Chapter 1

Introduction

Green practices in the hotel industry are growing worldwide as it is one of the demands of the

customers over the last decades. By several studies, business leaders in different fields have

inserted effort to change their corporate culture and structures to be more environmentally-

friendly and responsible such as modifying their existing services embracing the green practices

or eco-friendly services. According to Sumaylo (2016), embracing green practices is not only a

cost-saving undertaking but also a wise utilization of the depleting resources and exhausts the

tradition of reusing, recycling and reducing. Hotels have integrated many environmental

strategies into their operations for over a decade. Those initiatives vary from recycling to buying

local items to introducing robust certification requirements for LEED (Leadership in Energy and

Environmental Design). In Cebu City business park has a new development which includes a

range of eco-friendly features and has a registered structure named as Ecologically Responsive

Design Excellence (or Berde), a green building rating system. Today, ecotourism is growing

rapidly in nature-oriented and environment-focused tourism. It is a growing market for the

tourism industry's environmentally friendly choices Apart from ecotourism, many in the hotel

industry have acknowledged the negative environmental impact of their business activities and

have taken action to reduce those impacts. Environmentally responsible business practices fit

well with the newly discovered ecotourism success. They harmonize tourism and protection of

the climate. The term "green hotels" describes hotels that strive to be more environmentally

friendly by using energy, water and materials efficiently while providing quality services. By

saving water, reducing energy use, and reducing solid waste, green hotels recycle and preserve.

We saw advantages including lower costs and liabilities, high returns and low-risk investments,
increased profits, and healthy cash flows. Identifying these advantages and rewards has helped

green hotels to grow in popularity. Hotels are becoming more and more greener. In hotels, the

most expensive and wasteful use of resource is usually the use of non-renewable energy,

excessive water use, and waste production. Sustainability is one of the greatest problems in the

world. For every future manager in the hospitality industry, a clear understanding of the

problems concerning climate change, worldwide warming, air and water pollution, ozone

depletion, deforestation, biodiversity loss and worldwide poverty is crucial.

Background of the Study

Tagaytay City is a component city in the Philippines province of Cavite. Because of its

exceptional landscape and warmer climate offered by its elevated altitude, it is one of the most

famous tourist spots in the country. Tagaytay overlooks Taal Lake in Batangas and offers one of

the iconic views of the Philippines, the perspective of the island of Taal Volcano in the center of

the lake. The city of Tagaytay is known as second coolest climate in the Philippines and the

Department of Tourism declared that Tagaytay is one of top tourist destination in Philippines

because of having many activities like hiking, experience of having a beautiful view in

restaurants, unique food and good ambiance in Tagaytay City. The hotel industries impacts on the

environment are the aspects of negatives impact environment which a land development and

construction program for the new hotel facilities and buildings contain deforestation for trees

reduction and become the global issue that’s why they create a solution to solve the problem by

using the green hotel practices. Now, many hoteliers are using the method of green practice

because of protecting the sustainability environment for the future and this important to

awareness of living rare species and the resource of nature and become increasing people interest

to learn green practices. Being belong to the green practice can boost the hotel industry by
having a minimizing risk for water and land contamination, air and noise pollution and waste

management and that can be balance the ecosystem. This study is to show that Impacts of Green

Practices on the sustainable performance of hotel industries in Tagaytay city is to benefits of

green practices, development In the cultural identity of the areas, creating green products, and

sustainability tourism products and a lot for hotels are now focusing saving energy even the

Green hotel is more expensive than other hotel because some for the consumer are understand

the green practice

Statement of the problem

The study focused on the Impact of green practices on the sustainable performance of the

hotel industry in Tagatay City.

Specifically, it aims to answer the following question:

 What is the benefits of the green practices for the hotel in Tagaytay City?
 What is the effect of green practices in the Tagaytay city?
 Is there any relationship between Participant’s profile and Sustainable performance?
 Is a green practice effective on sustainable performance for the Hotel industry?
Definition of Terms

Hotel Industry - Hotels ' main aim is to provide shelter, food, refreshment, and comparable

services and products to tourists, providing on a business basis items that are usually provided

within homes but are inaccessible to individuals on a trip away from home.

Green Practices - "Going green" implies pursuing understanding and procedures that can lead to

choices and lifestyles that are more environmentally friendly and socially accountable, helping to

safeguard the environment and maintain its natural resources for present and future generations.

Sustainability - Sustainability focuses on meeting current requirements without compromising

future generations ' capacity to satisfy their requirements. The notion of sustainability consists of

three pillars: financial, environmental, and social — also informally known as profit, planet, and

individuals.

Hotel - A business establishment that offers accommodation, meals and other facilities for

guests.

Sustainable - Able to be maintained at a certain rate or level.

(https://dictionary.cambridge.org/us/dictionary/english/sustainable)

Statement of the problem

The study focused on the Impact of green practices on the sustainable performance of the

hotel industry in Tagatay City.

Specifically, it aims to answer the following question:

 What is the benefits of the green practices for the hotel in Tagaytay City?
 What is the effect of green practices in the Tagaytay city?
  Is there any relationship between Participant’s profile and Sustainable performance?
 Is a green practice effective on sustainable performance for the Hotel industry?

References:

https://www.researchgate.net/publication/308740266_The_impact_of_green_experience_on_cust

omer_satisfaction_evidence_from_TripAdvisor

https://www.academia.edu/4883364/GREEN_HOTELS_Opportunities_and_Resources_for_Succ

ess_A_Zero_Waste_Approach-

going_beyond_best_practices_2_Energy_Efficiency_3_Water_Conservation_5_Solid_Waste_6_

Certification_and_Benchmarking_Recommendations_7_Conclusion_8_Zero_Waste_Alliance_G

reen_Hotels_Background