AGENCY DECK

ABOUT WICKED CREATIVE

•Built on the energy of Las Vegas, a 24-hour town, Wicked Creative is a full-service,
integrated public relations, marketing, social media and digital agency with expertise
in the hospitality, travel, tourism, luxury retail, dining, wellness and beauty, retail,
fitness, technology, automotive, nightlife, nonprofit, celebrity, special events and
entertainment industries. Wicked Creative also specializes in festivals, including large-
scale music, wine and spirit, and culinary events. A boutique agency with 15 full-time
public relations and social media professionals, Wicked Creative provides a nimble
approach with hands-on support from experienced marketing professionals.
•Founded by marketing veteran Stephanie Wilson in 2006, Wicked Creative has
remained one of the top agencies in Las Vegas for over a decade. Wicked Creative
expanded to San Diego in 2014 with the opening of its second office, followed by an
expansion to Los Angeles in 2015 through a partnership with seasoned public
relations professional, Hannah Kampf. Wicked Creative has a reach beyond all three
cities through activations in San Francisco, Denver, Orange County, New York City,
Orlando, Miami, New Orleans, Waikiki and Chicago.
•In 2017, Wicked Creative partnered with digital specialists, nContext, to integrate SEO
and other targeted digital marketing initiatives through the development and
implementation of analytic strategies. Utilizing the most current tools, nContext helps
to ensure Wicked Creative is targeting the most relevant audience with the most
relevant message through social media and other digital advertising channels.
•Other services offered by Wicked Creative include special events coordination,
including database management, invitations, tracking RSVPs and staffing; as well as
graphic design and media buying services.
 SERVICES:
Public Relations, Social Media,
Digital Advertising and Special Events
Public Relations
•Wicked Creative offers a full spectrum of public relations services, including:
•Grand openings/product launches
•Strategic planning
•Media database development
•Press release writing and distribution
•Content development
•Media outreach and engagement
•Media training for key spokespeople
•Securing/staffing media visits
•Management of all video and photo shoots
•Management and direction for interviews
•Press kit/electronic press kit development
•Crisis communications
•Media reports/equivalency reports to measure the impact of public relations initiatives
Social Media
•Wicked Creative’s team of social media specialists work with clients to develop an authentic
brand tone and persona specific to each entity for communication via social media. This
process ensures every business has a personality and voice, enabling Wicked Creative to
communicate a consistent tone via social media, as well as quickly identify opportunities for
trending content.

•Wicked Creative develops strategies, maintains posts, creates unique and engaging content,
uploads positive media clips, promotes special offerings and hosts contests for each of the
following:
•Facebook
•Instagram
•Twitter
•LinkedIn
•YouTube
•Pinterest
Digital Advertising
•Wicked Creative has partnered with nContext to deliver analytics-driven digital advertising to its
clients. With this approach, each advertising decision is made with data as the backbone – from target
audiences to copy messaging and from budgets to performance optimization. Our service is complete
with total transparency through the entire funnel process – capturing touchpoints of advertisement
engagement to the purchase of a product. Our performance is exposed through measurable KPIs, such
as ROI, Cost per Engagement/Acquisition and Reach.

•Data-driven advertising on the following channels:

•Search •Display
•Google Adwords •DoubleClick
•YouTube •Google Display
•Social •AdRoll
•Facebook •Perfect Audience
•Instagram/Instagram Stories •Other
•Twitter •Native Platforms (Outbrain, Taboola)
•LinkedIn •Reddit
•SnapChat •Quora
Special Events
•With the aim to generate widespread media exposure through special events, Wicked Creative’s
experienced team plans impactful events with signature touches to showcase the strengths of each client’s
distinctive qualities:
•Red carpet events
•Celebrity appearances
•Press conferences
•Grand openings
•Holidays
•VIP events
•Cocktail receptions
•Media road shows
•Media appointments
•Groundbreakings
•Ribbon cuttings Guests line up while waiting for the
•Chef appearances doors to open at the grand opening of
RH Las Vegas, The Gallery at Tivoli Kim Kardashian stops traffic on
•Meet and greets Village the Las Vegas Strip at the Grand
Donnie Wahlberg
•Trade shows triumphantly raises his Opening of Sugar Factory
American Brasserie at Paris Las
•Conferences and panels scissors in the air at the
Wahlburgers Coney Island Vegas
Ribbon Cutting
SENIOR EXECUTIVES
STEPHANIE WILSON I PRESIDENT
Stephanie Wilson founded Wicked Creative in 2006 and has since grown the boutique public relations firm
into one of the top agencies in Las Vegas and San Diego. In her 20 years of experience in advertising,
marketing and public relations, she has worked with clients ranging from movie stars and spectacular
productions to five-star restaurants and hotels.

Wicked Creative began to offer social media services for clients in 2008, and Stephanie has continued to
keep the agency ahead of ever-changing social media trends. Wicked Creative recently engaged a digital
partner to integrate search engine optimization (SEO), online advertising and audience insights into its
social media campaigns.

Stephanie first moved to Las Vegas from Denver, Colorado in 1997, when she accepted her first public
relations position at a boutique agency. She quickly learned many facets of public relations working with
hotels, attractions, production shows, restaurants, bars and nightclubs, working with such clients as
Wolfgang Puck Fine Dining Group, Montecristo Rum, Studio 54, Coyote Ugly and Mandalay Bay Resort and
Casino.

In 2001, she joined the company that would eventually become known as Pure Management Group as
Director of Marketing, where she handled all the public relations and advertising initiatives for Coyote Ugly
Bar & Dance Saloon, Bikinis Beach and Dance Club, Tangerine Nightclub and the development of new
concepts.

In 2004, she left Pure Management Group to join the newly founded Barrick Gaming Corporation as
Director of Marketing, which had acquired six hotel-casinos and associated real estate holdings in
Downtown Las Vegas for redevelopment.
STEPHANIE WILSON I PRESIDENT
Prior to founding Wicked Creative, she was Director of Marketing and Communications for the $3 billion Las
Ramblas development, a partnership between Related Companies in New York City, Related Group in Miami,
Centra in Las Vegas and George Clooney with After Midnight.

A Colorado native, Stephanie graduated from Colorado State University with a Bachelor of Arts degree in
Journalism and a minor in Advertising. She has been featured in SEVEN and Vegas Magazine for her style and
accomplishments; was selected as one of Vegas Inc.’s “Top 40 Under 40” and was selected as one of Las
Vegas Woman’s “Fearless Females.” Her proudest professional accomplishment was to be honored with the
“Entrepreneur Badge” from Girl Scouts of Southern Nevada. An advocate and mentor, she always strives to
be a strong example for girls and young women. Stephanie is a long-time member of the Steering Committee
for Keep Memory Alive and Friends of the Shade Tree as well as well as has donated public relations services
to Rebel Hockey, The Dave Rice Foundation, The Las Vegas Fashion Council, Special Olympics Nevada, Adopt a
Rescue Pet, Best Buddies and The Shade Tree.

Stephanie enjoys running, going to the beach, dining out, and spending time with her adorable son, Teo, and
their black lab mix, Pokey.
LAUREN CAHLAN I LAS VEGAS DIRECTOR
Lauren Cahlan is dedicated to generating buzz for a variety of entertainment, nightlife, dining and
hospitality clients including Chateau Nightclub & Rooftop, SLS Las Vegas, FANTASY at Luxor, Morton
Restaurant Group, which owns La Cave at Wynn Las Vegas and CRUSH at MGM Grand, Temple
Nightclub in San Francisco, The Claude BARUK Salon at Wynn, BEER PARK, Cabo Wabo Cantina, the
Miss Nevada USA organization, RHUMBAR and more.

As Director of Wicked Creative’s Las Vegas office, Lauren has worked diligently to secure widespread
media placements for her clients with outlets including The Ellen DeGeneres Show, Good Day LA, ELLE
Magazine, USA Today, New York Post, Los Angeles Times, Urban Daddy, ABC News, FOX News,
Hemispheres Magazine, Yahoo, Forbes, San Diego Magazine, Travel Weekly, AskMen.com, Nylon
Magazine and more.

Notable projects include Terry Bradshaw’s stage production, “Terry Bradshaw: America’s Favorite
Dumb Blonde…A Life in Four Quarters,” at The Mirage. Through hard work and dedication, Lauren was
able to gain top press attention for the show and was granted an “Award of Excellence” for her work
by the Public Relations Society of America. She also managed the grand opening for Wahlburgers
Coney Island, the launch event for Lyft Las Vegas, the “Shake the Vine” event at Tales of the Cocktail in
New Orleans and the homecoming tour for Miss USA Nia Sanchez. She has facilitated countless red
carpet events featuring top celebrities such as Jennifer Lopez, Shaquille O’Neal, Nicki Minaj, Juan Pablo
of “The Bachelor,” Ruby Rose and T-Pain.

Lauren attended the prestigious Reynolds School of Journalism and Advanced Media Studies at the
University of Nevada, Reno, where she earned her Bachelor of Arts degree in journalism with an
emphasis in public relations and advertising and a minor in political science.
TAYLOR GOLDBERG I SAN DIEGO DIRECTOR
Taylor Goldberg is a seasoned public relations professional with experience working
with national brands in a variety of categories, including: lifestyle, health and fitness,
sports, food, consumer goods and electronics.

Leading the San Diego office, Taylor is responsible for generating buzz for clients such
as GBOD Hospitality Group’s five restaurants and bars, Cafe 222, BANKERS HILL BAR +
Restaurant, Bleu Bohème, Life Time Athletic Laguna Niguel, Primavera Ristorante and
Bad to the Bone BBQ. In addition to securing widespread local media coverage for
clients, she capitalizes on San Diego’s desirability as a travel destination for visitors
from around the world.

A scholar athlete during her four years on the women’s crew team, Taylor graduated
from San Diego State University in 2008 with a Bachelor of Arts degree in
communications and a minor in political science. A lifelong sports fan, Taylor served
as a public relations intern for the San Diego Chargers and previously worked as a
sports information director at San Diego State University.

Taylor is a true Southern California girl who lives for sunshine and days at the beach
with her husband, Aaron. You can typically find her cheering on her favorite San
Diego sports teams, hosting a dinner party, enjoying happy hour or taking her lab
rescue, Sunny, to the park.
HANNAH KAMPF | PARTNER/WICKED PR LA
In 2015, Wicked Creative expanded into Los Angeles through a partnership with Hannah
Kampf and her company, Kampaign PR, to launch Wicked PR LA.

As a veteran public relations and social media professional, Hannah has built a reputation for
creating and implementing some of the most recognized and influential media campaigns on
behalf of her clients in the entertainment, business, lifestyle and e-commerce space.

With more than 15 years of experience at top agencies and as a corporate executive, she is
equally skilled at creating global news events for artists like Rod Stewart, Bon Jovi, Prince and
Cirque du Soleil, as she is advising Fortune 500 CEOs, and leveraging traditional and social
media platforms to launch new ecommerce products.

In 2010, she founded Kampaign PR, a Los Angeles based PR and marketing communications
firm with a growing roster of top music, entertainment, corporate and technology clients. In
the six years since its launch, the agency has worked with and maintained a roster of clients
which include Rod Stewart, Universal Music Group, AEG Live, BandMerch, LLC, Sammy Hagar
– including music and his multiple brands (Cabo Wabo, Sammy’s Beach Bar Rum, and 10
restaurants/live entertainment ventures), Capitol Music Group, Watsky, Steel Wool Records,
and more. She previously served as the Vice President of Global Communications for
Ticketmaster Entertainment, leading the media strategy during and following the Company’s
merger with live entertainment giant, Live Nation (now, Live Nation Entertainment: NYSE:
LYV).
HANNAH KAMPF | PARTNER/WICKED PR LA
Prior to that position, she was Senior Account Director at Scoop Marketing, a highly respected
music and entertainment public relations agency. During her more than nine years at Scoop
Marketing, she worked with dozens of highly respected brands and artists including ,The XIX
Olympic Winter Games, Prince, AEG Live, Ticketmaster, Bon Jovi, National Cinemedia, Rod
Stewart, Nissan, Justin Timberlake, Tina Turner, Steely Dan, and many more. She began her
career at Kirvin Communications Group (now Kirvin Doak) in Las Vegas where she worked
with top-line clients including Bellagio, Cirque du Soleil, House of Blues and Mandalay Bay
Resort and Casino.
CLIENT TESTIMONIALS
FANTASY
“Wicked Creative has truly become an extension of
our marketing team. We can always trust them to
keep FANTASY in the media and appearances, as
well as the hot topic in social media.”

Anita Mann
Anita Mann Productions
FANTASY at Luxor
CABO WABO CANTINA
“I have worked with Wicked Creative since the
grand opening of my Cabo Wabo Cantina in Las
Vegas, and I know I can always count on them to
keep us in the press.”

Sammy Hagar
Cabo Wabo Cantina
CAFÉ 222,
BANKERS HILL
BAR + RESTAURANT,
BAKE SALE
“I have been in the business over 20-years and thought that I
got a lot of press…that was until I started working with the
Wicked team. Now my worry is that people are getting tired
of seeing my face everywhere.”

Terryl Gavre
Café 222, Bankers Hill Bar + Restaurant – San Diego
CLIENTS
Las Vegas •Downtown Brew Festival •BANKERS HILL BAR + Restaurant
•BACK BAR USA •Hopped Taco Throwdown •Bleu Bohème
•Beer Park at Paris Las Vegas •Nevada Dispensary Association •Cafe 222
•Beverly Hills Rejuvenation Center •Pancho’s Summerlin •GBOD Hospitality Group
•Cabo Wabo Cantina •Pink Taco •Mezé Greek Fusion
•RH Las Vegas, The Gallery at Tivoli Village - •El Chingon
•Carson Kitchen
launch •Havana 1920
•Chateau Nightclub & Rooftop – Las Vegas •Prohibition
•SLS Las Vegas
•Corner Bar •Mezé at Liberty Station
•The Juice Standard
•Commonwealth •Life Time Athletic Laguna Niguel
•Park on Fremont •The+Source
•MARKET Restaurant + Bar – Del Mar
•Enclave •Therapy
•Pancho’s Manhattan Beach
•FANTASY •The Salon at Wynn
•Primavera Ristorante
•Ferrari•Maserati of Las Vegas •TREVI Italian Restaurant
•Queen Bee Market (Las Vegas/San Diego)
•Freed’s Bakery •Vegas Valley Views
Chicago
•Life Time Athletic Green Valley •Veritas Fine Cannabis
•DMK Restaurants
•Life Time Athletic Summerlin •Wahlburgers
•Fort Willow
•Morton Group •Xavier Mortimer’s Magical Dream •Marshall’s Landing
•La Cave Wine & Food Hideaway •XCYCLE
•MB Steak •XENXEN
•Motley Brews San Diego/Southern California
•Great Vegas Festival of Beer
•Bad to the Bone BBQ – San Juan Capistrano