Forcepoint SD-WAN & NGFW Pitch Card

Elevator Pitch – 25 words Elevator Pitch – 100 Words Target Customers

Forcepoint uniquely combines enterprise SD-WAN with the Forcepoint uniquely combines enterprise SD-WAN with the Ideal Prospects Decision Makers
industry’s #1 NGFW security, manageability and high industry’s #1 NGFW security, manageability and high availability to • # sites:20-1500 • Director, Network Operations,
availability to more efficiently connect and protect today’s more efficiently connect and protect today’s highly distributed
• Geographically distributed VP IT Infrastructure
organizations.
highly distributed organizations. • Centralized IT control Influencers
With Forcepoint, you can deploy, monitor, and update thousands of • Always-on operations • Firewall Admin/Ops,
SD-WANs, firewalls, VPNs and IPSs from one console – in-house or
• Need: IP protection, Network Security Architect,
We Do What Others Can’t via MSSP – cutting network OpEx in half.
compliance, log audits, CISO
You can slash maintenance downtime with our advanced clustering security connectivity • Gartner/NSS Labs
According to IDC’s research, Forcepoint can:
of devices and networks.
Cut TCO Burden by up to 53% Segments Buyers
As Gartner’s Top Visionary, the highest in security on NSS Labs’ • Retail (products & services), • CIO / CxO
Eliminate 70% of maintenance downtime NGFW and IPS tests, and the anti-evasion pioneer, we help you Hospitality, Branch Banking
stop more cyberattacks, protect mission-critical apps and manage
Slash cyberattacks by 86% • Government
encrypted traffic while maintaining privacy.

Questions to Ask Forcepoint Competitive Advantages

• What’s your WAN strategy for the next 18-24 months? Is your network topology changing? Are you adding new locations? Key reasons why Forcepoint is better than…
• Are you looking at consolidating networking and security technologies? Are you using CASB, proxies or secure web gateways?
• Have you started testing or rolling out Office 365, video or other highly interactive cloud apps to your remote locations? Palo Alto Networks
• What business applications are you moving into AWS or Azure clouds? What visibility into the network there do you have? Or want? • Better Manageability of policies and visualization of events,
• What are you doing for visibility and segmentation of unmanaged devices (like BYOD, IoT, appliances, customer devices on Wi-Fi)? configuration and status
• How quickly can you update policies in all your firewalls around the world? What challenges have you experienced? • Better Security against evasions, known and zero-day risks
• How are you preventing use of obsolete browsers or other endpoint apps that put your systems at risk? • Better TCO when comparing costs over three years
• How fast can you diagnose network events and respond to potential incidents?
Fortinet
Why Forcepoint Is Different Analysts • Better Manageability of policies and visualization of events,
configuration and status
Forcepoint offers the industry’s • Top Visionary in 2017, in MQ for years • Better TCO when comparing costs over three years
most scalable SD-WAN, • “valid shortlist candidate for distributed orgs” • Better Security with top performance against evasions, known
strongest NGFW & IPS security, • Customers give “excellent scores to SMC” and HA and zero-day threats
and most efficient centalized • “better attack detection than some of the leaders” • Better Availability/Scalability with active-active clustering
management. Cisco
• NSS Labs NGFW – #1 in Security
• Better Manageability with unified admin across physical, virtual,
Powered by the Human Point 2017 (fifth time in a row)
cloud firewalls
System, it provides unrivalled “should be on every shortlist”
• Better Security with superior breadth of controls and inspection
connectivity and protection: • NSS Labs NGIPS -- #1 in Security
2016 • Better Availability/Scalability with active-active clustering
• NSS Labs Breach Detection System -- #1 Check Point
2016 (as Lastline) • Better Efficiency with a familiar, enterprise-class feel
• Better Manageability with one-click upgrading without
• 70% less time to deploy firewalls downtime and rollback if updates get interrupted
• 38% fewer unplanned outages • Better TCO when comparing costs over three years and no
• 86% fewer attacks, 69% fewer breaches renewal surprises
• 53% less IT staff time spent • Better Security with top performance against evasions and built-
• 73% faster incident response time in intrusion protection and anti-bot protection at no extra charge
• 7 month breakeven, 510% ROI (5Y)

Copyright © 2018 Forcepoint Internal Use Only 10 May 2018

 Forcepoint SD-WAN & NGFW Pitch Card

Business Value Objection Handling

Boosts Business Productivity – Forcepoint is unmatched in connecting and protecting people and data at the point they Why haven’t we heard of Forcepoint before?
come together – the Human Point. Our Secure Enterprise SD-WAN enables highly distributed organizations to do business While the name “Forcepoint” is relatively new, our products are
in new ways across data centers, offices, branches, and the cloud, without the burdens of network downtime. widely used in Europe and in the US Federal government. We’ve
jumped to the Top Visionary position in Gartner’s NGFW Magic
Lowers TCO Burdens – Forcepoint’s unique high-availability architecture, multi-function platform and automated
Quadrant and took the #1 spot on NSS Labs’ NGFW & NGIPS tests.
centralized management cut operating costs, provide a longer lifetime and require less training.
Isn’t SD-WAN just for networking?
Reduces Risk – Forcepoint has the #1 technology for stopping evasions, blocking exploits of vulnerabilities, and detecting
While SMBs who were the initial focus for SD-WAN treated security
attempts to transmit malware into networks, all while maintaining high network uptime and performance. as separate from connectivity, enterprises need to both connect and
Simplifies Compliance – Auditors love Forcepoint’s reporting, the accuracy of our policies, and how quickly we enable protect at scale. Tightly integrating the two halves is critical to
orgs to remediate problems; our log distribution helps address data sovereignty issues while still consolidating reporting. prevent gaps and to reduce administrative burdens.
Don’t all vendors have centralized management?
Proof Points Related Products
Forcepoint provides single-pane administration of up to 2000
• 50% savings in deployment costs – says Carglass; also • Forcepoint Security Management Center (SMC) – physical, virtual, and cloud SD-WAN sites, NGFWs or IPSs that can
noticed an immediate drop in admin time needed. Efficient, centralized management of SD-WAN, NGFWs, be updated in minutes, not hours. Some vendors can only
VPNs and IPSs in highly distributed enterprises – from administer a small number of devices at a time, or have separate
• 70% less time to deploy, 38% fewer unplanned outages, management systems for physical, virtual, and cloud systems.
data centers and edge to branches and cloud.
86% fewer attacks, 69% fewer breaches, 53% less IT
time spent, 73% faster incident response, 510% ROI (5Y) • Forcepoint NGFW appliances – unified capabilities, Aren’t firewall rules all configured the same way?
– 2017 IDC Research management policies, reporting Forcepoint is different. Our Smart Policies are much higher-level,
expressing business processes in familiar terms – people, groups,
o Physical – range from branch (1.5 Gbps/150 Mbps) to data
• 80% reduction is firewall rules – experienced by a multi- applications, services, locations, and more. We uniquely provide
center (240 Gbps/22 Gbps) devices; wide variety of modular
national customer who replaced their 10,000 firewall rules network interfaces
blacklisting/whitelisting of endpoint apps by name and version for
with far fewer Smart Policies with Forcepoint locking down stations or blocking obsolete programs (e.g., IE7).
o Virtual – for Hyper-V, KVM, VMware, NSX, and “bare metal”
• 2000 devices managed from a single console – NGFWs o Cloud – for AWS and Azure Doesn’t decryption require special-purpose ASICs?
and IPSs, physical, virtual, and cloud Hardware acceleration is important, but ASICs are no longer the
• NGFW add-ons – URL Filtering, Adv. Malware Detection
best way. Forcepoint NGFW uses the x86 AES-NI architecture to
• 220 firewalls updated in less than 2 minutes with one click • Forcepoint cloud services – CASB, Web Security, provide high-performance decryption everywhere – even in
Email Security, UEBA, DLP for Cloud Apps virtualized and cloud systems.
Case Studies
• Avency – offers Forcepoint NGFW as an MSP. Enables • Technical Support – Premium & Mission-Critical plans Are evasions real?
Yes! Forcepoint pioneered anti-evasion defenses to prevent attacks
them to offer unrivaled security and faster response times • Warranties & Enterprise Hardware Services from slipping exploits and malware into networks. Our technology is
than ever before.
Sales Tools #1 in security in NSS Labs’ 2017 test and constantly leads in their
• Cobweb – 160 partners, 6,000 distributed SMB online CAWS tests; most other vendors are vulnerable to evasions
customers. Easy-to-use centralized management allows • Customer Presentation kit – 1st and 2nd meeting decks that exploit toolkits now make easy for even junior criminals to add.
management of security holistically and in real time. • Technical Presentation – how our differentiation works Don’t all vendors have high-availability failover?
• Sword Apak – provider of software for financial • Competitive Battle Cards – Palo Alto Networks, Not really. Failover is usually just a pairing of two identical “cloned”
institutions moved to Forcepoint NGFW to support their devices. Forcepoint’s advanced, active-active, mixed clustering
Fortinet, Check Point, Cisco
enables up to 16 nodes of different models and versions to work
accelerating growth. Centralized admin, 24/7 resilience,
• Brochures & Datasheets – solutions, appliance, SMC together to provide greater scalability, less downtime, and higher
and scalability were key for their global infrastructure. performance while extending the lifetime of prior purchases.
• eBooks & Whitepapers – Secure Enterprise SD-WAN
And more at forcepoint.com/resources
for Dummies, IDC on Business Value, many more Are other vendors less expensive than Forcepoint?
Contacts Typically not, especially over 3 years. Forcepoint’s base product
• Placard “Cheat Sheet” -- visuals of major elements of comes with a much richer set of capabilities than some vendors who
• ns-pm@forcepoint.com – questions our products, good for use at trade show demo stations either lack what we can do or require large numbers of add-on
And more at Salesforce.com purchases to even begin to match us. Forcepoint also provides
significantly lower TCO, delivering a much better ROI.
Copyright © 2018 Forcepoint Internal Use Only 10 May 2018