IDing and Describing Project Stakeholders and Personas

Subject
Business Analyst Training
Not the Usual SuspectsIDing Stakeholders Preview
Whatever the project justification and the goal, many things need to be done to
ensure success. As Business Analysts, we tend to think along the lines of getting
the requirements right � a project that is on time and within budget, but with poor
requirements, is a failure. Although that�s true, it�s not just about requirements,
but engaging stakeholders � the right stakeholders.

Failure to identify the correct stakeholders can spell disaster for any project. In
this whitepaper, Rob Snowden discusses how to use personas, to identify ALL the
right stakeholders, leading to project success and happy end users.

Topics Covered in this Playbook Include:

How to identify and categorize stakeholders
How do you benefit form Identifying stakeholders
Creating a context diagram
How to schedule and run a kickoff meeting for your stakeholders
Managing stakeholder engagement
Using Personas to understand your stakeholders