Name: - Asit Bhatia

Roll No. : - 007

Course: - Master of Management Studies
Div.:- A

Table of Contents
SR. TOPIC PAGE
NO

1 COMPANY BACKGROUND 1-2

2 GLOBAL PRESENCE 3

3 STRATEGY AND GROWTH 4

4 REVENUE 5

5 SUBSIDIARY COMPANIES AND ITS OWNERSHIP INTEREST 7

6 PRODUCT LIFE- CYCLE THEORY OF BRITANNIA PRODUCTS 8-9

7. PORTERS FIVE FORCES MODEL 10-11

8. REFERENCES 12
 1. COMPANY BACKGROUND

Industry: - Food Processing

Founded: - 1892
Headquarters: - Kolkata, West Bengal, India
Area Served: - Worldwide
Products: - Bakery products, including biscuits, bread, cakes and rusk, and dairy products,
including milk, butter, cheese, ghee and dahi
Number of Employees: - 3207 Approx.

Britannia Industries Limited is an Indian sustenance things endeavor. Set up in 1892 and
headquartered in Kolkata, it is one of India's most prepared existing associations. It is by and by
part of the Wadia Group headed by Nusli Wadia. The association sells its Britannia and Tiger
brands of moves, breads and dairy things every single through Indium and more than 60
countries over the world.[2] Beginning with the states of its takeover by the Wadia pack in the
mid 1990s, the association been covered in a couple of talks related with its organization. In any
case, it acknowledges a colossal bit of the general business and is exceedingly productive.

The association developed in 1892 by a social affair of British businesspersons with a theory of
₹295.[2] Initially, bread rolls made in a little house in central Kolkata. A short time later, the
endeavor was obtained by the Gupta kin generally Nalin Chandra Gupta, a legal counselor, and
worked under the name "V.K Brothers." In 1918, C.H. Holmes, an English specialist arranged in
Kolkata, was taken on as an accessory and The Britannia Biscuit Company Limited (BBCo) was
impelled.

Britannia Industries is one of India's driving sustenance associations with a multi year legacy and
yearly wages in bounty of Rs. 9000 Cr. Britannia is among the most accepted sustenance brands,
and delivers India's favored brands like Good Day, Tiger, NutriChoice, Milk Bikis and Marie
Gold which are effectively perceived names in India. Britannia's thing portfolio consolidates
Biscuits, Bread, Cakes, Rusk, and Dairy things including Cheese, Beverages, Milk and Yogurt.
Britannia is a brand, which various periods of Indians have grown up with, and our brands are
regard in India and the world over. Britannia things are open the country over in almost 5 million
retail outlets and reach over portion of Indian homes. The association's Dairy business
contributes almost 5 percent of pay and Britannia dairy things direct land at 100,000 outlets.

Britannia Bread is the greatest brand in the made bread exhibit with a yearly turnover of more
than one lac tons in volume and Rs.450 crores in worth. The business works with 13 creation
lines and 4 franchisees offering close to one MN parcels each day transversely over more than
100 urban zones and towns of India. This association isn't a sustenance association; it is a cake
kitchen association, which in like manner does dairy.

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Management Team

Mr. N Venkataraman Chief Financial Officer

Mr. Vinay Singh Vice President – Supply Chain

Vice President - Consumer Insight, Media & Competitive
Mr. Manjunath Desai Intelligence

Mr. Jayant Kapre Vice President – Bread, Cake, Rusk and Adjacency Business

Mr. Sudhir Nema Vice President – R & D and Quality

Mr. Gunjan Shah Vice President - Sales and Head of Dairy Business

Mr. Ali Harris Shere Vice President - Marketing

Mr. Ritesh Rana Vice President – Human Resource

Mr. Annu Gupta Vice President – International Business

Mr. Manoj Balgi Vice President – Procurement

Britannia Industries Ltd Journey

1910 Operations were mechanized

1921 Imported industrial gas ovens to increase production
1954 Pioneered development of high quality sliced and wrapped bread in India
1979 Name of the company changed to Britannia Industries Ltd
1986 Good Day Brand was launched
1997 Incorporated new ‘Eat Healthy. Think Better’ corporate identity, launched dairy
products
2000 Voted in top 300 small companies by Forbes Global
2004 Accorded the status of a Super brand
2014 Tie-up with Amazon for launch of latest products
2016 Established world class R&D facility in Bangalore, Karnataka
2017 Joint venture with Chipta SA
2018 Setting up an integrated mega food park in Maharashtra

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 2. GLOBAL PRESENCE

We have a closeness more than 60 countries over the globe. Our overall impression consolidates
proximity in Middle East through close by amassing in UAE and Oman, is the No 2 bread player
in UAE with a strong clash to power and have a correspondingly strong market position in the
other GCC countries. We are in like manner the market heads in Nepal and are placing an
amassing office in the country.

The association has a proximity more than 60 countries over the globe. Their general
impressions joins proximity in Middle East through neighborhood creating in UAE and Oman,
and are the No 2 bread player in UAE with a strong contest to activity and have a
correspondingly strong market position in the other GCC countries. They are in like manner the
market heads in Nepal and are placing a gathering office in the country.

Britannia Industries Ltd have impression spreads transversely over North America, Europe,
Africa and South East Asia through admissions and we are placing assets into a top tier office in
Mundra SEZ, Gujarat, to help the tolls markets. The association is surveying countries, for
instance, Bangladesh, Myanmar, Nigeria, Kenya and Egypt to set up units. It is presumably
going to concentrate in on Africa. Parle starting at now produce there and Britannia will fight in
that market, Edelweiss Securities said in a report. The association at present has three collecting
workplaces outside India — one each in Dubai and Oman that it had gotten, and a Greenfield one
in Nepal. It similarly admissions to the US and around 80 unique countries across over Asia,
West Asia and Africa. Around 13 of these countries included FY18.

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 3. STRATEGY

Britannia Industries Ltd fundamental expansion plan subject to the standard of 'One new market
a year'. We mean to stretch out through neighborhood assignments in Africa and South East Asia
in the coming years. The association's method is to open a collecting office reliably in another
country. Some part of the approach would develop countries, which have tantamount business
condition as India. It may in like manner go for acquisitions if it gets the right up-and-comer.
Britannia, which is starting at now compelled to baked good shop and dairy segment, would
meander into new classes to be a completed sustenance association. The association will open
the creation lines in the country, which has condition like Britannia. The system is seed in our
things in outside countries, set up a pinch of room and after that start to consider an amassing
office there.
Britannia puts wholeheartedly in having stayed predictable with its way of thinking, 'Eat Healthy,
Think Better'. Having removed in excess of 8500 tons of Trans Fats from things, Britannia
transformed into India's underlying Zero Trans Fat Company. Over portion of the Company's
portfolio upgraded with essential scaled down scale supplements, which feed the body. The
association set up the Britannia Nutrition Foundation in 2009, and began tackling open private
relationship to address absence of solid sustenance among under-favored youths and women.
GROWTH
The international business accounts for 7 per cent of the company’s ₹9,906-crore turnover
(consolidated). In Q1 FY19, its growth remained flat due to a slowdown in West Asia and Africa.
Other geographies such as Australia, the US and Canada, too, have seen a decline in demand;
political troubles in countries such as Yemen and Libya have also had an impact. The company
is open to inorganic growth and acquisitions or joint venture partnerships for setting up facilities
overseas. While overseas expansion will be “slow and steady”, it will not be at the cost of
profitability. Nepal for instance, is one market where operations are profitable. Britannia
Industries, which completed its 100th year of operations recently, plans to step up its research
and development to bring to market new innovative products beyond biscuits.

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4. REVENUE

 Total income from operations for FY19 was at ₹11,261.12 crore as against ₹10,156.47
crore in FY18

 For the fiscal ended March 2019, the company's net profit was at ₹1,155.46 crore as
against ₹1,003.96 crore, up 15%

 Biscuit maker Britannia Industries Ltd on Wednesday reported an 11.82% jump in profit
for the year at ₹294.27 crore for the quarter ended March 31, as it continued to step up
distribution and innovation, the company said in a filing to the stock exchange.
 Total income for the fourth quarter stood at ₹2860.75 crore up 10.8% from the same
quarter in the corresponding year. In the coming quarters, priority will be to scale up the
new categories launched to ensure we stay ahead of market and achieve profitable growth.

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The main moto of Britannia Industries Ltd ‘Make Things Happen’ launched the employee value
proposition (EVP) to excite goodness in Britannians.

“Ting Ting Ti Ding”

The four EVP pillars

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5. SUBSIDIARY COMPANIES AND ITS OWNERSHIP INTEREST

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 6. PRODUCT LIFE- CYCLE THEORY OF BRITANNIA PRODUCTS

Phase 1 – Introduction

In Introduction stage, another item discharged in the market in the wake of acquiring licensed
innovation rights like licenses and trademarks, whenever required. The marking procedure and
evaluating model chose before revealing the item and mindfulness worked in the objective
market along these lines. As the item is new to the market, odds of not having a market are more
or regardless of whether there is a market, it may be excessively little thus there is a need to
assemble a base for the item at the presentation arrange, as opposed to making a quick benefit.
The qualities of this stage are low deals, negative or low benefits and specific appropriation.
Britannia as of late (Feb 2015) propelled choco chunkies under its great day treat scone territory,
proclaiming a totally new classification of treats in the nation chunkies. For its conveyance, the
organization picked a capricious mechanism of web based business, first of its sort in FMCG
industry. Overwhelming spending promoting efforts including paid flag advertisements on
amazon just as TVC featuring deepika padrone demonstrate the measure of speculation that goes
into presenting another item.

Phase 2 – Growth

This stage is mark by a fast increment in deals and is the key stage for setting up an item's
situation in a market, expanding deals, and improving net revenue. To accomplish this the
advertising and limited time exercises taken up to expand buyer request and diminish assembling
costs. The qualities of this stage are quickly rising deals, expanding benefits and a developing
number of contenders. Britannia propelled nutri-decision bread rolls in 1998 and re-propelled it
in 2006, which made another classification of sound scones and at present has caught around 60%
of piece of the pie in this class. In this stage, a classification built up by passage of contenders.
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Phase 3- Maturity

Immersion of market is the key sign of an item being in development phase of its life cycle. This
shows the greater part of the customers utilize the item and further deals relies on populace
development. All the appropriation pipelines get depleted making value rivalry extreme. The
qualities of this stage are top deals, high benefits and costs are set to match or beat contenders.
Britannia tiger glucose bread propelled in 1997 as a contender to Parle g glucose rolls. While
both the scones are accessible all over India, Parle g commands tiger with a portion of 70% when
contrasted with 17% of tiger roll in glucose fragment. The costs are focused tiger 125 gm is
accessible at rs 10 while in a similar value one gets 133 gm of Parle g glucose bread rolls.
Consequently, the item has arrived at its development stage.

Phase 4 – Decline

At this stage, the market for a product declines and this stage marks the end of a product. This
happens because of a number of reasons including change in consumer taste, increased
competition and so on. The typical characteristics of this stage are declining sales, declining
profits and phasing out of unprofitable channels.

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 7. PORTER’S FIVE FORCES MODEL

Competiveness (Existing Competitors):-

There are outrageous rivals in the business of nourishment and beverages. Britannia Industries
Ltd is one of the top businesses in this aggressive market with an assortment of solid adversaries
like Unilever, Kraft nourishments and Group DANONE. Britannia Industries Ltd is running
great in this race for most recent 150 years. Each organization has a specific portion of market.
The contenders of different organizations with Britannia Industries Ltd are fairly high.

Potential Entrants:-

A variety of barriers is there for the brand-new entrants to happen in the customer food market.
Just a couple of entrants prosper in this industry as there is a need to understand the consumer
need which needs time while recent rivals are well aware and has advanced with the consumer
loyalty over their items with time.

Bargaining power of Suppliers:-

In the food and beverage industry, Britannia Industries Ltd owes the biggest share of market
needing greater number of supply chains. In reaction, Britannia Industries Ltd has actually also
been worried for its suppliers as it believes in long-lasting relations.

Bargaining power of Customers:-

There is high bargaining power of the buyers due to excellent competition. Switching cost is
quite low for the consumers as lots of company’s sale a number of comparable products. This
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appears to be an excellent hazard for any business. This has led Britannia Industries Ltd to be
one of the faithful business in eyes of its buyers.

Substitutes:-

There has been a fantastic threat of alternatives as there are substitutes of some of the Nestlé's
products such as boiled water and pasteurized milk. There has actually likewise been a claim that
some of its items are not safe to utilize resulting in the reduced sale.

Foreign Direct Investment of Britannia Industries Ltd

The minister had said that FDI in food processing has nearly doubled from $500 million to $905
million during her tenure. Coca-Cola, Britannia’s -0.40 %, Cargill, Tilda Hain are investing in
the country, she had informed adding that the major sectors that have attracted FDI were food
retail, dairy, grains, fruits and vegetables, animal feeds and oil .

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8. REFERENCES

 https://www.moneycontrol.com/company-facts/britanniaindustries/history/BI
 https://www.livemint.com/Companies/IvqNiC0KHlZg9ZOXhFbe4O/70-companies-with-
pre1947-roots.html
 https://casemarathon.com/
 www.managementparadise.com

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