Sabib Magazine November December 2011 Tcm4-7721

SABIC
November/December 2011 Issue 104
SABIC Academy
Grooming leaders, nurturing talent
CONTENTS
18 INNOVATION MY IDEA goes global 30 Analysis confirms low environmental footprint of SABIC steel
04 20
NEWS EXHIBITIONS & CONFERENCES
Round-up of news stories from SABIC •GPCA Forum, Dubai, UAE
operations around the world •GPCA Talent Convention, Dubai, UAE
.................................... •Third GPCA Supply Chain Conference, Abu Dhabi, UAE
•China Petroleum and Chemical International Conference, Tianjin, China
18
INNOVATION •Saudi Agriculture, Riyadh, Saudi Arabia
After the successful completion of the pilot •Aircraft Interiors Expo, Seattle, US
program in Europe, MY IDEA rolled out across .................................................................
SABIC globally to encourage grassroots
28
innovation across the company
....................................
stim 2012
Countdown begins for the 10th edition of SABIC Technical and
Innovation Meeting to be held in November 2012
.................................................................
General Supervisor:
Mohamed H. Al-Mady
SUSTAINABILITY
30
Vice Chairman and CEO
A Life Cycle Analysis of SABIC’s steel products proves
Editor-in-Chief: low environmental footprint compared with the processes used
Samir A. Al-Abdrabbuh
to make similar products
Vice President Corporate Communications
.................................................................
Managing Editor:
32
Justin Powell-Tuck
Global Media Leader Corporate Communications
LOGISTICS
Senior Editor: Adaptive Dynamic Sourcing (ADS) takes SABIC’s supply chain
Vinod Menon efficiency to a new level in Europe
Media, Corporate Communications .................................................................
Contributions to SABIC magazine are welcome and may be
sent to: vinodm@sabic.com.
Articles and letters received may be edited for length and

clarity. Every effort has been made to report accurate infor-
34 COVER STORY
The new SABIC Academy is ready to take Learning and
Development at SABIC to the next level, supporting HR
and leadership needs of the business
mation in this publication. However, neither SABIC nor the
.................................................................
40
publishers vouch for its accuracy, neither do they indemnify
any loss arising through the use of the information. The
views or opinions expressed herein do not necessarily reflect CORPORATE SOCIAL
those of SABIC or the publisher. RESPONSIBILITY
SABIC funds the new Autism Research Center in Riyadh,
Saudi Basic Industries Corporation, P.O. Box 5101 draws praise for support to Disabled Children’s Association
Riyadh 11422, Saudi Arabia. and ADHD Support Society
.................................................................
Published by
42 SUCCESS STORY
Flux Chair made from SABIC polypropylene is a seating hit;
Lexan* solar shading panels offer multiple benefits at Westminster
Green Campus
.................................................................
Project Manager: Khaled Al-Masri

Group Editor: K. Krishnakumar
46 BEHIND THE SCENES
A global automation project aims to achieve long-term
excellence in manufacturing
.................................................................
48
Creative Consultant: Frank Stebbing
Senior Designer: Hussain Mohammed
PO Box 301292, Riyadh 11372, Tel:+966 (1) 462 3632, LIFESTYLE
Email: info@alefinternational.com
3D is the new rage thanks to a thriving show business and the
©2011 Alef Publishing & Media
Reprinting in whole or in part is prohibited by law unending quest for a constantly improving viewing experience
except with the prior written approval of the publisher. .................................................................
02 SABIC November/December 2011
FOREWORD
The past few months have been eventful for SABIC. SABIC’s year-end Netherlands Logistics Award.
review meeting, internal launch of branding, record earnings for the third SABIC has launched a project to assess the scope
quarter, visits of leaders from business and government, new projects, for improvements in process automation around
senior-level appointments for different regions and key announcements the world. SABIC’s Manufacturing Competence
related to Innovation make up the News section, giving us a solid feel of Center based in Cartagena, Spain, is leading the
SABIC’s global momentum. Reports about SABIC’s participation in major initiative, which is aimed at ensuring that our
international business and industry events in China, US and the Gulf region facilities will continue to maintain the highest
reinforce that feel. levels of excellence in the coming years. The
project is featured in Behind the Scenes.
Two years ago, we published the news of SABIC’s decision to build a new
Learning and Development (L&D) Center at the corporate headquarters in The SABIC Corporate Social Responsibility program
Riyadh. The Cover Story in this issue is timed to coincide with the opening has expanded considerably over the years with
of the Center, now named SABIC Academy. It explains SABIC’s L&D vision the company supporting diverse community
in the context of the company’s Human Resource Development needs to needs around the world as well as the countries
support the corporate strategy and the company’s global vision 2020. The and markets it serves. The CSR section highlights
SABIC Academy will undoubtedly play a major role in the company’s journey SABIC’s support for a new Autism Research Center
from now on, providing new vistas of continuous learning and leadership to be established in Riyadh, a program to support
development opportunities for SABIC people – regardless of which business the Disabled Children’s Society and the ADHD
they are working for, what they specialize in and where they are located. (Attention Deficit Hyperactivity Disorder) Support
Society.
SABIC’s focus on Innovation and Sustainability continues to generate
achievements that can make us proud. A lifecycle analysis conducted by the
Metals SBU has proven that SABIC’s steel production boasts a significantly Editor-in-Chief
superior environmental footprint compared with competition. In the area
of Innovation, the Market Your Idea is being rolled out globally after the
successful pilot program in Europe while SABIC has also created a Corporate
Incubator and a venture capital arm to invest in innovative technologies.
We bring you two very interesting Success Stories. In Europe, the new Flux
Chair made from SABIC’s polypropylene has made a huge impression on the
furniture market and has won a series of awards. At the City of Westminster
College in Central London, new solar shading panels made from SABIC’s
polycarbonate (PC) sheet is helping to reduce building energy requirements,
and maintenance and lifespan costs. Yet another Success Story, presented as
a Logistics story, sheds light on Adaptive Dynamic Sourcing (ADS), a hybrid
supply chain management project in Europe, which recently won the 2011
November/December 2011 SABIC 03

SABIC NEWS
Year-end meeting reviews strategy,

bids farewell to Charlie Crew
ABOVE Individuals and teams were honored at the year-end meeting for their excellent performance
SABIC’s leaders and and Yanbu, inaugurated the meeting, Charlie Various presentations Crisis Management”,
senior managers from the meeting. Crew, Innovative highlighted real and “SABIC Co-operation
around the world Mohamed Al-Mady, Plastics Executive Vice successful cases of with KAUST”, “Examples
converged in Dubai on SABIC Vice Chairman President, was given a SABIC’s operational of Best Practices
December 11 and 12 for and CEO, delivered warm farewell. Crew excellence and provided in the Business”,
the company’s year- the performance retired after more some very interesting “Sustainability Best
end meeting to review report for 2011. than 34 years of and practical insights Practices” and “Adaptive
performance during The meeting was held distinguished service. on how SABIC is leading Dynamic Sourcing”.
the year and strategies in the presence of the The second day the way with new The meeting
for the future. SABIC Board of Directors, of meetings began and more efficient concluded with the
Prince Saud bin all the SABIC Executive with an overview of ways of operating. Prince Saud and Al-Mady
Abdullah bin Thenayan Vice Presidents, as well innovation and the The presentations at honoring individuals
Al-Saud, Chairman of as senior managers. opportunities that are the meetings included and teams who were
SABIC and the Royal At the gala dinner available in different “Building Customer cited for their excellent
Commission for Jubail on the opening day of markets and industries. Value”, “Excellence in performance.
Below The event included several internal presentations Below Prince Saud greets Crew

SABIC NEWS
SABIC to launch new

branding on January 31
SABIC will launch this, it is up to us to tagline through our daily Powering Ambition success already shows
and introduce a change our behavior behaviors and actions.” of our stakeholders is we have the strength
powerful new brand and engage them During the launch, not just a story to talk and capability to make
positioning with a new properly to understand Howard also invited about. It is what SABIC the new brand promise
brand look, materials their ambitions and several of SABIC’s EVPs has been doing for not only a reality, but
and new tagline. success factors and onto the stage to a long time and will what SABIC is known for
The new branding ultimately help them discuss the new brand continue doing now with in the hearts and minds
was presented to the reach their goals.” in detail and give their even greater drive. The of its customers and all
SABIC leadership in Following Al-Mady’s views on what living the company’s legacy of other stakeholders. Its
Dubai on December 11 opening comments, brand actually means, success on this journey
by Mohamed Al-Mady, the Corporate especially in their parts above SABIC global will ultimately depend
leadership team pictured
SABIC Vice Chairman and Communications of the SABIC business after the internal launch
on the dedication and
CEO, and the Corporate leadership team, led by and corporate functions. of the new brand commitment of all SABIC
Below left Al-Mady presenting
Communications Samir Al-Abdrabbuh, Commenting on the the new brand to the
employees towards living
leadership team. A Vice President Corporate new brand, Howard said: leadership team the brand through their
Below right Al-Abdrabbuh
spectacular helium filled Communications, and “Our brand promise presenting details of the
actions and how they
zeppelin airship soared Kevin Howard, Global is Powering Ambition. new branding interact with customers.”
across the meeting Branding Leader, took
room, effectively the stage to present
communicating the new the new branding
brand and displaying in detail and explain
SABIC’s new look. all the changes and
Al-Mady took the commitments that
lead by introducing the need to take place for
brand positioning and it to come to life. The
commenting on this company’s new tagline
new direction for the was also unveiled.
company. “This new “We want people to
promise is about driving, recognize our promise,”
fueling and boosting the said Al-Abdrabbuh. “The
ambitions of all SABIC tagline achieves this by
constituents. The growth describing what matters
relationship is symbiotic most: the strength of
and the success of our our relationships, the
customers, suppliers, impact that we have,
employees and other and the science we
stakeholders is also work with. It is crucial
our success. Knowing for us to invest in this

SABIC NEWS
SABIC earns record SR 8.2 billion

profit in 3rd Quarter
economic situation in the marketplace,
Saudi Arabia. SABIC’s the existing global
growth plans and economic volatility and
projects are moving operational challenges
forward according are things that SABIC
to the company’s takes into account and
strategy thanks to these deals with accordingly,”
and other factors. Al-Mady said.
Al-Mady said SABIC Al-Mady pointed out
continues to grow that the positive results
and invest. It has new for the third quarter of
projects in place for 2011 are a natural result
the period of 2012- of the continued growth
2015. With regards to experienced over the
prospects for growth, previous two quarters.
Al-Mady pointed out The company has
that SABIC continues to continued to step up its
expand its performance production capacities in
chemicals production its different businesses.
line to manufacture The SAUDI KAYAN
a range of specialty petrochemical complex
chemicals that will in Jubail Industrial City
drive the growth of started its commercial
downstream markets operations in early
in Saudi Arabia and October. Its financial
abroad. He noted results will be included
that the company within the company’s
has reached strategic consolidated results in
agreements with several the last quarter of 2011.
partners. This includes SABIC has continued
SABIC’s agreement to improve its
with Sinopec for the operations in order to
production of 260K fulfil its commitment
SABIC achieved a implemented programs above Al-Mady addresses the tons of polycarbonate, to sustainability and its
press conference to announce
record net profit of SR that have transformed Third Quarter results in Riyadh
as well as agreements efforts to strengthen
8.2 billion for the third SABIC into an integrated with Mitsubishi Rayon, environmental
quarter of 2011 which global company. Montefibre, ExxonMobil, preservation. It has
ended on September 30. Al-Mady cited several Lurgi and Asahi to also made great strides
Announcing the financial other factors that its competitive position produce chemicals in the repositioning
results at a press contributed to the and continued to such as methacrylates, of its global brand
conference in Riyadh on positive results, including succeed and grow. polymethyl and on the brand’s
October 17, Mohamed increased production Al-Mady said methacrylates, carbon activation project, and
Al-Mady, SABIC Vice and sales, reduced cost that the diversity fiber, elastomers and has also continued
Chairman and CEO, of funding, the diversity of SABIC products sodium cyanide. to invest in programs
emphasized that the of SABIC’s markets, reduces market risks “SABIC’s business is that support research,
company maintained and the company’s considerably. SABIC based on the reliability technology, innovation
its pace of growth strong presence in produces steel, of high capacity and the development
based on the reliability global production fertilizers, innovative and operations that maintain of human resources.
of its performance and hubs, especially in the advanced engineering operational safety. Al-Mady said these
sound operations. markets of developing thermoplastics, The company has a factors also helped
Al-Mady attributed economies such as polymers, and added- strong commitment SABIC recently to earn
the record achievement China, India and Saudi value performance to being reliable in the Stevie Award for
to the efforts of SABIC Arabia. In these markets, chemicals. SABIC also all its operations. the Chemical Company
employees and recently SABIC has maintained benefits from a stable The challenges of of the Year in 2011.

Chinese chemical industry leader,
Tianjin delegation visit SABIC
Prince Saud bin Abdullah as part of our growth Hongxing, President of emphasized SABIC’s Fuzhou city and Xiamen
bin Thenayan Al-Saud, plans in China, including the SINOPEC SABIC Tianjin strong commitment to before he was promoted
Chairman of SABIC and manufacturing and Petrochemical Company. the Chinese market and to his current post. He
the Royal Commission technology & innovation The Chinese dignitaries the company’s growing was also the Xiamen
for Jubail and Yanbu, operations. Our focus watched a corporate business presence City Director of Treasury,
and Mohamed Al-Mady, remains on helping film and a presentation, in China. “SABIC has and later Vice Mayor.
SABIC Vice Chairman our customers create and attended a lunch embarked on a series Prior to these two
and CEO, received a products that would reception hosted of growth initiatives in visits, SABIC had received
Chinese delegation led improve the quality of in their honor. China, including a new another delegation
by Li Yongwu, Chairman life around the world.” Welcoming the Tianjin partnership with SINOPEC headed by by Zhang
of China Petroleum Li Yongwu is also delegation, Al-Mady to build a polycarbonate Gaoli, Member of the
and Chemical Industry the Chairman of plant in Tianjin and a Political Bureau, Central
Federation, at the the Presidium of above Li Yongwu in discussions
new research center in Committee, Communist
company headquarters China Federation of with Prince Saud and Al-Mady Shanghai,” he noted. Party of China (CPC), and
below He Lifeng and the Tianjin
on October 29. Industrial Economics. delegation with Al-Mady and
He Lifeng, was the Secretary of the CPC
Li Yongwu also visited He has previously other senior SABIC executives Party Secretary of Tianjin Municipality.
the SABIC Technology served as Minister of
Center at the Riyadh State Administration
Industrial City after of Petroleum and
a lunch reception Chemical Industry, and
held in his honor at Deputy Minister of the
the headquarters. Chemical Industry.
Commenting on the
visit, Al-Mady said: “We Senior Tianjin
are indeed happy to official
receive such dignitaries Al-Mady also received
from China’s ever- He Lifeng, Vice Party
expanding chemical Secretary of Tianjin City
industry. They reflect Government, at the
our rapidly growing SABIC headquarters on
presence in China November 4. The visit
and our ambition of the Tianjin official
to be the preferred underlined SABIC’s
petrochemical supplier in growing business
this important country. profile in China.
We have embarked The Chinese
on a series of projects delegation included Xu

SABIC NEWS
Al-Mady holds talks

with UK Minister of
Trade & Investment
Mohamed Al-Mady, SABIC operations, pursuing new
Vice Chairman and CEO, ventures for investments, and
and other high ranking focusing on technology and
company officials, received innovation efforts. The creation
Lord Green of Hurstpierpoint, of SABIC UK Petrochemicals
UK Minister of State for was part of this global
Trade & Investment, and strategy, with the company right Prince Saud with Kwon Do-youp
formerly the Global Group now boasting a new state-of-
Chairman of HSBC Holdings,
at the SABIC headquarters on
September 21. The minister
the-art 400,000 metric tons/
year LDPE plastics production
plant in Wilton, Teesside – the
Prince Saud
was accompanied by Edward
Oakden, Managing Director of
largest of its kind in the world.
Operations also comprise a receives South
UK Trade & Investment, and
Chris Innes-Hopkins, Director
UK Trade & Investment at the
cracker unit and aromatics
compounding complex.
“We work diligently
Korean Minister
British Embassy in Riyadh. to improve the business
Al-Mady and Lord Green environment through
discussed the prospects of simplifying the planning Prince Saud bin between Saudi
exploring new opportunities for and development of new Abdullah bin Thenayan Arabia and South
SABIC and the UK companies, infrastructure processes and by Al-Saud, Chairman Korea, especially
largely in light of the fact that maintaining a stable and clear of SABIC and the in the economic
SABIC has considerably boosted organization. We believe that Royal Commission for field. The volume of
its presence in Britain after opportunities will be available Jubail and Yanbu, and bilateral trade has
its acquisition of Huntsman in the UK, a world leader in Mohamed Al-Mady, seen a remarkable
Petrochemicals in 2006. manufacturing, technology, SABIC Vice Chairman increase, mainly in oil
Al-Mady noted that the visit research and development and CEO, received and petrochemical
came at a time when SABIC in addition to bio-sciences South Korea’s Minister products, reaching
is optimizing its international and creative industries”. of Land, Transport and US$ 33 billion in 2010.
Maritime affairs Kwon There are areas for
Do-youp at the SABIC more cooperation
headquarters in Riyadh between the two
on September 17. The countries, especially
visiting minister was in construction and
accompanied by a medium and light
high-level South Korean industries, he said.
delegation consisting The two sides
of businessmen, discussed several
trade and industry important issues,
officials, and South including ways to
Korean Ambassador further boost the close
to the Kingdom of relationship between
Saudi Arabia Kim SABIC and its customers
Jong-yong. The SABIC in South Korea. They
team attending also exchanged views
the talks included on the prospects
several executive for joint ventures
vice presidents. and investments in
Prince Saud praised petrochemicals and the
above Al-Mady receives Lord Green at SABIC the strong relations construction industry.

SABIC NEWS
SABIC named ‘Company

of the Year – Chemicals’
SABIC has been named Saad Al Ebrahim, Saudi We are pursuing based Stevie Awards
‘Company of the Year Ambassador to the UAE, the right policies in Committee screens the
– Chemicals’ by the also attended the event. serving our customers, companies in various
People’s Choice Stevie SABIC won the award and are eager to metrics including
Awards – a unique award after a detailed, two- continue leading the Growth, Innovation and
that is judged each phased voting and industry forward.” Integrity. The awards
year by leading figures evaluation process of Al-Mady added: “SABIC were created in 2002
in business worldwide. nominees from July 28 is working according to honor and generate
Amidst a gathering to September 9, 2011. to clear plans and public recognition
of global dignitaries, In the preliminary stage, specific strategies for of the efforts,
Mohamed Al-Mady, 35,000 top-ranking growth and expansion in accomplishments, and
SABIC CEO and Vice business professionals several areas, including positive contributions of
Chairman, received the from around the world customer service, access companies and business
award at the Eighth cast their votes, after to new markets, and people worldwide.
Annual International which specialized value-added products. The awards, which are
Business Awards function committees made a We continue to invest governed by a board
held in Abu Dhabi on final choice based on in technology, offering of top executives,
October 11 under the the voting scores. innovative business association leaders,
patronage of Sheikha Commenting on solutions. We are business press, and
Lubna Al-Qassimi, UAE the award, Al-Mady focusing on qualitative business academics,
Minister of Foreign Trade. said: “SABIC has won development of are conferred in four
The SABIC delegation this honor due to its human resources, while programs: American
to the function included leading position in the maintaining our highest Business Awards,
Abdulaziz Al-Habib, global petrochemical performance levels and International Business
General Manager, SABIC industry. It is a result operational quality, Awards, Stevie
Dubai, and Mohammed of SABIC’s global team with a strong emphasis Awards for Women
Al-Motawa, SABIC work, and is a reflection on Sustainability and in Business and Stevie
General Manager, Events of our remarkable environment care.” Awards for Sales &
and Protocol. Ebrahim Al business achievements. The Washington- Customer Service.
Left Mohamed
Al-Mady, SABIC CEO
and Vice Chairman,
fourth from left,
after receiving the
Best Company award

SABIC NEWS
SABIC announces new project in China

MOU signed to build engineering thermoplastics compound plant in Chongqing
SABIC’s Innovative established itself as an was investments in innovating to create establishment of

Plastics business, important industrial hub new production lines new solutions to meet the Chongqing
Chongqing Xiyong for global computer, for SABIC’s Lexan PC our customers’ evolving manufacturing site.”
Micro-electronics consumer electronics resins and films in both application needs.” The new compounding
Industrial Park, and the and automotive Shanghai and Nansha in Huang Qifan, plant, which is expected
Chongqing Economic manufacturers – critical 2012. This comes on the Chongqing Mayor, said: to be online in 2013,
and Informatization industry segments heels of a similar Lexan “This compounding will produce several of
Commission have that SABIC has long compounding expansion plant in Chongqing SABIC’s world-class PC,
announced a served with local in Nansha late last year. Xiyong Micro-electronics PC blends and other
memorandum of materials technology “We are in China, for Industrial Park is SABIC’s high-quality engineering
understanding under and manufacturing, China. In the more than third investment in thermoplastics to
which SABIC would application development 30 years we’ve operated China in 2011 to further provide easier access
establish an engineering expertise, and in this region, we’ve enhance the electronics for southwest China
thermoplastics design assistance. cultivated long-term industry. It marks not customers. The site will
compounding plant in This is SABIC’s third customer relationships only the settlement of have compounding
Chongqing, China. The Chinese engineering that have helped make another Fortune 500 lines, color development
announcement was thermoplastics SABIC the first supplier company in Chongqing, capabilities, and
made in Chongqing investment this year. many of the world’s but also the strong advanced equipment
on October 27. Earlier announcements leading OEMs call support from a world- enabling SABIC to work
The move supports the include SABIC’s when designing their class engineering with their customers
Chinese government’s memorandum of customers’ innovations,” thermoplastics provider and partners to create
12th Five-Year Plan understanding with said Charlie Crew, to the industrial chain new applications for
to expand into the Sinopec to collaborate Executive Vice President, of Chongqing’s laptop engineering plastics.
country’s western on polycarbonate (PC) Innovative Plastics industry. Here, on Today, SABIC in Asia
region and reinforces production in China. business. “Our product behalf of the Municipal has 41 offices, nine
SABIC’s commitment A joint investment portfolio includes Committee, the manufacturing sites
to build on its long between both thousands of resins and Government, and 23 and five Technology &
heritage of serving this companies would fund compounds with a wide million Chongqing Innovation Centers across
important marketplace a new PC product range of performance citizens, I’d like to 12 key Asian countries
with innovative and plant with an annual properties to meet extend my most sincere servicing a portfolio
consistently high-quality capacity of 260 kilo- diverse industry and congratulations and of customers across
materials solutions. metric tons. The customer requirements. warmest welcome to diverse industries.
Chongqing has already second announcement And we are constantly SABIC for its successful
SAUDI KAYAN begins SABIC’s Executive Vice

President Corporate
Finance, who is also
people were working
on the site. “This kind
of project, the largest
commercial operations the Chairman of the

Board of SAUDI KAYAN,
thanked the company’s
ever chemical plant we
built, could not have
been achieved without
Board, SABIC, the the help and efforts of
SAUDI KAYAN, SABIC’s production of specialty product portfolio Ministry of Petroleum, all concerned,” he said.
Jubail-based affiliate, chemicals for the first consists of ethylene, the Royal Commission Al-Morished assured
began commercial time in Saudi Arabia. amines, phenolics, for Jubail and Yanbu, customers of SAUDI
operations on October SAUDI KAYAN is the ethylene oxide, Saudi Aramco and the KAYAN’s commitment
1. SAUDI KAYAN’s largest integrated ethylene glycol and financial institutions to quality and efficiency
commercial start-up petrochemical complex polycarbonates. that had supported the in delivery, and assured
signficantly boosts in the Middle East, SAUDI KAYAN large-scale project. shareholders that
SABIC’s total production consisting of a total management and staff Recalling the massive their investments
capacity. More of 15 plants including celebrated the landmark logistics involved in are protected and
importantly, SAUDI world-scale olefin, occasion at the complex building the complex, the returns will be
KAYAN also marks a new polymer and glycol in Jubail Industrial City. he said at one time reasonable as promised
beginning by launching units. The complex’s Mutlaq Al-Morished, more than 50,000 in the company’s IPO.

SABIC NEWS
left The groundbreaking

ceremony at the SOCC site
Natta systems for the

polymerization of olefins.
The plant’s strategic
location in Jubail will
enable it to meet the
growing demand for
tri-ethyl aluminum,
which is currently
being supplied to the
region from Albemarle
plants in Europe, Asia
and North America.
Koos Van Haasteren,
SABIC Executive Vice
SOCC breaks ground for President, Performance

Chemicals, noted that
SABIC is on the way to
tri-ethyl aluminum plant becoming an influential
player for diversified,
value-added specialty
The Saudi plant in Jubail on B.V. (a wholly owned for completion in the products. The joint
Organometalic September 18. SOCC is subsidiary of Albemarle third quarter of 2012. venture is seen as a
Chemicals Company a joint venture equally Corporation). The SOCC facility will nucleus for strong
(SOCC) held a owned by SABIC The mechanical manufacture 6,000 growth in catalysts and
groundbreaking affiliate SPECIALTY phase of the new metric tons per year co-catalysts, and its
ceremony for the CHEM (Saudi Specialty project, which is the of tri-ethyl aluminum, success will strengthen
construction of its new Chemical Company) and first of its kind in Saudi which is primarily used as the company’s global
tri-ethyl aluminum Albemarle Netherlands Arabia, is scheduled co-catalyst in the Ziegler competitiveness.
PP compounding facility our customers respond

to new challenges and
Innovative Plastics
installed the new PP
opens in Bay St. Louis

demands,” said Gregory capacity in Bay St. Louis by
A. Adams, Vice President, drawing upon the design
Innovative Plastics, and technology of the
Automotive. “One of company’s Genk plant,
those challenges is the the largest greenfield PP
SABIC’s Innovative automotive applications. the start-up of its movement of many compounding plant ever
Plastics business recently SABIC’s new PP Genk, Belgium plant OEMs towards global built in Europe. This world-
celebrated a major operation answers fast- in June 2010. vehicle platforms, with scale facility supplies PP
milestone with the accelerating demand SABIC’s PP investments the resulting demand for compounds to Europe
official opening of its from automotive OEMs underscore the high-quality, consistent and SABIC STAMAX
specialty polypropylene and tiers for local supply company’s commitment materials that meet LGFPP composites to
(PP) compounding of globally-consistent to provide high- specifications across Europe and Asia Pacific.
operation at its Bay PP materials in North performance materials multiple regions. With Genk also houses a
St. Louis, Mississippi America, supporting that can help automotive this investment in Compounding Innovation
manufacturing site. production of both OEMs pursue weight Bay St. Louis, we have Center with three
The new compounding regional and global reduction opportunities significantly boosted our pilot lines designed to
operation will supply vehicle platforms. This and achieve energy- capability to meet that speed the development
SABIC® PP compounds is the second time efficient improvements demand and deliver even cycle for new products
and SABIC STAMAX* in 17 months that in vehicles. more responsiveness to and processes.
long glass fiber-filled SABIC has opened a PP “In today’s fast-paced our global customers,
PP (LGFPP) composites compounding facility, automotive industry, we their engineering * Trademarks of SABIC
for a wide range of having celebrated continually strive to help teams, and suppliers.” Innovative Plastics IP B.V.

SABIC NEWS
Key appointments in ME,

Europe and Americas
In recent months, SABIC has announced a series of key appointments
either to fill existing positions or create new ones
EVP, Innovative Plastics Regional VP, Regional VP, Americas

Keith J. Smith, formerly of DuPont, Saudi Arabia-MEA John Dearborn was appointed to the
has been appointed as the new Talaat Al Dafer Al-Qahtani was newly created position of Regional
Executive Vice President of SABIC’s appointed Vice President, Saudi VP, Americas effective September 26.
Innovative Plastics business. He will Arabia, Middle East and Africa Region, Dearborn is based in Houston, Texas,
succeed Charlie Crew who retires on effective October 1. Al-Qahtani is and is reporting to Abdullah Bazid,
January 1, 2012. Smith joined SABIC reporting to Abdullah Bazid, EVP, EVP, Corporate Strategy and Planning.
effective December 1, 2011 to plan for Corporate Strategy and Planning. “The Americas region plays a
the transition. “Al-Qahtani brings a strong critical role in the future success of
“Since joining the SABIC understanding of relationships in our Company,” said Bazid. “John’s
organization, Charlie has been a government as well as a broad extensive leadership experience and
valued contributor to the success of and fundamental knowledge of in-depth knowledge of the chemical
the Plastics’ business acquisition from the investment aspirations of key industry will undoubtedly help drive
GE,” said SABIC CEO and Vice Chairman economies in the region,” Bazid said. SABIC’s growth agenda forward.”
Mohamed Al-Mady. “He has been a Al-Qahtani has a rich background Dearborn brings over 30 years
valued partner and important source spanning executive management and of experience in the chemical
of advice during a very critical period influencing skills. Prior to his SABIC industry. From 1981 to 2001 he
of organizational change. We wish assignment, he was the executive held various roles in the Union
Charlie the very best in the future.” in charge of government affairs at Carbide Corporation. In 2001 he
Smith is a graduate of Rensselaer King Abdullah University of Science joined Dow Chemical Company
Polytechnic Institute with Bachelor’s and Technology (KAUST). Previously where he held VP roles for a
and Master’s degrees in Chemical he held key senior roles several variety of global business units
Engineering. He joined DuPont in national and regional organizations. including Technology Licensing
1980. His most recent position with Al-Qahtani holds a Phd in Quality and Catalysts, Olefins, and Energy.
DuPont was Vice President, Sourcing Management from the Arabian Academy He also served as President, India,
and Logistics, Wilmington, Delaware. for Sciences, Technology and Marine Middle East and Africa region.
Prior to this, he served in a number of Transport, Alexandria, Egypt; a Master’s Most recently, Dearborn was
key positions at DuPont. degree in Information Studies from the VP, Business Development,
“Keith is an accomplished executive Loughborogh University of Technology Global Energy Megatrend.
with diverse expertise and a proven in the UK; and a Bachelor’s degree Dearborn holds a Master’s degree
record of delivering productivity in Agricultural Sciences, Major Food in chemical engineering from the
improvements and growth,” said Al- Industries and Animal Production, from Stevens Institute of Technology, and
Mady. “I am confident he will sustain King Saud University, Riyadh. He also holds an MBA in finance and international
this success for himself and our a diploma in Economics and Working business from the Stern School of
company.” Methods from the University of California. Business, at New York University.

SABIC NEWS
New country
leaders for
Europe
In Europe, SABIC has appointed new country
leaders. The new structure will ensure a
common approach that will be focused on
supporting the needs of local markets and
customers. It will also help SABIC customers
benefit from the combination of the
company’s global assets and local expertise.
The appointment of country leaders (pictured
below) will ensure an even stronger local SABIC
presence across Europe with a dedicated
team focused on providing tailored customer
service. By combining a deep understanding
of local market challenges and a reliable
supply of an extensive material portfolio,
SABIC continues to be a strong partner who
VP, Global Supply Chain HR Director, Europe supports the ambitions of its customers.
Saleh Al-Shabnan, who oversaw the Wim Dufourné joined SABIC as Huub Meessen, former Vice President
corporate supply chain project EMDAD, the Human Resources Director for Europe, says: “By bringing the existing business
has been promoted as Vice President, Europe on November 1, reporting and sales organizations literally under one
Global Supply Chain Center of Excellence, to HR EVP Yousef Al-Benyan. roof across our European sales network, we
Corporate Strategy and Planning, Dufourné comes with 20 years will be in a much better position to provide
effective December 1. He served in of HR experience at Shell, and customers with coordinated access to the
several key positions before assuming brings international experience company’s full portfolio of materials and
the EMDAD assignment in 2007. from assignments in Europe, Asia, services, as well as aligned service practices
Al-Shabnan is a graduate in Industrial and the Middle East. He will work to accelerate time to market. Furthermore we
Management from King Fahad from offices in Bergen op Zoom will be better able to connect with relevant
University of Petroleum and Minerals and Sittard, and provide leadership plastics governances and institutes.”
(KFUPM) of Dhahran, Saudi Arabia. to the HR team across Europe.
As the EMDAD Project Executive Dufourné , who has a Master’s
with the responsibility to head up a degree in International Law from
global initiative to develop an industry Erasmus University in Rotterdam,
leading supply chain capability for joined Shell’s HR team in Rijswijk in
SABIC, Al-Shabnan has been reporting the Netherlands after university,
directly to the Vice Chairman and CEO. and progressed to many other HR
His mandate is to develop a globally manager assignments in different
integrated supply chain supported divisions. This experience includes
by a world-class IT platform, business a senior HR role in Southeast Asia,
processes and global logistics network where he gained experience with
and infrastructure for SABIC’s Chemicals, nationalization arrangements. He
Polymers, Metals, Fertilizers and spent several years in the UK with
Performance Chemicals businesses. In Shell’s chemical business, including
2009, Al-Shabnan was also nominated as an assignment leading HR support
the General Manager of the Chemicals for mergers and acquisitions.
SBU supply chain. In his new global He has also carried out executive FROM LEFT Giorgos Moukas, CL Greece; Paul Booth, European
Director for Government Relations & Public Affairs; Daniel
role as Vice President, Global Supply leadership roles in HR with Rabobank Gambus, CL Iberica; Huub Meessen, former Vice President Europe;
Chain COE, he will oversee supply chain International and Suzlon Energy, Henriëtte Smulders, Lead Sales Offices Planning & Performance
Management & Change Manager; Olivier Janin, CL France; Henrik
process and continuous improvement, as well as managed his own Hansen, CL Nordic; Aniko Nyeki, CL Hungary; Konrad Hellmann,
technology and innovation, project consulting service. Dufourné has CL Germany; Daniele Petrini, CL Italy; Piotr Kwiecien, CL Poland;
Michael Allen, CL UK; Hilde Janssen, Management Assistant;
management and logistics strategic regional experience from a previous Roberto Pozzi, CL Czech Republic; Russia’s CL Geert Drummen is not
sourcing serving all products and SBUs. assignment at Maersk Oil in Qatar. in the picture

SABIC NEWS
SABIC Post-Doctoral Fellowship its sustainable success.

SABIC’s support for the
awards is part of our
Award launched at KAUST strategic partnership
with the university to
produce advanced
technologies and
innovative solutions.”
SABIC has launched a and are intended to at KAUST: Chemical five years to exceptional Dr. Abdullah Almojel,
one-year post-doctoral serve the interests of the and Life Sciences post-doctoral researchers Vice President for
fellowship program in Kingdom, the region and and Engineering; involved in areas of University Development
cooperation with King the world,” Mohamed Mathematical and long-term research. at KAUST, said: “The
Abdullah University of Al-Mady, SABIC Vice Computer Sciences The winning fellows will SABIC Post-Doctoral
Science and Technology Chairman and CEO, said. and Engineering; and receive funding support Fellowship Awards
(KAUST) in Saudi Arabia. Prof. Stefan Catsicas, Physical Sciences and from SABIC for one represent an exciting
At an inaugural function KAUST Provost, said: Engineering. The winning year of their research at cooperation between
on November 19 at “We are truly proud of fellows’ research interests KAUST. The program will SABIC and KAUST – a
the KAUST campus in our young scientists span the critical areas be evaluated annually cooperation intended
Thuwal near Jeddah, 15 and grateful that their of new and renewable by joint experts from to support the research
post-doctoral fellows post-doctoral research energies, water research, SABIC and KAUST and programs of talented
from the university were has been endorsed advanced materials, based on the outcome young scientists,
awarded the fellowship. by SABIC in this way. catalysis, scientific and performance of and to promote
The fellowships These fellowships computational services, the fellows, research the development
have been instituted represent more than renewable feedstocks, funds may be renewed of technology and
to support talented just financial support to materials engineering, or awarded to other innovation in Saudi
scientists and these 15 researchers, and nanotechnologies. candidates. Arabia. At the University
technologists with the they represent an Candidates for the Dr. Ernesto Occhiello, Development, our
goal of finding solutions understanding that true awards were nominated SABIC Executive Vice mission is to attract and
for local and global solutions to the greatest by their research President for Technology steward partnerships
challenges. “We are challenges of our time supervisors, while the and Innovation, with donors and funding
supporting outstanding – food, water, energy, winners were selected commented: “Research partners that share the
research that is not and the environment – by a specialized excellence has been vision of our university.
only related to our are multi-dimensional committee comprised instrumental in making In SABIC we believe we
business and future and require the input of experts from SABIC SABIC an outstanding have found a long-term
plans, but also relevant and collaboration and the university. petrochemical success partner that exemplifies
to the development and of all sectors.” This award will be story. By continuing to a shared commitment
expansion of knowledge The 15 post-doctoral granted annually for invest in technology to harnessing science
for the benefit of fellows who received and innovation, SABIC and technology for
humankind. Most of the inaugural awards below Some of the SABIC is creating market the benefit of the
fellowship awardees with
these investigative areas belonged to three KAUST and SABIC officials after
opportunities and people of Saudi Arabia
are long-term, blue-sky, academic divisions the inaugural function products that will ensure and beyond.”

SABIC NEWS
Kaust lauds
strong partnership
The King Abdullah University for Science and
Technology (KAUST) has described SABIC as a
“strong partner and supporter” of its research
initiatives. A report in the university’s periodical,
‘KAUST in Review’, says that since SABIC’s Strategic
Partner membership in the KAUST Industrial
Collaboration Program began in May 2009, the
company’s involvement at various symposiums,
inaugural events, roundtable discussions and Career
Days has shown that it values its relationship with
the university, its faculty, scientists and students.
The report notes that SABIC has steadily
strengthened and diversified its participation with
KAUST over the years – just as it has grown since
its founding in 1976 to become one of the world‘s
largest petrochemical companies today, with its above Al-Benyan (second from right) listens as Al-Ansari explains the university’s
clear vision to become the world‘s preferred leader facilities using a display model
in chemicals.
Referring to SABIC’s ongoing collaboration
with KAUST, the report points out that SABIC
has established a Center for Research and
Innovation (CRI) at the university. Within five
years, SABIC CRI will house about 150 scientists
SABIC, PMU sign
in diversified disciplines. By the end of 2011, the
company plans to have about one-third of that Foreign Scholarship
number in residence on the KAUST campus,
and working in CRI.
The vision of this Innovation Center is to serve as a
Preparatory Program
bridge between industry and academia with special
focus on strategic areas like alternative feedstock,
like bio-renewables, fundamental catalysis, SABIC and Prince Mohammad received a detailed briefing
advanced materials for future technologies like solar, bin Fahd University (PMU) in about the university and its
membranes and flexible electronics and water. Saudi Arabia’s Eastern Region advanced educational facilities.
“Equally exciting is SABIC‘s commitment to have signed an agreement Al-Benyan said SABIC wants
funding horizontal research. The company is under which the university will to ensure that the students are
currently supporting 15 post-doctoral researchers conduct an intensive three- fully prepared before they are
and scientists at KAUST who are affiliated with month preparatory program sent out to live among other
various KAUST Research Centers,” it says. for SABIC students, who will communities. Al-Ansari assured
The diverse SABIC portfolio provides a wide be sent on scholarship to that the PMU training program
range of research environment and exceptional the United States early 2012. was designed according to
opportunities for academia-industry partnerships. These students represent the needs of SABIC Education
With one to three years of SABIC sponsorship, these the seventh batch of SABIC Programs, aiming to provide the
young researchers will be supervised, evaluated, Foreign Scholarship Program, students with basic skills. They
and further challenged to make an impact on which was launched in 2005. include English language skills and
innovation, creativity and commerce, as SABIC‘s The signing ceremony was other such necessities, as well as
social responsibility and “culture of innovation” join held on August 23 at the PMU preparing them to understand
hands to develop and support new talent. headquarters in Al-Khobar, in Western culture and the skills of
“Continuing to build the SABIC bridge between the presence of Yousef Al- adapting. They were also briefed
the university and industry, SABIC is establishing Benyan, SABIC Executive Vice on how to engage with American
a five-year Endowed Research Chair in the field of President, Human Resources, society and go about their daily
polymer catalysis, and also sponsoring joint research and Dr. Issa Al-Ansari, PMU life with confidence to make it
programs at various KAUST Research Centers,” the Rector. Al-Benyan and the easier for them to successfully
article says. accompanying delegation complete their studies in the US.

SABIC NEWS
Rayong plant
draws safety
praise
SABIC Thailand’s Rayong plant recently conducted
an elaborate emergency response drill at the plant
premises that was witnessed by over 200 people
including provincial authorities. Fire trucks rolled
into the plant premises and fire fighters in full gear
prepared to hit the facility with the water jets as
SABIC represented more than 200 companies from
the Eastern Seaboard Industrial Estate to stage
the plant-wide emergency response drill. The
exercise included fire-fighting, first aid, chemical
spill response and environmental monitoring.
Thawatchai Theadphouthai, Governor of
Rayong Province, praised the professionalism of
SABIC’s emergency response team: “This is one
of the best emergency response teams I have
SAFER workshop held
seen in Eastern Seaboard Industrial Park. The
team was extremely professional and skillful, in the Netherlands
and operated with a high level of efficiency.”
The demonstration was initiated by the Industrial SABIC’s European EHSS European Region to the EHSS
Estate Authority of Thailand (IEAT) and the Rayong (Environment, Health, Safety operating rhythm, citing
Provincial Government, and was attended by and Security) hosted and the European EHSS Council
members of the local community, government organized a four-day regional as an excellent example of
officials, and employees from neighboring plants. program recently at the true regional teamwork.
“It is critical that we are prepared for all kinds of Bergen Op Zoom site in the Syed Azhar Moin, EHSS Global
emergencies as part of our commitment to industrial Netherlands. The key event at Assurance Lead, delivered
safety,” said Sarun Sangkatavat, SABIC Thailand the program was the SAFER the SAFER workshop. In the
Country Leader, highlighting the importance of (SABIC Assurance Program for discussions which followed, the
emergency response readiness. “There is nothing EHSS Risks) leadership awareness European leadership made clear
more important than to ensure that our people workshop on September 28 their recognition of the value
go home safely to their families every day.” attended by senior SABIC of the program, both to
The successful drill demonstration followed the staff from representing efficiently manage EHSS risks
sixth consecutive Thailand National Best Safety various sites and functions. and to ensure the visibility,
Management Award received by the Rayong plant in The workshop was introduced acknowledgement and
July this year for its outstanding EHSS performance. by Ali Al-Garni, General Manager management of these risks
Global EHSS. He emphasized the at the appropriate levels of
importance of SAFER to SABIC for management in each region and
the effective stewardship of EHSS within SABIC overall.
risks across the company. They As part of the program, SABIC
include process safety, personal Corporate EHSS also presented
and community safety, health, the SAFER awareness workshop
environment and security. He to mark the ‘European Process
also stressed the importance Safety Day’. The audience,
of early implementation on made up of process safety
selected sites, followed by full experts from the European sites,
implementation by 2014. expressed their support for the
Al-Garni took the SAFER program. They said that
opportunity to acknowledge it will further strengthen the
the commitment of the process safety requirements that
are already defined within SHEMS
Above SAyed Azhar Moin, EHSS Global
Above Fire fighters geared up in self-contained breathing Assurance Lead, addresses the Safer
(Safety, Health and Environment
apparatus and water hoses workshop at the Bergen Op Zoom site Management System).

SABIC NEWS
above TAl-Shraihi receives the honor from Dr. Al-Othman
Honor for sponsoring Fourth

International Chemistry Conference
Dr. Abdullah bin Abdul Rahman Al- honorary plaque on behalf of Mohamed chemistry and its contributions.
Othman, Rector of King Saud University Al-Mady, SABIC Vice Chairman and CEO. The conference discussed several
(KSU) in Riyadh, has honored SABIC The Saudi Chemical Society and important topics, including analytical
for its participation in the Fourth the Department of Chemistry, chemistry, environment chemistry,
International Chemistry Conference KSU, organized the event to mark green chemistry, physical chemistry,
in Riyadh from November 19 to 21 the UN-proclaimed International electrochemistry, organic chemistry,
as the Diamond sponsor. Dr. Fahd Year of Chemistry (IYC) 2011. The chemistry of natural products,
Al-Shraihi, General Manager, SABIC IYC is being observed worldwide nanotechnology, renewable energy,
Riyadh Technology Center, received the to highlight the achievements of water research, and industrial chemistry.
Mitsubishi delegation visits SAFCO

A delegation from Mitsubishi Japan, visited SABIC
affiliate SAFCO (Saudi Arabian Fertilizer Company) on
September 10, and was received by Fahad Rashed
Al-Otaibi, the company President.
The two sides discussed the prospects for
developing cooperation between the two
companies. The delegation was briefed about the
company and its local and global achievements.
The guests toured the company’s
LEFT The
visiting
plants and control room. They
delegation praised the company’s achievements
in the SAFCO
control
in all respects, including safety and
room environment.

innovation
the regions to proceed to the Innovation Camp.

At the SABIC Innovation Camp, the teams will
receive special training to transform their ideas into
a business opportunity plan. The business plans will
eventually be presented to the ‘SABIC Grand Jury’
consisting of Al-Mady and Executive Vice Presidents
in June 2012.
PORTAL
Divided into four distinct phases, the global MY IDEA
program will run for eight months until June 2012.
The opportunity being offered to all SABIC employees
is to conceive a viable and compelling new business
idea, which if successful, may be adopted with the full
development backing of SABIC resources.
Launching the program, Al-Mady described
‘MY IDEA’ the global program as one that empowers each

employee to help “innovate how we innovate.” In a
recorded video message to SABIC’s staff worldwide,
he said: “The successful pilot project in Europe has
goes global
already shown the strength of Market Your IDEA
and resulted in the incubation of five business
opportunity plans that were created during the MY
IDEA process. Therefore, we now have decided to
run MY IDEA on a global scale. We look forward to
hearing your new business ideas.
SABIC infused new life to its slogan “Ideas are the core of the program, and between
now and the end of the Idea Submission phase,
of ‘culture of innovation’ with the regional teams of Technology and Innovation
launch of ‘Market Your IDEA’ specialists will evaluate and give feedback on each
and every idea submitted by SABIC employees
(MY IDEA) as a pilot program in through the Innovation Portal,” he said.
“You could be the leader of one of those teams
Europe. Following the huge success and your journey starts today. To guide and inform
of the pilot, MY IDEA has been
rolled out across SABIC global below The marketplace events organized as part of the MY IDEA
pilot program in Europe drew enthusiastic participation from
staff. Similar events will be organized in all five regions as part
of the global program
Unprecedented at SABIC, the program is running in
five regions – Europe, the Middle East, the Americas,
West Asia and South-East Asia. MY IDEA provides
every SABIC employee a potential opportunity to
originate and lead a new $50 million business.
Mohamed Al-Mady, SABIC Vice Chairman and CEO,
launched the global My IDEA program on November
14. Under the program, new innovation ideas have
been invited from all staff. Ten most promising ideas
would be selected from each region. Once selected,
the idea owners would be asked to form a team to
develop the idea into business concepts.
SABIC regional operations will hold ‘marketplace
events’ to enable the idea owners present their
concepts to colleagues and to recruit members
for their team. Then the ideas and teams in each
region will be ranked according to the strength of
the idea and the team. Following this, the Innovation
Taskforce, a panel of Innovation specialists from
SBUs and Corporate Technology and Innovation, will
select one idea and team combination from each of

innovation
SABIC Ventures you about every detail of the program, we have
to invest in opened an Innovation Portal that each of you can

visit to learn more about Market Your IDEA. This is an
innovative
exciting and unprecedented opportunity for each of
you to showcase your full potential,” Al-Mady said.
technologies REGIONAL CHAMPIONS

For every region, a champion has been appointed to
coordinate and facilitate all the activities involved in the
program. The champions have been thoroughly briefed
SABIC has announced the launch on all phases of the project and their responsibilities.
of a new global corporate venture They have also heard about the enthusiasm that
capital arm, SABIC Ventures, in the MY IDEA generated among the employees who
Netherlands, with the primary goal of participated in the pilot Innovation Camp.
seeking out innovative technologies “Innovation is at the heart of what we do every
and businesses consistent with day,” says David Wildgoose, Commercial Operations
the company’s global strategy. Leader at SABIC Innovative Plastics and champion
SABIC Ventures aims to build up a for the Americas. “Market Your IDEA allows us to tap
portfolio of technology options for the even deeper into the innovative spirit of our people.”
company’s future businesses. It will The champions are David Wildgoose, The Americas;
do this by investing directly both in Guang Liu, East Asia; Henk Verhoogt, Europe;
seed stage, early stage and late stage Mohammad Hamdalla and Abdul Al-Shamrani, Middle
companies. The new organization East; and Sudhakar Marur, South Asia.
will lead or co-lead investment “I believe that the program is an exciting
while also investing in projects opportunity for all SABIC employees to submit
alongside other venture capitalists. the ideas that they believe to have a potential for
Commenting on the launch of the success and develop them into something tangible,”
organization, Mohamed Al-Mady, says Mohammad Hamdalla, Innovation Engineer
SABIC Vice Chairman and CEO, at SABIC Metals, and one of the champions for the
said that SABIC Ventures has been Middle East.
developed as an investment vehicle to Henk Verhoogt, Head of IDEAtion & Innovation
accomplish profitable growth. “SABIC and Market Your IDEA Project Leader, says: “We are
aspires to be the preferred leader in very happy to have a global team of champions who
chemicals. We will accomplish this are the all very enthusiastic to take part in MY IDEA.
through organic growth by investing I am convinced that these champions will be a great
in new assets and expanding current support to making the Market MY IDEA program a
assets, mergers and acquisitions in global success.”
targeted areas, and new business “The successful
creation. Venturing provides growth CORPORATE INCUBATOR
opportunities for new businesses.” pilot project SABIC has launched a new organization,
SABIC Ventures will be funded by in Europe has Corporate Incubator, which will invest corporate
an Innovation Fund, which will be already shown funds and provide support to internal ventures
managed by the organization. The that are distinct from the core business of the
Fund will cover investments in start-up the strength company. The function of the Corporate Incubator
companies. Amongst the areas which of Market is to be a breeding ground for internal ventures.
have been designated for investments Your IDEA and The purpose is to bring ideas to market by providing
are advanced materials and composites, financial support and by helping the internal
alternative feedstocks for chemicals resulted in the ventures to succeed.
and materials, and alternative energy incubation of Incubator projects will be funded through
and cleantech. At the same time, five business an Innovation Fund installed by the Executive
the organization will be constantly Committee. The Fund covers investment in start-
exploring new areas of interest. opportunity up companies within the Corporate Incubator. It
The targeted countries for sourcing plans that were provides room to acquire Intellectual Property (IP)
venturing investments are the USA, created during and other assets to reduce time-to-market.
Europe and Asia. “The organization will The Corporate Incubator is the place where
have a global reach. We are building the MY IDEA business plans selected under MY IDEA are
a global organization with deal flow process” incubated. At the moment the business plans that
and investment management support Mohamed Al-Mady, SABIC were approved at the MY IDEA pilot project in
from all over the world,” Al-Mady said. Vice Chairman and CEO Europe are being incubated.

Exhibitions & conferences
GPCA Annual Forum
Regional players urged to focus on

developing downstream industries
Prince Faisal Bin Turki Al-Saud, Advisor, Saudi industrial investment to create the sustainable
Ministry of Petroleum & Mineral Resources, growth necessary to meet the aspirations of the
lauded the theme of the Gulf Petrochemicals next, and future, generations. Much of this will
and Chemicals Association (GPCA) Annual Forum, be focused on creating and capturing the value
‘Moving Downstream – Creating Added Value and that is currently captured by the region’s export
Sustainable Growth’, and called it the defining customers,” he said.
challenge of the regional petrochemicals industry. He went on to focus on Saudi Arabia, calling this
Delivering the inaugural address at the Sixth Annual the ‘golden era’ for the Kingdom, with production
GPCA Forum in Dubai on December 13, he urged expected to grow to 100 million tons by 2016, a 250
regional players to focus on increasing the supplies % growth since 2006. The future is looking bright,
to the conversion industry. he said, with 120 new chemical and petrochemical
More than 1600 delegates were present for his products coming into the market.
keynote speech on the first day of the region’s “Sustainable value creating opportunities lie
flagship petrochemicals event. The GPCA Forum was downstream and are linked to the development
held from December 13 to 15. of industrial clusters across the region, particularly
“Exporting the vast majority of the petrochemical those being established to provide materials for
production means jobs are being created elsewhere the automotive, flexible packaging and appliances
and this is a growing concern. With a fast growing, sectors,” he added.
well-educated population who want jobs, economic Mohamed Al-Mady, SABIC Vice Chairman and CEO
Above Prince Faisal and
Al-Mady at the inauguration
diversification and downstream expansion have and Chairman of GPCA, expressed optimism over
of the GPCA Forum become a necessity. This is needed to attract wider 2012 being another positive year for the region’s

petrochemical industries despite concerns over While noting that the GPCA has made significant ABOVE Al-Mady addresses
the opening session
Europe slipping back into recession as a result of progress in establishing the Responsible Care
the ongoing sovereign debt crisis. In his opening initiative in the Middle East and Gulf region, Al-Mady
remarks at the Forum, Al-Mady based his optimism said: “The Responsible Care Committee has done
on the general consensus that the Eurozone will an excellent job in designing an implementation
have a slightly positive growth, and the US will avoid program for the region and building alliances with
a double dip recession. peer associations around the world.”
“If this growth forecast prevails in 2012, it should Al-Mady regretted the fact that the slowdown
be a good year for our industry. Financial results in global economic growth was providing an
should receive an additional boost due to improved environment that leads to protectionist activities. “As
industry operating rates in 2012 as there will be less an industry and as a trade association that believes
new capacity coming on stream.” He also pointed in the value and benefits associated with free trade,
out to the good profitability enjoyed by most we must do our best to advocate against unfair trade
chemical producers in 2011. practices wherever they may appear,” he said.
Al-Mady stressed that Innovation will always Stephen Pryor, President, ExxonMobilL Chemical
be the key driver in the petrochemical industry’s Company, Peter L. Cella, CEO, Chevron Phillips, Jim
efforts to remain competitive and relevant players. Gallogly, CEO, LyndollBasell and Tom Crotty, Director,
“Comparative advantage is not static but is INEOS Group also shared their insights and expertise
dynamic and industries must maintain continuous on the first day of the Forum.
improvement, continuously learning and achieving Dr. Abdulwahab Al-Sadoun, Secretary General,
technological upgrading,” he said. GPCA, delivered the welcome address on Day 2 of
On the issue of Sustainability, Al-Mady said that the Forum. Other key speakers on the second day
just as the petrochemical industry has provided of the event included Hamad Rashid Al Mohannadi,
the technology that has contributed tremendously Deputy Chairman, Qatar Petroleum, Hassan Ahmed,
to good health, good lifestyles and global Partner, Head of Research, Alembic Global, Brad
mobility, it must now provide business solutions Bourland, Advisor, Chief Economist and Managing
for a sustainable planet. “The Gulf petrochemical Director of Proprietary Investments, Jadwa
suppliers must possess the most material and energy Investment, Koos Van Haasteren, Executive Vice
efficient processes and we must produce products President - Performance Chemicals, SABIC, Luther
that enable the entire value chain to be more C. Kissam IV, CEO, Albermarle and Andrew Monro,
sustainable.” Global Advisory Lead for Petrochemicals, KPMG.

programs. He said SABIC Learning and Development

(L&D) programs and the SABIC Academy will play
a vital role in creating growth and development
opportunities for staff.
Al-Benyan listed rewards, optimal utilization of
knowledge and skills of employees to make their
work challenging and interesting, a value-based
organizational culture that empowers employees
and ensures participation at relevant levels,
open and honest communication and constant
measurement of employee engagement and
actions to improve their involvement as key HR value
propositions for an agile organization.
He said it is important to develop leaders in line
with corporate values and leadership competencies.
It is vital to ensure development of future leaders
through succession planning, executive coaching
and by providing L&D challenges, he added.
Dr. Abdulwahab Al Sadoun, Secretary General of
GPCA, described the inaugural Talent Convention
GPCA Talent Convention as hugely productive. “Not only was the high-level
HR Benchmark launched
program incredibly well-received by delegates and
speakers alike, the spirit of dialogue throughout the
three days was heartening and uplifting,” he said.
“Issues such as the importance of human
for regional industry development, creating agile organizations and the

implementation of HR best practices have truly
been driven home. I am certain that delegates are
now well-armed with the knowledge they have
garnered here to truly enhance and improve their
HR practices,” he added.
Gulf Petrochemicals and Chemicals Association above Al-Benyan addresses The convention, which took place at Park
the GPCA Talent Convention
(GPCA) held its first Talent Convention in Dubai on in Dubai
Hyatt Hotel, Dubai, was designed to give local
October 9, 10 and 11. A highlight of the event was and regional company executives a platform to
the launch of the GPCA HR Benchmark, an initiative exhibit their knowledge in the fields of strategic
designed to benchmark GPCA members against the organizational capabilities and development and
world’s best performing companies. The objective of talent management.
the benchmark is to help companies in the region to Ms. Maha Mulla Hussain, GPCA Board Member and
ascertain areas of improvement in HR management Chairperson GPCA HR Committee, President & CEO of
and adopt world-class standards. Kuwait-based Petrochemical Industries Company (PIC),
On the final day of the event, GPCA also signed a opened the convention proceedings by highlighting
memorandum of understanding (MOU) with the Arabian the importance and relevance of the event.
Society for Human Resource Management (ASHRM) to
“Issues such as Sheikh Khaled Bin Zayed Al Nehyan, Chairman,
collaborate on research, workshops and events. the importance Bin Zayed Group, was the keynote speaker at the
Yousef Al-Benyan, SABIC’s Executive Vice President of human inaugural session.
Human Resources, was a key speaker at the event, “Paying attention to the human element has
which was themed “Achieving sustainability through
development, become so integral to the success of any organization
agile organizations.” In a presentation titled “The way creating agile in this part of the world. Today you can acquire
to become an agile organization,” Al-Benyan stressed organizations any resource but unless you have the talent to
the importance of corporate values and strong and the efficiently use these resources and create competitive
leadership, with HR focusing on three main objectives advantage, it means very little. People are key and it is
for employees: Attract, Retain and Develop. implementation our responsibility to harness this talent and make our
Sharing SABIC’s vision of becoming an agile of HR best communities, be it our companies or our countries, as
organization, he said the company’s employment practices have efficient as possible,” he said.
value propositions are geared to attract, retain Dr. Donald Sull, Professor of Management Practice
and develop staff. The most important of these is truly been in Strategic and International Management and
the need to create opportunities for growth and driven home” the Faculty Director of Executive Education at the
development for individuals through competency- Dr. Abdulwahab Al London Business School, spoke at the convention
based career paths and ladders, a holistic talent Sadoun, Secretary General after conducting a pre-conference workshop the
review process and individual development of GPCA day before for delegates.

GPCA Supply Chain Conference
Maritime piracy cited

as major threat
“Strengthening the GCC supply chain against Partner – Middle East, A.T. Kearney and the panel
challenges and threats” was the key theme of the included Captain Ranjan Mookherjee, Managing
Third GPCA Supply Chain Conference, held in Abu Director, Vega Ships Management, Toralf Sorenes, VP
Dhabi from October 18 to 20. Over 300 supply chain for Risk Management, NCC Odfjell Chemical Tankers
professionals and business representatives from JLT and Captain Gamal Fekry, Owners Representative
around the world attended the event, where experts and General Manager, Safety and QA Dept, Bakri
reviewed key supply chain issues for the region. Navigation Company.
While maritime piracy was singled out as a major According to official statistics, organized piracy has
potential threat to the supply chain, the event become a major threat to regional trade and maritime
also focused on other regional issues such as GCC security, costing the global economy between $7 and
customs regulations, human resources, sustainability $12 billion per year. Piracy attacks have also been on
and responsible care, third party logistics and the rise this year throughout the region as the use of
strategies to overcome the challenges posed mother ships facilitated piracy activity.
by long supply chains. The keynote address was Starta provided an overview of the pre-conference
delivered by Rashed Saud Al Shamsi, Petrochemicals workshop that focused on mitigating the effects of
Director, Abu Dhabi National Oil Co. (ADNOC) and piracy on petrochemical and chemical trade flows.
Chairman of Borouge. He shared some staggering statistics with delegates,
Hamad Al Terkait, Chairman - Supply Chain including the fact that piracy is likely to be the second
Committee, GPCA and President and CEO, EQUATE largest generator of money in Somalia, bringing
Petrochemical Co. of Kuwait, welcomed the in over USD $200 million annually because of an
delegates and highlighted the diversity of this increase in attacks and the size of the ransom and
year’s participants. He noted that the supply chain improvement in attacking and negotiating tactics.
is increasingly seen as a business that needs to be “The impact of piracy on the supply chain
invested in and not just a support service. is immense and must be tackled strategically.
Saleh Al-Shabnan, SABIC’s Project Executive, Establishing contingency plans and considering
Supply Chain Management Project (EMDAD), and piracy in supply chain planning are just some of the
Vice Chairman of GPCA Supply Chain Committee, anti-piracy actions that petrochemicals companies
was a key speaker at the pre-conference can employ,” according to Starta.
workshop that focused on measuring and The session on rail developments in the region was
below Al-Ghaith delivers
mitigating the effects of piracy on trade flows addressed by Dr. Rumaih Al-Rumaih, CEO, Saudi Railway SABIC’s presentation at the
in the petrochemical and chemical industries. Company (SAR) and Richard Bowker, CEO, Etihad Rail. supply chain conference
Al-Shabnan also delivered the reconvening
remarks on the second day of the conference.
Meshal Al-Ghaith, SABIC’s Global Supply Chain
Execution Manager Chemicals, spoke of overcoming
the challenges of the GCC region’s long supply
chains. Al-Ghaith, who also participated in the panel
discussions, used SABIC’s success with its EMDAD
project to explain effective ways of tackling the
region’s challenges.
Dirk Van Den Bosch, Chief Commercial Officer -
UAE Region, DP World noted that 34 port projects
are underway in the GCC worth US $ 42.5 billion,
which will significantly expand the supply chain
sector in the region. Gulf governments are moving
to meet increased demand, and 2013-2015 is a
critical period when port utilization is expected to
average 80 percent.
The session on “Meeting the challenges of piracy”
was addressed by Dan Starta, Managing Director and

SABIC at CPCIC
Committed to China’s priority

for sustainable growth
national development priority for sustainable
growth. Expanding his key message of “growth
partner in one global market,” he highlighted the
strong bilateral trading relations between China and
Middle East. This trading partnership continues to
strengthen between the two dynamic economies.
“Middle East has been one of the leading crude
suppliers globally and to China over the years. In
2010, China alone imported some US$65 billion or
16 percent of the total crude export from the Middle
East. In addition, China also imported and exported
petrochemical, chemicals and various finished
products from and to GCC countries,” Bazid said.
China petrochemical and chemicals growth is
expected to continue with strong linkages to its GDP
growth rates. Domestic production growth is also
likely to continue with aggressive development of
new projects. “This highlights good opportunities for
SABIC recently reaffirmed its commitment to above Abdullah Bazid (second China and Middle East petrochemical industries to
from right) at the CPCIC
support China’s national development priority for inaugural function
cooperate as growth partners to optimize the usage
sustainable growth as detailed in the country’s 12th of the scarce hydrocarbon resources in the global
Five Year Plan. The support is evident in the key marketplace,” he said.
investments that SABIC is making in the country, Against this backdrop, Bazid elaborated on the
and this was reiterated at the China Petroleum and strategic importance of China to SABIC: “As a global
Chemical International Conference (CPCIC) 2011, market leader in the petrochemical industry, SABIC
held during September 7-9 in Tianjin. SABIC had a has already established a strong market position in
major presence at CPCIC, and was also a sponsor of China, generating double digit growth year-on-year.
the event. “This highlights The Chinese Government’s focus on developing
Themed “The Next Five Years: Building a the western regions in China is in line with SABIC’s
Foundation for Sustainable Growth,” the annual
good ambition to assiduously explore investment
event proved to be an effective platform for SABIC, opportunities opportunities, especially in the western regions to
its partners and other industry players to discuss for China and better serve our customers and new industries in
China’s petrochemical industry growth strategies in these emerging markets.”
the context of the country’s new 12th Five Year Plan.
Middle East Since its establishment in China in 1985, SABIC
CPCIC is supported by China Petroleum and petrochemical has been growing rapidly and is now a leading
Chemical Industry Federation (CPCIF). At the industries to petrochemical and engineering plastics products
conference, SABIC’s participation was led by Abdullah supplier, investor and employer in China.
Saeed Bazid, Executive Vice President of Corporate
cooperate as SABIC’s aggressive growth plans in the country
Strategy and Planning, and Li Lei, Vice President and growth partners were announced during Chinaplas 2011, including:
Regional Head of Greater China Region. to optimize • A new partnership with Sinopec to build a US$1 billion
Lei and Lim Pung Loi, Regional Manager, Polycarbonate (PC) plant in Tianjin with a 260 kilo metric
Oxygenates Asia Pacific, held several meetings
the usage of ton annual capacity when fully operational in 2015. The
during the event, networking with government the scarce new PC plant will be located at SSTPC (Sinopec SABIC
officials and industry partners. CPCIC was attended hydrocarbon Tianjin Petrochemical Co. Ltd), Tianjin.
by 600 delegates. • A new 60,000 sqm Technology and Innovation Center
Bazid and Lei also met with Huang Xingguo,
resources in and Greater China Regional Headquarters in Shanghai.
Mayor of Tianjin Municipal Government, Cui Jindu, the global The new center will be fully operational in 2013.
Vice Mayor of Tianjin Municipal Government and He marketplace” Expressing SABIC’s confidence that the 12th Five
Lifeng, Deputy Secretary of the Communist Party of Abdullah Saeed Bazid, Year Plan will provide greater impetus for growth, Lei
China Tianjin Municipal Committee. Executive Vice President commented: “The Chinese Government has created
Addressing the conference, Bazid reaffirmed of Corporate Strategy and a very conducive environment for businesses to
the commitment from SABIC to support China’s Planning operate and continuously invest in China. In line

left SABIC representatives

with visitors at the SABIC stand
at Saudi Agriculture 2011
SABIC at Saudi Agriculture 2011
Focus on the role of fertilizers

The role of SABIC as a leading global fertilizer SABIC’s pavilion at the entrance to the
producer was highlighted at Saudi Agriculture exhibition included a large digital screen
2011, which was held at the Riyadh International displaying messages that projected the
Convention and Exhibition Center from September company’s status as a leading global industry
19 to 22. The 30th edition of the event, also player. The SABIC presence at the event was
known as the International Agriculture, Water and represented by the Fertilizers SBU, and the team
Agro-Industry Show, attracted over 200 exhibitors was headed by Fahad Al-Sheaibi, SABIC Executive
from all over the world. Vice President, Fertilizers. Several general
The exhibition was inaugurated by Waleed managers from the SBU also attended the event.
Abdulkarim El Khereiji, the Director General, The annual show is held under the patronage
Grain Silos & Flour Mills Organization, on behalf and support of the Saudi Ministry of Agriculture.
of Dr. Fahd bin Abdulrahman Balghunaim, Saudi SABIC has traditionally been a major supporter
Minister of Agriculture. The show was attended and participant in this leading agriculture show
by high-ranking agriculture officials, major in the region. The show is accredited by UFI, the
producers, equipment manufacturers, dealers, Global Association of the Exhibition Industry.
agents and distributors, as well as agriculture and The Saudi Agro-Food 2011 exhibition ran
food industry experts from the world over. concurrently with Saudi Agriculture 2011.
with our commitment to inclusive development commitment to innovation and customer focus will
and growth for the nation, SABIC has been stepping help drive new possibilities for China’s seven priority
up its efforts to drive technology development, industries – new energy, energy conservation
innovation, local partnerships, and enhance the skills & environmental protection, biotechnology,
of our workforce.” new materials, new IT, high-end equipment
The three key areas where SABIC has been a keen manufacturing, and clean energy vehicles.
supporter and will remain so in the 12th Five Year SABIC’s focus on research will enable its
Plan are: Commitment to inclusive development, manufacturing customers to innovate and
nurturing new industries and helping industries accelerate their progression up the manufacturing
move up the value chain. SABIC believes that it has value chain. Its commitment to building successful
an important role to play in support of inclusive partnerships with local petrochemical producers
economic growth and development across the such as Sinopec also enables the transfer of world-
world. SABIC provides key ingredients for the class research and manufacturing petrochemical
creation of products across multiple industries. Its capabilities to China.

SABIC at Aircraft Interiors Expo 2011
High-end thermoplastic solutions

serve aviation industry needs
SABIC’s leadership in the development of high- Boeing 737 BSI using Lexan* FST and Ultem resins;
performance thermoplastic solutions that help • New seat cladding, window pane and trim parts
aviation customers reduce weight and cost, from C&D Zodiac Aerospace using Lexan XHR sheet;
enhance safety and sustainability and optimize • Crane Thermoplastic Composite Aerospace
the flying experience was amply displayed at Boards (CAB) molded from Ultem resin
the September Aircraft Interiors Expo in Seattle, and used for sidewalls, cockpit panels,
US. The SABIC stand at the event once again ceiling panels, door liners and dividers;
demonstrated that SABIC’s unmatched expertise • Seat-padding, cushion and fire-blocker products
and global resources are enabling aircraft OEMs from National Non-Wovens, using Ultem resin; and
to meet current and future challenges. • Tray table arms that demonstrate
SABIC’s Innovative Plastics SBU displayed its successful replacement of aluminum with
extensive portfolio of resin, sheet, foam and LNP* Thermocomp* specialty compound.
composite technologies at the show. These
products and technologies are playing a key role “The dynamic nature of the aviation industry
in conserving fuel and lowering emissions; they demands flexible high-end solutions that can
meet increasingly stringent flame-smoke-toxicity address multiple challenges, including the
(FST) regulations and enhance the comfort ever-present need to control costs,” said Jack
and aesthetics of the cabin environment. Govers, General Manager, Specialty Film & Sheet,
SABIC displayed a diverse number Innovative Plastics. “Our continued investment
of game-changing interior aircraft below SABIC staff interact in innovative material technologies, together
with visitors at the Aircraft
applications at its booth including: Interiors Expo 2011 in Seattle, US
with our commitment to closely collaborate
• Crystal Cabin’s award-winning ultra-light in- Opposite left New aircraft with aerospace customers, underscores SABIC’s
seating for Carribean Airlines’
flight trolley from LSG Sky Chef and Norduyn “Armonia” Interiors using
leadership in developing space-age thermoplastic
featuring ultraviolet (UV)-resistant Ultem* resin for Lexan* XHR Sheet materials for next generation aircraft.”
Opposite right Passenger
the extrusion profiles and door latch, and tough Service Unit engineered
Noryl* resin for the frame and other components; and manufactured by PECO WEIGHT REDUCTION
Manufacturing for the new
• A passenger service unit engineered and Boeing 737 BSI, molded from
According to Enviro.aero, an initiative of the
supplied by PECO Manufacturing for the new Lexan* FST and Ultem* Resins commercial aviation industry body Air Transport
Action Group (ATAG), an aircraft will burn an
average of about 0.03 kg (.06 lbs) of fuel per hour
for each kilogram (2.2 lbs) carried on board. Given
that the total commercial fleet flies approximately
57 million hours per year, cutting one kilogram
per flight would save roughly 1,700 tons of fuel
and 5,400 tons of carbon dioxide (CO2) per year.
(Geneva-based ATAG is a global association that
represents all sectors of the air transport industry,
and its mission is to promote aviation’s sustainable
growth for the benefit of global society.)
SABIC’s high-performance, lightweight materials
for aircraft interiors can make a significant
contribution to fuel economy and emissions
reduction. For example, using Lexan F6000
polycarbonate (PC) sheet to replace traditional
polyvinyl chloride (PVC)/acrylic products on
seating frames, an airline could reduce weight
by approximately 23 percent, which is 80 kg
(176 lbs) based on a plane with 190 seats.
SABIC’s new LNP Thermocomp* EC006PXQ and
EC008PXQ specialty compounds are respectively
30 and 40 percent carbon-filled materials that

are based on Ultem polyetherimide (PEI) resin FST performance and impact strength, and complies
technology. They provide exceptional stiffness and with FAR 25.853 and ABD0031 requirements (FAR
flow, which allows for the production of high- 25.853 is FAA [Federal Aviation Administration, US]
performance, thin-wall molded parts to replace regulation related to flame, smoke, heat release
airline grade die-cast aluminum in structural and ABD0031 is toxicity requirement of Airbus) at 2
components, resulting in major weight savings mm and 3 mm, respectively. It is an ideal candidate
and an increase in strength of up to 40 percent. for windows, light diffusers and signs where
SABIC recently completed a proof-of-concept clarity is requested. Lexan F2000A sheet provides
study further validating the performance of these environmentally responsible flame retardance
two specialty compounds in aircraft food tray arms according to DIN/VDE 0472 part 815 standard.
and found that the materials – together with an Extem* UP thermoplastic polyimide (TPI) resins
optimized design – reduced part weight by up to are flame-retardant, extreme high-heat materials
46 percent and cut costs by up to 77 percent vs. that meet UL 746B requirements at a relative
aluminum components. Other potential applications thermal index (RTI) of 240 C, indicating retention
include structural supports, arm rests, foot rests, of certain mechanical and electrical properties
and galley applications such as coffee maker chassis. at this temperature over a 10-year period. Extem
Also capitalizing on SABIC’s PEI resin technology, UP resins also offer up to five times greater flex
“Our continued
Ultem foam is a rigid, open-cell core material that strength and up to five times higher stiffness than investment
is 10 to 20 times lighter than traditional plastic unfilled polyetheretherketone (PEEK) at 200° C. in innovative
components. It is an excellent choice as a core They provide a coefficient of thermal expansion material
material for composite applications requiring (CTE) of up to 30 percent lower than unfilled PEEK.
noise abatement, low moisture absorption, Ultem CAB sheets, co-developed and technologies,
high thermal properties and compatibility manufactured with Crane & Co., provide a superior together
with thermoset and metal laminates. alternative to thermoset aramid fiber-reinforced with our
Another high-tech SABIC product – Lexan XHR honeycomb composites. The Ultem CAB sheets
(extremely low heat release) 6000 sheet provides can be quickly thermoformed, offer a broad range commitment
superior weight-out of up to 12 percent against of high-performance properties, are recyclable to closely
traditional PVC/polymethyl-methacrylate (PMMA) and offer great potential to be refurbished collaborate
products for better fuel economy. Geven S.p.A., with a newly developed decorative film layer
a leading aircraft seating and interior solution to extend useful life while still meeting Federal with aerospace
provider, has chosen Lexan XHR sheet for their Aviation Administration (FAA) requirements. customers,
new aircraft seating for Carribean Airlines’ Building upon Ultem resin’s proven capabilities underscores
“Armonia” interiors, designed by Giugiaro. The for aircraft interiors, carbon-fiber-filled Ultem
challenging goal of limiting the seat weight to a resin complies with FAR 25.853 and the smoke SABIC’s
maximum of 9 kg (19.8 lbs) persuaded Geven to density and heat release requirements of the leadership in
select the high-performance SABIC material. Ohio State University (OSU) standard 65/65. developing
Ultem foam can be used as part of a composite
STRINGENT STANDARDS system with a decorative film or surface layer space-age
SABIC’s high-end thermoplastic products also such as phenolic prepreg or metal. Potential thermoplastic
provide a host of other benefits for global applications for transportation include flooring, materials for
aircraft designers ranging from long, useful life sidewalls and ceiling panels. Processes such
to regulatory compliance. Using these materials as machining, vacuum bagging, compression next generation
can help OEMs provide maximum comfort molding and thermoforming can be utilized with aircraft”
and appeal for passengers while ensuring a Ultem foam for potential system cost savings. Jack Govers, General
high level of safety and controlling costs. Manager, Specialty Film &
Transparent Lexan F2000A sheet offers excellent * Trademarks of SABIC Innovative Plastics IP B.V. Sheet, Innovative Plastics

STIM 2012
The STIM event has evolved considerably over the

years as a genuine SABIC-wide collaborative effort
that offers a unique opportunity for scientists,
researchers, chemists, engineers and technical
Countdown
to STIM-10
experts to network and build on their knowledge
and experience. The theme of STIM-10, to be held in
Jubail Industrial City from November 12 to 14 2012,
is “Innovations that matter”.
STIM, which has served as a biennial SABIC event
to share knowledge and best practices, will now
become an additional internal platform to advance The 10th edition of what has been
the company’s ‘culture of innovation’. The event
is designed to enable SABIC’s experts to network,
hitherto known as STM (SABIC
present their innovation efforts and share success Technical Meeting) will be held in
stories, contributing to a global culture of innovation.
Ernesto Occhiello, SABIC’s Executive Vice President,
November 2012 under the new
Technology and Innovation, who is also the Chairman event name of STIM (SABIC Technical
of STIM-10 Steering Committee, recently announced
the theme of the 2012 event. He reiterated SABIC’s and Innovation Meeting). The name
determination to make Innovation integral to the
company’s positioning. “It is our key driver for
change highlights the importance of
sustaining SABIC excellence,” he said. Innovation for SABIC
STMs, the predecessor of STIM, had built a
solid reputation for enabling SABIC’s technical
staff, including research scientists as well as plant
operations and technical managers, to tap into experience of participants at the 2012 edition of
a pool of hands-on knowledge and experience. the event. “We have a wealth of professional talents
The event was created to enable SABIC’s multiple to draw from, and we are assured of the strong
manufacturing facilities and businesses to leverage commitment of the organizing teams as well as full
theoretical and practical knowledge related to support from SABIC management,” says Occhiello.
manufacturing as well as research and development. Occhiello assumed responsibility as the EVP
Originally, STM was primarily intended to enable Technology & Innovation and Chairman of Steering
SABIC’s multiple manufacturing affiliates in Saudi Committee earlier this year, and has taken the
Arabia to share their technical expertise and challenge of ensuring STIM’s success very seriously.
experiences. With the integration of overseas STIM planning was a key item on his agenda when
facilities and businesses into the new global SABIC, he visited Jubail in August and held discussions with
the scope of STIM has grown enormously, in terms of Hassan Al-Ghannam, President of HADEED and STIM-
size, participation and the diversity of topics. 10 Vice Chairman. They reviewed the preparations
The STIM-10 Steering Committee is striving BELOW STIM-10 KICK-OFF MEeTING
for the event and various activities of the teams
to provide that global flavor and strengthen the WITH DR AL-UBAID involved, and expressed their appreciation of the
team efforts.
The planning and preparations for STIM-10 got
well underway in March this year when the Steering
Committee held its kick-off meeting at the HADEED
beach camp in Jubail. The assembly was hosted by
Dr. Abdulrahman Al-Ubaid, then EVP, Technology &
Innovation as Chairman and Al-Ghannam. The meeting
also had representatives and leads of the various
organizing committees who pledged to work hard to
ensure that STIM-10 would be a resounding success.
In May, Al-Ghannam hosted a brainstorming
session for all STIM organizing committees where
the focus was on generating creative ideas that
would make the event different, interesting
and valuable for participants. Here again, the
collaborative approach of the teams won the day,
with cross-team brainstorming helping to generate
new ideas. The ideas pool was captured and
translated into a database for further processing by
the respective teams.

STIM 2012
LEFT AL-GHANNAm LEADING THE

EVENT PLANNING SESSION WITH
TEAM LEADS
A SABIC global contest was held in June to decide within SABIC. Abdullah Awwad of Technology and
on the theme of the event. The competition Innovation walked the participants through the
guidelines asked SABIC staff to consider the process of ensuring confidentiality of information
company’s core values – Inspire, Engage, Create and associated legal aspects.
and Deliver – along with the motto of “Culture As the various STIM teams continue to work hard on
of Innovation” and the principle of collaborative their assignments, the progress achieved so far point
working while coming up with proposed themes. to a significantly improved and value-added event
The first meeting of the “affiliate focal points” in 2012. STIM organizing teams are elated about the
in Saudi Arabia in June was another key milestone response to the invitation for abstracts. By September
in the preparations. The affiliate focal points – 27, the deadline set to receive the abstracts, a total
representatives from SABIC affiliates in Saudi of 2186 submissions were received for STIM-10 as
Arabia – held a kick-off meeting on June 15, against 1327 for STM-9. In terms of the number
which was inaugurated by Ali Al Beed, Technical of submissions under each topic, Plant Reliability
Team leader. He explained the objectives of the Management tops the list, closely followed by Process
meeting and key project milestones for the team’s below Occhiello (center) with
Product and Technology
activities. Dr. Abdullah Al Refaie, member of the with STC- Jubail management and Sustainability,
during his visit to Jubail
Innovation Team, highlighted the importance of far below FULL TEAM CREATIVE
Environment Protection,
Innovation at the 2012 event, and Yousef Al Saleh, IDEAS BRAINSTORMING SESSION Safety and Health.
Communication & Publicity Team Leader, explained
the communication strategy for the event.
The global invite from the Technical Committee
to SABIC employees to share their knowledge,
experience, and innovative achievements at
the event went out on June 26. Staff were
encouraged to submit paper abstracts under
six main topics: Technology Development &
Improvement (Product/ Process); Plant Reliability
Management; Electrical & Control Systems;
Sustainability, Environment Protection, Safety and “We have
Health; Quality Assurance & Analytical Technology;
and Business Development, Management,
a wealth of
Quality Systems, and Information Technology. professional
The collaborative spirit of STIM has been talents to draw
evident at the several preparatory meetings
held over the past months. On October 1, the
from, and we
affiliate focal points met at the SABIC Technology are assured
Center in Jubail for a drill down session on of the strong
innovation, success story nominations and
the importance of keeping confidentiality.
commitment of
Dr. Joachim Von Heimburg, General Manager, the organizing
Innovation & Corporate Programs and member of teams as well
the STIM Innovation Committee, shared SABIC’s
strategy to make Innovation the key to attaining
as full support
business growth and strengthen competitiveness in from SABIC
the global industry. management”
Dr. Abdullah Al Refaie, of the innovation team, Ernesto Occhiello, SABIC’s
explained to the participants the new trend in Executive Vice President,
STIM-10 of making room for success stories from Technology and Innovation

sustainability
Life Cycle Analysis

confirms key benefits of
SABIC’s steel products
right The Lifecycle Analysis has

highlighted the sustainability
strengths of HADEED’s steel
production, from the raw
material extraction phase
right up to the point of
delivery to the distributor
As part of SABIC’s Sustainability Program, the Metals the extent of greenhouse gases emitted and the
Strategic Business Unit (SBU) has completed a energy used at each stage of a product’s life.
rigorous Life Cycle Assessment (LCA) of the 10 main Typically LCAs start with raw material extraction
product lines at the HADEED (Saudi Iron and Steel and continue through materials processing
Company) complex. Environmental data collected and manufacture. The LCA also may continue
from all key processes indicate that SABIC’s steel through the distribution, use phase, disposal or
products have lesser carbon dioxide emission recycling. The Metals SBU’s LCA was conducted
and energy consumption, compared with similar for the raw material extraction phase through
products manufactured using alternative routes. to delivery of the products to the distributor.
After completing the analysis earlier this year, the Hamad Al-Tassan, General Manager - Technology
Metals SBU will now obtain third-party verification Management (Metals SBU), explains: “This was
and certification of their results, in accordance a real team effort involving representatives
with ISO guidelines. The third party verification is from diverse functions such as the Metals
expected to be completed by the end of 2011. SBU Technology Management, Sustainability
The company’s business teams will also Core Team at HADEED and SABIC Technology
share these results with customers who are Centers of Jubail and Bangalore, completing
keen to advance sustainability goals, making extensive work to measure every key process
way to forge strong partnerships to work and analyzing the sustainability impact to
together on improving the sustainability calculate the total environmental footprint.
performance of products and businesses. “We also completed a thorough competitive
LCA is a rigorous process used to measure the study. The results were very positive. We found that
environmental footprint of products including our manufacturing processes – which make the

sustainability
“We now
can see our
results that
show SABIC
steel products
can meet the
sustainability
solution and
we are able
to produce
greener steel”
Hamad Al-Tassan, General
Manager - Technology
Management (Metals SBU)
use of natural gas-based Direct Reduced Iron and

Electric Arc Furnaces – have a significantly lower
environmental footprint than that of coal-based
Blast Furnace-Basic Oxygen Furnaces process.”
Elaborating on other benefits of conducting the
assessment, Al-Tassan says: “The LCA tells us where
our internal big energy consumers and CO2 emission
sources are. It enables us to identify potential low
hanging fruits to make quick sustainability gains. This
will have a good impact on the business, because
when we save natural gas or electricity or reduce
emissions, we are increasing the efficiency of the
plant, saving money and making a payback.”
Within the flat steel market in the region, most
of SABIC competitors are providing products made
from blast furnaces. The Metals SBU will seek to
leverage the distinct sustainability advantages
offered by SABIC’s DRI and EAF processes. “In the
past, we have not seen a lot of pull from the market
for this distinct advantage, but when we approach
individual customers, things might look different
given the growing demand globally for more
sustainable solutions,” explains Al-Tassan.
“Everyone at the HADEED site and within the
Metals SBU is proud because we now can see our
results that show SABIC steel products can meet the
sustainability solution and we are able to produce
greener steel”.
HADEED, wholly owned by SABIC, is one of the
largest integrated steel manufacturers in the world,
producing steel rebar, wire rod, steel sections and
flat steel. The main HADEED complex is located
in Jubail. The company was established in 1979,
came on stream in 1983 and has undertaken
several expansion
LEFT from top A night shot of projects since then.
the HADEED complex in Jubail;
steel rolls inside the plant;
steel rods produced at HADEED

LOgistics
ADS takes supply chain

efficiency to a new level
Adaptive Dynamic Sourcing (ADS), a project that resulted
in a hybrid supply chain management model for distributing
millions of tons of polymers every year to customers in Europe,
was born out of SABIC’s focus on the customer. The project
recently won the 2011 Netherlands Logistics Award from the
country’s Logistics Management Association
SABIC’s Supply Chain Polymers Europe division newer and more modern ways of managing
is responsible for the logistics handling of several business, expanding the scope of closer cooperation.
millions of tons of polymers, mainly polyethylenes At the time, transportation was mostly planned on
(PE) and polypropylenes (PP). Four European a reactive basis and often resulted in an imbalance
production plants, imports from SABIC’s plants in between the desired customer service and low-cost
Saudi Arabia and a network of distribution sites are provision of logistics services.
involved in meeting customer demand. Around two- The administration involved in transport
thirds of the volume is transported in bulk, while the necessitated a great deal of manual work, both for
remaining third is packed in bags on pallets. SABIC and the logistics service providers. This meant
Thus transportation is a key factor in logistics, that the workforce needed to grow in line with the
both in terms of imports and the dispatch of transport volumes. Besides, transportation costs
products to customers from European production kept rising in a shrinking transport market.
sites and distribution centers. The majority of the Says Kessels : “ADS process was conceived
products have a low value density, with transport to guarantee transport capacity to meet the
costs representing a large proportion of the total anticipated increase in the volume of European
cost. For economic reasons, products are therefore orders. The central idea was to create a system that
only delivered by road transport to customers within would proactively inform hauliers about expected
a radius of approximately 600 km (also on account transport requirements over a period of time,
of the short lead times to customers). ensuring that 80 percent of the order stream is
executed without interruption.”
Key drivers
SABIC’s transportation strategy is built on several Four elements
principles: safety, security (guaranteed transport ADS consists of four basic elements that have
capacity), reliability (full compliance with the added tremendously to the efficiency of the supply
agreements made with customers), competitive chain: tendering on an annual basis, tendering in
pricing and sustainability (intermodal transport for the interim on the basis of Transport Requirements
longer distances). Erik Kessels, Manager Sourcing & Planning, Loading monitor and xRFQ, which is an
Contracting Supply Chain Polymers Europe explains e-bidding tool for ad hoc sourcing.
why ADS was developed: “In 2005, several factors Communication between all the functions in
prompted SABIC to introduce ADS. These included ADS takes place entirely via a web portal. Nearly
the transformation of the company’s supply chain 90 percent of the volume is shipped via a System
from a network into a more sophisticated model to to System (S2S) connection. The portal serves as
manage larger volumes, the prospect of a doubling a back-up should the S2S connection fail, and also
of demand and the corresponding increase in for the remaining 10 percent of the mostly smaller
transportation costs and the rise in imports.” hauliers for whom an S2S connection has currently
There were other reasons too. Logistics service not yet been implemented.
providers were rapidly growing in size and adopting The processes for planning, transport orders,

LOgistics
FROM LEFT Bemelmans, Mieke

Damen (Chairman, Association
of Logistics Management), Jhr.
dr. Walther Ploos van Amstel
(Jury Chairman) and Kessels
loading and unloading sites, up-to-date loading and The jury noted that by organizing so-called
unloading information (track and trace), transported ‘haulier days’, SABIC actively involves service
weights and invoicing are carried out in a paperless providers in finding solutions for key issues such
and contact-less manner. In 2011, ADS included the as safety, sustainability, loading and unloading,
entire plan-do-check-act cycle. preventing empty kilometres and capacity planning.
Raf Bemelmans, Director Supply Chain In its final report, the jury concluded: “Supplying
Polymers Europe at SABIC, says that the unique products promptly and most of all at low costs is
advantage of ADS is that it integrates the planning one of the success factors for the chemical sector.
process for sales, production and transportation SABIC shows how this can be realized in practice.
into one magnified process. “There is no other Supply chain management has clearly been taken
integrated and automated system with this end- to a higher level at SABIC and makes a strategic
to-end scope as far as we know. Under this system, contribution to the company’s success.
we integrate our planning with hauliers’ planning “Summarising, the combination of the four
incorporating all stages of the supply chain process elements of Adaptive Dynamic Sourcing in
including customer orders and shipments,” he European distribution (tendering on an annual basis,
explains. “It is of utmost importance that we tendering in the interim on the basis of Transport
organize order entry and shipment call-off hand-in- Requirements Planning, Loading monitor and xRFQ)
hand with transport contracting.” is of immense added value for SABIC. SABIC has
achieved demonstrable benefits; lower costs and a
Jury’s praise higher level of service.”
In its award citation, the jury described ADS Says Bemelmans: “This award is not only “This award
as an inspiring example of mutually successful recognition of our state-of-the-art sourcing is not only
collaboration between a shipper and logistics process for transportation, but also of 10 years of
service providers, during which planning information process optimization and automation. It allows us
recognition of
is shared proactively and operational processes to guarantee high service levels to customers by our state-of-
are paperless and controlled. It said the project securing transportation in a volatile market.” the-art sourcing
sets an example for transport-intensive businesses The Dutch Logistics Award, a silver sculpture
in the chemical sector, but also applicable for with certificate, was presented by the Chairman
process for
construction products, foods, container transport of the Jury, Walther Ploos van Amstel Esq., in transportation,
and agro-logistics. Amsterdam on November 3. The annual award but also of 10
During the assessment process, the jury spoke is given by the country’s Logistics Management
to some of the logistics service providers involved. Association to honor innovative projects and
years of process
These service providers were unanimous in their extraordinary performance in logistics. The optimization and
enthusiasm for the project and their collaboration Association aims to encourage innovation and automation”
with SABIC. They cited proactive capacity planning professionalism, and says the awarded business Raf Bemelmans,
based on predictions, and paperless processes as must be a source of inspiration and serve as an Director Supply Chain
key advantages. example to other businesses. Polymers Europe at SABIC

Cover Story
Nurturing
talent,
grooming
leaders
The SABIC Academy adds new meaning
to the corporate emphasis on leveraging global
Learning and Development to support talent
acquisition and retention

Cover Story

Cover Story
H
Above Mohamed Al-Mady, SABIC Vice Chairman and CEO, poses with the SABIC Academy team and participants at the launch of the first
Executive MBA program at the Academy
uman Resource Development the context of being a Saudi company pursuing

(HRD) is one of the most important nationalization of its workforce at its home base.
pillars of modern corporate As Saudi Arabia leapfrogged from being a remote
strategy and competitiveness. desert nation to a modern and rapidly developing
The reason is quite simple and nation, the national government has over the
straightforward: in a highly decades emphasized the need to encourage
competitive world, the company learning, training and employment of nationals.
needs highly competitive people SABIC’s transition into a global company and the
“Our teams can and visionary leaders. But then, beyond that demands of a diversified international business have
simple statement, modern HRD is about talent dramatically changed the company’s HRD landscape
be proud of this acquisition, talent retention and grooming the and priorities over the past decade. While the
achievement. leaders of tomorrow on a wider scale, and what emphasis on nationalization continues at home as
SABIC’s HRD companies can do to achieve these key objectives. a national commitment, the scope and objectives
Gone are the days when HR was merely a of corporate L&D function has grown substantially
has evolved recruiting, benefits and training function. Today’s to meet the local, regional and global challenges
considerably corporate HRD typically strives to live up to the of the new SABIC as it races to become the world’s
over recent literal sense of the term, and goes much beyond preferred chemicals supplier.
providing routine on-the-job training and sponsored
years to meet scholarships to include an ambitious agenda of PROUD ACHIEVEMENT
the challenges Learning and Development (L&D). The essential Mohamed Al-Mady, SABIC’s Vice Chairman and
of growth as a purposes of corporate L&D are to groom leaders, CEO, describes the SABIC Academy as yet another
provide continuous education and training to staff important milestone in SABIC’s journey towards
global company in line with a company’s business strategy and to excellence. “Our teams can be proud of this
and to support enable it to meet the rapidly changing marketplace achievement. SABIC’s HRD has evolved considerably
the vital elements requirements and emerging challenges. over recent years to meet the challenges of
The just-constructed SABIC Academy complex growth as a global company and to support the
of corporate at the corporate headquarters in Riyadh is a vital elements of corporate strategy. The Academy
strategy. The historic milestone in implementing SABIC’s will support this evolution in a big way,” he says.
Academy will ambitious HR and L&D agenda. By virtue of the Yousef Al-Benyan, SABIC’s Executive Vice
vital role of human resources in strengthening President, Human Resources, says that the company
support this and sustaining the company’s competitiveness, is very proud of its new Academy and the global
evolution in a the Academy’s completion is also a key turning L&D program. “HRD is at the center of SABIC’s
big way” point in SABIC’s journey towards Vision 2020. corporate strategy, and our key long-term role
Mohamed Al-Mady, Vice SABIC has traditionally laid considerable is that of an enabler to help our businesses have
Chairman and CEO, SABIC emphasis on learning and training, especially in the right resources. There are many ways of doing

Cover Story
This page: An inside view of

the complex, which hosts
well-equipped conference
halls, class rooms and
computer labs

Cover Story
this, and global L&D will play an important and BUSINESS NEEDS
integral role in enabling businesses by bringing While people are at the center of L&D’s vision and
in the most appropriate people development activities, it must be remembered that its strategy
and training programs,” says Al-Benyan. and program content are driven by business
“Leadership development is of course one needs. The ultimate aim of the L&D function is
important objective, but the Academy and L&D to create and sustain a learning organization
are much more than that. Our emphasis is on within SABIC that will strengthen the business
equipping the businesses with the talent, skills and competitiveness and performance of the company.
knowledge that they need on an ongoing basis to Salah Suood Al-Eissa, SABIC’s Global Learning
remain globally competitive,” adds Al-Benyan. Manager, Technical, Learning & Development CoE,
Al-Benyan asserts that today’s SABIC L&D is an says the L&D provides guidance, the necessary
agile and adaptive organization whose objective is tools and support for staff to strengthen their
to serve all four regions of global SABIC: Asia Pacific, learning and capabilities. The department strives
Middle East and Africa, Europe and Americas. The to remain knowledgeable and up-to-date about
organization consists of Regional Learning Leaders SABIC’s businesses and industry management
(RLLs) and functional Learning Product Leaders (LPLs) trends so that it can effectively respond to current
who work closely to respond to each region’s needs. and emerging competency needs of the people
who are involved in running those businesses.
THE ACADEMY COMPLEX “We offer an integrated, interactive and
The SABIC Academy is a state-of-the-art education progressive learning system. By integrated, we
and training complex located at the headquarters mean that L&D enables comprehensive learning
in Riyadh. The complex boasts a mix of large using multiple channels and formats. It is interactive
conference rooms, small breakout rooms, medium and progressive because our programs are
and small-size class rooms and discussion rooms. It constantly evolving and improving in content,
is equipped with advanced video conferencing and and we are committed to implementing positive
‘live’ meeting facilities, computer lab and interactive changes over time to respond to the needs
white boards. The Academy building will host the of the organization and business,” he says.
offices of over 25 staff who make up the L&D.
The Academy building will be primarily L&D PROGRAMS
used for a wide variety of learning programs SABIC has a come a long way in building a
including assessments, workshops, collaborative and internationally effective L&D
“Leadership summits and training classes. program. With major acquisitions happening
Abdullah S Al-Alweet is SABIC’s Chief Learning in different parts of the world over the past
development Officer (CLO), Learning & Development Center of decade (DSM, Huntsman and GE Plastics),
is of course Excellence (CoE). He says SABIC L&D is focused on the organization’s learning, training and
one important providing competence-based learning to enable development scenario had to undergo significant
leadership development. “Our vision and programs churning to produce a new structure and
objective, but are geared to supporting employee learning and new sets of guidelines for global SABIC.
the Academy development at both functional and leadership When eventually the SABIC Leadership and
and L&D are levels. We care about developing SABIC people’s Core Business Skills programs were rolled out
capabilities and skills and we want to help them worldwide in late 2009, it involved internal and
much more grow and achieve their ambitions,” he explains. external partners who brought the necessary
than that. Our Al-Alweet says that the Academy and L&D expertise. Internally, the program relies on experts
emphasis is on CoE will play a key role in promoting learning from various functions while externally, it partners
across SABIC global, and strengthen the with leading international business schools.
equipping the company further as a learning organization. The renowned global institutions that
businesses with “We intend to achieve all these objectives by SABIC L&D has partnered with include the
the talent, skills bringing in best-in-class practices and learning to London Business School, Babson Executive
the SABIC Academy, which will play a vital role in Education, Center for Creative Leadership and
and knowledge managing the concept of learning intervention Thunderbird School of Global Management.
that they to enhance business objectives. A top-quality SABIC has already begun running learning and
need on an L&D program will go a long way in attracting development programs with these institutions.
and retaining talent,” adds Al-Alweet. The global curriculum guide lists dozens of
ongoing basis to SABIC L&D also aims to open its doors to help courses that are currently organized in five
remain globally with national leadership development goals. distinct portfolios: Executive, Leadership, Core
competitive” This would be done by inviting government Business Skills, Technical, Sales and Marketing,
Yousef Al-Benyan, leaders to attend selected SABIC L&D programs and Supply Chain. The curriculum and programs
EVP, Human Resources that are relevant for the wider community. are drawn up in a way that helps SABIC people

Cover Story
ABOVE Al-Alweet addressing a ‘Culture Matters’ session conducted by L&D in Singapore
at all levels in all businesses sharpen their skills “We care about way communication. Eventually, the portal will
and knowledge to grow within the company. developing become a hub of collaborative informal learning
Culture Matters, Looking Glass, Leading A Team for SABIC staff around the world. The portal will
and Experienced Leaders are examples of effective SABIC people’s support the L&D’s “SABIC teach SABIC” approach
programs that are being implemented by SABIC capabilities and that encourages knowledge sharing among
L&D. Culture Matters is an initiative to build on skills and we experienced managers and professionals. The
global SABIC’s cultural diversity while recognizing programs also include effective e-learning modules
cultural differences; the other three are leadership want to help that supplement face-to-face instructor-led sessions.
development programs that are designed for them grow and L&D will effectively use technology – mobile, wiki
an international workforce. The programs are achieve their and blogs – to allow staff worldwide to learn from
conceived and structured in a way that enables anywhere and everywhere according to their needs.
incorporation of feedback from participants ambitions” Al-Alweet explains that SABIC’s is a truly global
Abdullah S Al-Alweet,
as well as global networking opportunities and SABIC’s Chief Learning
Learning Management System that enables the
cross-functional and cross-cultural learning. Officer (CLO), Learning & whole organization to have access to a common
The Global Corporate Leadership Curriculum Development Center of knowledge pool and harmonize the process of
is now implemented across all regions to ensure Excellence (CoE) learning across the world. The system is equipped
consistency and uniformity of learning content to constantly make adjustments and improvements,
and delivery. The programs are not limited to and redefine programs based either on participant
management, but extend to technical and highly feedback or on new information and technology
specialized fields. For example, the Process that become available every now and then.
Engineering Development program enabled The SABIC Academy symbolizes SABIC’s total
over 350 professionals in SABIC strengthen commitment to grooming talent and skills. According
their technical competencies. Similarly, Finance to management consultancy firm McKinsey, “the
simulation, a finance training program using new war for talent” among global companies is far
technology and conducted entirely online has from over. As the ‘knowledge worker’ continues
also enabled SABIC professionals to share their to hold the key to competitiveness, and as long
knowledge and strengthen professional skills. as there are not enough of talent for competing
companies around the world, that ‘war’ will
LEARNING PORTAL continue. SABIC leaders are hoping that the
Internal collaboration is a key element in the Academy and L&D, along with the host of other
L&D strategy, which has developed a Web corporate programs and policies, will provide SABIC
2.0-based learning portal that facilitates two- the vital edge in acquiring and retaining talent.

Corporate Social Responsibility
SABIC-funded Autism Research

Center launched in Riyadh
An Autism Research Center funded with SR 45 institutions having long experience in academia and
million grant provided by SABIC was launched at research, particularly in the field of autism research,
the King Faisal Specialist Hospital and Research will help acquire knowledge and provide support for
Center (KFSH&RC) in Riyadh on September 27. autistic children and their families in Saudi Arabia.
The KFSH&RC also signed two agreements on the The Autism Research Center aims at improving
same day with the University of North Carolina local diagnostic and rehabilitation capabilities. It
and Autism Speaks Center, both based in the will review the methods and outreach programs
United States, to conduct autism research. for autistic children and their application in
Prince Saud bin Abdullah bin Thenayan Al-Saud, the Saudi environment to strengthen the
Chairman of SABIC and the Royal Commission for skills of people working in the field. It will
Jubail and Yanbu, said that the Autism Research also offer rehabilitation training and develop
Center is a major milestone in SABIC’s Corporate rehabilitation programs for autism centers across
Social Responsibility (CSR) program. SABIC considers the country. The Center will coordinate with
social responsibility as a long-term investment. universities and specialized centers in Saudi
He said SABIC hopes that the Autism Research Arabia to establish close cooperative relations
Center in Riyadh would become the world’s leading in education, training, research and services.
institution in the field, offering new knowledge KFSHRC, which has considerable experience
and high-standard rehabilitative services. in the diagnosis and care of autism cases in the
Dr. Qasim Al-Ghasabi, KFSH&RC country, seeks to become more
General Executive Supervisor, thanked below Prince Saud (center), active in autism research locally,
Dr. Al Qasabi (right) and Dr.
Prince Saud and SABIC for their Sameul Odom (left) of the
regionally and globally, he said.
support to the center and other University of North Carolina He noted that the hospital had
at the announcement of the
community programs. He said that SABIC-funded Autism Research
diagnosed the first case of autism in
the agreement with the two US Center in Riyadh the country more than 20 years ago.

Corporate Social Responsibility
Above Prince Sultan with Prince Saud, Al-Mady and other SABIC executives at the
check handover ceremony
‘Pay Every Month’ for Above Prince Saud receives a memento from the ADHD Support Society
Disabled Children’s ADHD Society

Association thanks SABIC
Prince Sultan bin Salman bin Abdulaziz Al-Saud, Chairman
of the Saudi Commission for Tourism and Antiquities and
for support
Chairman of the Disabled Children’s Association (DCA), visited
SABIC headquarters in Riyadh on September 25. Prince Sultan
symbolically presented the donations from SABIC employees Prince Saud bin Abdullah bin Thenayan Al-Saud,
under the ‘Pay Every Month’ initiative, to Custodian of the Two Chairman of SABIC and the Royal Commission
Holy Mosques King Abdullah bin Abdulaziz in celebration of the for Jubail and Yanbu, and Mohamed Al-Mady,
Saudi National Day (September 23). Vice Chairman and CEO, received a delegation
Prince Saud bin Abdullah bin Thenayan Al-Saud, Chairman of from Saudi Arabia’s ADHD (Attention Deficit
SABIC and the Royal Commission for Jubail and Yanbu, received Hyperactivity Disorder) Support Society on
Prince Sultan. Mohamed Al-Mady, SABIC Vice Chairman and CEO, September 25 at the SABIC headquarters in Riyadh.
the company’s executive vice presidents, and DCA officials and The representatives of the Society expressed
children attended the reception. their appreciation of SABIC’s continuous
Prince Saud lauded Prince Sultan’s encouragement to several support. They also noted SABIC’s prominent
charitable associations, and his strong support to the DCA role in serving the community and caring
programs, setting a clear vision for the association to pursue for the younger generation by supporting
over the next 20 years. He praised Prince Sultan’s role in research and helping to raise awareness about
extending DCA services to most regions of Saudi Arabia, and diseases, their prevention and treatment.
building strategic partnerships with organizations in diverse The ADHD Support Society delegation included
sectors. SABIC has responded to these initiatives as part of its Dr. Suad Al-Yamani, Chairman of the Society,
commitment to social responsibility, he said. Princess Nouf Mohammed bin Abdullah Al-
Prince Saud expressed his sincere appreciation to Prince Saud, Vice Chairman of the Society, Princess
Sultan for encouraging the ‘Pay Every Month’ initiative of SABIC Madawi Saad bin Khalid Al-Saud, Board member,
employees, who have set a good example for others to follow. and Munira Khaled Al-Sudairi, Chairman of
He thanked SABIC employees and the CEO for their response to the Society Development Committee. Senior
the ‘Pay Every Month’ initiative. SABIC officials also attended the meeting.
SABIC’s relations with the association dates back to the years Prince Saud lauded the Society for its voluntary
when the company began participating in the ‘Pay Every Month’ activities in the Kingdom and its role in raising
initiative. Under the initiative, the participating employee agrees awareness about ADHD. He noted that the
to have a fixed sum deducted from their monthly salary to Society has been using all available means to
support the association. educate people and invite specialists to shed more
Prince Sultan thanked SABIC employees for supporting the ‘Pay light on the disorder. He said 15 percent of the
Every Month’ program, which was launched in January, 2008. Over population in Saudi Arabia suffer from ADHD, which
the past three years, a total of SR 1,454,179 has been collected. is three times more than the global average.

success story
Flux Chair made

from SABIC
polypropylene
is a seating hit

success story
If there is one product that has made waves helped to make our complicated product look
recently in Europe’s modern furniture market, it is simple. This material was the most important factor
the Flux® Chair. The foldable and easily portable in the successful commercialization of our design.
chair, which has taken the design world by storm Also, the local assistance that SABIC provided was
and won several awards, bases its simplicity on a invaluable. Not only did the SABIC representative
single-part, single-material approach. And that personally deliver trial samples the next day, but a
single material is SABIC’s polypropylene (PP). technical expert worked with our injection molder
Flux Furniture B.V. selected the SABIC® PP PHC to optimize the tool and processing parameters for
series of impact block copolymers to mold the this very large and tricky part. Based on the success
complex, hinged part that unfolds from a flat of the original Flux Chair, we are creating a child’s
package into an attractive, comfortable and version that also uses SABIC polypropylene.”
highly practical chair. The Flux chair design was “It was a great experience for us to work with an
inspired by origami, the traditional Japanese art innovative design team on this award-winning chair,
of paper folding, which transforms a flat sheet and we look forward to continuing our collaboration
of material into a finished sculpture primarily with Flux,” said Paul Wanrooij, Technical Marketing
through folding and sculpting techniques. Engineer SABIC. “The Flux Chair epitomizes the
The company chose SABIC PP PHC series to creative use of our polypropylene technology and
make the chair because the high-performance shows what can be achieved with a single, versatile
material not only meets the demanding plastic. SABIC continues to develop its SABIC PP PHC
usability and aesthetic requirements of the Flux block copolymer series so that customers like Flux can
Chair, but also supports environmental goals find solutions to their most challenging projects.”
of easy recyclability and weight reduction. Designers Douwe Jacobs & Tom Schouten,
The SABIC PP PHC series of impact block having graduated in 2008 from the TU Delft,
copolymers, featuring high impact strength, high The Netherlands, won in 2009 both the New “The Flux Chair
stiffness and good flow, were the solution to a Venture entrepreneurs competition and the Philips epitomizes
dilemma: how to produce a chair that combines Innovation Award. The Flux Chair is the fruition
flexibility for easy folding and unfolding, excellent of Douwe Jacobs’ graduation project. In search the creative
strength (supporting up to 140 kg/300 lbs) and of inspiration for a line of folding furniture, he use of our
stiffness for stability. The materials offer an ideal blend became fascinated by the art of paper folding. polypropylene
of properties that allow thin hinges to be incorporated Driven by the possibility of creating elegant
into the thicker, rigid chair body. Other attributes shapes with curved fold lines and a single flat sheet, technology and
of the SABIC resin include custom colorability and the miniature scale models quickly found the shows what can
an excellent surface finish for luxury aesthetics. chair’s unique form. Together with fellow student be achieved
The Flux Chair is offered in eight stylish colors: jet Tom Schouten, Douwe formed the company Flux
black, anthracite grey, classic red, bright orange, Furniture. This partnership enabled them to launch with a single,
lemon lime, pebble grey, ice blue, and pure white. the innovative product that was already patented versatile plastic”
The product was launched at the international and ready to be mass produced. Flux Furniture is Paul Wanrooij, Technical
lifestyle fair at Maison & Objet in Paris and the located in Marcel Wanders’ Westerhuis, Amsterdam. Marketing Engineer SABIC
Tendence in Frankfurt in August-September 2010,
targeted at worldwide design chair markets.
Sales of the chair have been rocketing since.
Flux has won significant design Awards such
as Grand Designs Product of the Year, Excellent
in Product Design Award and Philips Innovation
Award; earlier it had won the New Venture Award.
The Flux Chair is also used in promotion campaigns
partnering Mini Cooper, the Amsterdam Dance
Event, British Next Top Model and SABIC.
Although primarily the Flux Chair is a design chair,
it is also very practical: easily foldable, easy to carry
and store, easy to clean and comfortable feel. For
example, 121 Flux Chairs can fit in a Mini Cooper
Clubman. Thanks to the tough SABIC PP material
the Flux Chair has a high durability. It can easily
be folded more then 1000 times. It combines
design excellence with environmental responsibility
because the ease of bulk transportation helps to
reduce carbon emissions and fuel consumption.
According to Douwe Jacobs, co-founder and lead
designer for Flux Furniture, “SABIC polypropylene

success story
Lexan* solar shading

panels offer multiple
benefits at Westminster
Green Campus
success story
New solar shading panels made from lightweight,

durable Lexan* Exell* D polycarbonate (PC) sheet
from SABIC’s Innovative Plastics strategic business
unit, are making a major contribution to energy
efficiency and comfort at the new flagship City
of Westminster College in Central London. The
high-performance panels filter out direct sunlight
to minimize solar effect and glare on computer
screens while at the same time allowing generous
amounts of natural light. These advantages are
expected to significantly reduce building energy
requirements, and maintenance and lifespan costs.
The City of Westminster College is another example
of SABIC’s ongoing investment in environmentally
responsible materials for the global building and
construction industry helping customers meet their
sustainability goals with new eco-progressive products. The new flagship Paddington stability; ease of handling and installation; and
Green Campus of City
“The success of this project called for an advanced of Westminster College
resistance to yellowing, graffiti and breakage.
material that could deliver a combination of high- using solar shading “Specialty Lexan sheet products can play an
panels made with SABIC’s
performance properties: excellent aesthetics, Lexan* Exell* D PC Sheet
important role in the overall sustainability of
insulation, ultraviolet protection, flame retardance, commercial and residential buildings that would
durability and light weight,” said Simon O’Hea, otherwise call for air conditioning by reducing infrared
Director, Colt Group Ltd. “Based on our history of radiation,” said Jack Govers, General Manager, Specialty
working with SABIC, and after researching all our Film & Sheet, Innovative Plastics. “At the same time,
options, we recommended Lexan Exell D sheet to our Lexan sheet solutions allow architects to create
the architect. SABIC supplied the customized sheet designs that feature high natural light levels, which
with the precise balance of light transmission and create a pleasant working and living environment.
heat reduction, greatly enhancing the building’s These materials can help architects and designers
energy efficiency while adding to the striking succeed in the lucrative sustainable building space and
architectural impact of the building’s design.” have potential to contribute to eco certifications.”
DESIGN FEATURES SUSTAINABILITY AND STYLE

The distinctive, cantilevered building for City SABIC’s robust Lexan PC sheet products are
of Westminster College – a leading continuing lightweight, flame-retardant materials, available
education college offering over 200 vocational and in monolithic and multiwall configurations,
academic courses to students – was designed by which are used worldwide for roofing, cladding
Schmidt Hammer Lassen architects to minimize and glazing massive stadiums, hotels and other
energy usage and carbon footprint. This sustainability
“Specialty Lexan impressive structures. They are designed to
strategy includes full-story, vertical solar shading sheet products allow penetration of natural, filtered daylight
panels fabricated by Colt using custom-colored, can play an into living areas without heat build-up.
translucent Lexan Exell D sheet, which flank Lexan sheet products can address performance
the windows on the east and west façades.
important role challenges such as color fading, marring and
The solar shading panels, also referred to as a in the overall scratching, cracking, rusting, and paint peeling
“brise soleil” system, are fabricated by framing sustainability that occur with metal, wood, stone, glass, and
3.5 m by 5.76 m rectangles of solid Lexan Exell other materials. They can be designed with
D sheet. They are mounted on either side of the
of commercial capabilities such as double-sided ultraviolet
building’s windows on the façades that receive major and residential protection and special coatings that provide a self-
exposure to sun. SABIC provided color-matching buildings that cleaning feature or protection against graffiti.
services and technical support to Colt, and backs would otherwise Lexan sheet can be cold formed and bent into
the material with a 10-year limited warranty against complex shapes using conventional equipment,
breakage, yellowing and loss of light transmission. call for air and can be enhanced with colors, textures and
Weighing only half as much as glass, Lexan Exell conditioning special effects. Further, the lighter weight of
D sheet reduces the amount of material required by reducing plastics compared to glass allows these materials
for structural supports. The PC sheet also provides to be used in large structural components. Lexan
high impact strength (250 times that of glass) and infrared sheet offers extremely high impact resistance
flame retardance (compliant with the European radiation” to minimize the risk of breakage – even when
fire standard EN 13501-1) for safety, and complies Jack Govers, General subjected to violent blows by heavy objects.
with glazing security impact resistance according Manager, Specialty Film &
to Pr EN 356. Other key properties are dimensional Sheet, Innovative Plastics * Trademarks of SABIC Innovative Plastics IP B.V.

BEHIND THE SCENES
Aiming for A global automation

project is drawing up plans
that look a full 10 years into
long-term the future to ensure that
SABIC maintains the highest
levels of manufacturing
excellence excellence
In the battle to build leaner, more efficient

processes, SABIC’s Manufacturing Competence
Center based in Cartagena, Spain, is taking a
close look at automation. It has set up the Process
Automation Domain (PAD) that brings together 35
engineers from SABIC affiliates and business units
under the PAD umbrella.
PAD Manager Agustín Reinaldos, a technical expert
in the field based in Cartagena, says the goal is to
maximize value creation. “Basically, we’re looking
at ways to advance our level of technology and
leverage process automation resources, processes,
knowledge and technology,” says Reinaldos. “More
specifically, we want to improve operator excellence
below The Manufacturing
Competence Center control
and process optimization while modernizing the
room in Cartagena, Spain maintenance life cycle.”

BEHIND THE SCENES BEHIND THE SCENES
Range of benefits throughput, plus enhanced sustainability. “It’s very

To do this, five groups – Production Management, The overall strategy is based on a 10-year period. international
Supervisory Process Control and Optimization, One example is the development of a Control Systems
Regulatory Process Control, Ergonomics and Life Cycle program. Why will it take so long? A simple and
Operator Excellence, and System Infrastructure – are reason is that replacing systems is a major undertaking multicultural.
seeking ways to improve their performance and that can only really take place when the plants are We are based in
achieve better results. closed for maintenance. This happens infrequently.
They are examining issues including process “But we are also working on projects with shorter Cartagena, but
optimization, life cycle management, knowledge cycles of 12 to 18 months,” explains Reinaldos. He collaborate with
sharing and supplier relationships. Benefits include sees the key to achieving best-in-class results as SABIC people
lower costs and risks, improved quality and “joint effort and integration.”
in Europe,
Cultural challenge the US and
In addition to the technical side, the program has Saudi Arabia.
a specific challenge that Reinaldos enjoys. “It’s very
international and multicultural. We are based in Managing the
Cartagena, but collaborate with SABIC people in communications
Europe, the US and Saudi Arabia. Managing the and human
communications and human relationships is the
main challenge for me.” relationships
The engineers spend about a third of their time is the main
working on PAD projects. However, Reinaldos and his challenge for
team of four – Jos Oelers, WalterJacobs, Jan Versteeg
and Joep Bazelmans – dedicate their full time for me”
Agustín Reinaldos,
PAD. “We have team members such as William
PAD Manager
Horner and Richard Hughes in the UK, Stefan Saur in
Germany, Darren Atkinson in The Netherlands and
Francisco Cegarra in Spain, and we are also looking
to expand the team,” he notes.
Unique process
SABIC is not the only company looking at
improving processes. “However, I’d say that
the way we do it is pretty unique,” emphasizes
Reinaldos. “Normally, producers have to rely on
suppliers to plan projects like this. SABIC is running
the process itself in collaboration with internal
functions from the Manufacturing Center of
Excellence, Global Procurement, Engineering
and Project Management, Technology and
Innovation, Area Manufacturing Services, as well Above Process engineers
as with external organizations and suppliers. This in discussions in the
control room
means we are determining when and how to Left Agustín Reinaldos, Process
proceed to achieve the best results possible.” Automation Domain Manager

lifestyle

lifestyle
Welcome to the
world of 3D
Single screen movie theaters gave way
to multiplexes; 2D movies came with
unbeatable picture quality and Dolby
sound. Just when one thought the movie
experience could not get any better, 3D has
become all the rage for aficionados
There was a time when walking into a studio or a

theme park wearing 3D polarized glasses to see a
short 3D movie was a novelty – and an experience
to brag about. However, times have changed. A
thriving show business and the unending quest
for constantly improving viewing experience have
ensured that 3D is now everywhere – including
your neighborhood theater and your living room.
3D may be counted as one more example of
technological refinement driven by popular demand.
The movie Lion King is a classic example of
popular demand behind the evolution of 3D.
The movie, when released in 2D in 1994, was
a runaway success and grossed $936,648,474
at the box office worldwide. The same movie
was re-run in 3D – after more than one-and-a-
half-decades – and grossed a whopping $ 71.9
million. That’s what 3D has done to Generation
Z – and the rest of the world. We are mesmerized,
amazed, and thrilled by this new technology.
Considering its chequered history, the fact
that 3D has become a global multi-billion-dollar
industry today may almost entirely be attributed
to technological improvements. When the
first 3D movies hit the screens in 1950s, many
predicted a golden era for the new technology.
Several 3D features were released by Walt Disney
and Universal – International studios, Columbia
Pictures, Paramount as well as 20th Century Fox.
Despite the release of several popular films such
as Hannah Lee (1953), Robot Monster (1953), The
Tingler (1959), and House on Haunted Hill (1999),
the 3D phenomenon was unable to sustain itself
owing to technical anomalies, which resulted
in a lack of enthusiasm among audiences.
The failure of 3D to catch on in the early years
was primarily because the technology was not
mature enough. For one, the 3D effect was too
unrealistic compared with today’s very realistic
images; then there were issues with imperfect
technology causing eye strain as well as other ill

lifestyle
3D in the living room

The 3D rage is having a major impact on television
manufacturers, and all indications are that the
battle for 3D supremacy is underway among
the big boys of the industry. As the 3D television
brings the 3D experience to our living rooms, the
experience would not be just about the movies
but with almost anything that’s up on TV.
Popular brands such as Panasonic, LG, Samsung,
Philips and Sony have all entered the 3D TV market
in a big way, promising the best viewing experience
and amazing color reproduction, as well as add-
ons for style, size and overall quality. Some come
bundled with 3D glasses while others don’t bother.
Prices for these new living room embellishments
range from about US$1,500 to $6,000 plus. Then,
effects on health such as headaches and nausea. “Considering there are those ultra extravagant ones priced
Yet another problem was the poor color fidelity. its chequered up to over US$100,000 – with oversized plasma
3D saw a revival in the 1960s when IMAX screens and multiple options of luxury and class.
introduced improved technology. Soon, Disney history, the
theme parks and Universal Studios followed fact that 3D Word of caution
suit. The last decade of the 20th century saw has become a A study initiated by Samsung’s R & D at the
several movies released by the three studios, but University of Berkeley found that 3D images cause
only some were well received by the audience. global multi- more strain and fatigue to the eyes than 2D
However, by 2004, more than 54 percent billion-dollar images do. The study also found that 3D content,
of the IMAX theaters were 3D-enabled. industry today when viewed up close (using desktops, laptops, or
More recently, 3D movies including Avatar smart phones),is visually more uncomfortable. It
(2009), Monsters vs Aliens (2009), Final Destination
may almost may be a while before more conclusive research
4 (2009) and 5 (2011), How To Train Your Dragon entirely be is done on the health effects of viewing 3D, but
(2010), Harry Potter and the Deathly Hallows attributed to for now, the movie buffs do not seem overly
(2010 & 2011), and Alice in Wonderland (2010) concerned about becoming sick after watching
have been immensely popular among audiences
technological a 3D movie in the theater or on television.
of all age groups. It is this popularity of the 3D improvements” Theaters across the world are now combining 3D
experience that has given rise to an increase in the movies with other elements to give the viewer a
number of 3D movie theaters and 3D LED TVs. ‘real-time’ experience – incorporating environmental
elements such as rain, wind, snowflakes and odor
MOVIE THEATERS as well as the seating movement. Does adding the
Today, a 3D movie experience is not restricted fourth (or fifth, or sixth, depending on which part of
to theme parks or specialty studios anymore. the world you’re in) dimension enhance the movie-
In most countries across the world, the 3D watching experience? Many may find it ridiculous
experience is a short walk away. There are over to have water sprayed on them in the theater
538 3D-enabled movie theaters across the when a raining scene comes on screen – or for the
world. Apart from the widespread presence of chair to start rocking during a roller coaster scene
IMAX in most countries, there has been a boom – but there is little doubt that 3D is here to stay.
in the number of other new 3D theaters.
These include ‘Maxoom’ & ‘Cinemagnum recently, 3D movies including
Up (above) and Kung Fu Panda
Reichsbrücke’ in Austria, ‘Scotiabank Theatre’ in (right) have been immensely
West Edmonton Mall and ‘Silvercity’ in Canada, popular among audiences of
all age groups
‘Hong Kong International Airport 4D Extreme
Screen Cinema’ and ‘Changying Century City
Futurescope Giant Screen Theaters’ in China,
‘Cinemagnum’ and ‘Berlin Event Cinema’ in Sony
Center, ‘Thessaloniki Science Center & Technology
Museum Giant Screen’ in Greece, ‘UGC Extreme
Screen’ in Scotland, ‘Singapore Discovery Centre
iWERKS’ in Singapore, ‘Nu Metro Megavu’ in South
Africa, ‘Maxxima’ in Sweden, ‘CineMec’ in the
Netherlands – and many more. Judging by the
enormous popularity of 3D movies now, the world
seems ready for many more 3D-enabled theaters.

The winter chill in Saudi Arabia is an occasion to
celebrate the desert charms of open skies, sand dunes
and campfires
IT TAKES PARTNERSHIP, POLYMERS
AND 420 MILES OF PIPELINE TO
QUENCH HER THIRST.
Water is life. And a clean, fresh, sustainable supply helps communities thrive.
At SABIC our vision of safe water for all drives our polymer innovation. And it’s
why we work with materials engineers to develop solutions for the world’s
expanding water networks. It’s the collaborative approach that has made us
a global leader not only in polymers, but also in chemicals, highly engineered
thermoplastics, metals and fertilizers. For more refreshing thinking, visit sabic.com

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SABIC

November/December 2011 Issue 104

Articles and letters received may be edited for length and

Project Manager: Khaled Al-Masri

November/December 2011 SABIC 03

Year-end meeting reviews strategy,

04 SABIC November/December 2011

SABIC to launch new

November/December 2011 SABIC 05

SABIC earns record SR 8.2 billion

06 SABIC November/December 2011

November/December 2011 SABIC 07

Al-Mady holds talks

08 SABIC November/December 2011

SABIC named ‘Company

November/December 2011 SABIC 09

SABIC announces new project in China

SABIC’s Innovative established itself as an was investments in innovating to create establishment of

SAUDI KAYAN begins SABIC’s Executive Vice

commercial operations the Chairman of the

10 SABIC November/December 2011

left The groundbreaking

Natta systems for the

SOCC breaks ground for President, Performance

PP compounding facility our customers respond

opens in Bay St. Louis

November/December 2011 SABIC 11

Key appointments in ME,

EVP, Innovative Plastics Regional VP, Regional VP, Americas

12 SABIC November/December 2011

November/December 2011 SABIC 13

SABIC Post-Doctoral Fellowship its sustainable success.

14 SABIC November/December 2011

November/December 2011 SABIC 15

16 SABIC November/December 2011

above TAl-Shraihi receives the honor from Dr. Al-Othman

Honor for sponsoring Fourth

Mitsubishi delegation visits SAFCO

November/December 2011 SABIC 17

the regions to proceed to the Innovation Camp.

‘MY IDEA’ the global program as one that empowers each

18 SABIC November/December 2011

SABIC Ventures you about every detail of the program, we have

to invest in opened an Innovation Portal that each of you can

technologies REGIONAL CHAMPIONS

November/December 2011 SABIC 19

GPCA Annual Forum

Regional players urged to focus on

20 SABIC November/December 2011

November/December 2011 SABIC 21

programs. He said SABIC Learning and Development

for regional industry development, creating agile organizations and the

22 SABIC November/December 2011

GPCA Supply Chain Conference

Maritime piracy cited

November/December 2011 SABIC 23

Committed to China’s priority

24 SABIC November/December 2011

left SABIC representatives

SABIC at Saudi Agriculture 2011

Focus on the role of fertilizers

November/December 2011 SABIC 25

SABIC at Aircraft Interiors Expo 2011

High-end thermoplastic solutions