ChrisRivera-Cisco Service Provider Stategy

SP Strategy
Cisco Service Provider

Strategy
Chris Rivera
Director, Product Marketing
Edge Routing
Service Provider Routing Technology Group
Presentation_ID © 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential 1
Cisco Service
Provider Strategy
Chris Rivera
Director, Product Marketing
Edge Routing
Service Provider Routing Technology Group
Monique Morrow © 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential 2
Cisco Development’s Service Provider
Commitment
Vision of Connected Life/Human Network will be delivered by SP
as core partners
Close to 40% of Cisco Revenue (Direct +Indirect) comes from SP
( Last FY Revenue ~ US$39.54B)
US$39.54B
45% of the Total R&D Spend is on SP Segment ( ~ US$2B+)
50% of total WW R&D Engineers driving Product Innovation for
SP Segment
Major Acquisitions focused on driving SP segment relevance –
SA (Video), Navini (WiMax), WebEx/Jabber ( Carrier Grade
Applications) etc.
Innovative Technologies (TelePresence) – Driving Bandwidth and
Revenue Growth for our SP Customers
Cisco Globalisation Center East in Bangalore focused on driving
Services and Product Innovation for SP Segment in Emerging
Economies
Global Service Provider Trends
Economic Pressure Video over IP Mobile Internet

on Spending Network Growth Acceleration
Traffic increasing Potential new profit New radios delivering

faster than revenue opportunities broadband IP
growth
Plethora of entrants Developed markets:
Profitable models for looking for profits Mobile Internet fixed
IP / MPLS investment without making any
Emerging markets,
investments in
Energy costs rising Mobile Internet only
infrastructure
choice
© 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential 4

It’s all about Visual Networking Experience
Web 2.0 Personal
Broadcast & More
Social Rich Media
More Visual, More Social, More Personal

Visual Networking
Video Changes Everything
Leading the IP NGN Journey
Navigating 3 Key Transitions
Consumer Video / Mobility /

Connected Home Multi-Screen
Video Connected
Solutions Life
Next Gen Service

Provider
Infrastructure
New Media
Hosted Enterprise
TelePresence
Software and Services
Services
Cisco’s SP Vision
Connecting Customers with Services,
Services with Networks,
and Networks with Each Other
Small/Medium
Consumer Enterprise Wholesale
Business
IP Next-Generation Network
VPNs Content Transport Mobility Internet Voice &

Video
How Cisco Can Help
Significant Differentiation: Cisco IP NGN Infrastructure
Unique end-to-end NGN infrastructure portfolio
Pioneering IP / MPLS technology enhancements
Build Value in Reduce Increase Service Differentiate

the Network OpEx Velocity Services
Network-wide Consolidated Automate Integrated IP

Rich QoE Multichassis POP Operations Services
and IPoDWDM
Cisco IP NGN Architecture
Intelligence Enables Value
Intelligent Networking
IPNGN Foundation Platforms
Core Routing Edge Routing
ASR1000 7600 XR12K

CRS-1
Transport Access Routing
ONS 15454
Cisco IP NGN Infrastructure in CY09
IP / MPLS Edge
C10k transitioning to 12000
ASR 1000 (BNG) (MSE)
Access
Cable Carrier Ethernet Aggregation IP / MPLS Core
DSL
CRS-1
4500 7600 Viking
ME3400E (FTTH) (PE-Agg) (N-PE)
CE Access
Wireless
Nexus 7000 Ortho

(DC Switch) (Peering)
SP Data Center
CRS-1 Product Family
Foundation for the IP NGN Core
SINGLE CHASSIS MULTI-SHELF SYSTEM
• Multiple chassis form factors (4,8 and 16 slots) • Investment protection for decades to come
• Investment protection—common forwarding • IOS-XR to address scale, reliability, service
engines and I/O modules flexibility and adaptability in multi-shelf system
• Reliability - no single point of failure, Cisco IOS XR • Simplify PoP design with 1,152 40G; 4,608 10G;
Modular Operating System 18,432 2.5G interfaces in a single system
CRS-16/S CRS-MC
CRS-8/S
CRS-4/S
320 Gbps 640 Gbps 1.2 Tbps 1.2 Tbps to 92 Tbps
Introducing the ASR 14000 Series
Powerful Peering at the Network Edge
Unprecedented Ethernet Service Flexibility

• Fully distributed architecture for scale and
performance optimized for L3 Ethernet based
services
• Predictable Forwarding Performance (40G
Throughput at 45Mpps with features enabled (eg.
ACL, QoS etc)
• NetFlow, POS SDH and SONET SPA Support
ASR 14000/4
• Intelligent video distribution with fabric based
multicast
Unparalleled system longevity
• 40G Spanning 4, 8 slots Configurations
• 120G Ready
Continuous system operation
• No single point of failure: power, cooling, etc.
• True Telco grade OS—IOS XR
• Hitless in-service hardware and ASR 14000/8
software upgrades
Cisco XR 12000
Convergence at the Multiservice Edge (MSE)
Improved Services at Reduced Costs for Today and Tomorrow
Benefits of Architecture Multiservice Edge Strategy

Network consolidation: IP, ATM/FR, Service ubiquity independent of media
and Ethernet onto one network type
Reduced costs Wide range of interfaces
Improved service velocity Heterogeneous network interconnects
New business opportunities: migrate Common core IP/MPLS network
& upsell to new value-added services
Cap FR/ATM investment Highly available edge platform
Ethernet
XR12k Edge Interface Diversity FR

Mixed media aggregation IP/MPLS
ATM/FR edge service parity Network
TDM/LL
L2/L3 VPN Services
Presentation_ID © 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential
ATM XR 12000 15
7600 FY09
Cisco 7600 - FY 2009
Carrier Ethernet for the NGN Transformation
Transformation Cisco Service Rich

• L2 and L3 Services
• TDM to Packet Migration
• T1, T3, OCn, Channelized
7600 • 802.1ah and VPLS Integration
• Business and Residential
• ATM Interworking • EVC Infrastructure
• MLPPP, IMA • Mobile Services
• Sync-E • Intelligent Services Gateway
• Security
Management Modular, Scalable

• ANA • Physical (Port) 1-40
• ISC (Provisioning) ports/slot
• Customer Network • From Mbps to x10Gbps
Management (CNM) • Logical (EFP/EVC)
• Carrier Ethernet MIBs • 5 Chassis Sizes
• VLAN, PW, MAC scale
Video Optimized Carrier Class

• Video Monitoring, OAM
• NSF/SSO, EFSU, ISSU
• RSVP VoD and IPTV Multicast CAC
• Resiliency Features (PW, LAG,
• Multicast HA
REP
• mLDP MVPN
• End-to-End OAM
• Video Resiliency (TBAC, PTMP TE)
• Deployment Guidelines
• VQE inter-working
7600 Series 7613-S
80G per slot S-Chassis
Investment Protection 13 slots
Scale to
7609S 80Gig/Slot
80G per slot
9 slots Planned
7606S
80G per slot
Interface 6 slots
Scale
Diversity 7604
Control Plane
80G per slot Scale to 2T
CEoPs RSP-2T
4 slots
ATM RSP-720
POS RSP720-10GE
Ethernet 7603S
yte
IPSEC 80G per slot
T e rab
Sup-720 2
DWDM 3 slots n to
lutio
Evo Data &
Sup-32 Service
Plane Scale
to 40 Gig
80G/LC
SIP400 SIP600 ES20 ES+40 80G
Video Enablement
Building on the Industry’s Most Video Aware CE Platform
Industry’s Highest Mcast Performance Managing Broadcast Video—Mcast CAC
Test 5.3 Egress Local Replication: Percent Throughput Entire broadcast
100.00%
channel line-up
80.00% Cisco
7600
Percent Throughput
60.00%
New ES-40—Line
40.00% rate egress mcast
replication across
20.00% all ports
0.00%
64 128 256 512 1024 1350 1518 2048 4096 9216 Manage access to
Packet Size
video channels
Managing VoD—RSVP CAC Integrated Video Monitoring (Development)

Video on Demand Policy
Server
VoD Request
MDI: MDI:
VoD Hub Headend
Servers Cisco
CMTS CRS-1
Cisco 7600 DCM DCM
RSVP- 7600
CAC GQAM
DNCS
VoD /XDQA
Request Hub
Cisco
Request CMTS 7600
Denied/Accepted Available Available
Bandwidth Bandwidth
Check Check GQAM CRS-1
/XDQA
Cisco Video Assurance Management Solution
Industry’s Most Complete Video Management Solution
End-to-End Comprehensive Video Management
Modular Integrated Architecture for Flexibility and Growth
Multi-access Support—Cable, IPTV
Acquisition QAM Gateway
Receiver Decoder
Processing Encoding Aggregation/
DCM Core Regional
Distribution
Encoder Network Network PC
Network
Management
ROSA
Unmatched Video Expertise and Experience
Expansion Ecosystem
Breadth and Depth

Cisco 7600 IP NGN
Carrier Ethernet – Quadruple Play
Portal Monitoring Billing Subscriber Identity Address Policy
Mobile Database Mgmt Definition
Policy Control Plane
Residential
Access Edge/Aggregation Edge
BSC RNC
PSTN
WIMAX BRAS
STB 7600/SR
Business
DSL CEoIP MPLS/IP MPLS/IP
Corporate
7600 DPI
Residential IP
ETTx
7600/SR
PE - 12K
PON
STB Aggregation Distribution
VOD TV SIP
How could the RAN look in 12-24 Months?
Moving Towards 3G & 4G
Cell site Pre Agg Aggregation Core site

10,000+ 500+ 30+ 2+
BTS
MGW
Microwave BSC
MWR
Node B 2941 Voice
Leased line T1/E1
PW over
IP/MPLS
RNC IP/MPLS
BTS PW over
7604
IP/MPLS 7609
ATM or IP
SGSN GGSN
Node B
Synchronous Ethernet and 1588v2
Data
RAN Core
Data traffic over taking voice
Ethernet NodeBs and some Ethernet RNCs
Hybrid networks moving towards IP and Ethernet, but still with legacy
primarily for voice
Data traffic emerging and driving demand for additional capacity
Mobile Service Exchange Framework
SAMI - Service and Application Module for IP
PDSN ISG PDN Gateway

Packet Data Serving Node Positioned for WiMAX and HSPA LTE Gateway
Mobile Gateway for CDMA for control plane scaling Target 12/2009 FCS
(Code Division Multiple Access) No BRAS Support
networks
GGSN/eGGSN CSG-2
Enhanced Gateway GPRS Content Services Gateway 2
Serving Node L7 services aware. Content
Mobile Gateway for GPRS based billing and
(General Packet Radio System) Filtering on a per subscriber
Networks basis.
6 PowerPC 1.25Ghz
BWG
ITP
HA - Home Agent Broadband Wireless Gateway
IP Transfer Point
Enables Mobile IP in CDMA Access Service Network
SS7 Offload at the RAN.
(Code Division Multiple Access) Gateway (ASNSW) for
Applications such as
and WiMAX networks aggregation and connectivity
SMS offload
to WiMAX Base Stations
Extending IPoDWDM Video and
Business
Services
into Aggregation
40G+
IPoDWDM ES+ 4 X 10G
IPoDWDM
IPoDWDM with Ethernet Services:

High speed aggregation
and intelligence
Transponder integrated into 7600
Cisco ONS 15454 Reduces network complexity and costs
7600 ROADM
Environmentally friendly
Complements CRS-1 and XR 12000

Introducing the ASR 9000
The Ethernet Optimized Edge Router
Optimized for Aggregation

of Dense 10GE and 100GE
Designed for Longevity:
Scalable up to 400 Gbps of
Bandwidth per Slot
Based on IOS-XR & ANA
for Nonstop Availability and
Manageability
Enables Convergence with
Integrated Layer 3
Services Intelligence
ASR 9000 System Overview
Based on IOS-XR Modular OS

Manageable with ANA 4.1
20% Power Reduction
Available 2H FY ’09
10 slots 6 slots
Linecards per Chassis 8 LC + 2 RSP 4 LC + 2 RSP
Bandwidth per Slot 180 Gbps 180 Gbps
Bandwidth per Chassis 2.8 Terabits 1.4 Terabits
Future Expansion 6.4 Terabits 3.2 Terabits
Comparing 7600 and ASR 9000
Cisco 7600 ASR 9000
Breadth of features or integrated For aggregation port density, path

services to 100GE,
Broad deployment profile Limited deployment profile
Field proven Carrier Ethernet aggregation only
70,000+ unit installed base for
easy upsell to ES40 linecards
Carrier Ethernet, Mobile, Layer
3 edge, Ethernet BNG, etc.
The Cisco Aggregation Services Router 1000
Most powerful compact router
New Class
One ASR = 160 x 7200 routers
of Price/
Performance 40G scale at 25% of CapEx
and 42% of space than
market alternatives
Power Efficient Embedded

Competitive Services
multi-device Smaller ASR 1000 ‘Instant On’ Permit faster,
solution Carbon Service more cost
requires 47% Footprint Delivery efficient speed-
more power, to-service
deployment (video,
flexibility for TelePresence,
small POPs security..)
Purpose Built to Meet Networking Challenges at the Edge

ASR 1000 Series
Next-generation Midrange Router Series
2RU / 4RU / 6RU chassis
5 / 10 / 20+ Gbps forwarding with services
Simple scale: 10-20-(40G) just by changing Forwarding
Processor (ESP)
6 RU / 12 SPA slots
[5G-10G in 2RU]
Dual AC or DC power supplies
Key Differentiators
Designed for High Availability
HW redundancy for 6RU (RP and ESP) with ISSU
SW redundancy for 2RU/4RU: In-service software
upgrade, even with one RP
4 RU / 8 SPA slots
State of the art H-QoS (3 level, 128K+ queues)
Integrated services (no service blades), software-licensed
based features (SBC, FW, NBAR, etc.)
Powerful control plane in RP
Simple Migration
SPA support – same interfaces as Cisco 7600 / 10000 /
12000 / CRS-1 2 RU / 3 SPA slots
IOS features, CLI – simple migration from existing 7200
deployments
ASR 1000 Managed Services
Establish new business with ASR 1000 as
a service-oriented and high-speed CPE MP-
BGP eBGP
Performance ranging from GE to 10GE
Integrated services with pay-as-you-go
software pricing EIGRP
High Availability with IOS XE T1/E1
Best-in-Class QoS FE
IP/MPLS
Investment Protection with modular design Core
High-Speed logging and scalable Netflow
MP-BGP
Focus on the following services: OSPF
GE
RIP
Managed VPN (DMVPN, GETVPN)
GE STM1
Managed Security (Firewall, DDoS, MP- /STM
encryption) BGP 4
Managed Voice (SIP trunking, SBC,

telepresence)
Application-aware services with NBAR,
NetFlow, WAN optimization (WAAS) and
PfR
ASR 1002
The Differentiators
Industry’s first End to End Comprehensive Independent Test
The Scope The Scale

End to End testing Industry's most complex
From IP-STB to IP (7600, CRS-1) and 60,000 subscriber, 120 DSLAM per POP
simulated headend
27,000 residential customers per 7600
Comprehensive tests 3,000 business customer (through DSLAMs)
Scalability, Performance, QoS, CAC, with 30,000 flows per Cisco 7600
Resiliency, VQE
10X1G dedicated ports for business users per
Many industry’s first Independent tests Cisco 7600
QoS test with business rules
Error repair test Mega multicast test
Video Connection Admission Control 400 multicast groups
1G Multicast replicated to 20 GigE ports
Link, node, multicast source failure tests per line card and 60 ports per Cisco 7600
Real life scenarios – business & consumer 200 SDTV, 20 HDTV channels with VoD, VoIP,
services internet access and business services
Independent
Testing not paid by Cisco : Tested by EANTC
Test plan build on feedback from many Tier 1 and 2 service providers around the globe
EANTC Quad Play Test Setup Gigabit Ethernet
10Gigabit Ethernet
Fast Ethernet
Mobile V Mobile
Internet Controller Internet
IPTV Controller VoIP IPTV
Source 2 Gateway Source 1
Cisco 7606 nPEii Cisco 7606 nPE1

Data Center
Cisco CRS-1-2 Cisco CRS-1-1
ME3400
Cisco 7609 nPE3 Cisco 7609 nPE2
PoP/ Aggregation
Network
Cisco 7609 uPE1 Cisco 7609 uPE2

MWR 2941 /
RAD / ACE VoD
Sources
Mobile Cells Mobile Cells

Simulated Simulated
60 DSLAMS 60 DSLAMS
The Differentiators
Industry’s first End to End Comprehensive Independent Test
The Scope The Scale

End to End testing Industry's most complex
From IP-STB to IP (7600, CRS-1) and 60,000 subscriber, 120 DSLAM per POP
simulated headend
Mobile
27,000 residential customers per 7600
Comprehensive tests 3,000 business customer (through DSLAMs)
Scalability, Performance, QoS, CAC, with 30,000 flows per Cisco 7600
Emulate 2G and 3G traffic
Resiliency, VQE 150 cell sites and 1200 PWs
10X1G
Adaptive clocking MWR2941 dedicated ports for business users per
& 7600
Many industry’s first Independent tests
MToP priority traffic Cisco 7600
QoS test with business rules
OIR test
Error repair test Node/Link protection Mega multicast test
Video Connection Admission
REP Control 400 multicast groups
1G Multicast replicated to 20 GigE ports
Link, node, multicast source failure tests per line card and 60 ports per Cisco 7600
Real life scenarios – business & consumer 200 SDTV, 20 HDTV channels with VoD, VoIP,
services internet access and business services
Independent
Testing not paid by Cisco : Tested by EANTC
Test plan build on feedback from many Tier 1 and 2 service providers around the globe
The Cisco IP NGN Portfolio
Core, Edge & Carrier Ethernet Solution Leadership
Core Leadership: CRS-1
Undisputed lead in scalability & performance with
Multi-chassis
New offering for Internet peering: ASR 14K
MSE Leadership: XR12000

Unbeatable combination: IOS-XR with Services
scalability and HA for Business VPNs
Carrier Ethernet Leadership : 7600

Unparalleled Service Flexibility with 40G per slot
growing to 80G per slot
Key infrastructure Services Platform for Mobile,
Video
Network Management and OS Leadership : IOS-

XR
Service Rich Cisco IOS and IOS XR
Presentation_ID © 2008 Cisco Systems, Inc. All rights reserved.
Cisco ANA and ISC for Network Management
Cisco Confidential 33

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SP Strategy

Cisco Service Provider

Economic Pressure Video over IP Mobile Internet

Traffic increasing Potential new profit New radios delivering

© 2008 Cisco Systems, Inc. All rights reserved. Cisco Confidential 4

Web 2.0 Personal

Broadcast & More

Social Rich Media

More Visual, More Social, More Personal

Consumer Video / Mobility /

Next Gen Service

VPNs Content Transport Mobility Internet Voice &

Build Value in Reduce Increase Service Differentiate

Network-wide Consolidated Automate Integrated IP

ASR1000 7600 XR12K

Transport Access Routing

Cable Carrier Ethernet Aggregation IP / MPLS Core

Nexus 7000 Ortho

320 Gbps 640 Gbps 1.2 Tbps 1.2 Tbps to 92 Tbps

Unprecedented Ethernet Service Flexibility

Benefits of Architecture Multiservice Edge Strategy

XR12k Edge Interface Diversity FR

Transformation Cisco Service Rich

Management Modular, Scalable

Video Optimized Carrier Class

SIP400 SIP600 ES20 ES+40 80G

Managing VoD—RSVP CAC Integrated Video Monitoring (Development)

End-to-End Comprehensive Video Management

Modular Integrated Architecture for Flexibility and Growth

Multi-access Support—Cable, IPTV

Acquisition QAM Gateway

Unmatched Video Expertise and Experience

Breadth and Depth

Policy Control Plane

Cell site Pre Agg Aggregation Core site

PDSN ISG PDN Gateway

IPoDWDM with Ethernet Services:

Complements CRS-1 and XR 12000

Optimized for Aggregation

Based on IOS-XR Modular OS

Cisco 7600 ASR 9000

Breadth of features or integrated For aggregation port density, path

Power Efficient Embedded

Purpose Built to Meet Networking Challenges at the Edge

High Availability with IOS XE T1/E1

Managed Voice (SIP trunking, SBC,

The Scope The Scale

Cisco 7606 nPEii Cisco 7606 nPE1

Cisco CRS-1-2 Cisco CRS-1-1

Cisco 7609 uPE1 Cisco 7609 uPE2

Mobile Cells Mobile Cells

The Scope The Scale

MSE Leadership: XR12000

Carrier Ethernet Leadership : 7600

Network Management and OS Leadership : IOS-

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