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  • Social Media Marketing Strategy: Detailed Information

    Încărcat de

    Ashutosh Jha
    9 vizualizări4 pagini
    1. The social media marketing strategy involves regular posting of content like pictures, videos and quotes on platforms daily. It also involves influencer marketing by engaging bloggers and successful clients. 2. A real event will be held either virtually or in-person monthly for business idea validation and competitions. Facebook event pages and invited speakers will promote the events. 3. Paid social media promotions like boosting posts and pages will be done for a week at a time with different content, targeting entrepreneurs and investors. Reach and engagement metrics will be tracked.

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    1. The social media marketing strategy involves regular posting of content like pictures, videos and quotes on platforms daily. It also involves influencer marketing by engaging bloggers and successful clients. 2. A real event will be held either virtually or in-person monthly for business idea validation and competitions. Facebook event pages and invited speakers will promote the events. 3. Paid social media promotions like boosting posts and pages will be done for a week at a time with different content, targeting entrepreneurs and investors. Reach and engagement metrics will be tracked.

    Drepturi de autor:

    © All Rights Reserved
    Descărcați ca DOCX, PDF, TXT sau citiți online pe Scribd
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    9 vizualizări4 pagini

    Social Media Marketing Strategy: Detailed Information

    Încărcat de

    Ashutosh Jha
    1. The social media marketing strategy involves regular posting of content like pictures, videos and quotes on platforms daily. It also involves influencer marketing by engaging bloggers and successful clients. 2. A real event will be held either virtually or in-person monthly for business idea validation and competitions. Facebook event pages and invited speakers will promote the events. 3. Paid social media promotions like boosting posts and pages will be done for a week at a time with different content, targeting entrepreneurs and investors. Reach and engagement metrics will be tracked.

    Drepturi de autor:

    © All Rights Reserved
    Descărcați ca DOCX, PDF, TXT sau citiți online pe Scribd
    Indicator pentru conținut neadecvat
    din 4

    Social Media Marketing Strategy

    1. Content Update/Distribution
    2. Influencer Marketing Whom you are referring?
    3. Analysis and track records of profiles of CEOs what is the procedure?
    4. Holding one event once every two months (Creating fb event page) What is
    the necessity for new page? Already existing page available? What is your
    plan to boost up the existing page? (Event page as in the page where we
    everyone decides whether they’re going,interested. Through ins8 page.)

    5. Updates in various related groups. Need more description


    6. Create group on Facebook “Ins8 biz idea validators”.
    7. Holding online contests. What kind of contest. What is the prize.ROI
    8. Paid reach, replies, comments, Hashtags,Check ins.
    What is the pricing? How long we can go with one AD?
    Start date & End Date for each Ad & concept.
    Format

    Detailed Information
    1. Content Update/distribution
    ➢ Posting regular pictures/videos/quotes.
    ➢ 2-3 posts each day
    ➢ Content related to business, entrepreneurship, humor etc.
    2. Influencer Marketing
    ➢ Social Media marketing using key/successful people.
    ➢ Influential bloggers/Previous successful clients marketing with a
    post on their page.
    ➢ Eg. Pradeep kumar (Hellbound bloggers- Internet web magazine
    covering topics like business, etc. Reach- 8k people)
    ➢ List of other top influential bloggers -
    1. Noah kagan
    2. Darren Rouse
    3. Pat flynn
    4. Neil Patel

    3. Event
    ➢ Real Event on Biz idea validation Real or virtual?
    ➢ Creating a facebook event page.
    ➢ Inviting influential speakers.
    ➢ Best business idea Competition
    ➢ Video supporting the event.

    4. Facebook Group Marketing.


    ➢ Updating every group with related posts according to group
    policy.
    ➢ Huge reach How many group list do we have? Where you have
    updated?
    ➢ Group list - 1 Indian Entrepreneurs
    2 Entrepreneurs India
    3 Silicon Valley Global Network
    4 Entrepreneur India

    5 TamilNadu Entrepreneurs & Busines


    6 Desperately Seeking Entrepreneurs
    7 Startups INDIA
    8 Angel Investor Group
    9 Startups, Angel & VCs
    10 Angel Investors
    Analysis and track record of CEOs.
    Noting down a list of well renowned companies and listing the head people from
    that company. Checking their profiles on facebook and twitter. Analysing their
    likes/ retweets. Regular tracking through facebook and twitter.

    Online Contests
    1. Best motivational quote of the day - Posters can be rolled out after our
    page gets a good reach. People taking part in this can take part by tagging
    us and using hashtags. Online Certificates can be rolled through to the daily
    winner.
    2. INVESTMENT- Competition post (paid reach). Cost- Rs. 68 (340-890 reach).
    For 3-5 days.
    Paid Reach:
    1)Promote page
    ➢ Rs.68 - (1-5) likes/ day
    ➢ Rs.136 - (3-10) likes/day
    ➢ This can be done for (7-10) days with different Ins8 posts going with the
    second payment option.
    ➢ Advantage: The page will reach the audience we decide to go ahead with(
    Entrepreneurs, Angel investors).
    2)Promote Post
    ➢ Rs.68 - (340-890) people.
    ➢ Rs.140 - (810-2100) people
    ➢ Posts posted on that particular day can be used for paid reach having good
    humor content. Either of the options can be availed. 2 times a week ( once
    in 3 days) can be used for paid reach.
    What is your plan for this week? Do we have a concept ready? How many videos/
    images planning to publish?

    Action Plan for this week :


    1) 1 meme per day
    2) 1 business motivational image per day
    3) One of the best advertisement videos
    4) On friday evening ( video about ins8 showcasing previous successful clients)
    5) Per day 2 images and one video.

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