Bertuccio Orchards

Graphic Identity
Portfolio

Bertuccio Orchards

Ricardo Gonzalez
cst 406, Logo Design Workshop
Spring, 2019
Table of Contents

Contents
Table of Contents.................................. 2
Design Brief........................................... 3
Design Proposal.................................... 5
Research................................................ 8
Thumbnails............................................ 9
Concept Sketches ................................ 10
Image Logo Development..................... 11
Final Image Logo................................... 12
Type Logo Development ...................... 13
Final Type Logo..................................... 14
Gestalt/Combo Development............... 15
Final Gestalt/Combo Logo.................... 16
Stationery............................................... 17
Presentation Boards............................. 18
Graphic Standards Guide..................... 19
List of Deliverables............................... 22

2
Design Brief

3
4
Design Proposal

5
6
7
Research

8
Thumbnails

9
Concept Sketches

10
Image Logo Development

11
Final Image Logo

12
Type Logo Development

13
Final Type Logo

14
Gestalt/Combo Development

15
Final Gestalt/Combo Logo

16
Stationery

2410 Airline Hwy

Bertuccio Orchards Hollister CA 95023
" 
"
 jacob@tonasciafarms.com Bertuccio Orchards
Office: (831) 636-0821 " 
"

www.bertuccioorchards.com  2410 Airline Hwy

Month Day, Year Hollister CA 95023
Jacob Tonascia jacob@tonasciafarms.com
Operations Manager Office: (831) 636-0821
Client Name, Title Cell: (831) 537-8397
Business Name www.bertuccioorchards.com
1234 Main Street
Monterey CA 93940
Client email

Dear Name

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh
euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad
minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip
ex ea commodo consequat.
Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie conse-
quat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio
dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait
nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam
nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpa.

Lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in
hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla
facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent
luptatum. feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui
blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.

Incidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim
veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea
commodo consequat.
Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie conse-
quat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio
dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait
nulla facilisi. Lorem ipsum dolor sit amet, consectetuer adipiscing elit,

Sincerely,

Name
Title

Bertuccio Orchards
" 
"


2410 Airline Hwy

Hollister CA 95023

17
Presentation Boards

18
Graphic Standards Guide

19
20
21
List of Deliverables
Adobe Illustrator Logos
Burtuccio Orchards_BW PosLogo.ai.
Burtuccio Orchards _BW NegLogo.ai.
Burtuccio Orchards_CMYKLogo.ai.
Burtuccio Orchards_PMS###.ai.
PDFs
Burtuccio Orchards_BW PosLogo.pdf
Burtuccio Orchards _BW NegLogo.pdf
Burtuccio Orchards_CMYKLogo.pdf
Burtuccio Orchards_PMS###.pdf
TIFFs
Burtuccio Orchards_BW PosLogo.tiff
Burtuccio Orchards _BW NegLogo.tiff
Burtuccio Orchards_CMYKLogo.tifff
EPS
Burtuccio Orchards_PMS###.eps EPS
RGB JPGs
Burtuccio Orchards_BW PosLogo.jpg
Burtuccio Orchards _BW NegLogo.jpg
Burtuccio Orchards_RGBLogo.jpg
Print Stationery
Burtuccio Orchards_stationery Folder
Graphic Standards Guide
Burtuccio Orchards_Graphic Standard.pdf
22
Adobe Illustrator Logos
Burtuccio’s Market_BW PosLogo.ai.
Burtuccio’s Market _BW NegLogo.ai.
Burtuccio’s Market_CMYKLogo.ai.
Burtuccio’s Market_PMS###.ai.
PDFs
Burtuccio’s Market_BW PosLogo.pdf
Burtuccio’s Market _BW NegLogo.pdf
Burtuccio’s Market_CMYKLogo.pdf
Burtuccio’s Market_PMS###.pdf
TIFFs
Burtuccio’s Market_BW PosLogo.tiff
Burtuccio’s Market _BW NegLogo.tiff
Burtuccio’s Market_CMYKLogo.tifff
EPS
Burtuccio’s Market_PMS###.eps EPS
RGB JPGs
Burtuccio’s Market_BW PosLogo.jpg
Burtuccio’s Market _BW NegLogo.jpg
Burtuccio’s Market_RGBLogo.jpg
Print Stationery
Burtuccio’s Market_stationery Folder
Graphic Standards Guide
Burtuccio’s Market_Graphic Standard.pdf