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Real Estate Rules of the Game: How and Why it’s different
by Dr Megan Walters and Dr David Rees
Asset pricing dynamics in real estate have come under scrutiny since QE was implemented following the global financial crisis. A recent
paper prepared under the auspices of the World Economic Forum by Dr David Rees at JLL provide an in-depth survey and a suite of case
studies examining specific examples of real estate boom/bust cycles across a range of sectors and markets.
One of the features of the case studies and report is that ‘no one size fits all’ in terms of why, where and when real estate bubbles occur.
However, common patterns do emerge from the case studies which we have depicted in the illustrated model.
The patterns of interaction between the economic framework and real estate markets take place via market participants – organizations and people. Shiller
and Akerloff identified five forces that drive markets. Along with ‘confidence’ they identified: fairness, corruption, money illusion and “stories”.
Stories are the anecdotes we hear about- the expat who made millions buying a flat in Hong Kong at the bottom and selling at the top and retiring to Dorset
on the proceeds. The reinforcing nature of stories is amplified by TV programmes on buying and renovating property, and seminars on buying in foreign
cities with guaranteed income returns. We believe these stories and conveniently forget those who bought at the height of the market and saw their flat fall
Dr Megan Walters Dr David Rees
by half in value. People usually do not discuss their losses – only their gains, giving a one sided view of market dynamics- that markets only go up.
Head of Research, Asia Pacific Head of Research, Australia
In real estate pricing dynamics, money illusion (the inability to assess the time value of consumer price inflation) and “stories” are two of the most important. Capital Markets david.rees@ap.jll.com
What starts as a natural response to increased pricing due to a supply demand mismatch can escalate into large fluctuations in pricing. megan.walters@ap.jll.com
Click here to view the Emerging Horizons in Real Estate, An Industry Initiative on Asset Price Dynamics Report www.jll.com/investor
Click here to view Emerging Horizons in Real Estate, An Industry Initiative on Asset Price Dynamics Executive Case Studies
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FOOTNOTE: Oakerson, Ronald J. 1992. “Analyzing the Commons: A Framework.” Making the Commons Work: Theory, LaSalle. All information contained herein is from sources deemed reliable; however, no
Practice, and Policy, ed. Daniel W. Bromley. San Francisco, CA: Institute for Contemporary Studies. representation or warranty is made as to the accuracy thereof.