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1. Moral Values:
“Moral derived from the latin word moralis, deals with, manners, morals, character”
“Morals are the rules that govern which actions are right and which are wrong. A morals can be for all of
society or an individual’s beliefs. Sometimes a moral can be gleaned from a story or experience.”
• Trustworthiness
• Respect
• Responsibility
• Fairness
• Caring
• Citizenship
• Trustworthiness:
Work with little supervision, yet seek
guidance as needed.
Be honest, reliable, and ethical in all
dealings.
Refuse to steal, misuse or abuse company
time, property or equipment.
Refuse to lie, cheat, deceive, manipulate,
exploit or take advantage of others.
• Respect
1. Value and honor all people.
2. Respect the dignity, privacy
3. and freedom of all.
4. Use good manners. Be
5. courteous and polite.
6. Listen to and communicate
7. openly with others.
8. Be friendly and cooperative.
• Responsibility:
Show initiative. Pay attention to detail. Pursue
excellence.
Be loyal.
Strive to improve abilities, learn new skills and take
on broader responsibilities.
Be accountable. Fulfill commitments, persevere
and get the job done.
• Fairness
Listen. Know your job. Communicate
honestly.
Consider all stakeholders and the
possible short- and long-term
consequences of decisions.
Be free of bias, just, without favoritism
or prejudice.
Use tact and courtesy.
Share knowledge, ideas and skills with
others.
• Caring:
Strive for harmonious, mutually beneficial
relationships.
Show kindness and sensitivity to the feelings of
others.
Express gratitude.
Show personal concern for others.
Take time to help others.
Be kind. Be kind. Be kind.
• Citizenship
Understand and contribute to the
organization.
Take care of equipment and
resources.
Pursue life-long learning.
Volunteer without expectation of
recognition or reward.
Be a role model and mentor to
new employees.
• “Character is like a tree and reputation like its shadow. The shadow is what we
think of it; the tree is the real thing.”
Social Values:
“Those qualities of behavior, thought and character that society regards as being
intrinsically good, having desirable results and worthy of emulation by others”
“Social value is the quantification of the relative importance that people place on the changes
they experience in their lives. Some, but not all of this value is captured in market prices. It is
important to consider and measure this social value from the perspective of those affected by an
organization’s work”
• Societal values; are criteria shared by the majority of a society in an ideal sense, all of which lead them to the
better society. Societal values regulate and organize daily life. Such values as honesty, sedulity, helpfulness, and
modesty are some of these societal values. From a sociological perspective, ideally, real values are only unique to
one society. Hence, values are original to one group at a single moment in time (Doğan, 2011). Individual values are
also important as societal ones. Individual values are answers to the questions like which values make me great or
inspire me? Alex Law and Michael Weitz define individual values as “inspirational powers” (Bacanlı, 2011).
• Values are our subjective reactions to the world around us. They guide and mold our options and behavior.
Values have 3 important characteristics
1- Developed early in life and very resistant to change.
2- Define what is right and what is wrong.
3- Cannot be proved correct or incorrect, valid or not.
Use of a range of social skills in different contexts, including working and socialising with pupils
from different backgrounds
Willingness to participate in a variety of social settings, cooperating well with others and being
able to resolve conflicts effectively
Interest in, and understanding of, the way communities and societies function at a variety of levels.
• Morality is always and everywhere a cooperative phenomenon. And everyone agrees that
cooperating, promoting the common good, is the right thing to do. Appreciating this fundamental
fact about human nature could help promote mutual understanding between people of different
cultures, and so help to make the world a better place.
For example, it might be perfectly moral for an adult family member to sleep in the same bed as a
child so long as nothing indecent happened. And in much of the world where an entire family sleeps
in one bed, this happens. But in a society where sexual abuse of minors is rampant, such an innocent
arrangement might violate social values. A person engaging in such behavior might be vilified
because he or she violated social values even though the person did no wrong.