of building relationships

• Recognize the difference between building relationships and

building a network

• Define socializing and identify the benefits and challenges

associated with it

• Explain the value of listening to all voices

• Explain how this topic is interconnected with the Enterprise-

First topic

• Identify behaviors associated with building relationships,

partnerships, and expanding one’s network

16
Partnering for Shared Success

“Never underestimate the value of respect. It trumps who

you know and what you know.”
Cindy Seehase

“The best soup is made with 20 ingredients, not 3. The

more ingredients, the richer the broth is.”
Jim Ayres

“Relationships are the currency we trade in.”

Jim Ayres

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The Global World of Amway

Visual of global faces

18
Business Alignment
These characteristics and responsibilities are directly aligned with
Amway’s core vision, values, and priorities:

Characteristics and Responsibilities of Successful Founding Principles, Values Vision

Amway Leaders & Strategic Priorities

Creating an
Founding
Environment of Shared Promoting Passion for
Principles
Success The Business
Helping
People Live
•
Better Lives
• Consumers
Values • Distributors
• Employees
• Neighbors
Leading With an Driving a Culture of
Enterprise‐First Focus Performance Distributor,
Business Customer &
Excellence Consumer
Experience

Products &
Brand
Management

Growth Through Business

Innovation Opportunity

19
Objectives: Living Our Values to Drive Business
Excellence
• Recognize how values and the drive for excellence co-exist
at Amway

• Identify ways that Amway expresses its values, within the

organization and outside

• Explain the importance and challenges of maintaining the

values and the drive for excellence

• Explain Amway’s transition to a performance-driven culture

• Identify behaviors associated with achieving business

excellence while living our values

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Living Our Values to Drive Business Excellence

“[Everything we did when we closed Lakeview, was]

always with an eye toward taking care of people.”
Jim Siewertson

“To help people live better lives, the founders insist on

integrity and preserving goodwill.”
Jim Brundidge

“Never forget that you’re a coach and a leader first. All

else will flow from there, including performance.”
Cindy Seehase

21
Key Drivers of Leader Behavior

Business Excellence
Develop talent and cultivate a
highly engaged, performance-
driven and agile workforce.

22
Amway Values & Vision

Partnership

Achievement Integrity Helping

People Live
Free
Enterprise
Personal
Worth
Better Lives
Personal
Responsibility

23
Leading the Amway Way

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Thank you for your participation!

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