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INTRODUCTION
Uncle John’s Sweet Tooth is a business that aims to satisfy the sweet cravings of
our dearest customers. We will introduce to the people our mouthwatering pastillows which is
made of pastillas and marshmallow. Pastillas is a well-known desert in the Philippines. Many
Filipinos are fond of eating it because of its sweet and milky taste. It satisfies their sweet tooth.
Uncles John’s wants to provide the sweet needs of the people by making a homemade pastillas
but in a different fashion. It comes in a different style and has a variety of flavors that the
customers can choose from. It also comes in a special packaging that makes it more appealing
Our company has the mission to satisfy and give smiles to our customer with our
product pastillows. We will deliver the best tasting sweets to them while feeling our burning
passion and desire to serve with all our heart. We clearly envision our business as the leading
sweets shop in Pulilan years from now. We are following the core values of integrity, customer
focused, respect to every individual, teamwork, excellence and safety in our product. We will
We will make our mission by making the best pastillows. We will maintain its
good quality and taste in every pack. We see this business as the best sweets shop here in
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SECTION II
EXECUTIVE SUMMARY
Current Situation
Pastillas has been one of the most famous delicacies in the Philippines. During
the past years, different forms and flavors of the said delicacy were integrated including
pastillows. Uncle John’s Sweet Tooth seeks to build relationships with its customers whoever
they may be. Sweets have been one of the favorites of the people especially students and
children all over the Philippines. Old people are sure to love these since it is one of the
delicacies that they grew up with. This creates diversity in the types of potential customers but
whoever they may be, they will surely love our products.
and it is made to order. We were prompted to do this business plan because of the idea of
making a product that is easy to do, but a lot of customers will be delighted to patronize it. That
is why we came up with the Pastillows, a unique combination of marshmallow and Pastillas.
We are seeking help from investors to make this business better and successful.
Management Qualifications
consumers.
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Manager: Mr. Denzel John V. Dejarisco
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Stock Manager: Mr. Mike Louise V. Zulueta
communications.
Seeking Investors
Currently, our sole source of funds is our allowance. We think that our
allowance should suffice but to lessen our parents’ expenses, we hope that some people will
help us in our spending. This will allow us to get more ingredients for more products and
possibly, more flavors. The investors will be paid in full once the business starts to earn money
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.
Closing Statement
Uncle John’s Sweet Tooth will reach profitability with the help of the
investors. Their investment can help us improve our business and avoid having shortcomings.
This company envisions being profitable within 5 months and the investors can expect that their
investment will be returned with an additional amount. They can exit our venture once they get
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SECTION III
BUSINESS PROPONENTS
Key Executives
The following people are the members of the management team of Uncle John’s Sweet
Tooth:
Position: Owner
Age: 18
Educational Attainment:
Position: Auditor
Age: 17
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Educational Attainment:
Position: Secretary
Age: 17
Educational Attainment:
Special Skill: Good at organizing files and has good communicating skills.
Age: 18
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Educational Attainment
Age: 19
Educational Attainment
Age: 17
Educational Attainment
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Primary: Montessori School of Pulilan
Age: 17
Educational Attainment
Position: Manager
Age: 17
Educational Attainment
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Secondary: St. Dominic Academy of Pulilan, Inc.
Age: 17
Educational Attainment
Position: Accountant
Age: 17
Educational Attainment
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Skill: Computer Literate
Key Advisor
This business has an advisor who guides us in making our decisions in this venture:
She guides her students on taking steps in starting a business. She explains the
different parts of the business plan and gives tips on running a business more smoothly.
He teaches proper ethics on doing a research paper. He ensures that students are
oriented with enough knowledge on research matters.
Muntinlupa Business High School. She guides her students on making Financial Plan.
She explains every term and rules of accounting clearly and gives concrete examples.
Service Provider
Our company will hire the most efficient service provider in Bulacan. It has a
good feedback about its service and many companies are trusting on it. They will
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SECTION IV
BUSINESS DESCRIPTIONS
Motivation
We started Uncle John’s Sweet Tooth because of our desire to satisfy the cravings of
the people. Who would not love pastillas, right? It is probably one of the best deserts in the
Philippines. It totally moved us to make something out of pastillas that will complement its
creamy and milky taste. We are motivated to serve pastillas in a different fashion and in a
Business History
Uncle John’s Sweet Tooth is an online business that is currently operating. It only took 1 month
of preparation in establishing the business since it is an online selling business. Last August 29,
2018 in line with the celebration of Buwan ng Wika in St. Dominic Academy of Pulilan, Inc.
Uncle John’s Sweet Tooth officially launched their products. In just a half day all the products
are already sold out. It is a good start for our business and up to now the sales are constantly
Product or Service
Our company will sell our product in a very creative way. We will use different
promotional strategies to make it more appealing to the consumers. At this present time,
everyone have their social media account and we will use this opportunity to promote our
products. Online selling is on its peak and we will grab the chance to sell our Pastillows. We
will also have a promo for the first 20 customers that will buy our product as a sign of gratitude
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Product or Service Plan
Uncle John’s Sweet Tooth is company that sells Pastimallows through direct or even
online selling. It is made to order because we want to give the customers the opportunity to
choose their desired flavor for their Pastimallows. Our target market are the Pulilenos, most
“Ang Tamis na Iyong Mamimiss!” Our tagline express great expression that will
surely attract more customers. The tagline foresees the customers reaction after trying our
sweet tasty product which is surely will be missed by the customers, making them crave for it
more. Uncle John’s Sweet Tooth will focus more at getting new customers, retaining the
existing customers, getting customers to spend more and order more often. Establishing a loyal
customer base is of a paramount importance since such customer core will not only generate
most of the sales, but it will also attract people to try our product and become a regular
customer.
We're looking forward in achieving and developing products that can please every
customer possible, since we've tried selling pastillows and it was a success, we're looking
forward on selling pastillows with different varieties of new flavors, in addition to this, we will
also try to develop new products that will attract more customers. Expect huge development in
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Vision and Mission Statement
Mission Statement
Uncle John's Sweet Tooth aims to deliver the best pastillows in the
market and to be its biggest and most trusted producer and distributor while upholding
Vision Statement
This company envisions to become big with a strong and loyal customer
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SECTION V
INDUSTRY OVERVIEW
Competitive Set
Pastillas are beloved soft milk candies that are a deliciously sweet legacy of the
Spanish colonial period in the Philippines. Pastillas is traditionally based on carabao’s milk.
They are rolled in white sugar and wrapped in soft Japanese Paper.
concrete stove, with the vat sitting snugly on a hole so that no heat could escape at its sides
from a wood fire underneath. A long bamboo paddle is used for constant stirring of the milk-
sugar mixture. Toward the end of the cooking process, when the mixture begins to thicken, the
stirring becomes more vigorous with the paddle grasped firmly with both hands and the stirring
coming from an arm-shoulder movement. In the food industry, there are many competitors of
our product Pastillows. Our products are hand-made which is much better than the processed
foods from the competitors. It also has a variety of flavors to choose from. It is also made to
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Comparison Chart of Competitors
Jawo’s Pastillas
Compare Uncle John’s Sweet Tooth Pastelluxcious
External Environment
The external factors that may affect our economic sector is the continuously increase
of the price of the ingredients being used. We need to compromise a lot every time it increases.
We are going to follow steps for us to manage this business well. We will start with
making a concept then ends with the disposal of the product once it reached its expiry date.
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Barriers to Entry
One barrier between us and introducing our product is the presence of other businesses
in the same line of products. They would get in the way of our sales since they are direct
competitors and may potentially take our customers. Nevertheless, we will make sure that our
products are better in terms of quality. We will also make sure to be innovative when it comes
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SECTION VI
MARKET ANALYSIS
Pastillas has been one of the most famous delicacies in the Philippines. During the
past years, different forms and flavors of the said delicacy were integrated including pastillows.
Uncle John’s Sweet Tooth seeks to build relationships with its customers whoever they may be.
Sweets have been one of the favorites of the people especially students and children all over the
Philippines. Old people are sure to love these since it is one of the delicacies that they grew up
with. This creates diversity in the types of potential customers but whoever they may be, they
Demographic Profile
Our target customers can be separated by age, occupation, and gender. Age is a big
factor to our target customers since most of the teenagers and kids like sweet delicacies such as
pastillas, candies and chocolates. Another factor is the occupation. It is the basis of capability of
an individual to purchase a product. Considering our product is very affordable, students can
also buy our pastillows since they are the target customers of our business. Ladies crave for
sweets most of the time than men do, hence, the former by more compared to the latter.
Psychographic Profile
The target market can be divided into the following groups: the youth group
and the adult group. The youth group can be defined as a lover of sweets. Most of them prefer
to try other kinds of sweets. While the adult group are the ones who have the higher ability to
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Customer Behaviors
Teenagers usually look for something new in the market. Students are very
active when it comes to school activities, we want them to boost their energy with our
Pastillows. There were also some who are looking for a substitute for chocolates that they can
give to someone as a present. That is why we came up with creating a delicacy that they will
enjoy.
Uncle John’s Sweet Tooth will cater people who want to get their daily dose of
sweets in a relaxing and comfortable atmosphere. Our customers vary in age, although our
business works on online selling it means that most of our customers will be students and young
adults. Our Market Research shows that students mostly crave for sweets, which is why Uncle
John’s Sweet Tooth serves tasty sweets to satisfy the customers’ sweet cravings. On the other
hand, young adults, especially those who have work, tend to gravitate towards sweets to regain
their strength and energy. In fact, sweets contain carbohydrates which are essential for energy
Through the given profile, we were able to improve our product when it comes
to its appearance, taste or packaging. Since our target customers are youth, we can earn money
by selling Pastillows, whereas it is not usual in the market and have the least number of
competitors.
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SECTION VII
COMPETITIVE ANALYSIS
Pastelluxcious
This business is our direct competitor for it sells the same product as
ours. They offer a lot of street foods and one of those is the Pastillows.
Jawo’s Pastillas
Value Proposition
Jawo's pastillas have been long around and is trusted for its quality and
authenticity. It already boasts a large customer base that sustains it and gathers even
more customers.
Pastelluscioux, on the other hand, has already garnered a loyal customer base.
They are also boasting about the taste and quality of their products.
SWOT Analysis
Pastelluscioux offers other sweets besides pastillows which gives their customers a
variety of food items to choose from. However, their business is pretty small and is quite
limited in terms of finance. One opportunity we can derive from this business is that since they
are selling other products, the competitive atmosphere in terms of selling pastillows may be less
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daunting for us. However, we cannot dismiss the fact that they may steal pastimallow sales
from us.
also has a physical store. However, their customers only have a small spectrum of products and
varieties to choose from. We can use their lack of variety to our side by being able to give more
varieties and new renditions to our pastillows. However, they can still pose as a threat to us
Uncle John’s Sweet Tooth will position itself as a unique online shop for sweets
where its patrons will not only enjoy a sweet tasting Pastillows but also spend their time in
browsing different types of sweets. Different flavors of Pastillows and types of sweet delicacies
will help the customers to satisfy their cravings and gain energy to overcome fatigue. This will
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SECTION VIII
Marketing Plan
Pastillas has been one of the most famous delicacies in the Philippines. During the past
years, different forms and flavors of the said delicacy were integrated including pastillows.
Uncle John’s Sweet Tooth seeks to build relationships with its customers whoever they may be.
Sweets have been one of the favorites of the people especially students and children all over the
Philippines. Old people are sure to love these since it is one of the delicacies that they grew up
with. This creates diversity in the types of potential customers but whoever they may be, they
Our Pastillows are sweet, soft and irresistible. One may find that the sweetness of the
product is strikingly balanced. It is also not hard to chew, since it does not stick to your teeth as
opposed to other pastillow brands. Eating one will give a sense of satisfaction since the
experience will surely amount to its price. Our products will not let you down.
Place Strategy
Our distribution strategy is simple but effective. Our customers are usually within our
network, which means that there is some form of connection between us and them. What we
usually do is to allow the employee who is closest to the customer to deliver the product to
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Promotion Strategy
Our goal is for our product to promote itself instead of struggling to promote it. To do
this, we will first create a primary and solid customer base. We will ensure that our products are
high-quality and are sure to satisfy our customer wants. In turn, these customers are likely to
promote or refer our products to their families, friends, etc. through this method, we wouldn’t
have to try as hard as we should to get sales and focus instead in making and improving our
products.
Promotion Plan
We made use of the social media in promoting our product by making a Facebook
page. We use it to promote and sell our product easily since most of our target customers have
a Facebook account. The page of Uncle John’s Sweet Tooth contains pictures and posts that
will encourage people to buy our product. We also use flyers to give to the customers to let
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Pricing Plan
Our product was priced based on the cost of all the ingredients. We also aimed to sell
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SECTION IX
OPERATIONAL PLAN
Location Criteria
The location where we want to operate our business is a place where we can attract
lots of potential customers, advertise our products effectively and efficiently, and can secure
There are no special facilities required for the operation of our business in
terms of sales and production. Our products are made in the kitchen of our houses. The only
equipment used for the creation of our products can be found in our homes such as
refrigerators. The other equipment used are mainly for the sales part, where we used our mobile
phones, iPads, tablets, laptops, and desktop computers for securing transactions with customers.
Preparing the
Ingredients
Chilling the
Pastillows.
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Operational Logistics
First, customers approach us either through our social media page or personally. After
finalizing the customer’s order/s, we start making it. After a day or two, we deliver the
customer’s order/s to them at their disposal. We then charge them of the total amount of cost,
possibly including a delivery fee if necessary. If the customer is not satisfied with the product,
they may opt for a refund or a replacement. We are also open for feedback and suggestions
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SECTION X
ORGANIZATIONAL PLAN
Organizational Structure
Job Descriptions
Owner/CEO Their duty is to run the gamut from hiring staff to arranging financing. They are
responsible for the growth, stability, direction and daily operation of the
business.
Secretary Their main role is to support the owner in ensuring the smooth functioning of
the managements committee. They are responsible for: Ensuring meetings are
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effectively organized and minute, maintaining effective records and
Production Ensures that manufacturing processes runs reliably and efficiently. They are
timescales with clients and managers, ensuring that health and safety
Promotion They are responsible for planning and managing campaigns to promote their
manager companies’ products and services. Promotions can help increase short-term
sales and improve the results from other marketing programs. To carry out their
Statistics. They must also have good creative, project management and
Stock They keep track of and maintain inventory. They usually hold a bachelor’s
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analyzing accounting data; preparing reports.
preparing balance sheet, profit and loss statement, and other reports.
and procedures.
answering questions.
Production They are the ones who manage the marketing of a business or product. They
spontaneous nature
Layout Artist They collect and assemble type styles and images, such as illustrations,
They are the ones who are in charge of the logos, flyers and different styles of
advertisement.
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Human Resources
We are giving an equal opportunity to our employees by giving them fair treatment. We
are also trying to eliminate the discrimination that is very timely and relevant to our country
between different religions, gender, age and nationality. We are seeing our employees in
constant aspect or in their brighter side. We also treat them like a part of our family. Personal
hygiene.
Legal Structure
Uncle John’s Sweet Tooth is a corporation since the individuals who run and are
involved with the business shares certain stock. Compliance with different laws and rules of
some inspecting agencies is assured. Safe food handling and processing is ensured for the
benefit of both the company and its customers. The current inflation rate of market prices of the
ingredients and materials needed but the company assures that the prices of the products will be
Insurance
We are giving our employees the right benefits that are not parallel to their work. Such
as Phil Health for their medical aspect, SSS for their monthly income for their future and
PagIbig for their housing. We are trying our best just to make our employees feel comfortable
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SECTION XI
FINANCIAL PLAN
General Journal
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30 Accounts Payable 895
Cash 895
06 Cash 10,000
Accounts Receivable 10,000
12 Cash 14,404.96
Accounts Receivable 14,404.96
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Monthly Expenses
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Uncle John’s Sweet Tooth
Income Statement
For the month of August 29-September 15, 2018
Operating Revenues
Sales ₱24, 404. 96
Cost of Goods Sold
Finished Goods Inventory, 2,000.00
Aug. 23
Cost of Goods Manufactured 13, 649.71
Cost of Good Available for 15, 649.71
Sale
Cost of Goods Sold 15, 649.71
Gross Margin 8, 755.25
Operating Expenses
Selling 300.00
Administrative 1, 000.00
Total Operating Expense ₱1, 300.00
Net Income ₱7, 455. 25
Balance Sheet
Assets
Cash ₱ -889.00
A/R 0
Raw Materials 5, 649.00
Supplies 3, 190.00
Finished Goods Inventory 2,000.00
Total Current Asset 9, 951.00
Equipment 1, 154.00
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Cash Flow
Cash Inflow
Equity ₱ 4, 000.00
Cash Sales 24, 404.96
Sales 24, 404. 96
Cash Outflow
Purchase of Fixed Assets ₱1, 154.00
Raw Material Cost 5, 649.75
Direct Labor Cost 8, 000.00
Marketing Expense 7, 405.00
Administrative Expense 1, 000.00
Total Cash Outflow ₱ 23, 208.75
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SECTION XII
GROWTH PLAN
Growth Strategy
The growth we aim for is one where we possess a strong customer base that
will be able to sustain the business. To reach this goal, we will attract more customers and
buyers through our current customers themselves. By taking good care of our customers, we
will be able to attract more and they might attract some more potential customers themselves
Effects of Growth
The growth of our business will result to a better outcome. The company
will be able to achieve its vision and it is to be the leading Pastimallow business in the whole
Pulilan. We will be able to sustain and satisfy the sweet cravings of our customers very well.
The growth will also make our company a well-known business that will make it even more
popular.
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SECTION XIII
CONTINGENCY PLAN
The following are the risks that the company might encounter and the actions that the
The management has a back-up plan for this risk of having an unacceptable sale and it is
to strengthen and improve the product, its packaging and the way the company promotes
the Pastimallows. They will also do a catchy advertisement that will surely get the
To deal with this, the company will make adjustments to either the products or the
prices, whichever will be more beneficial and preferred by the customers. Uncle John’s
Sweet Tooth is a corporation since the individuals who run and are involved with the
business shares a certain stock. Compliance with different laws and rules of some
inspecting agencies is assured. Safe food handling and processing is ensured for the
benefit of both the company and its customers. The current inflation rate of the market
prices may affect the prices of the ingredients and materials needed but the company
assures that the prices of the products will be fair and just for the consumers and
producers.
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SUPPORTING DOCUMENTS
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