MINISTRY OF EDUCATION & TRAINING

HOA SEN UNIVERSITY

FACULTY OF SOCIAL SCIENCES AND HUMANITIES

THE FIRST NTERNSHIP

REPORT

Company : JOBTOWN COMPANY LIMIMTED

Duration : 18/06/2018 – 31/08/2018

Supervisor : MR. LAM KHANH VAN

Student : HUYNH NGOC YEN NHI

Student D : 2160466

<9/2018>
 MINISTRY OF EDUCATION & TRAINING
HOA SEN UNIVERSITY
FACULTY OF SOCIAL SCIENCES AND HUMANITIES

THE FIRST NTERNSHIP

REPORT

Company : JOBTOWN COMPANY LIMIMTED

Duration : 18/06/2018 – 31/08/2018

Supervisor : MR. LAM KHANH VAN

Student : HUYNH NGOC YEN NHI

Student D : 2160466

<9/2018>
 SUPERVISOR’S REMARK

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Ho Chi Minh, August 30, 2018

Managing Director Supervisor

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 ABSTRACT

With the motto "The spirit of learning, the standard of quality", as well as the teaching
spirit of "Study goes as a pair with practice", Hoa Sen University creates conditions
for students to apply their knowledge nto practice through the nternship process.
Students can self-study, experience real difficulties and they can find valuable lessons
for themselves and more confident when graduating. Work-awareness nternship for
each student at Hoa Sen University s an ntegral part of the course, which aims to
provide students with access to a real-world business environment that s a very
rewarding experience. t helps students to equip themselves with skills and knowledge
from practice at the company.
I spent two months and a half of the work-awareness internship as a real employee. I
met many practical situations, and difficulties. During this time of internship, I
acknowledge professional and social experiences. I also self-assessed my strengths
and weakness. The aims of this work-awareness internship report is to represents the
daily activities and the experience, which I achieved.

My internship lasts in 11 weeks working at JOBTOWN COMPANY LIMITED, in

Marketing Department. I have worked from 18 June 2018 when the company is in
process of building the brand awareness. Therefore, there are many works for me to
do and to learn.

It can be said that the more challenges this first internship gave me; the more I
improved myself in marketing fields.

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 ACKNOWLEDGEMENT

At the very outset, I would like to thank Hoa Sen University for the work-awareness
internship. This apprenticeship truly gave me a lot of precious lessons and
experiences. I am thankful to all the lectures of Hoa Sen University who provided me
with helpful and invaluable knowledge. I learned many valuable concepts through
real-world examples, and I will continue to apply what I learned beyond the
classroom. They created an environment in which I felt free to ask questions and were
always available for help in office hours to revisit material or just have a more casual
conversation.
The internship opportunity I had with Jobtown Co., LTD was a great chance for
learning and professional development. Therefore, I consider myself as a very lucky
individual as I was provided with an opportunity to be a part of it. I am also grateful
for having a chance to meet so many wonderful people who led me through this
internship period.
Next, I would like to thank my brilliant and truly outstanding Managing Director, Mr.
Hoang Tien Nha, whose leadership and vision steered this company from day one.
The quality of his leadership has been an inspiration to me. Recognition so much for
being
a wonderful Director.
In addition, I express my deepest gratitude to Mr. Lam Khanh Van, Marketing
Manager. I appreciate him for being my manager and mentor. He helped shape my
career and professional life and showed me how to transform my mistakes into skills.
I really appreciate everything he has taught me!
Finally, I would like to express my gratitude to all the amazing members of the
Marketing department as well as Jobtown company. It was always a pleasure coming
to work every day with such lovely people. The internship time at Jobtown surely
becomes my unforgettable moments.
To all of you, I extend my deepest gratitude.

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 Table of Contents
SUPERVISOR’S REMARK ............................................................................................................... i

ABSTRACT .......................................................................................................................................ii

ACKNOWLEDGEMENT ................................................................................................................ iii

LIST OF CHART ............................................................................................................................... v

LIST OF IMAGES ............................................................................................................................ vi

CHAPTER 1: INTRODUCTION ................................................................................................... 1

CHAPTER 2: JOBTOWN’S INFORMATION ............................................................................ 2

2.1 Overview of Jobtown ............................................................................................................... 2

2.2 The organization chart.............................................................................................................. 3

2.3 Working Environment .............................................................................................................. 5

2.4 Business Activities Statement .................................................................................................. 7

2.5 The competitors of Jobtown Internship ................................................................................... 7

2.6 Client portfolio of Jobtown Internship..................................................................................... 8

CHAPTER 3: SPECIFIC TASKS & RESPONSIBILITIES ....................................................... 9

3.1 Create a company account for new businesses ........................................................................ 9

3.2 Contact the universities, clubs, fanpage and student groups ................................................. 11

3.3 Gather information about the business activities of Jobtown's competitor ........................... 12

3.4 Organize workshop “Fantastic CV” ....................................................................................... 13

3.5 Making viral clip .................................................................................................................... 17

3.6 Administer company’s group “Thị trấn việc làm Internship/Fresher” .................................. 19

CHAPTER 4: EVALUATION ...................................................................................................... 21

CHAPTER 5: RECOMMENDATION......................................................................................... 22

CHAPTER 6: CONCLUSION ...................................................................................................... 23

REFERENCES ...............................................................................................................................vii

APPENDIX ..................................................................................................................................... viii

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 LIST OF CHART

Chart 1: Chart showing the business activities of Jobtown Internship ....................... 7

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 LIST OF IMAGES

Image 1: Jobtown's Logo ........................................................................................... 2

Image 2: JT1 website .................................................................................................. 3
Image 3: Jobtown Internship website.......................................................................... 3
Image 4: Jobtown Office ............................................................................................. 5
Image 5: Jobtown Office ............................................................................................. 5
Image 6: Jobtown team ............................................................................................... 6
Image 7: Create Company site .................................................................................. 10
Image 8: Create Company Owner site ...................................................................... 10
Image 9: Example mail for a new comapny account ................................................ 11
Image 10: List of group contact ................................................................................ 12
Image 11: The number of internship jobs of Jobtown Internship’s competitors ...... 13
Image 12: Proposal of the workshop......................................................................... 15
Image 13: Specific tasks for each person .................................................................. 15
Image 14: Workshop "Fantastic CV" ........................................................................ 16
Image 15: Script “Sự khác biệt giữa học sinh và sinh viên”..................................... 17
Image 16: Edit video tool .......................................................................................... 18
Image 17: “Thị trấn việc làm Internship/Fresher” group .......................................... 19

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 CHAPTER 1: INTRODUCTION

The purpose of education in universities and colleges is not only to provide theories
from books to students but also to encourage them through the real working
environment in order to create a new workforce for the society. For that reason, Hoa
Sen University has developed a program of study for its students with two internships.
They are considered an opportunity for students to test their knowledge, improve their
skills, and learn new things from reality.

In my actual job at Jobtown from June 18, 2018, to August 31, 2018. I had my own
plans for achieving good results for myself and thinking about what I should do to
lift up my knowledge and skills in the professional working environment. This report
is mainly about what I did and studied for a short time I worked as an intern at
Jobtown Company Limited. I aim to achieve the following goals:

 Goal 1: To get exposure in the working environment resulting in the

advancement of practical knowledge, confidence, and diplomacy.
 Goal 2: To develop interpersonal, managerial and communication skills.
 Goal 3: To support team members to develop the company's brand.

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 CHAPTER 2: JOBTOWN’S INFORMATION

2.1 Overview of Jobtown

Company name Jobtown

Logo

Image 1: Jobtown's Logo

Address Level 1, Ex World Business Center 5A/2 Tran Phu, Dist.5

HCMC, Vietnam

Phone 028 7103 6685

Email support@jobtowm.co

Tax 0314891300

Website www.jobtown.co

Jobtown is a recruiting support service that is invested by RE.A.PRA in

Singapore. REAPRA is a venture builder and investment group. They partner with
entrepreneurs who are energetic, visionary, and ahead of the curve. Together, they
can transform ideas into businesses, companies into drivers of thriving industries, and
entrepreneurs into future leaders. Through research and practice, REAPRA enables
entrepreneurs to succeed by providing access to and end-to-end, hands-on support
from strategic industry specialists, operational experts, talent management, legal
affairs, in-house researchers, engineers, partnership enablers and a network of
seasoned entrepreneurs and investors. (RE.A.PRA, n.d.)
The parent company: RE.A.PRA: https://reapra.sg/

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 On March 2018, Jobtown Co.,Ltd get the legal business license to invest in
Viet Nam with 5 staffs as a startup. Now the company is growing up with 12 staffs
and planning to expand much more. Jobtown Co.,Ltd having two divisions:
 JT1: is a headhunt agency, formal leading IT job portal in Vietnam.
 Jobtown internship: is a career hub for millennials to prepare for their
career and grab the best opportunities.

Image 2: JT1 website

Image 3: Jobtown Internship website

2.2 The organization chart

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 Managing
Director

Jobtown
JT1 Leader internship
Leader

Business IT Recruitment Customer

Data Research Social Media
Development Consultant Service

JT1 is a headhunt agency that providing search and recruitment services tailored to
the recruitment needs of clients.
 Recruitment Consultant: Meet and communicate with clients and candidates
to handle issues related to human resource management, experience analysis,
and candidate qualifications.
 Business Development Officer: Play a role in accessing and convincing
potential customers to become clients of JT1.
The Jobtown Internship is focused on developing an internship site that offers jobs
for internships and freshers
 Data research: Search for new jobs on social networking sites, community
groups that usually post internships. They gather information and post it on
the Jobtown Internship website
 Customer Service: Contact the recruiter directly to inform necessary
information, resolve customer inquiries and introduce new clients to use
Jobtown Internship.
 Social media: In charge of managing the company's fanpage and group
consists of writing daily articles, posting new internship jobs to attract
candidates interaction. In addition, they also have the task of contacting the
fanpage and group administrators to assist with communication support.

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2.3 Working Environment

Image 4: Jobtown Office

Image 5: Jobtown Office

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Relationship with Supervisor and Coworkers

 Relationship with Supervisor

Working with Mr.Van, I really learned a lot in a short amount of time. He wants to
train and shape us a proper way to improve every day.

The most impressive thing that I have seen is his enthusiasm at work as well as the
attitude that he always shows. The feeling of working together is very comfortable,
it gives me opportunities to develop what I have as well as give us a lot during the
practice. Short time, but also the honor to meet and know him is something I feel very
respectful in the student time.

 Relationship with Coworkers

Jobtown is a small organization with approximately 12 employees and there is an

open atmosphere. This made it easier to get to know the people and the work they do.
My colleagues were very helpful with introducing me to the work that they do and
they have shared their experience and knowledge with me. I have been involved with
several tasks and I have been working independently. This gave me a good all-round
view of the work that is done and how the organizations operate.

Image 6: Jobtown team

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2.4 Business Activities Statement

500 474
450
450

400 386
349 348
350

300
260
250
213
188
200 168
151 158
150 117
100

50

0
New Users New Company Account New jobs New CV apply

May June July

Chart 1: Chart showing the business activities of Jobtown Internship

2.5 The competitors of Jobtown Internship

Internship.edu.vn is A Premier Internship Portal in Vietnam. They are aiming

to build a bridge between students, universities and companies to develop the abilities
of young talents nowadays. (Education, n.d.)

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 TopCV has been leading the Vietnamese market in providing high quality
human resources for enterprises. With 2 spearhead products that provide online
resume creation and high quality employment channels, TopCV connects millions of
young people looking for a job with a reputable employer. (TOPCV, n.d.)

2.6 Client portfolio of Jobtown Internship

Jobtown Internship’s clients are companies that hiring internships, such as:

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 CHAPTER 3: SPECIFIC TASKS &
RESPONSIBILITIES

3.1 Create a company account for new businesses

For the first month of my internship, I searched for information about new business
and created a company account on website jobtown.co. Then, I sent an email include
the account information to the HR department of that business and call to the HR
department to introduce Jobtown Internship and encouraged them to try our service.
This will increase the number of internship jobs and candidates using the company's
services.

Create new
Research Mail and Call
account

Step 1: Research for company information based on:

- Website of the company
- Facebook Fanpage of the company
- Yellow Pages: https://trangvangvietnam.com/
Step 2: Create a Company and Company Account
I must collect company information such as:
 Company name
 Address
 Email (recruiting department)
 Phone number
 Overview, mission and vision of the company

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 Image 7: Create Company site

Image 8: Create Company Owner site

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Step 3: Send email and call to inform business account information
After creating Company and Company Account for a new company, I sent an email
using support@jobtown.co to HR department including login email, password, and
terms of service.

Image 9: Example mail for a new comapny account

Results:
In 4 weeks of this task, I created 182 new business accounts and called to support 50
companies.
Experiences:
I had chance to apply my knowledge about communication and persuading skills in
practice. I tried my best to use them to express what I have to impart to my customer.
Moreover, throughout the role-play I was able to test myself in cases the job asked
me to contact with varied types of custom.I also learn how to create accounts for a
new company in CRM software, Learn more about companies in a variety of
industries and how to send formal mail to the company.

3.2 Contact the universities, clubs, fanpage and student groups

With the data provided by the research staff, I contact many universities to cooperate
with Jobtown Internship. The cooperation between Jobtown Internship and the
University may combine some sections such as the company will assist with
providing a list of internship jobs for students, in return, the university will
recommend the students to apply for the job in Jobtown Internship website. In
addition, Jobtown Internship can create some workshops for guiding CV writing
skills, interviewing, working attitude in the workplace for students. This is to create

11
and maintain a good relationship between the cooperator and Jobtown Internship,
which promotes the Jobtown brand awareness to students.

Image 10: List of group contact

Result:
In 3 weeks of this task:
 Call to schools: Hoa Sen University, Banking University, HUTECH
University, Saigon University, Economics University, Foreign Trade
University II
 Have a meeting with Hoa Sen University and HUTECH University
 Contact 121 admin of 54 groups of students in universities, colleges in HCM
 Contact 110 fanpages
Experience:
How to proceed with the representatives from the university. In spite the fact that I
am confident in speaking, impatience is still one of my disadvantages. I’m afraid of
talking to people from the university who are too hard to please or impolite. I’m also
afraid of coming to terms with their awkward questions. It is difficult for me to remain
cool and calm at that time.

3.3 Gather information about the business activities of

Jobtown's competitor

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Research and collect information from competitors and take notes in the form. This
is intended to provide information for the Jobtown Internship Leader to monitor as
well as survey the internship recruitment market

Identify the competitors Collect information Make a report

Identifying the competitors of Jobtown Internship are recruiting sites that post
internship jobs. I have compiled the number and made the report as below.

Image 11: The number of internship jobs of Jobtown Internship’s competitors

Result:
Collect data according to time requirements
Experience:
Improve my searching and screening skills

3.4 Organize workshop “Fantastic CV”

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My team have a meeting to brainstorm about the ideas, concepts to attract and
promote the brand to the students.

Briefing Develop
Proposal Constructi
and concept,
and -on and Evaluation
branstor theme,
Pitching Executive
mi-ng idea

Step 1: Briefing and branstorming

Team marketing receives a brief from the Director and brainstorms the ideas for the
workshop
Determining the purpose of the workshop is to make Jobtown Internship more
popular
Identify the target audience of the workshop is the students need to know about the
writing CV skills
Step 2: Develop concept, theme, idea
After getting a detailed idea of the workshop, my team began to choose the topic,
workshop name and specific activities of the workshop.
Step 3: Proposal and Pitching
Write a proposal for the "Fantastic CV" workshop and present it to the Director.
Listen to Director comments and revise the program for completion

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 Image 12: Proposal of the workshop

Step 4: Construction and Executive

Write assign tasks for each person
My main task during the workshop is to contact the fanpages and groups of students
on the social media to support the event. They posted a public post introduce about
the event.
Moreover, during the day of the workshop, I supported the program and was the
MC for the inspired minigame

Image 13: Specific tasks for each person

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Step 5: Evaluation
After organizing the workshop, our team reviewed the feedback from the
participants, evaluated the results achieved and pointed out the shortcomings when
organizing the workshop to prepare for the next workshop

Image 14: Workshop "Fantastic CV"

Result:
During the 2 weeks of sending support invitations, the workshop received media
support from fanpages and groups below:
• Union - UEH Economics Faculty
• Saigon Uni - SGU
• Hoa Sen Students
• K54 FTU2 - GROUP OFFICIAL.
• UEH Market - University of Economics.
• JOBS FOR YOU.
• Foreign Language Department HUFLIT
• BKU 18

Attracted 31 enrollments of participants. The feedback from the participants indicated

that the objectives of the workshop were largely realized. The presentation by
speakers was of high quality. However, the participants wanted more small group
activities that were relevant to the CV writing skills.

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Experience:
Learn how to planning and running a workshop
Learn how to write CVs that attract employers

3.5 Making viral clip

Post-
Preparation Filming Publication
Production

Step 1: Preparation
My team had a meeting about the following:
- Determining the purpose of the video is to attract views and excitement
among students, thereby making Jobtown Internship widely recognized.
- Identify the audience for the video clip is the students
- The video clip tells the difference between highschool students and
university students
- Limite a video clip of about 5 minutes
- Time and place to record video clips
Actors, items, and tools

Image 15: Script “Sự khác biệt giữa học sinh và sinh viên”

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Step 2: Filming
Proceed to record the segmentation of the video clip in the script

Step 3: Post Production

Edit, cut the shot into a complete video clip
Insert the music, the voice on the clip to add livelily
Upload a draft for team marketing to watch and comment, which parts have
humorous elements and which parts need to be tailored accordingly.

Image 16: Edit video tool

Step 4: Publication
After I edited the video clip, I uploaded the clip on Youtube
Determine when the clip will be posted on fanpage Jobtown - No.1 Viet Nam and
Student+
Installation of the advertising package to viral clip is widely spread to the students

Result:

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In 3 weeks we made 2 viral clips
Experience:
I learn how to edit a video clip and have a chance to be an actress. Although the
filming took place in a morning only, it was very difficult period of time for us to
take nice scenes. Just a simple video clip with 5 characters and short scenes but we
had to shoot many times for each of them. That was my first time being a supporting
actress in a video clip, so it was such a memorable experience for me. I had chance
to perform in front of camera, try to express exactly what had been written in the
script and how to combine with other members in our ‘film crew’.

3.6 Administer company’s group “Thị trấn việc làm

Internship/Fresher”

My task is defined and discovered our target audience by growth hacking using
guerrilla social media content marketing campaign tools and competitor positioning
analysis. Develop and maintain social media communities as a communication asset
for our company. The goal of build relationships with participants is to bolster market
attendance and our brand awareness.

Image 17: “Thị trấn việc làm Internship/Fresher” group

“Thị trấn việc làm Internship/Fresher” group is a platform for everyone who is
interested in finding an internship or entry-level job in Vietnam. All group members

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- HR officers, professionals, employers, interns, or students - are most welcome to
share the latest recruitment and programs they know. Employers may also use this
group to advertise internship vacancies to attract candidates to apply.
Result:
Building a group has 4300 members within 4 weeks
Experience:
I have learn a lot about our target market from a community. The types of questions
they ask, the comments they make, and the surveys they answer while in that
community are extremely valuable for growing our business.

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 CHAPTER 4: EVALUATION

My main goal for this internship was to immerse myself in the real working
environment, allowing me to see my strengths and weaknesses. Gaining experience
through internship it is a great way of implementing my knowledge on practice,
learning the things by doing them, building my confidence and taking new initiatives.
Since this kind of internship was completely new to me I had to acquire some new
skills. These skills include business communication skills, time management skills,
risk management skills, video editing skills, problem resolving skills, and those
digital marketing skills. These skills were not difficult or challenging, especially not
after I had been working at this organization for a couple of weeks. But for me, it was
good to see what practical skills are required for a job like this. The internship also
allowed me to expand my knowledge of digital marketing. During the internship, I
have processed a lot of projects, which meant that I read about contexts, project goals,
and working methods. This way I got to see a lot of examples from the field. I got to
read and learn about things which in textbooks are often described in abstract
terminology.
My excellent strength s that am a quick and nitiative learner. believe that learning s
the key to mprovement, so learning s a very necessary skill n life. enjoy learning new
things and challenging myself. Most of the times, when am trying something new,
because of my determination to make t good on the first try, learn quickly and make
a good work and on the things, try.
There are two weaknesses can be clearly dentified through my work performance n
the nternship. One s the limitation of my oral communication skills, n other words,
my English speaking skills need mprovement. Although my supervisor reflected my
oral communication skills as satisfactory, am quite aware of my limitations n English
speaking. Sometimes my expressions cannot convey my deas effectively which
results n my colleagues finding difficult to understand what mean. n order to mprove
my English speaking skills, the most effective method s a constant practice. By
learning from native English speakers, then practicing over and over n daily life,
believe this weakness can be mitigated at last.
The other weakness that I have is my insufficient initiative of doing the job. Usually,
I wait for the tasks to be assigned by my supervisor rather than actively asking for
jobs to do. Initially, I performed like this because I did not want to bother my
supervisors and disturb their work when they were busy. Long time past, it became
my working style. Although I acted voluntarily in most matters, it is not an adequate
good working attitude for a professional. I think I should invest more enthusiasm and
motivation into my job and be more initiative to contribute my team in the future.

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 CHAPTER 5: RECOMMENDATION

The first nternship s a big challenge for students; however, think everyone can
overcome t and get good achievement f:
 Try as best as you can to work on all the tasks assigned by the company. When
you were assigned a task, sometimes t could be familiar and easy for you; but
sometimes t could be totally strange and difficult. f you are n the second case,
what you should do s try all your best to accomplish your task. The mportant
thing here s not only this task’s result but also your working attitude.

 Build relations with colleagues. Good relations can bring you more than what
you expect. Since the colleagues n company have wider knowledge than you,
especially they have a lot of experiences working n the environment which
you are taking your nternship; learning from them s never unnecessary.

 Make yourself a sensible schedule to ensure that you can finish your tasks at
company and your report for the nternship at the same time.

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 CHAPTER 6: CONCLUSION

On the whole, this internship was a useful experience. I have gained new knowledge,
skill and met many new people, though 11 weeks attachments are not enough for a
person to learn all those, the relationships made there is a lifetime asset who are still
with me helping learn so many things. For a young blood like me working with the
creative minds and professionals definitely was a great experience for me. The office
and people there were great like home. I achieved several of my learning goals. I got
inside into professional practice. I learned different facts of working. I learned more
about the digital marketing, event. There is still a lot to discover and to improve.

The internship is also good to find out what my strength and weakness are. This help
me to what skill and knowledge I have to improve in coming time.

At last, internship has given me a new rights and motivation to pursue a carrier in
industrial background. Again, this report is done with a lot of limitations and
obstacles. Thanks to so many people who helped me doing this report.

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 REFERENCES
Education, T. M. (n.d.). Cổng Thông Tin Thực Tập Internship.edu.vn. Retrieved from
https://www.internship.edu.vn/about-us/

RE.A.PRA. (n.d.). RE.A.PRA Investment Group. Retrieved from https://reapra.sg/

TOPCV. (n.d.). TOPCV Corporation. Retrieved from https://www.topcv.vn/gioi-thieu

vii
 APPENDIX

 Student: Huynh Ngoc Yen Nhi

 Student ID: 2160466
 Phone: 01232321139
 Mail: hnhi0610@gmail.com

viii