SCHOOL OF ARTS, SCIENCES AND EDUCATION

Vision: A community of dynamic and proactive Scholars and Learners within the Asia-Pacific Region, upholding the highest standards of excellence in education,
research, and community service towards the attainment of a better quality of life.

Mission: To purposively link quality education, training and research with community service in pursuing the holistic development of individuals through
innovative programs and productive activities attuned to the needs of the global community.

Goals: St. Dominic College of Asia aims to:

1. Prepare the students to become competent, productive, and socially responsible professional.
2. Actively promote research and the utilization of new technology for the enhancement of individual competencies.
3. Assume leadership role in addressing the concerns of the academic community towards improving their quality of life.

Core Values: S- Service D- Dynamism C- Competence A- Accountability

SDCA QUALITY OF LIFE FORMULA

1. Research & Product Development: Research & Product Development: Demonstrate ability to develop researches and to produce scientific and
entrepreneurial outputs.
2. Moral and Spiritual Accountability: Embrace moral/ spiritual values in living one’s life. Apply moral/ spiritual practices in all aspects of life.
3. Multicultural Advocacy: Demonstrate knowledge of values and beliefs of various cultures; effectively engage in a multicultural society; interact with others;
develop a global perspective.
4. Understanding the Discipline: Demonstrate a systematic and coherent understanding of an academic field of study.
5. Self- Directed Learning: work independently; identify appropriate resource; take initiative; take a lead in managing a project or an activity through
completion.
6. Information and Technology Literacy: Access, evaluate, use variety of relevant sources and produce materials of the same.
7. Critical Thinking: Identify relevant assumptions or implication; evaluate arguments; apply analytic thought to analyze coherent arguments.
8. Communication Skills: Express ideas clearly in unity; speak articulately; use media as appropriate in order to communicate effectively.
9. Creativity and Innovation: Demonstrate ability to work creatively and innovatively in any setting that result in a productive output.
10. Collaboration and Community Engagement: Demonstrate responsible participation; engage in meaningful activities in the academe, in the community, and
beyond.

BAC 102 Communication Culture and Society Page 1 of 14

PROGRAM EDUCATIONAL OBJECTIVES (PEO):
Graduates of BA Communication are able to:
1. focus on how verbal and non-verbal messages are used to create meanings in different contexts using diverse media platforms. It includes a broad
range of subject matter ranging from the study of communication in interpersonal relationships, groups, organizations, and cultures.
2. equip students with the knowledge and skills in the theory and practice of communication applicable in various professions and contexts, with focus on
the media professions.
3. find e m p l o y m e n t as public and corporate communication/information officers, social science and communication researchers/analysts,
communication/media planners and managers, program/project development officers, public relations and advertising practitioners, media practitioners,
learning system designers, multimedia designers, and allied/related professions.

PROGRAM OUTCOMES

A. COMMON TO ALL PROGRAMS IN ALL TYPES OF SCHOOLS

The minimum standards for the BA Communication program are expressed in the following minimum set of learning outcomes:
1. The ability to engage in lifelong learning and understanding of the need to keep abreast of the developments in the specific field of practice. (Philippine
Qualifications Framework or PQF level 6 descriptor)
2. The ability to effectively communicate orally and in writing using both English and Filipino.
3. The ability t o work e f f e c t i v e l y a n d independently i n multi-disciplinary and multi-cultural teams. (PQF level 6 descriptor)
4. A recognition of professional, social, and ethical responsibility.
5. An appreciation of "Filipino historical and cultural heritage" (based on RA 7722)[00000000000000.

B. Specific to the Bachelor of Arts in Communication Program

Graduates of BA Communication are able to:
1. Define and access information needs; assess and organize information and knowledge; produce, share and utilize information and knowledge;
2. Communicate in different formats and platforms (print, broadcast, and online);
3. Prepare communication/media plan;
4. Conduct communication and media research and evaluation;
5. Develop and produce communication materials in different formats and platforms;
BAC 102 Communication Culture and Society Page 2 of 14
 6. Demonstrate communication management and leadership skills;
7. Develop entrepreneurial capabilities;
8. Adhere to ethical standards and practices;
9. Know and practice rights and responsibilities and accountabilities in the communication profession;
10. Demonstrate a development orientation in communication work; and
11. Apply communication theories/models, principles, practices, and tools in development work.

C. Common to Social Sciences and Communication

Graduates of the Social Sciences and Communication programs are able to:
1. Understand and apply social science concepts and theories to the analysis of social issues;
2. Design and execute social research using appropriate approaches and methods; and
3. Practice professional and ethical standards in the fields of social sciences and communication.
4.
D. COMMON TO A HORIZONTAL TYPE AS DEFINED IN CMO 46 S. 2012
Graduates of professional institutions demonstrate a service orientation in one’s Profession.

E. Common to a SDCA Graduate (Based on SDCA Quality of Life Formula)

The SDCA graduates have the ability to:
a. apply critical and research skills using technological relevant resources/materials;
b. engage effectively in meaningful activities in a multi-cultural society; and
c. accomplish tasks independently and creatively, and express ideas articulately.

BAC 102 Communication Culture and Society Page 3 of 14

COURSE CODE BAC 102
COURSE TITLE Communication Culture and Society
UNITS 3
CONTACT HOURS TBA
PRE-REQUISITE None
INSTRUCTOR TBA
TEXTBOOK Jones, Rodney H. (2016). Spoken Discourse
Croteau, D. Hoynes, W. (2016). Media society: Industries, images and audiences, 8th edition, London: Pine Forge Press

OTHER SUPPLEMENTAL Videos and seminars

MATERIALS Warren, John T. (2015). Communication: A Critical / Cultural Introduction
SPECIFIC COURSE INFORMATION
A. LEVEL OF COMPETENCY:
L – Facilitates learning of the competencies (input is provided and competency is evaluated)

B. COURSE DESCRIPTION

This course provides an introduction to media and communication science. The course aims at introducing basic concepts and models for the scientific study of
media and communication, and to demonstrate how the media are related to culture and society, and it offers an overview of how media can be studied – as
structure, production, content and from an audience/reception point of view. After completed course, the students should have general knowledge of basic concepts,
models, and theories relevant to the scientific study of human communication and the mass media an understanding of the role of communication and the media in
the shaping and development of culture and society an understanding of the role of the media in the lives of individuals an awareness of the relationship between the
media and various social problems and aspects of society.

C. PRE-REQUITIES none
CO-REQUISITES
D. COURSE
CLASSIFICATION Core Courses in BA Communication
(Required/Elective/Selected
Elective)

BAC 102 Communication Culture and Society Page 4 of 14

SPECIFIC GOALS FOR THE COURSE
PROGRAM OUTCOMES
By the end of four (4) years, graduates have the
ability to:
PO1 - Define and access information needs;
assess and organize information and
knowledge; produce, share and utilize
information and knowledge
PO2 - Apply communication theories/models,
principles, practices, and tools in development
work.
PERFORMANCE INDICATORS
PO1 - Efficient accessing and gathering of need-
based, accurate, authentic, and reliable
information through print, broadcast, and
online sources, research, and other
Investigative techniques.
- Skillful selection, analysis, organization,
and presentation of essential information
in the development and production of
print broadcast and online stories.
PO2 - Skillful use of participatory strategies in
planning, implementing, and evaluating
communication programs
COURSE OUTCOMES
At the end of the semester, the students will be able
to:
1. Should be able to display a better understanding
and articulation of issues related to mass
communication, its societal processes and its overall
importance in daily life. Understand the dimensions
of disaster
2. A detailed and sophisticated map of the
Philippine media infrastructure, which requires
students to conceptualize mass media in ways that
are often inconsistent with the limited understanding
shared by mere consumers of media content

INSTITUTIONAL PLAN
CONTENT/ TEACHING-LEARNING ASSESSMENT RESOURCES
WEEK NO. LEARNING OUTCOMES
TOPIC ACTIVITIES TASKS TOOLS NEEDED
At the end of the lesson the Video about
In-depth knowledge of the COMMUNICATION student must be able to: The lesson
1 relationship between CULTURE AND Groupings Rubrics
development cooperation MEDIA LITERACY  Provide and explain Croteau, D. Hoynes, W.
organizations and their  Communication- the dimensions of (2016). Media society:
communication for An overview disaster Industries, images and
development initiatives and  Communication management. Oral quiz /
and culture audiences, 8th edition,
strategies recitation
Media Literacy London: Pine Forge Press

Gadgets
 Develop the capacity to MEDIA AND  Come up with a well Each group Video about
2 participate in debates on THE SOCIAL prepared story board will formulate The lesson

BAC 102 Communication Culture and Society Page 5 of 14

 disaster governance and WORLD prior to their an outline /
societal reconstruction respective research story board Croteau, D. Hoynes, W.
 Understand  Media’s place in project. Rubrics (2016). Media society:
communication policies society  Explain and Industries, images and
and practices of selected  Evolution of the illustrate key skills audiences, 8th edition,
development media and techniques Actual
organizations and London: Pine Forge Press
 Mass media in appropriate to assessments
movements socialization research about the Gadgets
presentation. presented
story board

 Gather information by 1. SOCIAL Use their skills in a wide Investigative Video about
3 using documents and INEQUALITY range of new and old media journalism The lesson
databases, by interviewing AND MEDIA technologies in developing field work Rubrics
more effectively, and by REPRESENTA and polishing actual Croteau, D. Hoynes, W.
getting out into the field. TION investigative techniques to (2016). Media society:
 Media content come up with an accurate, Industries, images and
and the real fair, comprehensive and audiences, 8th edition,
world clear investigative
London: Pine Forge Press
 Race and media documentary.
content Gadgets

 Provide an actual high- 2. SOCIAL  Come up with an Each group Video about
4 level conceptual INEQUALITY initial document will discuss The lesson
understanding of social AND MEDIA about their their initial Rubrics
inequality and media REPRESENTA respective research gathered Croteau, D. Hoynes, W.
representation TION project. documents (2016). Media society:
 Examine issues of  Gender and
 Explain and Industries, images and
ethics, fairness and media- workings Actual audiences, 8th edition,
understand fact

BAC 102 Communication Culture and Society Page 6 of 14

 accuracy. of about reducing assessments London: Pine Forge Press
 Evaluate preparedness communication hazard vulnerability about the
plans and actual in creating gender towards a common presented Gadgets
responses to specific roles and identity approach between documents
hazards and conflict- in society disaster risk
related issues across a  Class and the reduction and Recitation /
range of settings media climate adaptation quiz

 report / present an Prelim Exam: Video about

5 investigative news in an The lesson
accurate, fair, Project Produce and present a Actual Rubrics
comprehensive and clear Presentation high-level 20 minutes assessments Croteau, D. Hoynes, W.
manner. about Social inequity and about the (2016). Media society:
media representation presented Industries, images and
documents audiences, 8th edition,
London: Pine Forge Press

Gadgets

PRELIMINARY EXAMINATION

 Develop the MEDIA AND  Explain and Actual Video about

6-7 ability/skill needed to IDEOLOGY understand Urban, assessments The lesson
discover/innovate/create Technological, about the
, as demonstrated by  Dominant Biological, and presented Rubrics Croteau, D. Hoynes, W.
students possessing ideology versus Hydro videos and (2016). Media society:
critical thinking skills to cultural meteorological power point Industries, images and
assess ideas, acquiring contradictions Disasters . presentations audiences, 8th edition,
research skills,  Media ideology
London: Pine Forge Press
BAC 102 Communication Culture and Society Page 7 of 14
 synthesizing knowledge as societal norms Quiz /
across disciplines or  Hegemony as a Brainstorming Gadgets
applying academic tool of ideology
knowledge to self-life
problems MASS MEDIA
EFFECTS
 The debate over
media effects
 Framing media
representations as
everyday
communication
 Effects of
exposure to
media violence
 Television and its
violence- Youths,
Children and
Television
violence
 Demonstrate MEDIA IN A  Produce and present Actual Video about
8-9 accomplishment of CHANGING a high-level back assessments The lesson
discovery/innovation/cre GLOBAL grounding piece about the
ativity through CULTURE about their presented Rubrics Croteau, D. Hoynes, W.
producing /constructing respective documents (2016). Media society:
creative works/new  Internet and Journalistic Industries, images and
artefacts, effective society-impact on documentary quiz audiences, 8th edition,
solutions to real-life politics,
London: Pine Forge Press
problems or new education,
business, culture Gadgets
 Crossing limits of

BAC 102 Communication Culture and Society Page 8 of 14

 processes time and space
 The global media
industry
 Global media
content
Midterm Exam: Actual Video about
10 - 11 Present a project about the assessments The lesson
effect of mass media in our Project  Produce and present about the
society and culture Presentation a high-level back presented Croteau, D. Hoynes, W.
grounding piece documents Rubrics (2016). Media society:
about their Industries, images and
respective research audiences, 8th edition,
Journalistic London: Pine Forge Press
documentary
Gadgets
MIDTERM EXAMINATION
 To understand theorizing 1. THEORIZING  Explain and understand Video about
13 - 14 media and society MEDIA AND Societal Perspectives on The lesson
 To personally explain SOCIETY overcoming Vulnerability Actual
the advantages of being  Normative and enhancing assessments Rubrics Croteau, D. Hoynes, W.
prepared in investigating Theories of the Resilience. about the (2016). Media society:
a specific topic. press - presented Industries, images and
Authoritarian, documents Transmuta audiences, 8th edition,
Soviet- tion
London: Pine Forge
communist, Quiz / Tables
Press
Social recitation
responsibility,
Gadgets
Libertarian,
Democratic-
Participant &

BAC 102 Communication Culture and Society Page 9 of 14

 Development
media theories
 Globalization
 Global Village
 Cultural
Imperialism
 Technological
Determinism
 Social Shaping of
Technology
 Agenda Setting
 Gatekeeping
 Framing
 Public Sphere
 Hegemony
 Social Learning
 Cultivation-
Mainstreaming
and
Synchronization
 Aggressive Cues
 Carthasis
 Propaganda
 Dependency
 Spiral of Silence
 World Systems

 Structural
Imperialism

BAC 102 Communication Culture and Society Page 10 of 14

  To personally explain IMAGES OF  Use their skills in a Video about
15 - 16 the advantages of being THE WORLD wide range of new and The lesson
prepared in investigating old media Investigative Rubrics
a specific topic.  Hunger and technologies in journalism Croteau, D. Hoynes, W.
 Gather information by poverty developing and field work (2016). Media society:
using documents and  Inequality and polishing an actual Industries, images and
databases, by illiteracy investigative audiences, 8th edition,
interviewing more  Conflicts techniques to come up London: Pine Forge
effectively, and by  Climate Change with an accurate, fair, Press
getting out into the field.  Terrorism comprehensive and
 Health clear investigative Gadgets
 Corruption documentary.

 report / present an Final Exam: Actual Video about

17 investigative news in an Integration assessments The lesson
accurate, fair, Project  Produce and present a about the Rubrics
comprehensive and clear high-level 30 minutes presented Croteau, D. Hoynes, W.
manner. Investigative documents (2016). Media society:
Journalistic Industries, images and
documentary audiences, 8th edition,
London: Pine Forge
Press

Gadgets
FINAL EXAMINATION

COURSE REQUIREMENTS
1. Periodic Examinations: (Preliminary, Midterm, and Final)
1.1. For Prelims

BAC 102 Communication Culture and Society Page 11 of 14

 Case studies.
Students will be assigned to teams and required to discuss and solve cases. The tasks will be completed within class time. Students will have to use all
the resources, readings, theories, concepts, and other materials presented in the course. Students will have to submit individual reflective feedback and
comments on the exercises
.

1.2. For Mid Terms and Finals

The exercise will extend over the largest part of class time throughout the semester. It will consist of several phases including group presentations on
disaster preparedness, real time decisions in response to impending or unfolding disaster scenarios, debriefing and evaluation.

Students will be assigned to teams and required to complete series of tasks. The tasks will be completed within class time. Students will have to use all
the resources, readings, theories, concepts, and other materials presented in the course. Students will have to submit individual reflective feedback and
comments on the exercises.

2. Class Standing
a. Seatwork
b. Recitation
c. Assignment
d. Quizzes/ Long Test
e. OBE Related Output ( Portfolio of major activities in Number Theory)

Grading System

For a student to pass the course, one should get a grade of 75% in his/her final grade, which is computed from the following:

A. TERM GRADE

Class Standing 60%

Recitation /Assignments/ 20%
Seatwork
Quizzes/ Long Test 20%

BAC 102 Communication Culture and Society Page 12 of 14

 Oral Presentation of Paper/ 20%
Projects/ OBE Related Output

Periodic Examination 40%

100%
B. SEMESTRAL GRADE

The Semestral Grade is obtained by getting the sum of the 33% of the Prelim Grade (PG), 33% of Midterm Grade (MG), and 34% of the Final Grade
(FG) for the course.
SG = (PG x 0.33) + (MG x 0.33) + (FG x 0.34)

Classroom Policies

On Attendance.
All students are expected to attend their class regularly to be entitled to credit units in the course in which they enrolled.
A student who incurs more than the maximum allowable absences, i.e. 20% of the required school days, shall be reported/referred to the Program Chair, who
shall determine whether or not the student should be given a failing grade and given no credit for the course or subject, for reasons considered valid and
acceptable to the school. In a case the student is allowed to continue, he shall be held responsible in keeping up with lessons and assignments and taking
examinations when applicable.
Authorized absences (with medical certificate / prior approval) entitle a student for special quizzes and special exams for missed class.

On ID/ Uniform
Students should always wear their ID inside the campus.
Student should be in prescribed uniform. Where civilian or alternative clothing is applied, permission must be sought from the SPS.

On Cleanliness/ Others
Students should help in the maintenance of cleanliness and orderliness inside the classroom.
Electronic gadgets or materials (cellular phone, MP3, laptops, etc.) not related to learning and without prior approval from instructors are not allowed to be
used while in class.

BAC 102 Communication Culture and Society Page 13 of 14

Prepared by: / Date: Endorsed by: / Date: Approved by: / Date

ROMEO P. GONZALVO JR.

Faculty Member
Reviewed by: / Date:

DR. MARY NELLIE T. ROA DR. NILDA W. BALSICAS

Dean Vice President for Academics
JERICA V. DIONEDA and Research
SASE Librarian

ROMEO P. GONZALVO JR.

Program Chair

BAC 102 Communication Culture and Society Page 14 of 14