St.

John Technological College of the Philippines

29 JEWEL ST. FOREST HILLS SUBD. GULOD, NOVALICHES, Q.C.

A Project Presented to the Faculty of Engineering Department

In Partial Fulfilment of the Requirement in

Engineering Management

Case Study #9
GOOD MUSIC BROADCASTING CORPORATION: Ebb Tide

By
Silva, Julius T.

Engr. Rosario G. Turingan

Instructor

October, 2019

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 CASE 9: GOOD MUSIC BROADCASTING CORPORATION: Ebb Tide

I. Statement of the Problem

Engineer Frederick Panganiban reviewed the consolidated sales report. He wants some
improvement in operations so that overall income will increase. He feels that the sales report
is useful, but he believes some other data may help him make a better decision. How will Engr.
Panganiban make improvements in operations to increase their overall income?

II. Goal/Objective

Various methods were considered to improve GMBC’s operations to increase their overall
income. Strategic Planning can be used in solving this problem. In order to attract more
advertisers, the radio station can have a comprehensive “branding” campaign. For example,
GMBC can launch a specially-composed song as their station ID. Long-range Financial Plan,
this financial plan is needed to ensure the growth of the company for many years to come.
Depreciation of assets has to be considered. Lastly, Operating Budget must be used to have
planned account of expenditures, revenues or profits in the future. Proper budgeting implies
savings for the company.

III. Alternative Courses of Action

 Take necessary action.

- For the operations of GMBC, the type of control has to be identified to facilitate
activities. Identification of control problems is needed. Also, an organizational control
system has to be installed. Considerations: Types of Control, Identification of Control
Problems, Components of Organization Control System, and Strategic Control
Systems
 Feedback Control
- There is feedback control because information in the past has been gathered.
Corrective actions are aimed at improving income for future years.

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IV. Recommendation

Engineer Frederick Panganiban needs Strategic Planning, Long-range Financial Plan,

and Operating Budget to increase the overall income of their company. The type of control
appropriate for the situation is feedback control since there is previous data available and
corrective actions need to be done.

References

 Medina, R. Engineering Management. Manila, Philippines: Rex Book Store, Inc.,

1999.
 Scribd.com

Executive Summary

Engineer Frederick Panganiban was reading the advertising sales report handed to
him by his assistant. The report contains information from the ten radio stations owned and
operated by Good Music Broadcasting Corporation (GMBC). GMBS derives income from
advertisements; the advertisers are billed depending on the frequency of exposure of their
messages. A certain portion of the advertising income is credited to the account of the
individual stations depending on what GMBC gave to them while the total advertising income
of a station consists of the credit account from the head office plus whatever income from local
advertisers is derived. Each station is managed by a station manager who reports directly to
Engineer Panganiban, the general manager. Engineer Panganiban is now reviewing the
consolidated sales report. He wants some improvement in operations so that overall income
will increase. He feels that the sales report is useful, but he believes some other data may help
him make a better decision.

How will Engineer Panganiban make improvements in operations so that overall

income will increase? Objectives are to make improvements in operations and to apply
controlling in GMBC. The type of control appropriate for the situation is feedback control since
there is previous data available and corrective actions need to be done.

An organizational control system is required. Thus, its components have to be

satisfied. The components are the strategic plan, the long range financial plan, and the
operating budget. And the alternative course of action cited in this situation is identifying the
type of control needed and this is feedback control.

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