Questions and Answers.

Questions were asked from one my friend that were task assigned in the course brand management. These
questions were asked in order to know the brand loyalty and how my friend perceive that particular brand
in both theoretical form and in pictorial form. Lastly I asked about values my friend gets after experiencing
that particular brand. So my friend choose brand of Nestle called Nestle pure life.

Nestle pure life (NPL)

NPL was launched in 1998 to help meet the global need for a safe drinking water with a pleasant taste at
an affordable price. Now present in more than 20 countries, NPL is the world’s most popular bottled water
brand.

Q1: Name a brand to which you are loyal to?

Ans: Nestle pure life
Q2: How you perceive the brand?
Ans: Perception about nestle is that it is Reliable, provides best quality, reasonable prices and
creative advertisements.

Q3: Show pictures that comes in your mind when you listen about the brand?
Ans:
1. Childhood: Because Nestle brings in so many memories of childhood because we used
to have, nestle mineral water and also other brands of nestle cerelac as baby food and
Nesquik and Milo as our Chocolate Shake Intake.

2. Purity: Pure and Clean water because they have heavily advertised on it and I’ve
developed its taste so if I have to make choice among 3-4 water brands, I’ll choose Nestle.
3. Bird Nest

4. Mineral water

5. Family: Three family members “a hydration family” that is shown on NPL’s logo.
 6. Flowing water

Q4: Which picture comes first, second and so on from all these pictures?

 Mineral water
 Purity
 Bird Nest
 Childhood
 Flowing water
 Family
Q5: What is unique in Nestle pure life brand?

Ans: One is quality and second one is purity.

Q6: What values you get from particular brand?
Ans: A basic value that NPL gives, it fulfill the thirst need. Their quality, their CSR activities
especially in terms of rural development and the constant efforts to make their brand ecofriendly
and at the same time providing better options to their customers. Then soft healthy taste, healthy
hydration, safe water, freshness.

Q7: Will you refer the brand to anyone?

Yes, I will refer this brand to everyone because it provides array of products that are helpful in
daily life and especially, their baby formulas and shakes; as they provide all the nutrients and
vitamins a kid need.

Q8: What latest update you know about the brand?

They have introduce newly “Nestle Pure Life Active”. They also have new packaging for this.
Value this newly introduced water based on activeness, which water will make you actively
hydrate.