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4.0 25%
Digital music 3.7
2.5
US$ billions 2.2 15%
% digital
15%
2.0
1.0
5%
0.4 5%
0.5
2%
0.0 0%
2004 2005 2006 2007 2008
Source: IFPI. Figures include online, mobile and subscription trade revenues. 2008
figures are estimates. Figures rounded and expressed on a fixed exchange rate.
Top five digital music markets (2008) Top 10 Digital Single Tracks 2008
Country Digital share No. Artist Title Sales (m units)
US 39% 1 Lil Wayne Lollipop 9.1
Japan 19% 2 Thelma Aoyama Sobaniirune 8.2
UK 16% 3 Flo Rida feat. T-Pain Low 8.0
France 12% 4 Leona Lewis Bleeding Love 7.7
Germany 9% 5 Timbaland Apologize 6.2
Katy Perry
Lil Wayne
Flo Rida
7
Lady Gaga Jason Mraz
10
Best seling global Artist Title Sales (m)
digital singles of 2010
The best selling digital single 1 Ke$ha TiK ToK 12.8
of 2010 was Ke$ha’s TiK ToK,
selling a total of 12.8 million
units. This compares to 9.8
2 Lady Gaga Bad Romance 9.7
million digital copies of Lady
Gaga’s Poker Face which 3 Eminem featuring Rihanna Love The Way You Lie 9.3
topped the chart in 2009.
This is the first time a digital Lady Gaga
single has crossed the 10 4 featuring Beyoncé Telephone 7.4
million mark.
5 Usher featuring Will.i.am OMG 6.9
Source: IFPI. Period 12 months to November 2010. Sales are rounded. Combines all versions of the same song.
13
The global top selling digital singles of 2011
The top selling single of 2011 was Bruno Mars’ Just The Way You Are, which sold more than 12.5 million copies. The combined sales of the top
ten digital singles grew by 11 per cent in 2011.
“ We think the presence of access services can expand the whole market.”
Mark Piibe, executive vice president, global business development, EMI Music.
7
Source: IFPI. 2011 figures are estimates.
Gotye. Photo by Søren Solkær Starbird.
Top selling global singles K-Pop star PSY’s Gangnam Style was the third best-selling hit of the
year, as well as being a YouTube phenomenon with more than 1.2
Canadian artist Carly Rae Jepsen topped the 2012 global billion views to date. Gangnam Style is the most successful
singles chart with Call Me Maybe which sold 12.5 million units. of a recent wave of K-Pop hits that have broken internationally.
Jepsen had first shot to fame in 2007, when she came third on South Korea’s music sector has attracted heavy investment since
Canadian Idol. An album followed, but it was Call Me Maybe, its government overhauled its copyright laws in 2007, a move
released in 2012 that propelled her onto the global stage, topping which helped the country soar from the 23rd largest recorded
the charts in more than a dozen countries. The track received massive music market worldwide in 2007 to the 11th largest in 2012.
publicity when fellow Canadian Justin Bieber promoted it to his
30 million Twitter followers and uploaded a parody of the video Brazilian singer-songwriter Michel Teló achieved a global hit with Ai
on YouTube which garnered more than 50 million views worldwide Se Eu Te Pego. Sung in Portuguese, the song broke language barriers
on the video streaming channel. to sell 7.2 million copies, helped by football stars adapting the dance
and performing it as a goal celebration. This helped the hit go viral
Gotye’s Somebody That I Used To Know was the second best-selling on YouTube, attracting almost half a billion views and becoming one
single of 2012, with 11.8 million sales. Belgian-born and based in of the top 10 most viewed videos. The song reached number one
Australia, Gotye released his first album in 2003. Somebody That I Used in 23 countries in Europe and Latin America. Teló became the first
To Know, which featured New Zealand singer-songwriter Kimbra, Brazilian solo artist in five decades to have a song in the US Billboard
topped the iTunes charts in 46 countries. Its international popularity Hot 100 chart.
was boosted by its quirky video and when artists such as Katy Perry
and Lily Allen promoted it to their followers on Twitter. The digital singles chart includes artists from Australia, Brazil, Canada,
South Korea, Trinidad and the US, showing how the internet makes
it possible for artists to break out of their local markets and achieve
global hits.
Global top selling digital singles of 2012
Source: IFPI.
12
Top global singles Figure 8: Top global singles
The 2013 global singles chart was topped Rank Single & Artist Total units* (m)
by Robin Thicke, the American-Canadian
singer whose Blurred Lines topped the
charts in 14 countries. The song was taken 1 blurred lines
robin thicke feat. T.I. and pharrell 14.8
from his sixth studio album, also called
Blurred Lines. The track, which featured
T.I. and Pharrell Williams, was promoted
2 thrift shop
macklemore & ryan lewis feat. Wanz 13.4
with a video directed by Diane Martel
that featured models Elle Evans, Jessi
M’Bengue and Emily Ratajkowski and
3 wake me up
avicii 1 1 .1
4 9.9
attracted more than one million views just give me a reason
on Vevo in its first day of release. Thicke P!nk Feat. nate ruess
performed the song with Miley Cyrus at
the MTV Video Awards, in the process
setting the record for an event generating 5 roar
katy perry 9.9
the most tweets per minute (360,000).
Rank Album & Artist Total sales (m) Rank Title & Artist Total sales (m)
Source: IFPI. Physical and digital albums included. Streams excluded. Source: IFPI. Units include single-track downloads and track-equivalent streams.
12
G L O B A L M U S I C R E P O R T 2 0 1 6 : S TAT E O F T H E I N D U S T R Y introduction
1 ADELE 6 COLDPLAY
2 ED SHEERAN 7 MAROON 5
3 TAYLOR SWIFT 8 SAM SMITH
4 JUSTIN BIEBER 9 DRAKE
5 ONE DIRECTION 10 THE WEEKND
TITLE AND ARTIST UNITS (M) TITLE AND ARTIST UNITS (M)
1 25 – ADELE 17.4 1 SEE YOU AGAIN – WIZ KHALIFA (FT CHARLIE PUTH) 20.9
2 X – ED SHEERAN 3.5 2 UPTOWN FUNK – MARK RONSON (FT BRUNO MARS) 20.0
3 1989 – TAYLOR SWIFT 3.5 3 THINKING OUT LOUD – ED SHEERAN 19.5
4 PURPOSE – JUSTIN BIEBER 3.1 4 SUGAR – MAROON 5 13.5
5 IN THE LONELY HOUR – SAM SMITH 2.6 5 LEAN ON – MAJOR LAZER (FT MØ & DJ SNAKE) 13.1
6 MADE IN THE A.M. – ONE DIRECTION 2.4 6 LOVE ME LIKE YOU DO – ELLIE GOULDING 12.6
7 FIFTY SHADES OF GREY – VARIOUS ARTISTS 2.2 7 HELLO – ADELE 12.3
8 A HEAD FULL OF DREAMS – COLDPLAY 1.9 8 BLANK SPACE – TAYLOR SWIFT 9.2
9 TITLE – MEGHAN TRAINOR 1.8 9 CHEERLEADER – OMI 8.3
10 BEAUTY BEHIND THE MADNESS – THE WEEKND 1.5 10 WANT TO WANT ME – JASON DERULO 8.1
Source: IFPI. Physical and digital albums included. Streams excluded. Source: IFPI. Units include single-track downloads and track-equivalent streams. For full
top 50 global albums and top 20 digital singles please see page 58 and 59 in the ‘Data and
Analysis’ section of the full report.
Adele photo courtesy of XL Recordings; Ed Sheeran photo by Ben Watts; Taylor Swift photo by Sarah Barlow + Stephen Schofield; Justin Bieber photo by Peter Yang; One Direction
photo by Cal Aurand; Coldplay photo by James Marcus Haney; Maroon 5 photo by Vincent Perrini; Sam Smith photo by Rankin; Drake photo courtesy of Universal Music Group;
The Weeknd photo by Kalen Hollomon
7
GLOBAL MUSIC REPORT 2017: ANNUAL STATE OF THE INDUSTRY G lobal charts 9
Units Units
Title and artist (m) Title and artist (m)
One Dance
1
Lemonade
BEYONCÉ
2.5 1 DRAKE
12.5
Love Yourself
2
25
ADELE
2.4 2 JUSTIN BIEBER
11.7
Closer
3
Views
DRAKE
2.3 3 THE CHAINSMOKERS 11.7
FEAT. HALSEY
Sorry
5
Blackstar
DAVID BOWIE
1.9 5 JUSTIN BIEBER
10.8
Work
6
Blue & Lonesome
THE ROLLING STONES
1.8 6 RIHANNA
10.6
7 Years
7
24k Magic
BRUNO MARS
1.7 7 LUKAS GRAHAM
10.4
KONSHENS
Source: IFPI. Physical and digital albums included. Streams excluded. Source: IFPI. Units include single-track downloads and track-equivalent streams. For full
top 50 global albums and top 20 digital singles, please see the Data and Analysis section
of the full report.
G LOBAL M U SIC REP ORT 2018: STAT E O F T H E IN DUST RY glo bal charts · 9
TITLE AND ARTIST GLOBAL TOTAL TITLE AND ARTIST GLOBAL TOTAL
CONVERTED ALBUM UNITS (M)
TRACK
EQUIVALENT (M)
6 HUMBLE.
Kendrick Lamar
8.3
6 Songs Of Experience
U2
1.3
8.3 1.3
7 7
Attention DAMN.
Charlie Puth Kendrick Lamar
9 Perfect
Ed Sheeran
7.9
9 Harry Styles
Harry Styles
1.0
10 Believer
Imagine Dragons
7.8
10 24K Magic
Bruno Mars
1.0