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A ‘medium’ (plural: media) is any channel that carries information between a sender and a
receiver. This is illustrated by the Shannon-Weaver model of communication (see below).
These channels of communication are considered ‘instructional media’ when they carry
messages that have an instructional purpose. The purpose of instructional media is to facilitate
communication and learning.
MES-
SENDER SAGE RECEIVER
channel
Different types of graphics (or images) are best suited for various instructional goals. When we
design our visual aids, we need to use the appropriate graphics.