These are simple guidelines on how to do your case analysis.

You may deviate from the format

during presentation but make sure you follow the outline of the paper presented below.

If you are the reporting group, there is NO need for you to submit a written paper. But
you NEED to submit your PowerPoint presentation slides in PDF format to credit a score.
Else, you will be graded

I. Case Narrative
● Introduction / Summary
● Problem and issue/s of the case
● Statement of the Problem
○ Make sure that this is in question form.
● Point of view you would like to take as the leader or manager
○ Choose a point of view in the case where you can make a decision based on the
story.
○ The point of view should be internal to the organization. Avoid choosing
roles/point of view that is a third person to the organization.
○ Ex. Owner, Supervisor, Employee
II. Case Analysis
● Theories behind actions and what applicable principles needed
○ Apply theories or conceptual frameworks that you have discussed in our class or
even in some your other courses
○ Ex. Carrol’s CSR Pyramid, Visser’s CSR, Maslow’s Hierarchy of Needs, etc.
○ Use the framework/theory to relate it to the problem, expectation, ACAs
● To further discuss the theories behind the issues, answer the guide questions provided
in the case. Answers should be in a form of a cohesive paragraph.
● PESTLE and SWOT Analyses
○ Create a PESTLE Analysis of the organization. Make sure to add references in
the elements that you are discussing
○ SWOT Analyses come after the PESTEL analyses. Make sure you know the
internal strengths and weaknesses of the organization you are investigating. The
Threats and opportunities should come from your PESTEL analysis.
● Alternative Courses of Actions (ACA’s) including the Pro’s and Con’s
○ List at least 3 ACAs. Make them as specific as possible.
○ In each ACA, write the tradeoffs of the decision in a Pro’s and Con’s table.
○ Ex. Do Nothing, Resign, Avoid etc.
● Sustainable Development Goals Analysis
○ What are the Business Issues/Risks in the case?
○ Analyze from the point of view of the industry. You can obtain information from
your PESTEL Analysis
○ From identifying the issues above, which among the SDGs are affected. From
the business issues, what are the impact opportunities? Refer to the illustrations
below for your reference.
 ○ Indicate what performance indicators should be given on the impact opportunities
that you have provided.x
○ Refer to the example below:

SDG, Issues and Risks Impacts to Business Performance

Impact Opportunity Indicators
(Optional)
SDG 13 Tourism
Climate Change One of the major
Climate-related natural engines of the services ● Annual of tree-
disasters cost the sector, contributing 9.7% planting
Philippine economy an of GDP and 12.8% of activities and
estimated USD 1.2 national employment in count of
trillion between 2002 2016. Extreme weather mangroves
and 2011. is already disrupting the along coastal
tourism sector, areas.
especially in coastal ● Partnership of
areas that are the activities with
primary location for LGUs and
Philippine tourism. In the community
HIJO Resources
aftermath of Typhoon ● Count of
The Tuason Development
Haiyan, cancellation infrastructure
Foundation, the CSR arm
rates reached 40% in and progress
of HIJO Resources, has
the hotel sector in monitoring
established a coastal
Visayas. reports
rehabilitation project to
SDG 14 Fisheries ● Evaluation of
protect its operations and
Fisheries Decline The primary source of crop production
infrastructure in Tagum
75% of the Philippines’ income in coastal and wastes
from the impacts of
fishing grounds are communities for 1.5
extreme events and
overfished while just 5% million people. The
coastal erosion. In order to
of the coral reefs in the Philippines is the eighth-
establish 3 km of protective
Philippines retain up to largest producer of fish
shoreline boundary in the
75% of their live coral in the world, with exports
Davao Gulf, the company is
cover. Fisheries valued at USD 1.2 billion
building a 3.7 km barrier
production is projected in 2013. Since the
reef, 80-hectare seagrass
to fall by 50% by 20150 1970s, increasing sea
meadow, and a 20-hectare
due to climate impacts. temperatures and
mangrove forest.
overfishing have cut the
average fish catch by
● What is the company
50%. Davao Fish Port, a
doing?
major landing and and
● If nothing has been done,
exporting site for tuna,
what can the company do
reported a 20% fall in
as an opportunity for
the tuna catch in 2011
them to adapt the SDG?
as tuna migratory
● Base you answer on your
patterns have shifted.
chosen ACA.
SDG 15 Food and Agribusiness
Land Degradation A primary employer for
45% of arable land in the the Philippines and in
Philippines is already 2016 contributed 10% to
degraded while just 6- GDP. The Philippines is
8% of the country’s the top global exporter of
primary forests remain. coconut and the third-
Climate change is set to largest pineapple
increase the risk of producer. 20 million
forest fires and tonnes of crops is
occurrence of pest and estimated to be lost to
disease. desertification per year,
while the prolonged El
Nino season in 2015-
2016 caused USD 80
million of damage to
farms. In 2015, Del
Monte lost USD 12
million in revenues due
to the impacts of drought
on pineapple crop
productivity.

○ Refer to the following Earth Security Group SDG Dashboard the SDG and the
issues you see as brought up in the case. Moreover, you can explore on some
risks that you see are brought up in the case. The illustration below provides
examples. Depending on the scenarios of the case, you may further explore risks
and impact opportunities.
■ The table above represents the risks in relation to the SDGs. From the
case, which do you think are the risks mentioned in the case?
 III. Recommendation
● From you ACA’s, which do you think is the best recommendation?
● What will be the objectives of the recommendation based on the SDGs.
● Timeline of your course of action
● Refer to the table below:
Activity Start Date End Date Department Possible Issues to be Mitigation to the
Assigned encountered issues
Market Research 1/1 3/1 Marketing Lack of Personnel Double hatting
Department functions
Development of Marketing 3/1 3/31 Marketing Idea generation Hire third parties
Strategies Department
Creation of other promotional 5/1 12/31 Marketing Rejection Look for sponsors
activities Department
IV. Conclusion
● Recall your problem, your recommendation and the SDGs affected.
● Importance and impact of the case and your recommendation to the environment,
society and business.

V. References

For reporting groups

● You are required to submit a pdf format of your presentation

● Submit it a day before the presentation
● You are given 15 to 20 minutes to present. Compress the contents of the paper. For
tables with large amounts of texts, compress them so that they can be easily
understood.
● Always use SDG graphics on your presentation. Avoid referring to SDG numbers only.
● Try to use the 7x7 rule which states that a PowerPoint slide (or any other electronic
slide) should have no more than seven lines of text and no more than seven words in
each of those lines. This is only a recommendation, no need to constrict yourself with
this rule if it is impossible to do so.
● IF YOU ARE PRESENTING, DO NOT BE LATE. ELSE I WILL NOT ALLOW YOU TO
PRESENT!
● DO NOT PRESENT IF YOU DID NOT CONTRIBUTE ANYTHING TO THE PAPER.

For non-reporting groups

- Each group will be called to state their point of view, stand on the case and
recommended ACA.
- Prepare 1 to 2 rebuttal questions for the reporting group.

Standard Format will be as follows:

 Arial Font, Size 12, 1.5 Spacing, 1” Margins all sides (Please treat this as our
standardized format for all submissions
 You can include pictures or quotes you would like to reflect on.
 Upload the file as PDF with the following name: <LastName, First Name,
M.I.>_COBCSRG_<Section>_CA_<No.>.pdf
COVER PAGE FORMAT

Title of Activity
(For this case, Title of Case Case Study)

Submitted to the
Ramon V. Del Rosario College of Business
De La Salle University – Manila

In Partial Fulfilment
Of the Requirements in
Subject/Course

Submitted by:
Group Members
Name

Submitted to:
Name of Teacher
Date