Name-Naincy Chittransh

Roll no. 190101067

PGP ID- pgp19naincychittransh@imt.ac.in

Non-Probabilistic Sampling Techniques

Non probabilistic sampling techniques (unlike the probabilistic sampling techniques where every
member has a chance of being selected randomly) has a judgement of the researcher and the
sampling is done based on the interest of the research. It is used for in-depth qualitative research
for the favourable outcomes. It is a quicker, cheaper and convenient method of sampling when
the population is very large but it is more prone to biasness and sampling error.

Types of non-probabilistic sampling technique-

1.Convenience Sampling: In this, the research is done because the sample is conveniently
available (e.g. A small locality) and so it can be done in a lesser time and at a cheaper price.

E.g. Conducting a survey within your school and assuming it to be true for all the students in the
population.

2.Haphazard Sampling: When the researcher select the sample haphazardly to maintain
randomness in selection but it turns out to be baised data, it is called haphazard sampling.

E.g. When you are in a rush and so you conduct your survey with anyone who comes up to your
bus stop.

3.Judgemental/Purposive Sampling: In this, the sampling is done based on a specific purpose

i.e. it is based on a specific sample that is required to be studied. (e.g. people, organizations etc.)

E.g. If we want to study about the culture of a particular region, we should choose our sample
according to the different religious views of the people living in that particular area.

4.Diversity Sampling: In this, we choose the sample such as to cover all the diverse groups of
the population but the proportion in which they are chosen may/may not be equally distributed.
5.Quota Sampling: To select a sample where all the groups that are being studied are distributed
proportionally in the population and the sub-groups may exhibit a particular trait, quota sampling
is used.

E.g. If we want to know about a particular laptop brand you can have varied results for women
and men which can further be divided into sub-groups to know about how a particular age group
responds to it.

6.Snowball Sampling: When the data being researched is hard to extract or is hidden then
snowball technique of sampling is used.

E.g. Consider researching on the victims of rape or sexual abuse, where the people don’t come
up easily due to the social stigma attached to it, then we use snowball technique. For such
researches, the researcher may find one victim and ask about the other victim from the first
victims. Trust is very important for such researches.