SCHOOL OF ARTS, SCIENCES AND EDUCATION

Vision: A community of dynamic and proactive Scholars and Learners within the Asia-Pacific Region, upholding the highest standards of excellence in education,
research, and community service towards the attainment of a better quality of life.

Mission: To purposively link quality education, training and research with community service in pursuing the holistic development of individuals through
innovative programs and productive activities attuned to the needs of the global community.

Goals: St. Dominic College of Asia aims to:

1. Prepare the students to become competent, productive, and socially responsible professional.
2. Actively promote research and the utilization of new technology for the enhancement of individual competencies.
3. Assume leadership role in addressing the concerns of the academic community towards improving their quality of life.

Core Values: S- Service D- Dynamism C- Competence A- Accountability

SDCA QUALITY OF LIFE FORMULA

1. Research & Product Development: Research & Product Development: Demonstrate ability to develop researches and to produce scientific and
entrepreneurial outputs.
2. Moral and Spiritual Accountability: Embrace moral/ spiritual values in living one’s life. Apply moral/ spiritual practices in all aspects of life.
3. Multicultural Advocacy: Demonstrate knowledge of values and beliefs of various cultures; effectively engage in a multicultural society; interact with others;
develop a global perspective.
4. Understanding the Discipline: Demonstrate a systematic and coherent understanding of an academic field of study.
5. Self- Directed Learning: work independently; identify appropriate resource; take initiative; take a lead in managing a project or an activity through
completion.
6. Information and Technology Literacy: Access, evaluate, use variety of relevant sources and produce materials of the same.
7. Critical Thinking: Identify relevant assumptions or implication; evaluate arguments; apply analytic thought to analyze coherent arguments.
8. Communication Skills: Express ideas clearly in unity; speak articulately; use media as appropriate in order to communicate effectively.
9. Creativity and Innovation: Demonstrate ability to work creatively and innovatively in any setting that result in a productive output.
10. Collaboration and Community Engagement: Demonstrate responsible participation; engage in meaningful activities in the academe, in the community, and
beyond.

BAC 104 Journalism Principles and Practices Page 1 of 12

PROGRAM EDUCATIONAL OBJECTIVES (PEO):
Graduates of BA Communication are able to:
1. focus on how verbal and non-verbal messages are used to create meanings in different contexts using diverse media platforms. It includes a broad
range of subject matter ranging from the study of communication in interpersonal relationships, groups, organizations, and cultures.
2. equip students with the knowledge and skills in the theory and practice of communication applicable in various professions and contexts, with focus on
the media professions.
3. find e m p l o y m e n t as public and corporate communication/information officers, social science and communication researchers/analysts,
communication/media planners and managers, program/project development officers, public relations and advertising practitioners, media practitioners,
learning system designers, multimedia designers, and allied/related professions.

PROGRAM OUTCOMES

A. COMMON TO ALL PROGRAMS IN ALL TYPES OF SCHOOLS

The minimum standards for the BA Communication program are expressed in the following minimum set of learning outcomes:
1. The ability to engage in lifelong learning and understanding of the need to keep abreast of the developments in the specific field of practice. (Philippine
Qualifications Framework or PQF level 6 descriptor)
2. The ability to effectively communicate orally and in writing using both English and Filipino.
3. The ability t o work e f f e c t i v e l y a n d independently i n multi-disciplinary and multi-cultural teams. (PQF level 6 descriptor)
4. A recognition of professional, social, and ethical responsibility.
5. An appreciation of "Filipino historical and cultural heritage" (based on RA 7722)

B. Specific to the Bachelor of Arts in Communication Program

Graduates of BA Communication are able to:
1. Define and access information needs; assess and organize information and knowledge; produce, share and utilize information and knowledge;
2. Communicate in different formats and platforms (print, broadcast, and online);
3. Prepare communication/media plan;
4. Conduct communication and media research and evaluation;
5. Develop and produce communication materials in different formats and platforms;
BAC 104 Journalism Principles and Practices Page 2 of 12
 6. Demonstrate communication management and leadership skills;
7. Develop entrepreneurial capabilities;
8. Adhere to ethical standards and practices;
9. Know and practice rights and responsibilities and accountabilities in the communication profession;
10. Demonstrate a development orientation in communication work; and
11. Apply communication theories/models, principles, practices, and tools in development work.

C. Common to Social Sciences and Communication

Graduates of the Social Sciences and Communication programs are able to:
1. Understand and apply social science concepts and theories to the analysis of social issues;
2. Design and execute social research using appropriate approaches and methods; and
3. Practice professional and ethical standards in the fields of social sciences and communication.
4.
D. COMMON TO A HORIZONTAL TYPE AS DEFINED IN CMO 46 S. 2012
Graduates of professional institutions demonstrate a service orientation in one’s Profession.

E. Common to a SDCA Graduate (Based on SDCA Quality of Life Formula)

The SDCA graduates have the ability to:
a. apply critical and research skills using technological relevant resources/materials;
b. engage effectively in meaningful activities in a multi-cultural society; and
c. accomplish tasks independently and creatively, and express ideas articulately.

BAC 104 Journalism Principles and Practices Page 3 of 12

COURSE CODE BAC 104
COURSE TITLE Journalism Principles and Practices
UNITS 3
CONTACT HOURS TBA
PRE-REQUISITE N/A
INSTRUCTOR TBA
TEXTBOOK Malinao, Alito L. (2016). Journalism for Filipinos 5TH Edition. National Bookstore.
OTHER SUPPLEMENTAL Journalism seminars
MATERIALS Exposure trips to newspaper outfits, TV and radio stations.
SPECIFIC COURSE INFORMATION
A. LEVEL OF COMPETENCY: L – Facilitates learning of the competencies (input is provided and competency is evaluated)
B. COURSE DESCRIPTION
This course is an introduction to the principles and practices in Journalism particularly news writing as part of journalism and the contemporary form of
print media and its techniques, development and underlying forms. The course will also provide an overview on the history of journalism in the Philippines

C. PRE-REQUITIES N/A
CO-REQUISITES
D. COURSE
CLASSIFICATION Required Courses Based on Institutional and Program Outcomes
(Required/Elective/Selected
Elective)
SPECIFIC GOALS FOR THE COURSE
PROGRAM OUTCOMES PERFORMANCE INDICATORS COURSE OUTCOMES
By the end of four (4) years, graduates have the PO1 - Efficient accessing and gathering of need- By the end of the term, the students must be able to:
ability to: based, accurate, authentic, and reliable 1. Familiarize oneself with the history of print media
PO1 - Define and access information needs; information through print, broadcast, and in the Philippines;
assess and organize information and online sources, research, and other 2. Identify the positive and negative practices in
knowledge; produce, share and utilize Investigative techniques. journalism, news media and reporting, as well as the
information and knowledge - Skillful selection, analysis, organization, laws guaranteeing and limiting press freedom;
and presentation of essential information 3. Acquire basic news gathering, interviewing,

BAC 104 Journalism Principles and Practices Page 4 of 12

PO2 - Apply communication theories/models,
principles, practices, and tools in development
work.
in the development and production of
print broadcast and online stories.
PO2 - Skillful use of participatory strategies in
planning, implementing, and evaluating
communication programs
researching, writing, proofreading, editing, and fact-
checking skills; and
4. Produce a print publication and blog from the
writing assignments given throughout the semester.

INSTITUTIONAL PLAN
TEACHING- ASSESSMENT
WEEK CONTENT/ RESOURCES
LEARNING OUTCOMES LEARNING TASKS TOOLS
NO. TOPIC NEEDED
ACTIVITIES
 Learn the characteristics and Introduction Discussion and Recitation
functions of print media and its Lecture Malinao, Alito L.
1 impact on society Characteristics and functions Transmutation (2016). Journalism for
of print media Table Filipinos 5TH Edition.
 Learn the unethical practices in Note taking National Bookstore.
the print media to avoid. Impact of print media on
society

Philippine Press History

– The Press: Its
Responsibilities and Excesses
– Media Faults
- Envelopmental Journalism
 Memorize and familiarize – Code of Ethics for Filipino Discussion and Recitation Transmutation
2 oneself with the Journalist Journalists Lecture Note taking Table Malinao, Alito L.
Code of Ethics. Quiz (2016). Journalism for
 Learn the standards of good – The Elements of Journalism: Reflection Filipinos 5TH Edition.
publication/ newspaper. What News people should paper National Bookstore.
Know and the Public Should

BAC 104 Journalism Principles and Practices Page 5 of 12

 Expect

– Newspaper Ethics adopted

by the American Society of
Newspaper Editors (ASNE)

– Criteria of a Good
Newspaper
 Gain an overview on the laws 1. Constitutional provision Lecture Recitation Transmutation
3 outlining the rights and limitations guaranteeing the freedom of Note taking Table Malinao, Alito L.
of press freedom the press (1987 Phil. Consti, Case studies Quiz (2016). Journalism for
Article III, Section IV) Filipinos 5TH Edition.
2. Limitations of Press National Bookstore.
Freedom
– Philippine Libel Law
– Anti-Obscenity Law
– Immoral Doctrines
Publications and Exhibitions
– Right to Privacy
– Law on National Security
4  Gain an overview on the laws Limitations of Press Freedom Lecture Recitation
outlining the limitations of - Contempt of Court Note taking Malinao, Alito L.
press freedom – Wiretapping Case studies Quiz Transmutation (2016). Journalism for
– Fair Comment Table Filipinos 5TH Edition.
– Copyright Law National Bookstore.

 . Learn what journalism is, as Journalism Lecture Recitation

5 well as the types of journalism – Types of Journalism Note taking Malinao, Alito L.
5. News Quiz Transmutation (2016). Journalism for
 Learn what news it, the types Types and Kinds of News Table Filipinos 5TH Edition.

BAC 104 Journalism Principles and Practices Page 6 of 12

 and kinds of news according to – According to Content National Bookstore.
content and time relation – According to Time Relation
– Kinds of News

PRELIMINARY EXAMINATION
 Know what makes a piece of  News Values  Lecture Quiz
7 information news.  Essential Qualities of  Discussion Malinao, Alito L.
News (2016). Journalism for
 Rules for Effective Transmutation Filipinos 5TH Edition.
 Learn how to: 1, gather news News Writing Table National Bookstore.
and 2. write effective news  Methods on how to
stories Generate News Stories

 Learn the types of structure of  - News Structure  Lecture Writing

8 news stories as well as its parts.  - Inverted pyramid  Discussion exercises Malinao, Alito L.
 Learn what a lead is, the types  - Chronological (2016). Journalism for
of lead and how to write an  - Hourglass Rubrics Filipinos 5TH Edition.
effective lead  - Parts of a News Story National Bookstore.
 Write effective news stories  - The Lead
 - THE BODY

9  Learn the different types of an  Interviewing Film viewing Interviewin Rubrics

interview, how to conduct  Types of Interviews g exercises Malinao, Alito L.
effective interviews, what to  Effective Interviewing Discussion Assignmen Transmutation (2016). Journalism for
avoid during an interview,  Before, During and t Table Filipinos 5TH Edition.
pointers on what to do before, After an Interview Quiz National Bookstore.
during and after an interview.

10  Learn how to properly quote  Direct and Indirect Lecture Writing Rubrics

BAC 104 Journalism Principles and Practices Page 7 of 12

 sources during an interview. Quotations exercises Malinao, Alito L.
 Be able to select memorable Discussion (2016). Journalism for
quotations from interviewees. Filipinos 5TH Edition.
 Avoid quoting sources out of National Bookstore.
context.
11  Familiarize oneself with the  Beat System/News Lecture Recitation Transmutation
various beats/news Assignments Discussion Quiz Table Malinao, Alito L.
assignments. Assignmen (2016). Journalism for
t- Filipinos 5TH Edition.
Announce National Bookstore.
ment of
final
project

12  Learn what makes a feature  Beat System/News Relevant videos Assignmen Rubrics
article Assignments Case readings t Writing Malinao, Alito L.
 Write a decent and interesting exercises (2016). Journalism for
feature article. Discussion Filipinos 5TH Edition.
National Bookstore.

MIDTERM EXAMINATION
 Differentiate editorials from  Editorial and Column Lecture Writing
14 columns Writing  Discussi exercises Malinao, Alito L.
on (2016). Journalism for
 Draft a decent editorial and a Rubrics Filipinos 5TH Edition.
column National Bookstore.

 Distinguish the type of writing  Writing for the Web Relevant videos Writing
15 appropriate for the web and for Case readings exercises Malinao, Alito L.

BAC 104 Journalism Principles and Practices Page 8 of 12

 print  Discussi Rubrics (2016). Journalism for
 Write a blog article applying on Filipinos 5TH Edition.
the principles of web writing National Bookstore.

16  Familiarize oneself with the  Editing and Revising Lecture Seatwork -

APA style of writing Peer Editing Malinao, Alito L.
 Learn the various proofreading  Proofreading Assignment Transmutation (2016). Journalism for
marks - APA style Table Filipinos 5TH Edition.
 Proofread classmates’ articles - Proofreading National Bookstore.
using the correct proofreading marks
marks.
17  Learn what makes a headline  Headline Writing Lecture Writing Rubrics
effective Exercise Malinao, Alito L.
Seatwork (2016). Journalism for
 Write decent and effective Filipinos 5TH Edition.
headlines National Bookstore.

18  Gather news, conduct  Project Day - Written N/A Writing Rubrics

interviews, and put these Portfolio and Blog Exercise Malinao, Alito L.
together in polished articles for (2016). Journalism for
print and online observing the Filipinos 5TH Edition.
Journalists Code of Ethics and National Bookstore.
applicable laws.
FINAL EXAMINATION - SUBMISSION OF FINAL PROJECT

COURSE REQUIREMENTS
1. Periodic Examinations: (Preliminary, Midterm, and Final)

1.1. For Prelims and Midterms

BAC 104 Journalism Principles and Practices Page 9 of 12

 An examination consisting of multiple choice, modified true or false and essay on the topics covered will be administered to the students.

1.2. For Finals

The students will submit a written portfolio and blog which contains the following: a police/crime news story, a story on a charitable organization, and a
campus story.
The stories must be original and should not have been published before. It must adhere to the Journalists’ Code of Ethics as well as applicable laws.
News articles must also be timely, accurate, balanced, objective and concise.

2. Class Standing
a. Seatwork
b. Recitation
c. Assignment
d. Quizzes/ Long Test
e. OBE Related Output (Written Portfolio and Blog)

Grading System

For a student to pass the course, one should get a grade of 75% in his/her final grade, which is computed from the following:

A. TERM GRADE

Class Standing 60%

Recitation /Assignments/ 20%
Seatwork
Quizzes/ Long Test 20%
Oral Presentation of Paper/ 20%
Projects/ OBE Related Output

Periodic Examination 40%

100%

BAC 104 Journalism Principles and Practices Page 10 of 12

 B. SEMESTRAL GRADE

The Semestral Grade is obtained by getting the sum of the 33% of the Prelim Grade (PG), 33% of Midterm Grade (MG), and 34% of the Final Grade
(FG) for the course.
SG = (PG x 0.33) + (MG x 0.33) + (FG x 0.34)
Classroom Policies
I. On Attendance
 All students are expected to attend their class regularly to be entitled to credit units in the course in which they enrolled.
 A student who incurs more than the maximum allowable absences, i.e. 20% of the required school days, shall be reported/referred to the Program Chair, who
shall determine whether or not the student should be given a failing grade and given no credit for the course or subject, for reasons considered valid and
acceptable to the school. In a case the student is allowed to continue, he shall be held responsible in keeping up with lessons and assignments and taking
examinations when applicable.
 Authorized absences (with medical certificate / prior approval) entitle a student for special quizzes and special exams for missed class.

II. On ID/ Uniform

 Students should always wear their ID inside the campus.
 Student should be in prescribed uniform. Where civilian or alternative clothing is applied, permission must be sought from the SPS.

III. On Cleanliness/ Other Matters

Students should help in the maintenance of cleanliness and orderliness inside the classroom.
 The use of electronic gadgets is prohibited unless relevant to the class discussion.
 A student who incurs more than the maximum allowable absences, i.e. 20% of the required school days, shall be reported/referred to the Program Chair, who
shall determine whether or not the student should be given a failing grade and given no credit for the course or subject, for reasons considered valid and
acceptable to the school. In a case the student is allowed to continue, he shall be held responsible in keeping up with lessons and assignments and taking
examinations when applicable.
 Late submission of requirements would be given a deduction in the grade given.
 No makeup classes, quizzes, and seat works will be given to students who miss such unless with valid reasons.
 Cellular phones should always be in silent mode during class hours.

BAC 104 Journalism Principles and Practices Page 11 of 12

 Any complaints (teaching, grades, etc.) against the teacher or against classmates (relative to our class) should be properly addressed to me for resolution.
Students may seek the help of their adviser in resolving the matter with the subject teacher.
 A student caught cheating in any form (quizzes, assignments, plagiarism and other acts of academic dishonesty) shall be given a grade of 0.0 in the particular
activity/component of the grade.
 If cheating is done during the major examinations (prelim, midterm, final) s/he shall be given a grade of 0.0 for the subject where the cheating was
committed.

Prepared by: / Date: Endorsed by: / Date: Approved by: / Date

ROMEO P. GONZALVO JR.

Faculty Member
Reviewed by: / Date:

DR. MARY NELLIE T. ROA DR. NILDA W. BALSICAS

Dean Vice President for Academics
JERICA V. DIONEDA and Research
SASE Librarian

ROMEO P. GONZALVO JR.

Program Chair

BAC 104 Journalism Principles and Practices Page 12 of 12