Conclusion

COMPETETIVE ADVANTAGE

Q1: Among the major fast food chains, Mang Inasal is the only one offering grilled chicken. Why is there no
other major grilled chicken fast food?

A: Because the fastfood industry is a very crowded and hyper competitive industry, and usually when a fastfood
category is already dominated by a strong brand, it’s already very difficult to penetrate and compete in the same
category. In the Philippines, there are a total of 6 major fast food chain brands, (those with over 200 stores each and
those that serve the mass market ) these fast food brands are Jollibee, Mang Inasal, Chowking, Greenwich,
McDonald’s, and KFC. All the other 5 brands are already in the Philippine market for more than 25 years founded in
the 1970s and 1980s except for Mang Inasal which was only founded in 2003. For decades, no other fastfood brand
was able to penetrate the hyper competitive fastfood industry in the Philippines except for Mang Inasal because at
that time there was a vacant category for Filipino grilled chicken fastfood. So at that time Competetive advantage
in 2003 after identifying that the Filipino grilled chicken fastfood category was vacant, we immediately came up
with the business model and then worked on its rapid expansion to quickly fill up and secure the once vacant grilled
chicken fastfood category.

So why Mang Inasal is now the fastest growing fast food restaurant here in the country? Why not Bacolod Chicken
Inasal which has really authentic chicken barbecue? So it’s true that as an entrepreneur, we don’t have to reinvent
the wheel. We just have to be creative. I admit that Mang Inasal has captured my taste. Yes their chicken barbecue
are delicious but it taste more like an ordinary chicken barbecue with a sweet spicy taste which I think you can do
yourself by marinating your dressed and chopped chicken in Mama Sita’s barbecue marinade. So in my opinion it’s
not really how authentic your cuisine should be, but it’s how people will accept the taste. So below are some of my
observation why Mang Inasal have captured the chicken barbecue market.

1. The Taste and Competitive Price – I think this should go hand in hand like Siamese twins. To win in the food
business, it’s not only the taste why people flock to a food business but also how well it fits their budget . There are
some cheap fast food that offers very low price meals but they taste like crap. People want to enjoy their meals and
also save their money. If you separate the two (taste and price) you will either make tasty meals and thinks of
jacking up the price or make cost cutting and serve food that people won’t enjoy. Personally me and my family like
Mang Inasal so whenever there is one in a mall and it’s lunch time, where else will we eat?
2. The Unlimited Rice Concept – this is I think one of the attraction of Mang Inasal. Many businesses has this
strategy like in website hosting. There is what they call “unlimited space” on hosting a website. But that is not true
because usually a big website has only few gigabytes of files and will not consume an unlimited space. Also the
concept of “eat all you can” and you pay a certain fixed amount. We only have one stomach and not everyone can be
a glutton so the concept of “unlimited” can be a very attractive promotion. When I eat in Mang Inasal I can only
consume 2 cups of rice and I feel very stuffed already.
3. That Big Screen Monitor with Advertisement – when I’m watching their own commercial in their big screen
monitor, I feel at home. I mean the commercial or infomercial they have creates more appetite and entertainment.
Who knows what is that condiment inside that bottle with a reddish yellow oil in it? Ah I know! it’s chicken oil that
you should pour on top of your rice to make it yellowish and taste better. Thanks for that infomercial, I didn’t looked
and feel naive. But be careful, it’s chicken fat and have lots of cholesterol and not good for your health.

DESCRIBE YOUR REALIZATION IN WRITING STRAMA.

The journey has not been easy, even for a person who loves to write as I do. During classes, one is
required to submit an assignment per topic that is meant to be a preview of the paper one is to make. To
some students who already know what to do and what company to study on, this is a real blessing
because it makes the pressure lighter (save for a few revisions recommended by the professor, of
course). For some who have not decided what company to work on, this is a real terror. But not to
fear, because your professor will always be your best ally in any event.

Strategic Management requires a student to look at the company’s industry, it’s strengths and
weaknesses. One constantly has to read, read and read – and finally, write

Mang Inasal is recognized as one of the leading chicken inasal in the branded eat-out . You have to
choose variables that you think can help build your company strategy. You weigh in these variables.
SWOT, IFE, EFE, SPACE, and other useful matrices become your friends. You do market and company
analysis to determine if the company is liquid and if it is earning reasonable profits.

What are the current strategies of the company?

category in the Philippines. Being one of the strategic business units of Jollibee Foods Corporation (JFC),
Mang Inasal has been able to leverage on the existing system of JFC that ensures high quality food and
exemplary customer service. Building on the resources and success factors of JFC’s business units,
Mang Inasal has been successful to penetrate across strategic locations in the Philippine market.

Mang Inasal now boasts of over 500 stores in the Philippines, 90% of which are franchised. The
Department of Trade and Industry (DTI) and Philippine Franchise Association (PFA) recognized Mang
Inasal as a Hall of Fame Awardee as Outstanding Filipiino Franchising in the Food and Large-Scale
Category.
PABORITO MEALS

Paa with Rice PM1

Nuot sa ihaw sarap marinated chicken quarters. Skewered and
grilled the Mang Inasal way served with a cup of rice.
*All PM meals come with a cup of rice, and an option to have
unlimited servings of rice.
PM5 Pork Sisig
Tender pork chunks peppered with crunchy chicharon
and white onion served with a cup of rice.
*All PM meals come with a cup of rice, and an option
to have unlimited servings of rice.

Pecho with Rice PM2 SULIT MEALS

Nuot sa ihaw sarap marinated chicken quarters. Skewered and grilled the
Mang Inasal way served with a cup of rice.
*All PM meals come with a cup of rice, and an option to have
unlimited servings of rice.

Sm1
1pc Chicken
Nuot sa ihaw sarap marinated 1-piece Chicken Inasal.
Skewered and grilled the Mang Inasal way
served with a cup of rice.

Pork BBQ PM3

Two sticks of savory hot-off-the-grill pork barbecue served
with a cup of rice.
*All PM meals come with a cup of rice, and an option to have
unlimited servings of rice.

SM2
1pc Pork BBQ
Savory hot-off-the-grill pork barbecue stick served
with a cup of rice.
Bangus Sisig PM4
Scrumptious bangus chunks served with a cup of rice.
*All PM meals come with a cup of rice, and an option to have
unlimited servings of rice.
 Fiesta Inasal Meal

Fiesta Inasal Meal

Hearty combination of delicious Mang Inasal favorites —
nuot sa ihaw sarap 1-pc Chicken Inasal with rice, flavorful
Palabok, crunchy 1-pc Lumpiang Togue, and unlimited soup.

MIRIENA

Pinoy Halo-Halo

buko pandan jelly, langka, ube halaya, yellow beans, red mongo
beans, leche flan, macapuno, banana, ube ice cream and barquillos.
Molo Soup
Dumpling Soup made of chicken broth
with molo dumplings, misua, minced
garlic and spring onion.

Crema de Leche Halo-Halo

A delightful, creamy concoction of milk and ice,
topped with caramelized banana, macapuno and leche flan.

Lumpiang Togue
Fried vegetable spring roll of Mung Bean sprout, Camote,
Carrots, Baguio Beans
and Tokwa. Lumpiang Togue is sliced diagonally
in half and served with Special Suka.

Palabok
Noodles in thick rich sauce seasoned with chopped spring onions,
Hard-boiled egg slices, chicharon bits, meaty pork and tinapa.
 DESERTS

Leche Flan
Rich custard glazed with caramelized sugar.

INUMIN

Iced Red Gulaman Softdrins Iced tea

Icy cold refreshment sweetened with special syrup Coke, Coke Zero. And Sprite Lemon iced tea
and gulaman, perfect with any meal.

Palabok Party Pan

A Mang Inasal favorite fit for a feast – a heartier serving of noodles in flavorful
sauce seasoned with spring onions, egg slices, chicharon bits, meaty pork chunks
and smoked fish slices. Serves four to five.