 Maturity of the market.

In mature markets the profitability is often stable but the market

potential is less as most of the players have already taken market share based on the
segment they are serving. New players have to go for market share strategies in marketing.
 Technological competence of the existing players and culture of innovation and development
in the industry.
 Untapped market sizes and barriers to both enter the market and serving the customers.
Often companies can easily see the unfulfilled needs in the markets but they are difficult to
serve as there are costly barriers.
 Define the core need that your product is serving and list out all the direct and indirect
competitors in the market place. This will help not only in positioning of the product but also
in defining or creating a segment better.
 Uncovering the current and untapped market sizes and barriers to serving the larger market.
Analyze the areas that you need to sort out while launching the products to wider market and
what are the challenges the firm will face in market place.
 Estimate the current stage in product life cycle and its implications for marketing decisions
for the product.

Opportunities

Increase in Consumer Disposable Income – 3nethra Forus can use the increasing disposable
income to build a new business model where customers start paying progressively for using
its products.

Increasing Standardization – 3nethra Forus can leverage this trend to reduce the number of
offerings in the market and focus the marketing efforts on only the most successful products.

E-Commerce and Social Media Oriented Business Models – E-commerce business model can
help 3nethra Forus to tie up with local suppliers and logistics provider in international
market. Social media growth can help 3nethra Forus to reduce the cost of entering new
market and reaching to customers at a significantly lower marketing budget. It can also lead
to crowd sourcing various services and consumer oriented marketing based on the data and
purchase behavior.

Changing Technology Landscape – Machine learning and Artificial Intelligence boom is

transforming the technology landscape that 3nethra Forus operates in.

Reducing Cost of Market Entry and Marketing into International Markets , globalization
along with boom in digital marketing and social media has considerably reduced the risks of
market entry and marketing in international market.

- Lucrative Opportunities in International Markets – Globalization has led to

opportunities in the international market. 3nethra Forus is in prime position to tap on
those opportunities and grow the market share. growth in international market can
also help 3nethra Forus to diversify the risk as it will be less dependent on the
domestic market for revenue.

Strength

Superior product and services quality can help 3nethra Forus to further increase its
market share as the current customer are extremely loyal to it. there are enough
evidences that with such a high quality of products and services, 3nethra Forus can
compete with other global players in international market.

First Mover Advantage – 3nethra Forus has first mover advantage in number of
segments. It has experimented in various areas Technology. The Sales & Marketing
solutions & strategies has helped 3nethra Forus in coming up with unique solution to
tap the un-catered markets.

Strong relationship with existing suppliers – As an incumbent in the industry, 3nethra

Forus has strong relationship with its suppliers and other members of the supply
chain.

Intellectual Property Rights – 3nethra Forus has garnered a wide array of patents and
copyrights through innovation and buying those rights from the creators. This can
help 3nethra Forus in thwarting the challenges of competitors in various industries
Technology.

Weakness

Implementation of Technology in Processes – Even though 3nethra Forus has

integrated technology in the backend processes it has still not able to harness the
power of technology in the front end processes.

3nethra Forus business model can be easily replicated even with the number of
patents and copyrights the company possess.

Lack of critical talent – I believe that 3nethra Forus is suffering from lack of critical
talent especially in the field of technology & digital transformation.

Threat

Threats of New Entrants because of Reducing Costs and Increasing Efficiencies – As

3nethra Forus can leverage low cost of reaching customers using social media and e-
commerce, so can the competitors – both local and international competitors.

Government Regulations and Bureaucracy – 3nethra Forus should keep a close eye
on the fast changing government regulations under the growing pressure from
protest groups and non government organization especially regarding to
environmental and labor safety aspects.