Profile of the Participants

Table 1. Profile of the Participants

Category Frequency Percentage
Age
Younger(18 – 49 years old) 243 60.8%
Older(50 years old or more) 157 39.3%
400 100%
Gender
Male 154 38.5%
Female 246 61.5%
400 100%
Educational Attainment
Elementary Level 30 7.5%
Elementary Graduate 18 4.5%
High School Level 56 14%
High School Graduate 82 20.5%
College Level 94 23.5%
College Graduate 120 30%
400 100%
Case Admission
Medical Case 266 66.5%
Surgical Case 134 33.5%
400 100%

Table 1 above presents the distribution of the participants as to selected variables such as

age, gender, educational attainment and case admission.

The participants of this study were predominantly younger whose ages range from 18 to

49 years old. It should be noted also that majority were female because they constitute 61.5% of

the total participants. 53.5% percent of the participants were college level or graduate while

12% of them were elementary level or graduate. 66.5% of the participants were covered under

medical case and only 33.5% were on medical case.

Table 6. Level of Satisfaction as to Hospital Brand Image

Areas M SD Interpretation
1. Physical Environment 3.90 0.530 Very Satisfied
2. Service Level 3.80 0.574 Very Satisfied
3. Quality Relationships 4.18 0.574 Very Satisfied
Average Mean 3.93 0.498 VERY SATISFIED

Table 6 above shows the level of satisfaction as to the Hospital Brand image on the areas

of physical environment, service level, and quality relationships.

As to the image of Hospital Brand as a whole, the in-patients were very satisfied as

evidenced by their mean scores. However, the hospital administration should continue to

maintain if not to improve the services they offer in these 3 areas to live up to their commitment

for excellence.

Table 8. Level of Satisfaction Comparison as to the Hospital Brand Image by Gender

Male
Areas M SD Interpretation
1. Physical Environment 3.90 0.542 Very Satisfied
2. Service Level 3.74 0.595 Very Satisfied
3. Quality Relationships 4.14 0.553 Very Satisfied
Average Mean 3.90 0.489 VERY SATISFIED

Female
Areas M SD Interpretation
1. Physical Environment 3.90 0.541 Very Satisfied
2. Service Level 3.83 0.576 Very Satisfied
3. Quality Relationships 4.20 0.587 Very Satisfied
Average Mean 3.95 0.504 VERY SATISFIED
 When grouped according to gender, the male and female in-patients had the same level of

satisfaction on the three areas of the image of the hospital namely: physical environment, service

level and quality relationships. Certainly, there is no gender differentials in the satisfaction of the

in –patients regarding this matter.

Table 9. Level of Satisfaction Comparison as to the Hospital Brand Image by Educational

Attainment

Elementary Level
Areas M SD Interpretation
1. Physical Environment 3.89 0.399 Very Satisfied
2. Service Level 3.84 0.517 Very Satisfied
3. Quality Relationships 4.32 0.432 Very Satisfied
Average Mean 3.97 0.389 VERY SATISFIED

Elementary Graduate
Areas M SD Interpretation
1. Physical Environment 3.97 0.443 Very Satisfied
2. Service Level 3.77 0.654 Very Satisfied
3. Quality Relationships 4.20 0.553 Very Satisfied
Average Mean 3.96 0.519 VERY SATISFIED

High School Level

Areas M SD Interpretation
1. Physical Environment 3.91 0.450 Very Satisfied
2. Service Level 3.76 0.403 Very Satisfied
3. Quality Relationships 4.13 0.406 Very Satisfied
Average Mean 3.91 0.347 VERY SATISFIED
High School Graduate
Areas M SD Interpretation
1. Physical Environment 3.96 0.513 Very Satisfied
2. Service Level 3.85 0.594 Very Satisfied
3. Quality Relationships 4.18 0.561 Very Satisfied
Average Mean 3.98 0.531 VERY SATISFIED

College Level
Areas M SD Interpretation
1. Physical Environment 3.92 0.520 Very Satisfied
2. Service Level 3.82 0.641 Very Satisfied
3. Quality Relationships 4.21 0.602 Very Satisfied
 Average Mean 3.95 0.516 VERY SATISFIED

College Graduate
Areas M SD Interpretation
1. Physical Environment 3.84 0.582 Very Satisfied
2. Service Level 3.76 0.580 Very Satisfied
3. Quality Relationships 3.13 0.658 Very Satisfied
Average Mean 3.88 0.543 VERY SATISFIED

The level of satisfaction as to Hospital Brand Image as to educational attainment is

presented on Table 9.

Regardless of educational status, the level of satisfaction of the in-patients were very
satisfied. In other words, whatever level of educational status the in-patient had, it has no
bearing on their level of satisfaction.

Significant Difference on the Level of Satisfaction as to the Hospital Brand Image

Table 11.Significant Differences on the Level of Satisfaction as to the Hospital Brand Image
Between Medical and Surgical Patients

Variables Group Descriptive t-value df p-value

Physical Environment Medical M = 3.89, SD = .536 -.712 398 .477
Surgical M = 3.93, SD = .519

Service Level Medical M = 3.77, SD = .572 -1.229 398 .220

Surgical M = 3.85, SD = 577

Quality Relationships Medical M = 4.17, SD = .573 - .562 398 .575

Surgical M = 4.20, SD = .578
Note. * p < .05

Using Independent Sample t- test, the significant differences on the level of satisfaction

of the in-patients when grouped according to case admission are presented in Table 9 above.

On the area of physical environment, p-value (.477) reported at far right of the table

shows that the difference between medical and surgical groups is not statistically significant at
.05 level. This result indicates that , at .05 level, level of satisfaction does not vary significantly

by admission cases.