A

Industrial Visit Report

On
Diamond Beverages Pvt. Ltd.

In partial fulfillment of requirements for the degree of

Diploma
in
Mechanical Engineering

WEST BENGAL STATE COUNCIL OF TECHNICAL EDUCATION

Submitted by:

Under the Guidance of

MR. APURBA DAS

DEPARTMENT OF MECHANICAL ENGINEERING

Techno-International Batanagar
Kolkata-700141
[2019-2020]
 PREFACE
An industrial visit conducted by Techno International
Batanagar for 2nd year 4th semester student, which
carried out at Diamond Beverage Private Limited
Taratala, Kolkata on 1st March 2019. The objective of
the visit was to teach the students how the operations
management are smoothly practise at industrial level.
The student also need to prepare a brief report for the
visit. Therefore, this report was prepared on basis of
data collected during the visit for half a day. The visiting
team including me along with my 31other batch mates
and Prof. Apurba Das , Mr. Kazi S Tanbir, & Mr.
Prakash Gupta were carried out.

At 10.00 am in the morning, we all assembled in front of

the Diamond Beverages Pvt Limited.. From there we
were assisted by HR Manager Mr. ASISH
CHAKRABORTY to a conference room where we had a
very small orientation session about the company and
rules & regulation during the time of visit (Ex-Time of
visiting company strictly prohibited using camera and
phone). Then further group was divided into two part
and my group trainer is Mr. Debjit Datta he was told
about the all plat area and how to manufacture the
carbonate beverage & juice and how to use the machine.
After visiting plant, we all are gather in conference room
again. There then we had question answer session with
HR Manager. After that, our industrial visit was
completed.
 ACKNOWLEDGEMENT

I acknowledge with gratitude my indebtness to our Director R.N

Lahiri and Principal Dr. Ankur Gnaguly along with our course
Instructor Prof. Kazi S Tanbir & Prakash Gupta as well as Faculty
who guided us during the industry visit along with Placement
officers and all the teachers and staff members of Techno
International Batanagar for giving me the opportunity to visit an
industry and guiding me to work on this project, and providing
valuable guidance for preparing this project. I would like to
thanks those people who directly or indirectly help me to enhance
my practical knowledge in the field of commerce and express my
sincere gratitude to all those who share valuable thoughts with
me. This is being my first effort, the possibilities of errors and
omissions in its contents and presentation cannot be completely
ruled out. I shall, however, grateful to my teachers, colleagues,
parents and other readers from their suggestions for its
improvement.
 TABLE OF CONTENTS
PAGE
TOPICS NO.

o INTRODUCTION
o COMPANY PROFILE
o VISSION, MISSION, VALUES
o PRODUCTS
o ORGANIZATION STRUCTURE
o BUSINESS MODEL
o BENGAL BEVERAGES LARGEST FOBO
o MARKET SHARE VS COMPETITORS
o SWOT ANALYSIS
o PROCESS FLOW CHART
o PRODUCTION FLOW CHART
o DISTRIBUTION CHANNEL
o DIFFFERENT PRACTICES FOLLOWED
o FINANCIAL PERFORMANCE (2014 –
2016)
o RECOMMENDATIONS
INDUSTRIAL VISIT REPORT, 2019 AT DIAMOND BEVERAGE PRIVATE
LIMITED, KOLKATA

INTRODUCTION
On 1 March 2019, we the 2nd Year students of TECHNO
INTERNATIONAL BATANAGAR got the opportunity to visit Diamond
Beverage Pvt Ltd located at Kolkata, West Bengal.
Diamond Beverages Pvt. Ltd. is among India’s leading beverages
manufacturing companies (Authorized Bottlers of Coca Coca Company),
with consolidated revenues of around Rs.600 crores in 2010-11. It is one
of the leading beverage industries in the soft drinks segment in West
Bengal. The Company's over 600 employees are guided by the vision of
“Consumer Satisfaction is our Asset.” Its key products include Thums
Up, Sprite, Coca-Cola, Fanta, Limca, Maaza, Kinley Soda & Kinley
Water.

COMPANY PROFILE

Diamond Beverages Pvt Ltd is a Private incorporated on 21 September

1995. It is classified as Non-govt Company and is registered at Registrar
of Companies, Kolkata. Its authorized share capital is Rs. 22,000,000
and its paid up capital is Rs. 21,767,000.It is involved in Manufacture of
beverages. Directors of Diamond Beverages Pvt Ltd are Shri Hemant
Kumar Goenka, Ratna Goenka, Navratan Goenka Shruti Goenka and
Abhyuday Goenka. Diamond Beverages had huge number of funds that
varied in size and complexity with an equally large number of investors.
The existing system was unable to handle the huge amount of data that
was being generated each day leading to operational bottlenecks and
performance degradation. Due to several files and different asset classes
that Diamond Beverages dealt in, the fund management process was
getting cumbersome, time-consuming and error-prone. It needed a
software that covered the full spectrum of investment management from
portfolio
management, reporting to trading, compliance, reconciliation, billing
across multiple files with multiple Demat A/Cs.

VISION, MISSION AND VALUES

The Roadmap starts with their mission, which is enduring. It declares
our purpose as a company and serves as the standard against which we
weigh our actions and decisions.
To refresh the world...
To inspire moments of optimism and happiness...
To create value and make a difference.
The vision serves as the framework for our Roadmap and guides every
aspect of our business by describing what we need to accomplish in
order to continue achieving sustainable, quality growth.
People: Be a great place to work where people are inspired to be
the best they can be.
Portfolio: Bring to the world a portfolio of quality beverage brands
that anticipate and satisfy people's desires and needs.
Partners: Nurture a winning network of customers and suppliers,
together we create mutual, enduring value.
Planet: Be a responsible citizen that makes a difference by helping
build and support sustainable communities.
Profit: Maximize long-term return to shareowners while being
mindful of our overall responsibilities.
Productivity: Be a highly effective, lean and fast-moving
organization.
PRODUCTS

ORGANIZATIONAL STRUCTURE
BUSINESS MODEL

Coca-Cola India Manufactures

Concentrate, Beverage
Base and Syrup

Regional Bottlers Manufactures finished

COBO/FOBO
Bottles/Cans/Fountain
Syrup

Customer

Consumers
BENGAL BEVERAGES LARGEST SINGLE BOTTLING PLANT
MARKET SHARE VS COMPETITOR - PEPSI CO.

Coca Cola accounts to 56.7% Market Share compared to its

Competitor PepsiCo to 34.5%. Diamond Beverages is the only
single largest FOBO manufacture plant in India, which account to
Market Share of 43% in West Bengal and others.
SWOT ANALYSIS

STRENGHT
* Leading Market Presence
* Built on strong Brand Portfolio
Thums up & Sprite are top
* selling Brand
WEAKNESS
* Unhygenic Product
* Lack of Diversification
Reliance on Carbonated
* Drinks

* CSR Activities involvement –

Outcome

THRE
OPPORTUNITIES AT
Evolving Customer
* 2020 Vision * Preferences
Expansion in new and Existing
* markets * PepsiCo
* Strong Competitions

PROCESS FLOW CHART

o A process is initiated by an event in the business domain, such as

a sale of a product to a customer or a failure to complete a
transaction.
o It is used to understand how work that involves multiple roles and
departments is performed within an organization.
o It involves a number of activities that are used by a sequence flow.
o A process is repeatable and may have multiple paths to
completion.
PRODUCTION FLOW CHART

DIAMOND BEVERAGES TO CUSTOMER DISTRIBUTION CHANNEL

DIFFERENT PRACTICES FOLLOWED AT BENGAL BEVERAGES PVT
LTD

MANUFACTURING
Primary inputs: chemicals, vanilla beans, kola nuts, sweeteners, supplies, cans
Outputs: Satisfied customers and soft drink products.
Packaging: taken to the packaging centres in cans. Special protection to
prevent mixing with another chemical.
The expected quantity of the carbon dioxide used

TOTAL QUANTITY MANAGEMENT

Highest standards and processes for ensuring consistent product safety by
coca cola management system
The quality index rating of Coca Cola Company was 94.5
Try to identify the problems and refer or address the problems to the top
executives of the organization

INVENTORY MANAGEMENT
Track it is specialized software that pulls the information from Coke's
mainframe database and transfers it to handheld terminals with built-
in laser scanners.

When each vending machine bar code is scanned, that number will be
compared to each number Track It and the database is automatically updated.

HR PRACTICES FOLLOWED TO RETAIN THE EMPLOYEES

Incentives based on quarterly performance

No. of units and/or total revenue, work as a base for incentives

Every executive needs to add new outlets every year to get UNIT
Incentives
Target achievers are recognized by giving:
 o TV, Fridge, etc.
o Certificates / trophies
o Lunch / outing with senior management, etc.
Foreign trips for managerial level & above

FINANCIAL PERFORMANCE OF DIAMOND BEVERAGES

Annual fin
performance 14-Mar 15-Mar 16-Mar
(Rs. Million) 12 mths 12 mths 12 mths
Total
income 3,947.90 4,659.50 4,366.00
Sales 4,363.3
3,942.40 4,657.90 0
Industri 4,354.7
al sales 3,938.10 4,647.70 0
Inc from non-fin. ser 4.3 10.2 8.6
Change in stock -10 148.7 -63.4
Total expenses 3,977.6
3,795.80 4,543.30 0
Operating expenses 3,337.4
3,418.60 4,048.70 0
Raw mat cons. 2,113.1
2,077.90 2,568.90 0
Financial charges 58.5 82 36.4
Non-cash charges 223.4 307.3 321.5
PBDITA 475.7 732.1 865.9
PBT 193.8 342.8 508
PAT 142.1 264.9 325
PBDITA (PE&OI&FI) 513.8 757.9 962.5
PAT (PE) 185.7 292.3 424.3
Shareholder
s' funds 1,049.60 1,392.30 1,722.40
Non-curr liab (incl lt
prov) 903.4 729.8 330.4
Long term borrow ings 659.3 454.3
Curr liab incl st prov 1,239.50 1,337.00 1,122.80
Total assets 3,192.50 3,459.10 3,175.60
Non-current assets 2,163.40 2,257.60 2,152.20
Curr assets(incl st 1,029.10 1,201.50 1,023.40
RECOMMENDATIONS
Assume control of more bottling
subsidiaries Develop more health
conscious product

Adopt more locally responsive flavour of Drinks

The real time order processing system through use of
technology helps reduce the lead-time
24hrs working i.e. the loading cases in the night saves valuable
time